대화 인텔리전스 소프트웨어 시장 규모, 점유율, 성장 분석 : 도입 형태별, 기업 규모별, 최종 사용별, 지역별 - 업계 예측(2026-2033년)

Global Conversation Intelligence Software Market size was valued at USD 13.25 Billion in 2024 and is poised to grow from USD 16.26 Billion in 2025 to USD 83.54 Billion by 2033, growing at a CAGR of 22.7% during the forecast period (2026-2033).

The global conversation intelligence software market is experiencing significant growth, driven by the rising need for businesses to comprehend customer interactions and enhance overall customer experience and sales performance. Leveraging AI technology, these solutions record, transcribe, and analyze sales calls, offering valuable data-driven insights into the behaviors of top-performing sales representatives. This enables companies to refine their sales coaching strategies, improve forecasting, and elevate customer experience. However, the market faces challenges, notably in data privacy and compliance with regulations like GDPR and CCPA. Additionally, accurately transcribing calls may pose difficulties due to accents and industry-specific terminology, while cost considerations may deter smaller organizations from adopting such technologies. Overall, the market offers substantial opportunities alongside notable challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Conversation Intelligence Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Conversation Intelligence Software Market Segments Analysis

Global Conversation Intelligence Software Market is segmented by Deployment, Enterprise Size, End Use and region. Based on Deployment, the market is segmented into Cloud-Based (SaaS) and On-Premise. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium-sized Enterprises. Based on End Use, the market is segmented into IT & Telecom, BFSI, Retail & E-commerce, Healthcare and Education. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Conversation Intelligence Software Market

A significant driving force behind the Global Conversation Intelligence Software market is the shift from relying on anecdotal evidence in sales management to embracing a more data-driven approach to coaching. This software equips sales teams with objective insights that highlight effective strategies and identify areas for improvement within conversations. By offering concrete data, it allows managers to deliver targeted and impactful coaching, enhancing the overall sales process. As organizations increasingly recognize the value of analytics in optimizing performance, the demand for such innovative tools continues to grow, fostering a culture of informed decision-making and continuous improvement in sales dynamics.

Restraints in the Global Conversation Intelligence Software Market

The Global Conversation Intelligence Software market faces significant challenges due to privacy concerns associated with recording, transcribing, and analyzing customer interactions. Companies must carefully navigate a complex landscape of regulations across various jurisdictions, such as those outlined in GDPR. These regulations mandate obtaining consent for conversations and stipulate stringent guidelines for data handling, which can complicate the implementation process. Additionally, there are ongoing post-consent privacy challenges that further complicate compliance. Navigating these regulatory hurdles can hinder companies' ability to effectively leverage conversation intelligence tools while ensuring they uphold the necessary privacy standards.

Market Trends of the Global Conversation Intelligence Software Market

The global conversation intelligence software market is witnessing a significant trend towards integrating real-time assistance capabilities into its offerings. Organizations are increasingly prioritizing live, in-the-moment guidance for sales representatives, moving away from traditional post-call analysis methods. This shift enables sales teams to access actionable insights, suggestions, and critical information while engaging directly with customers, enhancing the quality of interactions and driving better sales outcomes. As businesses recognize the value of immediate support in improving customer experiences and boosting conversion rates, the demand for advanced conversation intelligence solutions that facilitate real-time decision-making is rapidly growing, shaping the future landscape of the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Conversation Intelligence Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud-Based (SaaS)
• On-Premise

Global Conversation Intelligence Software Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• Small & Medium-sized Enterprises

Global Conversation Intelligence Software Market Size by End Use & CAGR (2026-2033)

• Market Overview
• IT & Telecom
• BFSI
• Retail & E-commerce
• Healthcare
• Education

Global Conversation Intelligence Software Market Size & CAGR (2026-2033)

• North America (Deployment, Enterprise Size, End Use)
  • US
  • Canada
• Europe (Deployment, Enterprise Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Enterprise Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Enterprise Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Enterprise Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Gong.io Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CallMiner (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chorus by ZoomInfo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clari (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesloft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniphore (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Observe.AI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avoma (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fireflies.ai (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jiminny (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calabrio, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cresta (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Convin AI (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otter.ai (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zendesk, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualtrics International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marchex (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognigy (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations