무알코올 맥주 시장 규모, 점유율, 성장 분석 : 제품별, 카테고리별, 재료별, 판매 채널별, 지역별 - 업계 예측(2026-2033년)

Non-alcoholic Beer Market size was valued at USD 21.24 Billion in 2024 and is poised to grow from USD 22.43 Billion in 2025 to USD 34.68 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The non-alcoholic beer market is experiencing notable expansion, fueled by evolving consumer tastes, a heightened focus on health, and a growing inclination towards moderation and responsible drinking practices. This product serves as an appealing alternative for those seeking to enjoy beer's flavor without the effects of alcohol. Brewed similarly to traditional beer, non-alcoholic options retain desirable taste characteristics, with alcohol content typically under 0.5% ABV. The market primarily targets consumers aiming to minimize alcohol intake, including designated drivers, pregnant women, and health-conscious individuals. As more people prioritize healthier lifestyles, the demand for alcohol-free beverages is rising. However, challenges remain, such as the need for effective consumer education on the benefits and flavor profiles of non-alcoholic beer to enhance market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Non-alcoholic Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Non-alcoholic Beer Market Segments Analysis

Global Non-alcoholic Beer Market is segmented by Product, Category, Material, Sales Channel and region. Based on Product, the market is segmented into Alcohol-free and Low Alcohol. Based on Category, the market is segmented into Plain and Flavored. Based on Material, the market is segmented into Malted Grains, Hops, Yeasts, Enzymes and Others. Based on Sales Channel, the market is segmented into Convenience Stores, Liquor Stores, Supermarkets, Restaurants & Bars and Online Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Non-alcoholic Beer Market

A significant catalyst for the growth of the non-alcoholic beer market is the evolving consumer inclination towards healthier beverage choices. As individuals become more health-conscious and seek moderation in alcohol intake, there is a rising demand for alternatives to conventional alcoholic drinks. This shift is fueled by a desire for greater diversity in drinking options and the exploration of unique flavors. Consequently, brands are responding to this trend by developing and launching an array of innovative non-alcoholic beer varieties and flavors, reflecting the changing preferences of consumers who prioritize wellness without sacrificing enjoyment.

Restraints in the Non-alcoholic Beer Market

The non-alcoholic beer market encounters significant challenges in mimicking the taste, aroma, and overall sensory experience associated with traditional alcoholic beers. Striking a harmonious balance between delivering a flavorful profile while maintaining low or no alcohol content can be a complex technical task. As a result, some consumers may perceive the flavor of non-alcoholic options as less enjoyable when compared to their alcoholic equivalents. This perception can hinder the growth of the market, as the desire for an authentic beer experience remains a significant factor influencing consumer preferences and overall acceptance of non-alcoholic varieties.

Market Trends of the Non-alcoholic Beer Market

The non-alcoholic beer market is witnessing a significant trend characterized by the rise of craft and artisanal offerings. Breweries and beverage companies are increasingly focusing on creating high-quality, flavor-rich non-alcoholic beers that appeal to consumers seeking sophisticated alternatives to traditional alcoholic beverages. This shift reflects a broader consumer demand for unique flavors, natural ingredients, and innovative brewing techniques, fostering a sense of authenticity and premium quality. As health and wellness consciousness grows, discerning consumers are drawn to non-alcoholic beers that not only satisfy their taste preferences but also align with their lifestyle choices, signaling a promising future for this segment in the beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Non-alcoholic Beer Market Size by Product & CAGR (2026-2033)

• Market Overview
• Alcohol-free
• Low Alcohol

Global Non-alcoholic Beer Market Size by Category & CAGR (2026-2033)

• Market Overview
• Plain
• Flavored

Global Non-alcoholic Beer Market Size by Material & CAGR (2026-2033)

• Market Overview
• Malted Grains
• Hops
• Yeasts
• Enzymes
• Others

Global Non-alcoholic Beer Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Convenience Stores
• Liquor Stores
• Supermarkets
• Restaurants & Bars
• Online Stores

Global Non-alcoholic Beer Market Size & CAGR (2026-2033)

• North America (Product, Category, Material, Sales Channel)
  • US
  • Canada
• Europe (Product, Category, Material, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Material, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Material, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Material, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Athletic Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radeberger Gruppe (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volfas Engelman (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Van Pur (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feldschlosschen Getranke AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moscow Brewing Company (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Drop Brewing Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bernard Family Brewery Inc. (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beer (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Brewery Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coors Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Erdinger WeiBbrau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krombacher Brauerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Swinkels Family Brewers (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitburger Braugruppe GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations