유럽의 모터홈 시장 : 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

The European motor homes market size in 2026 is estimated at USD 25.33 billion, growing from 2025 value of USD 23.44 billion with 2031 projections showing USD 37.24 billion, growing at 8.05% CAGR over 2026-2031.

Market momentum outpaces the broader automotive landscape because Europeans are blending leisure, work, and mobility, choosing motorhomes over hotels for privacy, flexibility, and cost control. Aging baby boomers with healthy pensions favor comfort on the move, while digital nomads rely on on-board connectivity to extend trips beyond classic holiday windows. Regulatory emphasis on lower-emission transport channels EU funding toward campground electrification and public charging, lifting buyer confidence in emerging battery-electric formats. Competition intensifies as platform-based rentals broaden access without upfront ownership, fueling unit volumes and giving manufacturers recurring fleet orders. The tight interplay between lifestyle shifts, environmental policy and digital retail puts the Europe recreational vehicle market on a structurally higher growth path than conventional passenger cars.

Europe Motor Home Market Trends and Insights

Rapid Rise in Recreational Travel And "Staycation" Culture

In 2024, the European Union achieved a record milestone in tourism, with accommodations hosting over 3 billion nights. Higher domestic travel has lengthened average trips, reduced seasonality, and pushed camper demand into the shoulder months. Mediterranean destinations still attract 53% of campers, yet Nordic wild-camping gains traction as deregulation makes remote sites easier to access. Inflation and geopolitical risk redirect discretionary spending toward local journeys, reinforcing the appeal of privately owned or rented motorhomes. These patterns support sustained volume growth even during economic uncertainty.

Aging Baby-Boomer and Early-Retirement Demographics

Citizens aged 61-79 will represent one-fifth of Europe's population in 2025, driving predictable demand because retirees prioritize comfort, health and cost control over speed. Seniors already account for nearly one-quarter of all EU tourism nights, frequently choosing vehicles they can drive year-round rather than paying for seasonal rentals. Extended retirement horizons enlarge the addressable base, while multi-generational trips bring younger relatives into the user pool. The demographic tailwind underpins long product cycles and stabilizes resale values, encouraging fresh purchases when pensioners upgrade to larger or electrified models suited for longer stays.

High Upfront Purchase and Maintenance Costs

Pandemic-era supply constraints forced sticker prices up to one-third above pre-2020 levels, and though dealer negotiations soften the hit, affordability remains an acute barrier for first-time buyers. Running expenses climb as models add lithium batteries, heat pumps and driver-assist technology requiring specialized service tools. Eastern and Southern Europe feel the impact most because disposable incomes lag Western standards. Financing options are improving, yet fragmented across borders, leaving potential owners reliant on general automotive loans that rarely match RV depreciation curves.

Other drivers and restraints analyzed in the detailed report include:

1. Expansion of Digital RV-Rental Marketplaces
2. Remote-Work Lifestyles Enabling Long-Term Mobile Living
3. City-Level Diesel Bans and LEZ Expansion Curbing Access

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Class C motorhomes represented 49.12% of Europe's motorhome market size in 2025, illustrating continued appetite for spacious interiors that meet family needs. However, Class B campervans are projected to post a 13.61% CAGR, reflecting rising urbanization and user desire for a single vehicle that can serve as both commuter and holiday home. Parking regulations and road-width limits in historic European centers tilt momentum to compact vans that fit standard spaces. Manufacturers leverage existing light-commercial platforms, reducing production cost and enabling faster electrification rollouts. The European motor homes market thus pivots toward versatility, drawing younger buyers who value maneuverability and smartphone-like digital interfaces.

Large Class A units still command premium pricing but confront infrastructure barriers: few campsites host >8 m rigs, and LEZ rules often exclude heavy chassis. To hedge, builders experiment with self-driving caravan axles that let towable units reposition autonomously within cramped plots. Across all categories, integrated solar, lithium storage, and app-based diagnostics shift buyer focus from raw square meters to energy autonomy and user experience, further blurring traditional type distinctions.

Diesel retains 87.65% of the European motor homes market share in 2025, explained by abundant refueling, torque, and proven reliability, yet battery-electric models show the fastest commercialization path with a 13.85% CAGR. EU plans for 3.5 million public chargers by 2030, plus campground-level grants, directly target the European motor homes market. Thor Industries' hybrid Class A concept demonstrates 500-mile combined range, signaling impending breakthroughs in weight-to-energy ratios.

