세계의 스마트 스피커 시장 예측(-2030년) : 컴포넌트별, 커넥티비티별, 유형별, 인텔리전트 가상 어시스턴트별, 가격별, 판매 형태별, 용도별, 지역별 분석

According to Stratistics MRC, the Global Smart Speaker Market is accounted for $14.2 billion in 2024 and is expected to reach $40.7 billion by 2030 growing at a CAGR of 19.1% during the forecast period. A smart speaker is a voice-activated device that integrates artificial intelligence and internet connectivity to perform various tasks. It responds to voice commands, providing functionalities such as playing music, controlling smart home devices, answering questions, setting reminders, and more. Equipped with intelligent virtual assistants like Amazon Alexa or Google Assistant, smart speakers enhance user convenience and interactivity in everyday life.

According to the International Data Corporation (IDC), the global smart home device market, which includes smart speakers, is expected to grow to 1.4 billion devices by 2025, with a compound annual growth rate (CAGR) of 12.2% from 2021 to 2025.

Market Dynamics:

Driver:

Increasing adoption of smart homes

The increasing adoption of smart homes is a significant driver for the smart speaker market. Smart speakers serve as central hubs for controlling various smart home devices, such as lights, thermostats, and security systems, enhancing convenience and efficiency. The growing consumer preference for automated and interconnected home environments fuels the demand for smart speakers, driving market growth.

Restraint:

Technical complexities

Technical complexities, including connectivity issues, compatibility with other devices, and the need for constant updates, pose significant restraints to the smart speaker market. These challenges can lead to user frustration and hinder the seamless integration of smart speakers into home ecosystems, potentially slowing market adoption and growth.

Opportunity:

Integration with other smart devices

The integration of smart speakers with other smart devices presents a substantial opportunity for market expansion. By enabling seamless interaction with a wide range of smart home products, such as smart TVs, appliances, and security systems, smart speakers can enhance user experience and drive adoption. This interoperability is crucial for creating a cohesive smart home ecosystem.

Threat:

Privacy and security concerns

Privacy and security concerns are major threats to the smart speaker market. The always-on nature of smart speakers, which continuously listen for voice commands, raises issues about data privacy and potential misuse of personal information. These concerns can deter consumers from adopting smart speakers, impacting market growth.

Covid-19 Impact:

The Covid-19 pandemic significantly boosted the smart speaker market as more people stayed home and sought ways to enhance their home environments. Increased remote work and the need for home entertainment drove the demand for smart speakers, which offer hands-free control and access to information, music, and other services. This surge in demand is expected to have a lasting positive impact on the market.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is expected to dominate the smart speaker market due to the essential role of physical components in smart speaker functionality. This includes microphones, speakers, and connectivity modules, which are critical for performance and user experience. The continuous advancements in hardware technology, such as improved sound quality and enhanced voice recognition, drive the growth of this segment.

The Google assistant segment is expected to have the highest CAGR during the forecast period

The Google assistant segment is projected to have the highest CAGR due to its advanced AI capabilities and integration with a wide range of Google services and third-party applications. Its ability to provide accurate responses, perform complex tasks, and integrate seamlessly with other smart home devices makes it highly attractive to consumers, driving rapid adoption and market growth.

Region with largest share:

North America is positioned to dominate the smart speaker market due to the high adoption rate of smart home technologies and the presence of major market players like Amazon and Google. The region's advanced technological infrastructure, high disposable income, and consumer preference for innovative home automation solutions contribute to its leading market share.

Region with highest CAGR:

The Asia Pacific region anticipates rapid growth in the smart speaker market, driven by increasing urbanization, rising disposable incomes, and growing consumer awareness of smart home technologies. Countries like China, Japan, and India are experiencing significant adoption of smart speakers, supported by local manufacturers and the expansion of global brands, leading to the highest CAGR in the region.

Key players in the market

Some of the key players in Smart Speaker Market include Amazon, Google LLC, Apple Inc., Sonos, Inc., Alibaba Group Holding Limited, Xiaomi Corporation, Baidu, Inc., Samsung Electronics Co., Ltd., Bose Corporation, Harman International Industries, Incorporated, Sony Corporation, Lenovo Group Limited, LG Electronics Inc., Panasonic Corporation, Huawei Technologies Co., Ltd., Microsoft Corporation, Tencent Holdings Limited, SK Telecom Co., Ltd. and Philips.

Key Developments:

In January 2024, Amazon announced several new developments at CES 2024, including a global partnership with Panasonic to integrate Fire TV into new smart TVs, and the introduction of Matter Casting support for Fire TV and Echo Show 15 devices.

In May 2024, Apple released new features for HomePod with tvOS 17, including Enhanced Dialogue for clearer audio and Siri support for AirPlay. For the first time, the Apple TV hardware integrates with the iPhone camera with the Continuity Camera feature on tvOS 17. With that, Apple added the FaceTime app to the set-top box.

In December 2023, video conferencing apps like Webex by Cisco and Zoom launched on tvOS and brought their communications capabilities to Apple TV 4K. Developers can use Continuity Camera APIs on Apple TV 4K to integrate the iPhone or iPad camera and microphone into their tvOS apps.

Components Covered:

• Hardware
• Software

Connectivity's Covered:

• Wi-Fi
• Bluetooth
• Zigbee

Types Covered:

• Display
• Non-Display

Intelligent Virtual Assistants Covered:

• Amazon Alexa
• Google Assistant
• Apple Siri
• Microsoft Cortana
• Bixby
• Other Intelligent Virtual Assistants

Prices Covered:

• Low (Less than $100)
• Mid ($101 to $200)
• Premium (Above $200)

Mode of Sales Covered:

• Online
• Offline

Applications Covered:

• Smart Home
• Consumer
• Smart Office
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Smart Speaker Market, By Component

• 5.1 Introduction
• 5.2 Hardware
  • 5.2.1 Microphones
  • 5.2.2 Speakers
  • 5.2.3 Processors
  • 5.2.4 Power Management
  • 5.2.5 Sensors
  • 5.2.6 Other Hardware
• 5.3 Software
  • 5.3.1 Voice Recognition Software
  • 5.3.2 Natural Language Processing (NLP)
  • 5.3.3 Security Software

6 Global Smart Speaker Market, By Connectivity

• 6.1 Introduction
• 6.2 Wi-Fi
• 6.3 Bluetooth
• 6.4 Zigbee

7 Global Smart Speaker Market, By Type

• 7.1 Introduction
• 7.2 Display
• 7.3 Non-Display

8 Global Smart Speaker Market, By Intelligent Virtual Assistant

• 8.1 Introduction
• 8.2 Amazon Alexa
• 8.3 Google Assistant
• 8.4 Apple Siri
• 8.5 Microsoft Cortana
• 8.6 Bixby
• 8.7 Other Intelligent Virtual Assistants

9 Global Smart Speaker Market, By Price

• 9.1 Introduction
• 9.2 Low (Less than $100)
• 9.3 Mid ($101 to $200)
• 9.4 Premium (Above $200)

10 Global Smart Speaker Market, By Mode of Sale

• 10.1 Introduction
• 10.2 Online
• 10.3 Offline

11 Global Smart Speaker Market, By Application

• 11.1 Introduction
• 11.2 Smart Home
• 11.3 Consumer
• 11.4 Smart Office
• 11.5 Other Applications

12 Global Smart Speaker Market, By Geography

• 12.1 Introduction
• 12.2 North America
  • 12.2.1 US
  • 12.2.2 Canada
  • 12.2.3 Mexico
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 Italy
  • 12.3.4 France
  • 12.3.5 Spain
  • 12.3.6 Rest of Europe
• 12.4 Asia Pacific
  • 12.4.1 Japan
  • 12.4.2 China
  • 12.4.3 India
  • 12.4.4 Australia
  • 12.4.5 New Zealand
  • 12.4.6 South Korea
  • 12.4.7 Rest of Asia Pacific
• 12.5 South America
  • 12.5.1 Argentina
  • 12.5.2 Brazil
  • 12.5.3 Chile
  • 12.5.4 Rest of South America
• 12.6 Middle East & Africa
  • 12.6.1 Saudi Arabia
  • 12.6.2 UAE
  • 12.6.3 Qatar
  • 12.6.4 South Africa
  • 12.6.5 Rest of Middle East & Africa

13 Key Developments

• 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 13.2 Acquisitions & Mergers
• 13.3 New Product Launch
• 13.4 Expansions
• 13.5 Other Key Strategies

14 Company Profiling

• 14.1 Amazon
• 14.2 Google LLC
• 14.3 Apple Inc.
• 14.4 Sonos, Inc.
• 14.5 Alibaba Group Holding Limited
• 14.6 Xiaomi Corporation
• 14.7 Baidu, Inc.
• 14.8 Samsung Electronics Co., Ltd.
• 14.9 Bose Corporation
• 14.10 Harman International Industries, Incorporated
• 14.11 Sony Corporation
• 14.12 Lenovo Group Limited
• 14.13 LG Electronics Inc.
• 14.14 Panasonic Corporation
• 14.15 Huawei Technologies Co., Ltd.
• 14.16 Microsoft Corporation
• 14.17 Tencent Holdings Limited
• 14.18 SK Telecom Co., Ltd.
• 14.19 Philips