고속도로 주행 보조 시장 규모, 점유율, 성장 분석 : 기술별, 구성부품별, 차종별, 판매채널별, 지역별-업계 예측(2026-2033년)

Global Highway Driving Assist Market size was valued at USD 6.0 billion in 2024 and is poised to grow from USD 7.0 billion in 2025 to USD 24.09 billion by 2033, growing at a CAGR of 16.7% during the forecast period (2026-2033).

The market for global Highway Driving Assist is experiencing significant growth driven by the rising deployment of advanced driver-assistance systems (ADAS), regulatory requirements, and heightened consumer interest in semi-autonomous technologies. The largest market share is attributed to adaptive cruise control, enhancing fuel efficiency and reducing driver fatigue during extended highway journeys. Meanwhile, lane-keeping assist is emerging as the fastest-growing sub-segment, propelled by stringent regulations in Europe and Asia-Pacific targeting lane departure compliance. North America leads in adoption rates, bolstered by the rapid integration of AI-powered driver-assistance technologies in both mass-market and luxury vehicles. The Asia-Pacific region also sees substantial growth, through increased sales and supportive safety regulations. Automotive manufacturers are increasingly incorporating predictive AI with various sensor technologies, facilitating real-time hazard perception and enhancing overall driver control.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Highway Driving Assist market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Highway Driving Assist Market Segments Analysis

Global Highway Driving Assist Market is segmented by Technology, Component, Vehicle Type, Sales Channel and region. Based on Technology, the market is segmented into Adaptive Cruise Control, Lane Keeping Assist, Traffic Jam Assist, Automatic Emergency Braking and Blind Spot Detection. Based on Component, the market is segmented into Radar, Camera, Ultrasonic Sensors, LiDAR and ECU/Software. Based on Vehicle Type, the market is segmented into Passenger Cars, Light Commercial Vehicles and Heavy Commercial Vehicles. Based on Sales Channel, the market is segmented into OEM and Aftermarket. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Highway Driving Assist Market

One of the key market drivers for the global Highway Driving Assist market is the increasing emphasis on road safety and the growing demand for advanced driver-assistance systems (ADAS). As consumers and regulatory bodies prioritize safety features in vehicles, automakers are integrating sophisticated technologies that enhance driving experience and minimize human error. Innovations like adaptive cruise control, lane-keeping assistance, and collision avoidance systems are becoming standard offerings, catering to consumer preferences for convenience and security. Furthermore, the rising trend of connected vehicles and the development of autonomous driving technologies are propelling investments in highway driving assist solutions, thereby fostering market growth.

Restraints in the Global Highway Driving Assist Market

One significant restraint in the Global Highway Driving Assist Market is the regulatory landscape surrounding autonomous and semi-autonomous driving technologies. Varying regulations across different regions and countries can hinder the uniform adoption of driving assist systems. Concerns over safety, liability, and data privacy lead to stringent approval processes for new technologies. Additionally, the lack of standardized protocols may create uncertainty for manufacturers and consumers alike, hampering market growth. Manufacturers must navigate these complex regulations while meeting consumer expectations for safety and effectiveness, which can lead to increased development costs and potential delays in product commercialization.

Market Trends of the Global Highway Driving Assist Market

The Global Highway Driving Assist market is experiencing significant growth driven by advancements in artificial intelligence (AI) that enhance driver support systems. The integration of AI technologies into highway driving assistance enables real-time decision-making, improving lane centering and adaptive cruise control functionalities. As automakers prioritize safety and convenience, the ability of AI to anticipate road hazards and analyze traffic patterns fosters quicker integration of semi-autonomous driving capabilities. This trend not only reduces driver workload but also propels the demand for sophisticated ADAS solutions across the globe, positioning highway driving assist as a vital component in the evolution of modern transportation.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Highway Driving Assist Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Adaptive Cruise Control
• Lane Keeping Assist
• Traffic Jam Assist
• Automatic Emergency Braking
• Blind Spot Detection

Global Highway Driving Assist Market Size by Component & CAGR (2026-2033)

• Market Overview
• Radar
• Camera
• Ultrasonic Sensors
• LiDAR
• ECU/Software

Global Highway Driving Assist Market Size by Vehicle Type & CAGR (2026-2033)

• Market Overview
• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Global Highway Driving Assist Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• OEM
• Aftermarket

Global Highway Driving Assist Market Size & CAGR (2026-2033)

• North America (Technology, Component, Vehicle Type, Sales Channel)
  • US
  • Canada
• Europe (Technology, Component, Vehicle Type, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Component, Vehicle Type, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Component, Vehicle Type, Sales Channel)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Component, Vehicle Type, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Tesla, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mercedes-Benz Group AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZF Friedrichshafen AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobileye
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aptiv PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyota Motor Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magna International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissan Motor Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rivian Automotive, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lucid Group, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Technologies, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations