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According to Stratistics MRC, the Global Stick Packaging Market is accounted for $0.27 billion in 2023 and is expected to reach $0.47 billion by 2030 growing at a CAGR of 8.3% during the forecast period. Stick packaging is a narrow, elongated form of packaging commonly used for single-serve products like powders, liquids, or solids. It typically consists of a sealed tube made of flexible material, such as plastic or foil, with contents dispensed by tearing or cutting one end. This format offers several advantages, including portability, convenience, and portion control. They're often favored for their minimalistic design, efficient use of materials, and suitability for on-the-go consumption.
According to the United States Department of Commerce, Bureau of the Census's County Business Patterns, there are 41,080 food and beverage processing plants in 2021.
Convenience and portability
Modern lifestyles, characterized by busy schedules and on-the-go consumption habits, have led to an increasing demand for convenient packaging solutions. These offer consumers a hassle-free way to access single-serve products anytime, anywhere, which makes them ideal for portable consumption, fitting easily into pockets, purses, or lunchboxes. Moreover, this portability factor enhances consumer convenience, allowing individuals to enjoy their favorite products without the need for additional utensils or containers, which is driving this market further.
Price volatility in raw materials
Raw materials are essential components of stick packaging, and fluctuations in their prices can directly impact production costs and profitability for manufacturers. This instability poses challenges for manufacturers in budgeting, forecasting, and maintaining competitive pricing in the market. Furthermore, it may force manufacturers to either absorb higher expenses, thereby impacting profit margins and potentially hindering demand for stick-packaged products.
Innovation in technology
Innovations in materials science have led to the development of new packaging materials with enhanced barrier properties, recyclability, and biodegradability. These advancements have led to the development of high-speed, automated equipment capable of producing stick packs with precision and consistency. Moreover, technological innovation enables the creation of smart packaging solutions, incorporating features such as QR codes, NFC tags, and sensors, which are propelling this market.
Environmental impacts
The widespread use of plastics in stick packaging, particularly single-use plastics, contributes to the accumulation of plastic waste in landfills, oceans, and natural habitats. Improper disposal and inadequate recycling infrastructure further exacerbate environmental harm, posing risks to wildlife and ecosystems. Additionally, the production of stick packaging materials consumes finite resources such as fossil fuels and water, contributing to environmental degradation and climate change, which are impeding this market expansion.
Covid-19 Impact
The COVID-19 pandemic has had several detrimental effects on the stick packaging market. One significant impact is the disruption of supply chains and manufacturing operations. Lockdown measures, travel restrictions, and labor shortages have led to delays in production and distribution, and reduced disposable income has led to changes in spending priorities. Furthermore, changes in consumer behavior during the pandemic have influenced demand patterns for stick packaging.
The polypropylene segment is expected to be the largest during the forecast period
The polypropylene segment is estimated to hold the largest share, due to its suitability for manufacturing flexible and durable packaging materials. Polypropylene films are commonly used to create the outer layer of the packaging, providing protection to the contents inside while also allowing for high-quality printing for branding and product information. Moreover, polypropylene-based stick packaging offers environmental benefits as it is recyclable and lightweight, reducing transportation costs and carbon emissions, which drive this segment.
The liquid segment is expected to have the highest CAGR during the forecast period
The liquid segment is anticipated to have highest CAGR during the forecast period due to the versatility and convenience it offers for packaging various liquid products. These are well suited for single-serve liquid products, such as beverages, sauces, condiments, and personal care items. Moreover, it caters to the growing demand for on-the-go consumption and portion-controlled servings, aligning with consumer preferences for convenience and practicality, thereby propelling this segment's growth.
Europe commanded the largest market share during the extrapolated period owing to the increasing demand for convenient, portable, and portion-controlled packaging solutions across various industries. Manufacturers are increasingly adopting recyclable and biodegradable materials for stick packs, aligning with Europe's stringent environmental regulations and consumer preferences for eco-conscious products. Moreover, the region's emphasis on sustainability and eco-friendly packaging practices has also influenced the growth of stick packaging.
North America is expected to witness highest CAGR over the projection period, owing to technological innovations in packaging machinery and materials. Countries including the United States, Mexico, and Canada are experiencing increasing demand for convenience and on-the-go consumption. Additionally, the region's robust research and development activities drive continuous innovation in stick packaging designs and functionalities, catering to evolving consumer needs and market trends.
Key players in the market
Some of the key players in the Stick Packaging Market include Amcor plc, Glenroy, Inc., Fres-Co System Inc, Constantia Flexibles, Aristo Pharma GmbH, UDG Healthcare plc., Sonoco Products Company, Winpak Ltd, Sonic Packaging Industries, GreenSeed Contract Packaging, Mondi Group and Oystar Group.
In February 2024, Amcor collaborated with Stonyfield Organic, to launch the first all-polyethylene (PE) spouted pouch. The collaboration pairs three leaders in sustainability to innovate a first-to-market solution that provides a more sustainable package without compromise on performance.
In February 2024, Mondi expands production of paper-based EcoWicketBags to meet demand for sustainable packaging in home and personal care industry.
In February 2024, Mondi collaborates with Veyzle, WEPA and Soprema to make release liner production waste more circular.
In January 2024, Amcor announced a significant expansion of its North American thermoforming capabilities for the healthcare market.