세계의 클라우드 광고 시장 예측(-2030년) : 서비스 유형별, 배포 모델별, 사용자 그룹별, 구성 요소별, 용도별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Cloud Advertising Market is accounted for $4.02 billion in 2023 and is expected to reach $15.82 billion by 2030 growing at a CAGR of 21.6% during the forecast period. Cloud-based services that enable transactions, data linked to advertisements, and product selection are referred to as "cloud advertising," with the price and content determined when the end user accesses the service. The market for cloud advertising is growing as an outcome of the increased demand for consumer analytics and personalized marketing. Cloud advertising can be used in different e-commerce or brick-and-mortar commerce strategies such as auctions, coupons and other discounting or advertising techniques.

Market Dynamics:

Driver:

Increased use of cloud computing and services

The rise in market revenue is also being driven by the increase in the adoption of cloud computing and services. This is because cloud computing offers a variety of advantages, especially cloud security. Cloud computing offers high levels of security that shield enterprises from dangerous spyware, viruses and hackers. Due to this, the websites of such companies are secure and help rebuild client confidence, which improves the user experience. Additionally, it makes it simple for business enterprises and their personnel to cooperate and share ideas and solutions, cloud computing makes it simple to access client data for customizing digital marketing strategies.

Restraint:

Security risks and privacy concerns

Various security risks and privacy concerns associated with the implementation of e-commerce hinder the adoption of cloud advertising. End-users need to spend more on effectively deploying cyber security processes and systems to make e-commerce safer and more secure. Cloud advertising handles the confidential data of customers, including contact details, future orders and contracts, shipping details, and details about other partner vendors. Moreover, any security breach can be a significant risk in terms of financial losses and loss of customers and affect the brand's reputation. Hence, data privacy and security concerns are expected to hinder the growth of the global market during the forecast period.

Opportunity:

Cost-effective & customized advertising

The main advantages of cloud advertising are that it is more cost-effective because it does not require the conventional techniques of printing portfolios, using media like radio or television, or mailing brochures. It also offers faster advertising through online platforms and more customized advertising because it can use a number of online platforms and media to promote businesses' marketing objectives according to their requirements. Due to this, large corporations are creating cloud-based advertising software with better and more complex technological features, which is driving market revenue development.

Threat:

Efficient data utilization

The data used in consumer analytics is collected from many sources and distributed to various organizational groups, particularly marketing, sales, and R&D. Businesses must categorize the data they collect from various touch points to correspond with the wants and demands of their clients. Organizations find it challenging to merge data collected from many touch points because they must be structured differently. Examples of these touch points involve company websites, the web, mobile devices, social media, and emails. When corporate data is not synchronized, customer analytics are not useful. A great deal of time, money, and experience are needed for the analysis of both structured and unstructured data.

COVID-19 Impact

The cloud advertising business benefited from COVID-19. Lockdown was enforced by governments in several nations, which caused many businesses, stores, IT and telecom companies, and educational institutions to close. The demand for online shopping has risen significantly after COVID-19 as a result of people's ability to choose a product on an e-commerce platform while relaxing in the comfort of their own residences. Additionally, many businesses suffered greatly as a result of COVID-19 because employees were unable to work from offices and retail establishments. The number of consumers adopting digital channels for information, entertainment, education, and keeping in touch with friends and family has skyrocketed.

The software as a service (SaaS) segment is expected to be the largest during the forecast period

The Software as a Service (SaaS) segment is estimated to have a lucrative growth. Customers can purchase services for cloud applications from organizations that operate within the Software as a Service (SaaS) paradigm. Because the providers exercise authority over IT development, customers can benefit from SaaS products' convenience. Some of SaaS's primary advantages are flexible payment options, flexible usage, automated updates, accessibility, permanence, and adaptation. Additionally, this segment's revenue is growing as a result of the rapid adoption of technical improvements, new systems introduced by multiple organizations, and various activities undertaken by various companies.

