모터홈 시장 예측(-2030년) : 유형별, 연료별, 용도별, 가격별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Motorhome Market is accounted for $35.58 billion in 2024 and is expected to reach $64.77 billion by 2030 growing at a CAGR of 10.5% during the forecast period. A recreational vehicle, or motorhome, is a multipurpose mobile home intended for leisure travel. It is sometimes referred to as a camper van or RV. Motorhomes offer a useful way to travel without sacrificing home comforts because they frequently feature living areas like beds, a kitchenette, and occasionally a bathroom. They range in size and feature set, from spacious, opulent cars with several rooms to small vans. Moreover, travelers who want flexibility and the chance to visit isolated or off-the-beaten-path locations without sacrificing comfort or self-sufficiency are drawn to motorhomes.

According to the Recreational Vehicle Industry Association (RVIA), the demand for motorhomes and RVs has surged in recent years, driven by a growing interest in outdoor recreational activities and a desire for flexible travel options.

Market Dynamics:

Driver:

Growing customer interest in outdoor adventures

A growing appreciation for nature-based activities and a cultural shift towards experiential travel have spurred consumer interest in outdoor travel experiences in recent years. Motorhomes are appealing because they make these experiences comfortable and convenient. Motorhomes are popular among retirees, families, and thrill-seekers because of their adaptability, which lets them travel to far-flung places without losing their sense of home. Additionally, the popularity of outdoor recreation has also been aided by social media, where users are encouraged to adopt a nomadic lifestyle by sharing stunning camping locations and off-grid experiences.

Restraint:

Cost and Economic Uncertainty

The RV industry faces significant challenges from a variety of economic uncertainties, including fluctuations in interest rates and fuel prices. Prolonged maintenance costs and high initial purchase costs discourage potential buyers, particularly in recessionary times. Furthermore, some consumers may find it more expensive and difficult to afford due to the cost of insurance, storage, and campground fees. Affordability and market penetration may also be further impacted by the need for expensive upgrades to comply with emission standards and regulatory changes.

Opportunity:

Innovation and technological progress

The motorhome industry has a lot of opportunities as long as technology keeps improving. Vehicle design innovations that reduce operating costs and environmental impact include lightweight materials and aerodynamic features that improve fuel efficiency and performance. Convenience and user experience are improved onboard through the integration of smart technology, which includes automation, IoT-enabled devices, and connectivity solutions. Moreover, consumers who care about the environment will find sustainable alternatives to conventional fuel sources in the form of solar power and hydrogen fuel cells, two developments in renewable energy sources.

Threat:

Market saturation and the competitive environment

Manufacturers and dealerships face challenges to their profitability and market share due to the growing competition in the motorhome industry and market saturation in developed markets. New competitors for established brands and industry leaders include international firms, innovative players in niche markets, and new entrants who offer unique products and pricing schemes. Additionally, in an effort to gain market share, price wars and discounting techniques can eventually reduce profit margins and brand equity.

Covid-19 Impact:

The COVID-19 pandemic has had a major effect on the motorhome market. When worldwide lockdowns and travel restrictions were put in place, there were initially disruptions in production, supply chains, and consumer demand. Early in 2020, sales fell precipitously as a result of a decline in consumer confidence and uncertainty about travel prospects. Consumers sought safer and more controlled environments for leisure travel, which resulted in a noticeable shift toward domestic and self-contained travel options, including motorhomes, as the pandemic spread. Furthermore, partially offsetting the initial losses was this spike in demand for motorhomes, especially in areas where outdoor recreation was allowed.

The Class C Motorhomes segment is expected to be the largest during the forecast period

It is projected that the Class C motorhome segment will command the largest market share. With an attached cab section and a spacious living area similar to larger Class A motorhomes but with more affordability and maneuverability, these motorhomes are constructed on a truck or van chassis. Because they are versatile and provide amenities like sleeping quarters, kitchens, and bathrooms in a small but cozy space, class C motorhomes are popular with a wide variety of customers. Moreover, they are a dominant force in the motorhome market across a variety of demographics and travel preferences, particularly among families and travelers looking for a balance between comfort, convenience, and ease of driving.

The Diesel segment is expected to have the highest CAGR during the forecast period

The diesel-powered motorhome segment is anticipated to hold the highest CAGR in the motorhome market. Diesel motorhomes are preferred for long-distance travel and towing heavy loads like bigger trailers or additional vehicles because of their superior towing capacity, fuel efficiency, and durability. They frequently have stronger chassis and engines, which improves their on-road dependability and performance. Additionally, power, efficiency, and longevity are important considerations for seasoned travelers and full-time RV owners, and diesel motorhomes are popular among them.

Region with largest share:

North America, particularly the United States, holds the largest share in the motorhome market. The region's dominance is driven by a strong culture of recreational vehicle ownership and extensive infrastructure supporting RV travel, including a vast network of campgrounds, RV parks, and amenities tailored to motorhome enthusiasts. Furthermore, the United States alone accounts for a significant portion of global motorhome sales, buoyed by a diverse range of consumer preferences, from luxury Class A motorhomes to more compact Class B and C models.

Region with highest CAGR:

In the motorhome market, the Europe region is expected to have the highest CAGR. A number of factors are driving this growth, such as the growing popularity of flexible and sustainable travel options, rising disposable incomes, and increased interest in outdoor and adventure tourism. European consumers are adopting motorhomes as a flexible way to travel to a variety of scenic and cultural locations both inside and outside of Europe, especially in nations like Germany, France, and the UK. Moreover, convenient and easily accessible travel experiences are provided by the region's well-developed network of motorhome-friendly infrastructure, which includes campgrounds and service facilities.

Key players in the market

Some of the key players in Motorhome market include Thor Industries, Inc, Dynamax, Rapido Motorhomes, Dethleffs GmbH & Co. KG, Nexus RV LLC, Hymer GmbH & Co. KG, Burstner Gmbh & Co. KG, Tiffin Motorhomes, Inc., Forest River, Inc, The Swift Group, Airstream, Inc., Triple E Recreational Vehicles, Niesmann + Bischoff GmbH, REV Group Inc. and Winnebago Industries, Inc.

Key Developments:

In June 2024, Forest River Inc acquire New York school bus manufacturer Trans Tech Bus. Trans Tech Bus, Inc., one of the industry's leading Type-A school bus manufacturers and all-electric school bus pioneer, announced June 24 that the company has signed a definitive agreement to be acquired by Forest River Bus, LLC., a subsidiary of Forest River, Inc. and the nation's leading shuttle bus, school bus and van manufacturer.

In March 2023, A special new partnership between Tiffin Motorhomes and Freightliner Custom Chassis Corp. (FCCC) will help create the next generation of Tiffin's legendary PowerGlide Class A diesel chassis. In a first-of-its-kind collaboration, the two leaders in the luxury Class A diesel segment will intertwine their strengths where FCCC will be instrumental in the manufacturing and nationwide service of PowerGlide.

In February 2022, Knaus Tabbert AG has concluded an agreement with the premium manufacturer Mercedes Benz Commercial Vehicles for the supply of light commercial vehicles as the basis for motorhomes. The high-class vehicles of the Mercedes Benz Sprinter series can now be selected and ordered by customers as a motorised platform for leisure vehicles of the group brand WEINSBERG.

Types Covered:

• Class A Motorhomes
• Class B Motorhomes (Camper Vans)
• Class C Motorhomes
• Towable RVs
• Other Types

Fuels Covered:

• Gasoline
• Diesel

Usages Covered:

• Recreational Use
• Full-time Living
• Commercial Use
• Other Usages

Prices Covered:

• Standard
• Luxury

Applications Covered:

• Leisure Activities
• Business Activities
• Other Applications

End Users Covered:

• Fleet Owners
• Direct Buyers
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Motorhome Market, By Type

• 5.1 Introduction
• 5.2 Class A Motorhomes
• 5.3 Class B Motorhomes (Camper Vans)
• 5.4 Class C Motorhomes
• 5.5 Towable RVs
• 5.6 Other Types

6 Global Motorhome Market, By Fuel

• 6.1 Introduction
• 6.2 Gasoline
• 6.3 Diesel

7 Global Motorhome Market, By Usage

• 7.1 Introduction
• 7.2 Recreational Use
• 7.3 Full-time Living
• 7.4 Commercial Use
  • 7.4.1 Rental Fleets
  • 7.4.2 Corporate Use
• 7.5 Other Usages

8 Global Motorhome Market, By Price

• 8.1 Introduction
• 8.2 Standard
• 8.3 Luxury

9 Global Motorhome Market, By Application

• 9.1 Introduction
• 9.2 Leisure Activities
• 9.3 Business Activities
• 9.4 Other Applications

10 Global Motorhome Market, By End User

• 10.1 Introduction
• 10.2 Fleet Owners
• 10.3 Direct Buyers
• 10.4 Other End Users

11 Global Motorhome Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Thor Industries Inc.
• 13.2 Forest River Inc.
• 13.3 Winnebago Industries Inc.
• 13.4 REV Group
• 13.5 Hymer GmbH & Co. KG
• 13.6 Dethleffs GmbH & Co. KG
• 13.7 The Swift Group
• 13.8 Rapido Motorhomes
• 13.9 Tiffin Motorhomes Inc.
• 13.10 Triple E Recreational Vehicles
• 13.11 Burstner GmbH & Co. KG
• 13.12 Jayco Inc.
• 13.13 Knaus Tabbert AG
• 13.14 Trigano SA
• 13.15 NeXus RV