Gasoline remains a niche alternative for users wary of diesel bans but unwilling to commit to full electrification. Hybrid-electric drive trains bridge gaps, giving rural travelers charging flexibility without sacrificing payload. Designers shorten rear overhangs and lower floor height as battery density improves, correcting historic compromises that limited interior layouts on early electric prototypes. The propulsion mix is therefore poised for rapid rebalancing once residual-value confidence firms and public fast-charge coverage mature.

The Europe Motor Homes Report is Segmented by Type (Class A, Class B, and Class C), Propulsion (Diesel, Gasoline, and More), End User (Direct Individual Buyers, Rental and Sharing Fleets, and More), Sales Channel (OEM-Authorized Dealers, Online Marketplaces, and More), Length/Size (Up To 6m, 6-7. 5m, and Above 7. 5m), and Country (Germany and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

List of Companies Covered in this Report:

1. Erwin Hymer Group
2. Trigano S.A.
3. Thor Industries Inc.
4. Knaus Tabbert AG
5. Rapido Group
6. Swift Group
7. Dethleffs GmbH and Co. KG
8. Eura Mobil GmbH
9. Groupe Pilote
10. Rimor
11. Adria Mobil
12. Auto-Trail
13. Burstner GmbH
14. Laika Caravans
15. Hobby Wohnwagenwerk
16. Carthago Reisemobilbau
17. Westfalia Mobil
18. Possl Group
19. Chausson (Groupe Trigano)
20. Sunlight GmbH
21. Malibu GmbH

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid Rise in Recreational Travel And "Staycation" Culture
  • 4.2.2 Aging Baby-Boomer and Early-Retirement Demographics
  • 4.2.3 Expansion of Digital RV-Rental Marketplaces
  • 4.2.4 Remote-Work Lifestyles Enabling Long-Term Mobile Living
  • 4.2.5 Campground Infrastructure Upgrades Funded by EU Tourism Grants
  • 4.2.6 Nordic Wild-Camping Deregulation Unlocking Latent Demand
• 4.3 Market Restraints
  • 4.3.1 High Upfront Purchase and Maintenance Costs
  • 4.3.2 City-Level Diesel Bans and LEZ Expansion Curbing Access
  • 4.3.3 Parking Constraints and Limited Campsite Availability
  • 4.3.4 Oversupply-Led Price Depreciation In 2024-25
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Bargaining Power of Suppliers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value (USD) and Volume (Units))

• 5.1 By Type
  • 5.1.1 Class A
  • 5.1.2 Class B (Camper Van)
  • 5.1.3 Class C (Alcove/Semi-integrated)
• 5.2 By Propulsion
  • 5.2.1 Diesel
  • 5.2.2 Gasoline
  • 5.2.3 Hybrid
  • 5.2.4 Battery-Electric
• 5.3 By End User
  • 5.3.1 Direct Individual Buyers
  • 5.3.2 Rental and Sharing Fleets
  • 5.3.3 Corporate / Event and Hospitality Fleets
• 5.4 By Sales Channel
  • 5.4.1 OEM-Authorized Dealers
  • 5.4.2 Online Marketplaces
  • 5.4.3 Direct-to-Consumer (Factory Delivery)
• 5.5 By Length/Size
  • 5.5.1 Up to 6 m
  • 5.5.2 6 to 7.5 m
  • 5.5.3 Above 7.5 m
• 5.6 By Country
  • 5.6.1 Germany
  • 5.6.2 France
  • 5.6.3 United Kingdom
  • 5.6.4 Italy
  • 5.6.5 Spain
  • 5.6.6 Netherlands
  • 5.6.7 Sweden
  • 5.6.8 Norway
  • 5.6.9 Rest of Europe

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Erwin Hymer Group
  • 6.4.2 Trigano S.A.
  • 6.4.3 Thor Industries Inc.
  • 6.4.4 Knaus Tabbert AG
  • 6.4.5 Rapido Group
  • 6.4.6 Swift Group
  • 6.4.7 Dethleffs GmbH and Co. KG
  • 6.4.8 Eura Mobil GmbH
  • 6.4.9 Groupe Pilote
  • 6.4.10 Rimor
  • 6.4.11 Adria Mobil
  • 6.4.12 Auto-Trail
  • 6.4.13 Burstner GmbH
  • 6.4.14 Laika Caravans
  • 6.4.15 Hobby Wohnwagenwerk
  • 6.4.16 Carthago Reisemobilbau
  • 6.4.17 Westfalia Mobil
  • 6.4.18 Possl Group
  • 6.4.19 Chausson (Groupe Trigano)
  • 6.4.20 Sunlight GmbH
  • 6.4.21 Malibu GmbH

7 Market Opportunities and Future Outlook

• 7.1 White-space and Unmet-Need Assessment