The large enterprises segment is expected to have the highest CAGR during the forecast period

The large enterprises segment is anticipated to witness the fastest CAGR growth during the forecast period, due to cloud-based advertising production systems, advertisers of large companies and enterprises have the opportunity to design more efficient processes without being restricted by the movement of enormous amounts of data. Cost savings, quick on boarding processes, access to data when working remotely, straightforward operations that interact more efficiently, enhanced workflow management, less time spent on tedious tasks, and system integration are some of the advantages of cloud computing for large businesses. This segment's revenue growth has been fueled by numerous new improvements and partnerships formed by different organizations to increase innovation in the market.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to during the projected period. The rapid economic development of surrounding developing nations like China, Malaysia, Indonesia, and India is the primary reason for the region's expansion. The need for cloud-driven and cloud-supported advertising is growing in the APAC region, driving increasing costs and advances in technology across several industries. Moreover, the region is expected to offer significant growth opportunities like rise in the use of cutting-edge technologies, and the development of applications across a range of industries are projected to propel the region's growth throughout the forecast period.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period. It is projected that increased demand for an improved cloud advertising platform will drive the market for cloud advertising in this area. The existence of significant market participants, including IBM Corporation, Sales force, and Oracle Corporation. These players participate in partnerships, acquisitions, and the creation of new products, and enhancements to existing ones, which promotes market expansion in this region.

Key players in the market:

Some of the key players profiled in the Cloud Advertising Market include: Google LLC, Oracle Corporation, Viant Technology, LLC, IBM Corporation, Marin Software, Sprinklr Inc, Salesforce.Com, Inc., Adobe Systems Incorporated, Kubient, Imagine Communications Corp, Hub Spot, Fico, Media Math, Amazon Web Services Inc. and In Mobi Pte. Ltd.

Key Developments:

In August 2023, Marin Software, a leading provider of digital marketing solutions, is proud to announce the launch of two powerful products, Connect and Ascend. These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media. Connect revolutionizes how marketers access, analyze and share their data. Ascend offers a unified approach to allocating spends across channels for optimal performance.

In May 2023, Google has launched a new bug bounty program for its Android apps. Under the Mobile Vulnerability Rewards Program (Mobile VRP), the tech giant will pay security researchers for flaws found in first-party apps. The official Twitter account of Google VRP has also shared a post announcing the latest bug bounty program.

Service Types Covered:

• Software as a Service (SaaS)
• Platform as a Service (PaaS)
• Infrastructure as a Service (IaaS)

Deployment Models Covered:

• Private Cloud
• Hybrid Cloud
• Public Cloud

User Groups Covered:

• Small & Medium Size Enterprises(SMEs)
• Large Enterprises

Components Covered:

• Platforms
• Services

Applications Covered:

• Customer Management
• Campaign Management
• Real-Time Engagement
• Experience Management
• Analytics and Insights

End Users Covered:

• Media and Entertainment
• Travel and Hospitality
• Retail and Consumer Goods
• Manufacturing
• Telecommunications
• Education
• Banking, Financial Services, and Insurance
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Cloud Advertising Market, By Service Type

• 5.1 Introduction
• 5.2 Software as a Service (SaaS)
• 5.3 Platform as a Service (PaaS)
• 5.4 Infrastructure as a Service (IaaS)

6 Global Cloud Advertising Market, By Deployment Model

• 6.1 Introduction
• 6.2 Private Cloud
• 6.3 Hybrid Cloud
• 6.4 Public Cloud

7 Global Cloud Advertising Market, By User Group

• 7.1 Introduction
• 7.2 Small & Medium Size Enterprises(SMEs)
• 7.3 Large Enterprises

8 Global Cloud Advertising Market, By Component

• 8.1 Introduction
• 8.2 Platforms
• 8.3 Services

9 Global Cloud Advertising Market, By Application

• 9.1 Introduction
• 9.2 Customer Management
• 9.3 Campaign Management
• 9.4 Real-Time Engagement
• 9.5 Experience Management
• 9.6 Analytics and Insights

10 Global Cloud Advertising Market, By End User

• 10.1 Introduction
• 10.2 Media and Entertainment
• 10.3 Travel and Hospitality
• 10.4 Retail and Consumer Goods
• 10.5 Manufacturing
• 10.6 Telecommunications
• 10.7 Education
• 10.8 Banking, Financial Services, and Insurance
• 10.9 Other End Users

11 Global Cloud Advertising Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Google LLC
• 13.2 Oracle Corporation
• 13.3 Viant Technology, LLC
• 13.4 IBM Corporation
• 13.5 Marin Software
• 13.6 Sprinklr Inc
• 13.7 Salesforce.Com, Inc.
• 13.8 Adobe Systems Incorporated
• 13.9 Kubient
• 13.10 Imagine Communications Corp
• 13.11 HubSpot
• 13.12 Fico
• 13.13 MediaMath
• 13.14 Amazon Web Services Inc.
• 13.15 InMobi Pte. Ltd