퀴노아 시장 : 시장 규모, 점유율, 성장 분석 - 유형별, 성질별, 제품별, 포장 유형별, 유통 채널별, 지역별 업계 예측(2026-2033년)

Global Quinoa Market size was valued at USD 2.07 Billion in 2024 and is poised to grow from USD 2.26 Billion in 2025 to USD 4.5 Billion by 2033, growing at a CAGR of 9% during the forecast period (2026-2033).

The global quinoa market is experiencing significant growth driven by heightened health consciousness among consumers, leading to a surge in plant-based diets across various sectors including food, beverages, nutraceuticals, and personal care. Quinoa's recognition as a superfood caters to the demand for gluten-free and protein-rich options, appealing to educated consumers who value its high nutrient content and sustainability. The market is primarily divided into Conventional and Organic Quinoa, with organic varieties rapidly gaining traction among health and eco-conscious individuals. The rising trend of veganism, along with desires for clean label and functional foods, is creating lucrative opportunities for diverse quinoa-based products. Competition is intensifying as brands innovate in packaging and sustainability efforts, aligning with broader environmental goals and enhancing market appeal.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Quinoa market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Quinoa Market Segments Analysis

Global Quinoa Market is segmented by Type, Nature, Product, Packaging type, Distribution Channel and region. Based on Type, the market is segmented into Single and Tricolour. Based on Nature, the market is segmented into Conventional and Organic. Based on Product, the market is segmented into Seeds, Flour, Flakes and Puffs. Based on Packaging type, the market is segmented into Bags, Pouches, Boxes and Jars & Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Quinoa Market

As consumers increasingly shift their preferences from traditional staples like rice and wheat to healthier alternatives, the demand for quinoa has surged. This rising interest spans various sectors, including food and beverages, nutraceuticals, and personal care, largely due to quinoa's appealing qualities such as being gluten-free and nutrient-dense, with a notable richness in protein. Globally, there is a notable trend towards clean label and plant-based diets, which are becoming more prevalent in both retail and wholesale markets, as well as health food stores. This growing inclination towards healthier eating habits is significantly driving the expansion of the quinoa market.

Restraints in the Global Quinoa Market

The global quinoa market faces significant constraints due to the concentration of farming in a few countries, primarily Peru, Bolivia, and Ecuador, while production in regions like the U.S., Canada, India, and China remains minimal yet expanding. This limited geographic distribution results in seasonal variations in supply, which, coupled with an overreliance on exports, creates unpredictable price fluctuations. Such volatility poses challenges for both manufacturers and consumers, particularly in regions sensitive to price changes. Consequently, this disparity between supply and demand hinders the development of a more stable and sustainable outlook for the quinoa market overall.

Market Trends of the Global Quinoa Market

The global quinoa market is experiencing a notable trend towards the development of value-added products, reflecting a dynamic shift in consumer preferences. As health-conscious individuals increasingly seek nutritious options, innovative offerings such as quinoa-based pasta, snack bars, and instant mixes are capturing attention. This surge in product diversification caters to an urban demographic eager for convenient, flavorful, and healthful choices that complement their active lifestyles. Particularly in regions like India, the introduction of quinoa puffs has gained traction, highlighting a significant demand for unique, accessible quinoa snacks that meet the evolving tastes and interests of modern consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Quinoa Market Size by Type & CAGR (2026-2033)

• Market Overview
• Single
• Tricolour

Global Quinoa Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Conventional
• Organic

Global Quinoa Market Size by Product & CAGR (2026-2033)

• Market Overview
• Seeds
• Flour
• Flakes
• Puffs

Global Quinoa Market Size by Packaging type & CAGR (2026-2033)

• Market Overview
• Bags
• Pouches
• Boxes
• Jars & Others

Global Quinoa Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Quinoa Market Size & CAGR (2026-2033)

• North America (Type, Nature, Product, Packaging type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Nature, Product, Packaging type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Nature, Product, Packaging type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Nature, Product, Packaging type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Nature, Product, Packaging type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Ancient Harvest (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BetterBody Foods & Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NorQuin (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andean Valley Corporation (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Irupana Andean Organic Food (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AGROFINO FOODS S.A.C. (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Andean Naturals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quinoa Foods Company (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quinua Real (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The British Quinoa Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nourish You (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Elements (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkland Signature (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quinoa Quality (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Timbo Foods SL (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• INAGRO F.A.S.C.C. (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quinoabol S.R.L. (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• City Srl (Bolivia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Incremar CIA. LTDA. (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations