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According to Stratistics MRC, the Global Automotive Upholstery Market is accounted for $6.4 billion in 2023 and is expected to reach $13.2 billion by 2030 growing at a CAGR of 11.0% during the forecast period. The material covering the seats, dashboards, liners, and other parts of an automobile is known as automotive upholstery. The product materials, which are in demand due to their impact on consumers' purchasing decisions, cover a variety of car interior components. These products are used on a car's interior and involve recovering, upholstering, and renovating the seats and other areas. Protecting a vehicle's interior against deterioration, abrasion, and damage brought on by repeated use is the main necessity for the product.
According to the India Brand Equity Foundation (IBEF), in 2019-20, the total passenger vehicles sales reached approximately 2.8 million, while approximately 2.7 million units were sold in FY21. According to the automotive association, it is estimated that an average family car contains about 12-14kg of upholstery materials like textiles.
The simple customization choices that are accessible and respond to changing consumer needs are the cause of the increased demand for automobile upholstery. The improvement of the vehicles endurance and resistance to deterioration is blamed for the rising demand for the products in commercial vehicles. The primary factor projected to accelerate this industry's growth is the growing awareness of the advantages of auto upholstery.
Specific qualities of fabric are needed for the auto industry, which has some of the strictest regulations. Regarding quality, sustainability, safety, and durability, the requirements for vehicle upholstery parts are always rising. According to the law, the product must meet requirements for a number of features, including abrasion resistance, tensile strength, tensile elongation, stretch and recovery, seam strength, dimensional stability, snagging, and flammability, among many others. One of the major elements that can impede the growth of this industry's revenue is strict government regulations.
The demand for passenger automobiles is projected to increase as personal mobility becomes more popular. The preference of consumers is for personal mobility as opposed to using public transit. Due to a large rise in income, consumers are choosing to acquire vehicles. Globally, there is a steady increase in demand for passenger cars. This is promoting the growth of the vehicle leather upholstery market.
Another barrier to the market is fluctuating raw material prices. The market demand is constrained by the expenses related to these modifications. Lack of raw materials has also contributed to these pricing changes. The market for vehicle upholstery would experience limited yield growth during the time period mentioned by the factors.
The COVID-19 pandemic slowed the market's expansion since lockdowns and travel bans were implemented globally, which reduced the creation of new cars. Due to stringent regulations and government directives, some manufacturing industries were temporarily closed and forced to stop operations during the epidemic. This market decline was brought on by lower demand, a lack of raw material supply, a labor deficit, and a broken production process chain.
The non woven services segment is expected to be the largest during the forecast period. Non-woven upholstery is widely accessible and very inexpensive, which is anticipated to boost market expansion. These cushions are more durable, require less upkeep, and are cost-effective. Compared to woven material, these fabrics may be used for a larger variety of purposes, which is anticipated to propel market expansion.
The seat covers segment is expected to have the highest CAGR during the forecast period. This application's expansion is directly related to the expansion of car production. The most upholstery material is used in an automotive application for seat covers. Additionally, as the comfort of drivers in vehicles becomes more important, seats have developed into a crucial aspect in influencing a buyer's decision that spends a lot of time traveling by road.
North America is projected to hold the largest market share during the forecast period, owing to the increase in sales of electric vehicles and luxury vehicles. Growth prospects for market players are anticipated as automobile owners' awareness of the advantages of upholstery increases. A few of the main variables propelling the market's expansion are the simplicity with which raw materials are available and the rising need for modifications in the aftermarket.
Asia Pacific is projected to hold the highest CAGR over the forecast period, due to the loosened restrictions on the second-hand automobile market are expected to boost the rural sales of the vehicle. The selling of luxury cars with improved features, plush interiors, premium upholstery, and greater safety features is being driven in large part by the rapid urbanization and rise in personal discretionary income levels. Additionally, the countries' rising need for vehicles is anticipated to fuel the market's expansion.
Some of the key players in Automotive Upholstery market include: IMS Nonwoven, Adient, Martur Automotive Seating Systems, The Woodbridge Group, Grammer AG, Seiren Co., Haartz Corporation, Lear Corporation, Borgers Se & Co. KGaA, Sage Automotive Interiors, Toyota Boshoku Corporation, Grupo Antolin Irausa, Faurecia S.A., CMI Enterprises, Eagle Ottawa LLC, FORVIA Faurecia, Acme Mills Company and Alcantara.
In May 2022, Toyota Boshoku Corporation (Toyota Boshoku) announced that it would exhibit at the JSAE's Automotive Engineering Exposition 2022. Its Fatigue Estimation and Drowsiness Suppression System is a seat cover equipped with a system that estimates the driver's drowsiness and fatigue while driving and suppresses drowsiness.
In May 2022, Alcantara confirmed that the vehicle interior of the Maserati MC20 is the outcome of a joint venture between designers at Centre Stile Maserati and a designer and technical experts at Alcantara Complex Manufacturing.