모터홈 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Motorhome Market, valued at USD 38.8 billion in 2024, is set to expand at a 4% CAGR between 2025 and 2034. The increasing demand for comfortable, safe, and technologically advanced motorhomes is driving substantial growth, with a particular surge in interest across Europe. The appeal of motorhomes stems from their ability to offer a home-away-from-home experience, with modern amenities and enhanced mobility.

Consumers are increasingly drawn to sustainable travel solutions, pushing manufacturers to innovate by integrating advanced technology and eco-friendly features, improving vehicle efficiency, and reducing weight to lower carbon emissions. This shift towards environmentally conscious travel aligns with the growing expectations of today's eco-aware consumers. As the demand for personalized and flexible travel experiences rises, motorhomes provide an ideal solution for those seeking autonomy, comfort, and adventure on the open road.

The market is divided into three key classes: Class A, Class B, and Class C motorhomes. Class A motorhomes currently dominate the market, accounting for 55% of the share in 2024, and are projected to generate USD 34.6 billion by 2034. These vehicles stand out for their spacious designs, high-end features like luxury kitchens, premium sleeping arrangements, and vast storage space, making them perfect for extended trips. Built on heavy-duty chassis, Class A motorhomes offer unmatched comfort and a home-like experience, making them particularly attractive to those seeking luxury and convenience while traveling.

By end-user, the market is segmented into B2C (individual consumers) and B2B (fleet owners). The B2C segment took the lead in 2024, capturing an 85% share, thanks to the growing popularity of recreational travel, road trips, and camping. Motorhomes offer unparalleled flexibility, allowing users to design their own travel experiences and visit remote or off-the-beaten-path destinations, all without the need for traditional accommodations. This versatility appeals to a diverse audience, including younger adventurers, retirees, and families. The trend towards off-grid and domestic tourism is fueling demand for motorhomes, which provide a self-sufficient and customized travel experience.

Europe led the motorhome market in 2024 with a 55% share, bolstered by a strong RV manufacturing industry, widespread camping infrastructure, and a cultural love for outdoor travel. A wealthier population, coupled with scenic travel routes and easy cross-border connectivity, further drives the market. The combination of strong domestic demand and the appeal of cross-country travel via motorhome makes Europe a key driver in the motorhome industry. The continent's deep-rooted tradition of outdoor adventure and exploration continues to support robust sales and growth in the sector.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates & calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market scope & definition

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Raw material suppliers
  • 3.2.2 Component suppliers
  • 3.2.3 Manufacturers
  • 3.2.4 Technology providers
  • 3.2.5 Distributors
  • 3.2.6 End use
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Cost breakdown analysis
• 3.6 Patent analysis
• 3.7 Regulatory landscape
• 3.8 Pricing analysis
• 3.9 Impact forces
  • 3.9.1 Growth drivers
    • 3.9.1.1 Rapid expansion of tourism industry in Asia Pacific
    • 3.9.1.2 Growing demand for comfortable travel and accommodation
    • 3.9.1.3 Increasing adoption of electric-powered Motorhome
    • 3.9.1.4 Rising emphasis on leisure activities in motorhome parks and campgrounds
    • 3.9.1.5 Emergence of several RV rental companies in Latin America
    • 3.9.1.6 Growing adoption of automotive digitization and smart-home solutions
  • 3.9.2 Industry pitfalls & challenges
    • 3.9.2.1 High initial investment and maintenance cost of motorhome
• 3.10 Growth potential analysis
• 3.11 Porter’s analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Class, 2021 - 2034 ($Mn, Units)

• 5.1 Key trends
• 5.2 Class A
• 5.3 Class B
• 5.4 Class C

Chapter 6 Market Estimates & Forecast, By Price, 2021 - 2034 ($Mn, Units)

• 6.1 Key trends
• 6.2 Standard
• 6.3 Luxury

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Mn, Units)

• 7.1 Key trends
• 7.2 B2C/Individual
  • 7.2.1 Class A
  • 7.2.2 Class B
  • 7.2.3 Class C
• 7.3 B2B/Fleet Owner
  • 7.3.1 Class A
  • 7.3.2 Class B
  • 7.3.3 Class C

Chapter 8 Market Estimates & Forecast, By Fuel, 2021 - 2034 ($Mn, Units)

• 8.1 Key trends
• 8.2 Gasoline
• 8.3 Diesel

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Sweden
  • 9.3.7 Netherlands
  • 9.3.8 Norway
  • 9.3.9 Turkey
  • 9.3.10 Greece
  • 9.3.11 Hungary
  • 9.3.12 Georgia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 LAMEA
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 UAE
  • 9.5.4 Saudi Arabia
  • 9.5.5 South Africa

Chapter 10 Company Profiles

• 10.1 Airstream
• 10.2 Auto-Trail VR
• 10.3 Bürstner
• 10.4 Coachmen RV
• 10.5 Dethleffs
• 10.6 Entegra Coach
• 10.7 Fleetwood RV
• 10.8 Forest River
• 10.9 Hobby-Wohnwagenwerk
• 10.10 Hymer
• 10.11 Jayco
• 10.12 Knaus Tabbert
• 10.13 Monaco Coach
• 10.14 Newmar
• 10.15 Pilote Group
• 10.16 Rapido Group
• 10.17 Roadtrek
• 10.18 Thor Industries
• 10.19 Tiffin Motorhomes
• 10.20 Winnebago Industries