의료용 증강현실(AR) 및 가상현실(VR) 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 기술별, 최종사용자별, 용도별, 지역별 - 업계 예측(2026-2033년)

Global Augmented and Virtual Reality In Healthcare Market size was valued at USD 4.81 Billion in 2024 and is poised to grow from USD 5.65 Billion in 2025 to USD 20.39 Billion by 2033, growing at a CAGR of 17.4% during the forecast period (2026-2033).

The global augmented and virtual reality market in healthcare is primarily fueled by the rising need for sophisticated medical training and simulation resources. Traditional educational methods often face limitations such as ethical dilemmas and inconsistent clinical exposure. AR and VR technology address these challenges by providing immersive, risk-free environments that allow healthcare professionals to practice surgeries, explore anatomy, and respond to emergencies. This leads to improved accuracy, decision-making, and retention of complex information. Furthermore, rapid advancements in AR/VR hardware and software, including high-resolution visuals and real-time data integration, enhance the realism of medical experiences. AI-driven solutions further customize training and treatment, fostering greater engagement among healthcare providers and patients. As a result, there's increased adoption of these technologies, driving overall market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Augmented and Virtual Reality In Healthcare market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Augmented and Virtual Reality In Healthcare Market Segments Analysis

Global Augmented and Virtual Reality In Healthcare Market is segmented by Component, Technology, End User, Application and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into Augmented Reality and Virtual Reality. Based on End User, the market is segmented into Hospitals, Clinics, and Surgical Centers, Hospitals & Surgical Centers, Academic Institutes & Research Organizations, Diagnostics Centers, Rehabilitation Centers, Pharmaceutical & Biotech Companies, Medical Device Manufacturers, Patients/Home Users and Government & Defense. Based on Application, the market is segmented into Surgery, Therapy, Education and training, Rehabilitation Therapy, Medical Training & Education, Diagnostic Imaging, Patient Care & Management, Telemedicine & Remote Monitoring, Pharmaceutical Use Cases and Fitness & Wellness. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Augmented and Virtual Reality In Healthcare Market

The global market for augmented and virtual reality in healthcare is fueled by the rising demand for enhanced medical training and simulation opportunities. These technologies offer immersive, risk-free environments that enable healthcare professionals to practice various surgical procedures and techniques. By facilitating hands-on experience, augmented and virtual reality significantly boosts skill development, minimizes the likelihood of errors, and ultimately enhances patient safety. As a result, there is a growing trend among hospitals and medical institutions to integrate these cutting-edge solutions into their training programs, making them an essential component of modern healthcare education and practice.

Restraints in the Global Augmented and Virtual Reality In Healthcare Market

The global market for augmented and virtual reality in healthcare encounters limitations due to the high costs associated with implementation and necessary equipment. The advanced headsets, sensors, and software integral to these technologies require significant financial investment, creating barriers for smaller healthcare facilities and clinics to adopt such innovations. Additionally, ongoing maintenance expenses and strict budgetary constraints further hinder the widespread use of these technologies. As a result, despite the numerous advantages and increasing demand for improved healthcare solutions, the potential for market expansion remains constrained.

Market Trends of the Global Augmented and Virtual Reality In Healthcare Market

The global market for Augmented and Virtual Reality in healthcare is witnessing a notable trend in the adoption of remote surgery and telemedicine solutions. As AR/VR technologies become more integrated into medical practices, they empower surgeons to conduct procedures from afar while facilitating virtual consultations for patients, regardless of location. This advancement not only eliminates geographical barriers but also enhances patient access to specialized care and fosters collaboration among healthcare professionals. As a result, the healthcare industry is rapidly embracing immersive solutions, leading to improved outcomes and a transformative shift in how medical services are delivered and experienced worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Augmented and Virtual Reality In Healthcare Market Size by Component & CAGR (2026-2033)

• Market Overview
• Hardware
  • AR Devices
  • Head-mounted displays (HMDs)
  • Smart glasses
  • Handheld devices
  • VR Devices
  • VR headsets
  • Gesture-tracking devices
  • Haptic feedback devices
  • Cameras & Sensors
  • Display Panels
• Software
  • AR/VR Development Platforms
  • Visualization Software
  • Simulation & Training Software
• Services
  • Installation & Integration
  • Support & Maintenance
  • Training & Consulting

Global Augmented and Virtual Reality In Healthcare Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Augmented Reality
  • Surgical Application
  • Rehabilitation
  • Training & Medical Education
• Virtual Reality
  • Simulation
  • Diagnostics
  • Virtual Reality Exposure Therapy (VRET)
  • Rehabilitation
  • Pain Distraction

Global Augmented and Virtual Reality In Healthcare Market Size by End User & CAGR (2026-2033)

• Market Overview
• Hospitals, Clinics, and Surgical Centers
• Hospitals & Surgical Centers
• Academic Institutes & Research Organizations
• Diagnostics Centers
• Rehabilitation Centers
• Pharmaceutical & Biotech Companies
• Medical Device Manufacturers
• Patients/Home Users
• Government & Defense

Global Augmented and Virtual Reality In Healthcare Market Size by Application & CAGR (2026-2033)

• Market Overview
• Surgery
• Therapy
• Education and training
• Rehabilitation Therapy
• Medical Training & Education
• Diagnostic Imaging
• Patient Care & Management
• Telemedicine & Remote Monitoring
• Pharmaceutical Use Cases
• Fitness & Wellness

Global Augmented and Virtual Reality In Healthcare Market Size & CAGR (2026-2033)

• North America (Component, Technology, End User, Application)
  • US
  • Canada
• Europe (Component, Technology, End User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, End User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, End User, Application)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, End User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Intuitive Surgical (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Osso VR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppliedVR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Surgical Science Sweden AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medtronic (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Electric Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindmaze (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRHealth (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicarious Surgical (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FundamentalVR (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GIGXR, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bioflight VR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BONEZONE (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Augmedics (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc.(United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aptiv (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Layar (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novartis International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proprio Vision (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations