라거 맥주 시장 규모, 점유율, 성장 분석 : 제품 유형별, 가격별, 포장 유형별, 알코올 도수별, 성별, 연령층별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Global Lager Market size was valued at USD 369.21 Billion in 2024 and is poised to grow from USD 378.44 Billion in 2025 to USD 461.09 Billion by 2033, growing at a CAGR of 2.5% during the forecast period (2026-2033).

The global lager market is experiencing substantial growth fueled by the rise of online retail and e-commerce, increasing social media engagement, and the burgeoning interest in beer tourism. Consumers are gravitating towards light and refreshing lagers, driven by a desire for clean flavors and lower alcohol content. This trend is particularly evident among younger demographics who embrace social drinking cultures, thereby boosting lager sales. Additionally, the demand for craft and premium lagers is rising as consumers seek high-quality alternatives to mass-produced beers. Breweries are innovating with new flavors and sustainable practices to attract eco-conscious consumers. The expanded availability through e-commerce enhances consumer access, while the growing interest in low-calorie and alcohol-free options aligns with health-focused trends, further propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lager Market Segments Analysis

Global Lager Market is segmented by Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel and region. Based on Product Type, the market is segmented into Pale, Pilsner, Vienna, Dark, Amber Lager and Others. Based on Price Point, the market is segmented into Economic, Premium and Luxury. Based on Packaging Type, the market is segmented into Glass, Metal Can, PET Bottles and Others. Based on Alcohol Content, the market is segmented into Low Alcohol, Standard Alcohol and High Alcohol. Based on Gender, the market is segmented into Male and Female. Based on Age Group, the market is segmented into 18-30, 31-44 and 45+. Based on End User, the market is segmented into Individual Consumers and Commercial Establishments. Based on Sales Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lager Market

The growth of the global lager market is significantly fueled by the rapid expansion of e-commerce and online shopping avenues. With a remarkable surge in B2C e-commerce sales, consumers now enjoy unprecedented access to various products, including a wide range of lagers from numerous breweries worldwide. This accessibility is bolstered by the ongoing advancement of digital technology, increased internet penetration, and rising disposable incomes, enabling customers to engage in convenient and effortless shopping experiences. Additionally, the influence of social media platforms enhances brand visibility and consumer interaction, further driving the dynamism of the lager market across diverse geographical regions.

Restraints in the Global Lager Market

The global lager market faces considerable challenges due to stringent government regulations concerning the production, distribution, and marketing of alcoholic beverages. Many countries impose high excise taxes, enforce rigorous licensing requirements, and maintain strict advertising restrictions on alcohol brands. These measures significantly elevate production and consumer costs, particularly in regions like Europe and North America, ultimately stifling sales. Additionally, such regulatory frameworks limit the ability of breweries to innovate, grow, and compete in the international marketplace, creating a substantial barrier to the expansion and profitability of lager businesses worldwide. This environment hinders industry development and potential market growth.

Market Trends of the Global Lager Market

The Global Lager market is experiencing a notable shift towards health-conscious consumption, with an increasing demand for low-alcohol and alcohol-free options. As consumers prioritize wellness without sacrificing flavor, breweries are diversifying their offerings to meet this trend. The rise in sales of non-alcoholic variants reflects a broader cultural movement, particularly among Millennials, who seek moderation in their drinking habits. This trend is further supported by changing regulatory landscapes advocating for responsible drinking. As the market adapts to these preferences, we can expect innovations in flavor and variety, positioning health-oriented lagers as a prominent segment in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Pestel Analysis
• Patent Analysis
• Value Chain Analysis
• Trade Analysis
• Raw Material Analysis
• Startup Analysis
• Pricing Analysis
• Regulatory Analysis

Global Lager Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Pale
• Pilsner
• Vienna
• Dark
• Amber Lager
• Others

Global Lager Market Size by Price Point & CAGR (2026-2033)

• Market Overview
• Economic
• Premium
• Luxury

Global Lager Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Glass
• Metal Can
• PET Bottles
• Others

Global Lager Market Size by Alcohol Content & CAGR (2026-2033)

• Market Overview
• Low Alcohol
• Standard Alcohol
• High Alcohol

Global Lager Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Male
• Female

Global Lager Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 18-30
• 31-44
• 45+

Global Lager Market Size by End User & CAGR (2026-2033)

• Market Overview
• Individual Consumers
• Commercial Establishments
  • Foodservice & Hospitality
  • Entertainment Venues
  • Event Organizers
  • Others

Global Lager Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• On-Trade
  • Pubs and Bars
  • Restaurants
  • Others
• Off-Trade
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Liquor Stores
  • Online Retailers
  • Specialty Beer Shops
  • Others

Global Lager Market Size & CAGR (2026-2033)

• North America (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AB InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anadolu Efes (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Beverage Public Company Limited (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Miguel Corporation (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Resources Snow Breweries (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sapporo Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Breweries Group (Heineken) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yuengling & Son (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Mahou - San Miguel (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compania Cervecerias Unidas (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearl River Beer Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singha Corporation (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations