전기자전거(E-Bike) 시장 전망(-2030년) : 제품 유형, 배터리 유형, 모터 유형, 모드, 용도, 최종 사용자 및 지역별 분석

According to Stratistics MRC, the Global E-Bike Market is accounted for $48.7 billion in 2024 and is expected to reach $79.8 billion by 2030 growing at a CAGR of 8.6% during the forecast period. An e-bike, short for electric bicycle, integrates an electric motor to assist propulsion, often activated through pedaling or a throttle. These bikes blend traditional cycling with modern technology, offering varying levels of motorized support to enhance speed and ease of riding. E-bikes commonly feature rechargeable batteries and can be categorized into pedal-assist and throttle-operated models, catering to commuters, recreational cyclists, and urban dwellers seeking eco-friendly transportation alternatives with reduced environmental impact and increased accessibility.

According to the Light Electric Vehicle Association (LEVA), the imports of e-bikes increased to 450,000 Units in 2020 and 790,000 in 2021, an increase of around 76% & 80%, respectively, compared to the pre-pandemic demand of 250,000 units in 2019.

Market Dynamics:

Driver:

Rising demand for micro-mobility services

The market is experiencing a surge in demand driven by increasing interest in micro-mobility services. The rise is fueled by growing environmental awareness, urban congestion issues, and the desire for healthier commuting options. Companies are innovating with lightweight designs, enhanced battery life, and smart connectivity features to cater to this expanding market segment. As cities embrace sustainable mobility solutions, the market continues to grow as a pivotal player in urban transportation ecosystems.

Restraint:

Lack of infrastructure

One of the major issues facing the market is the absence of sufficient infrastructure to enable broad adoption. This includes insufficient charging stations, limited dedicated bike lanes, and inconsistent regulatory frameworks across regions. These factors hinder consumer confidence and convenience, impacting market growth. Addressing these infrastructure gaps requires collaboration between government bodies, urban planners, and private stakeholders to build robust charging networks and establish supportive policies that encourage e-bike usage.

Opportunity:

Increasing focus on environmental sustainability

With growing concerns over carbon emissions and urban congestion, electric bicycles offer a cleaner and more efficient mode of transportation. Manufacturers are increasingly integrating eco-friendly materials and technologies into their designs, aiming to reduce environmental impact. Governments and regulatory bodies are also incentivizing adoption through subsidies and infrastructure development, fostering a greener future for urban mobility.

Threat:

Varied government regulations

In the rapidly growing market, diverse government regulations present significant challenges. These include varying classifications of e-bikes across different regions, fluctuating licensing requirements for riders, and evolving safety standards for battery technologies. Product design and distribution methods in this industry are impacted by the need to develop and implement compliance tactics specific to each nation in order to navigate various regulatory landscapes.

Covid-19 Impact:

The COVID-19 pandemic significantly boosted the E-Bike market as it spurred interest in eco-friendly and socially distanced commuting options. With restrictions on public transport and a growing emphasis on personal mobility, sales surged globally. Consumers sought safer alternatives, leading to increased adoption of electric bikes for leisure and daily commuting. Supply chain disruptions initially impacted production, but manufacturers adapted swiftly, leveraging online sales channels to meet rising demand.

The hub motor segment is expected to be the largest during the forecast period

The hub motor is expected to be the largest during the forecast period. These motors offer several advantages, including compact design, quiet operation, and ease of maintenance. They are available in various power ratings and configurations to suit different bike types and user preferences. Hub motors contribute significantly to the growing popularity of e-bikes by enhancing ride comfort and making cycling more accessible and enjoyable for users of all ages and fitness levels.

The urban commuter segment is expected to have the highest CAGR during the forecast period

The urban commuter segment is expected to have the highest CAGR during the forecast period. These bikes typically feature lightweight frames, responsive electric motors, and compact designs ideal for navigating crowded streets and tight spaces. They prioritize comfort with ergonomic seating and handlebar setups, while advanced models may include features like integrated navigation systems and smart connectivity options. The segment in the market caters specifically to city dwellers seeking efficient, eco-friendly transportation solutions.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. Consumers are increasingly adopting e-bikes for commuting and recreational purposes, attracted by benefits such as reduced carbon emissions and enhanced convenience. Key players are focusing on technological advancements in battery efficiency and design to cater to diverse consumer preferences. Regulatory support and infrastructure developments further bolster market expansion, positioning as a pivotal region in the global e-bike industry.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period driven by increasing urbanization and a shift towards sustainable transportation solutions. Growing environmental concerns and a shift towards sustainable mobility options have also contributed to the rising popularity of the market. Advances in battery technology, lightweight materials, and motor efficiency have improved the performance and appeal of e-bikes, making them more attractive to consumers.

Key players in the market

Some of the key players in E-Bike market include Giant Bicycles, Trek Bicycle Corporation, Specialized Bicycle Components, Riese & Muller, Rad Power Bikes, Cannondale, Cube Bikes, Pedego Electric Bikes, Merida Industry Co., Ltd., Scott Sports, Yamaha Motor Company, Brompton Bicycle, Aventon Bikes, Bulls Bikes USA, Ancheer, Tern Bicycles and Xiaomi.

Key Developments:

In April 2024, Pedego launched its Fat Tire Trike e-bike with three tires and a low-step frame design. It is equipped with PEDALSENSE, propulsion software that provides various riding options, such as throttle drive, torque assist, and cruise assist.

In March 2024, Pedego launched its Pedego MOTO, which is equipped with both front and rear suspensions to provide comfort on rugged terrain. A 48V battery producing 750W powers it.

Product Types Covered:

• Pedal Assist
• Throttle-Controlled
• Speed Pedelecs
• Cargo
• Mountain
• Folding
• Other Product Types

Battery Types Covered:

• Lithium-ion Battery
• Lead Acid Battery
• Nickel-Cadmium Battery
• Nickel-Metal Hydride Battery

Motor Types Covered:

• Hub Motor
• Mid Drive Motor
• Friction Drive Motor

Modes Covered:

• Commute
• Sports
• Utility

Applications Covered:

• Urban Commuter
• Mountain
• Folding
• Delivery Services
• Other Applications

End Users Covered:

• Governments
• Businesses
• Individuals
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global E-Bike Market, By Product Type

• 5.1 Introduction
• 5.2 Pedal Assist
• 5.3 Throttle-Controlled
• 5.4 Speed Pedelecs
• 5.5 Cargo
• 5.6 Mountain
• 5.7 Folding
• 5.8 Other Product Types

6 Global E-Bike Market, By Battery Type

• 6.1 Introduction
• 6.2 Lithium-ion Battery
• 6.3 Lead Acid Battery
• 6.4 Nickel-Cadmium Battery
• 6.5 Nickel-Metal Hydride Battery

7 Global E-Bike Market, By Motor Type

• 7.1 Introduction
• 7.2 Hub Motor
• 7.3 Mid Drive Motor
• 7.4 Friction Drive Motor

8 Global E-Bike Market, By Mode

• 8.1 Introduction
• 8.2 Commute
• 8.3 Sports
• 8.4 Utility

9 Global E-Bike Market, By Application

• 9.1 Introduction
• 9.2 Urban Commuter
• 9.3 Mountain
• 9.4 Folding
• 9.5 Delivery Services
• 9.6 Other Applications

10 Global E-Bike Market, By End User

• 10.1 Introduction
• 10.2 Governments
• 10.3 Businesses
• 10.4 Individuals
• 10.5 Other End Users

11 Global E-Bike Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Giant Bicycles
• 13.2 Trek Bicycle Corporation
• 13.3 Specialized Bicycle Components
• 13.4 Riese & Muller
• 13.5 Rad Power Bikes
• 13.6 Cannondale
• 13.7 Cube Bikes
• 13.8 Pedego Electric Bikes
• 13.9 Merida Industry Co., Ltd.
• 13.10 Scott Sports
• 13.11 Yamaha Motor Company
• 13.12 Brompton Bicycle
• 13.13 Aventon Bikes
• 13.14 Bulls Bikes USA
• 13.15 Ancheer
• 13.16 Tern Bicycles
• 13.17 Xiaomi