스포츠 분석 시장 규모, 점유율, 성장 분석 : 구성요소별, 모드별, 유형별, 용도별, 최종사용자별, 지역별 - 업계 예측(2026-2033년)

Sports Analytics Market size was valued at USD 4.6 Billion in 2024 and is poised to grow from USD 5.72 Billion in 2025 to USD 32.58 Billion by 2033, growing at a CAGR of 24.3% during the forecast period (2026-2033).

The sports analytics market is experiencing a transformative shift driven by advances in technologies such as Big Data, IoT, cloud computing, and social media. The rising demand for in-depth insights has led to the widespread adoption of analytics tools, enabling sports organizations to harness vast amounts of data for enhanced decision-making and performance optimization. Approximately 55% of sports professionals leverage Big Data to boost management effectiveness, showcasing its critical role in the industry. Smaller sports entities are increasingly accessing cost-effective analytics solutions, facilitating competitive improvements. Furthermore, the integration of Machine Learning and various adaptations of Artificial Intelligence is poised to unlock new growth opportunities, enhancing the overall landscape of sports analytics and fostering innovative strategies for individual and team performance enhancement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Analytics Market Segments Analysis

Global Sports Analytics Market is segmented by Component, Mode, Type, Application, End User and region. Based on Component, the market is segmented into Solutions and Services. Based on Mode, the market is segmented into On-Premises and Cloud. Based on Type, the market is segmented into Individual Sports, Team Sports and Esports. Based on Application, the market is segmented into Performance Analytics, Player And Team Valuation, Player Fitness and Safety, Fan Engagement, Broadcast Management and Other Applications. Based on End User, the market is segmented into Sports Associations, Sports Teams and Other End Users. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Analytics Market

The growing focus on data-driven decision-making and intelligence management in the sports sector has fueled the demand for sophisticated analytics solutions. Sports teams, coaches, and managers are seeking deeper insights derived from comprehensive data analysis to enhance player performance, refine playing techniques, and secure a competitive advantage. This shift towards analytics allows for more informed decisions, enabling organizations to leverage statistical insights to optimize their strategies and achieve superior outcomes. As a result, the sports analytics market is experiencing significant growth, driven by the need for actionable intelligence that can lead to improved performance on and off the field.

Restraints in the Sports Analytics Market

In various regions, particularly North America and Europe, there is a growing appetite for innovative technologies like big data analytics, artificial intelligence, and machine learning to boost efficiency in sports. However, many local sports organizations still depend on conventional evaluation techniques, often utilizing current and former athletes as coaches to guide training. This reliance on traditional methods can hinder the adoption of advanced analytical tools and practices, thus limiting the full potential of sports analytics in driving performance improvement and operational efficiency within these organizations. The tension between innovative technology and established practices may inhibit progress in this evolving market.

Market Trends of the Sports Analytics Market

The Sports Analytics market is experiencing a significant trend driven by the rising utilization of AI and machine learning technologies. Sports organizations are leveraging these advanced tools to process vast amounts of data, enhancing athletes' performance and informing strategic decisions. Innovations such as computer vision are enabling teams to dissect player movements and identify tactics that refine gameplay. Concurrently, the integration of analytics with social media platforms is transforming fan engagement, allowing for deeper interactions and real-time insights. This convergence of technology not only optimizes performance but also reshapes the overall experience for fans and stakeholders within the sports ecosystem.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Supply Chain Analysis
• Technology Analysis
• Case Studies

Global Sports Analytics Market Size by Component & CAGR (2026-2033)

• Market Overview
• Solutions
• Services

Global Sports Analytics Market Size by Mode & CAGR (2026-2033)

• Market Overview
• On-Premises
• Cloud

Global Sports Analytics Market Size by Type & CAGR (2026-2033)

• Market Overview
• Individual Sports
  • Boxing
  • Tennis
  • Racing
  • Athletics
  • Other Individual Sports
• Team Sports
  • Cricket
  • Football
  • Basketball
  • Baseball
  • Hockey
  • Other Team Sports
• Esports

Global Sports Analytics Market Size by Application & CAGR (2026-2033)

• Market Overview
• Performance Analytics
  • Team Performance Analysis
  • Competitor Analysis
  • Workload Management
• Player And Team Valuation
• Player Fitness and Safety
• Fan Engagement
• Broadcast Management
• Other Applications

Global Sports Analytics Market Size by End User & CAGR (2026-2033)

• Market Overview
• Sports Associations
• Sports Teams
• Other End Users

Global Sports Analytics Market Size & CAGR (2026-2033)

• North America (Component, Mode, Type, Application, End User)
  • US
  • Canada
• Europe (Component, Mode, Type, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Mode, Type, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Mode, Type, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Mode, Type, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Oracle Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WHOOP (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catapult (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportradar AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kitman Labs (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stats Perform (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orecco (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agile Sports Analytics LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experfy, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genius Sports Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arecont Vision Coaster LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sportradar Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EXL (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlobalStep (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exasol (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations