AI 활용 컨텐츠 제작 시장 예측 - 유형별, 컴포넌트별, 기술별, 용도별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global AI Powered Content Creation Market is accounted for $2.76 billion in 2025 and is expected to reach $7.25 billion by 2032 growing at a CAGR of 14.8% during the forecast period. AI-powered content creation involves leveraging artificial intelligence technologies to efficiently produce and tailor digital content across platforms. Utilizing tools such as natural language processing, machine learning, and data analysis, this method enhances content relevance, alignment with brand identity, and audience engagement. It enables rapid scaling, streamlines repetitive processes, and maintains consistent quality. Frequently applied in sectors like digital marketing and corporate communication, AI-driven content development improves workflow efficiency while supporting dynamic and targeted messaging strategies.

According to McKinsey & Company, generative AI tools can increase content production efficiency by up to 40%, significantly reducing time and costs for digital marketing teams.

Market Dynamics:

Driver:

Increasing demand for personalized content

Businesses are turning to AI to generate context-aware, audience-specific material across websites, emails, and social media. This shift is fueled by growing consumer engagement with custom content, making relevance a key competitive advantage. With AI's ability to process user data and behavior, it allows companies to craft content that resonates on an individual level. Consequently, personalization has become a strategic priority across multiple sectors which boosts the market growth.

Restraint:

Concerns over content authenticity and originality

Critics argue that such content may lack a human touch, leading to repetitive phrasing and generic narratives. Additionally, as AI models pull from existing data, concerns arise about potential plagiarism or ethical boundaries in intellectual property. These challenges can affect brand trust and raise legal uncertainties, especially for companies operating in regulated industries. Hence, maintaining quality and originality remains a persistent hurdle.

Opportunity:

Integration with multimedia platforms

By embedding text generation with media creation tools, companies can deliver immersive content experiences across digital touchpoints. This synergy enables automated adaptation of text into voiceovers, subtitles, or social-ready videos, optimizing outreach strategies. Emerging SaaS models are enabling seamless content orchestration across formats with minimal manual effort. As digital ecosystems evolve, the demand for cross-functional, media-rich AI tools is set to grow rapidly.

Threat:

Rise of misinformation and deepfakes

As generative AI becomes more accessible, bad actors may exploit it to produce misleading narratives or fake representations. This not only undermines audience trust but can also trigger legal and regulatory repercussions for platforms hosting such content. Additionally, distinguishing between legitimate and manipulated material is becoming increasingly complex. The credibility of AI-powered outputs hinges on adopting transparency, watermarking, and ethical governance frameworks.

Covid-19 Impact:

The pandemic created a surge in demand for digital-first engagement, prompting businesses to adopt AI content solutions for agility and continuity. As physical interactions declined, companies accelerated their digital content strategies to maintain audience connection. AI tools enabled rapid production of crisis communications, virtual event materials, and e-commerce content, compensating for reduced manpower. This shift also highlighted the need for scalable and responsive content pipelines.

The text content generation segment is expected to be the largest during the forecast period

The text content generation segment is expected to account for the largest market share during the forecast period due to its widespread adoption in enterprise communication, SEO, blogging, and customer support. These tools help produce high-volume, structured content efficiently while adapting to brand tone and context. They are particularly valuable for multilingual content creation, product descriptions, and chatbot dialogues. Integration with CMS and marketing automation platforms has further driven demand. As organizations prioritize consistency and speed, this segment remains the core engine of AI content strategies.

The marketing & advertising segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the marketing & advertising segment is predicted to witness the highest growth rate as businesses are increasingly leveraging AI to craft hyper-targeted ads, real-time campaign messaging, and conversion-driven creatives. AI facilitates A/B testing, dynamic content delivery, and audience segmentation, which are essential for ROI optimization. With shifting consumer behavior and fragmented media channels, marketers rely on intelligent automation to maintain relevance. This segment benefits greatly from AI's ability to generate adaptive content at scale for diverse demographics.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to strong digitalization, rising internet penetration, and widespread use of mobile platforms. Countries like China, India, and South Korea are witnessing accelerated investments in AI and creative automation technologies. Local startups and enterprises are adopting AI to streamline content localization and enhance engagement across diverse linguistic landscapes.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid technological adoption and an expanding pool of digitally empowered consumers. The demand for engaging, real-time content across platforms such as e-learning, gaming, and online commerce is surging. Increased startup activity and venture funding in AI content tech are fueling innovation across Southeast Asia and beyond. The region's appetite for scalable, intelligent content creation tools is set to accelerate, outperforming other global markets.

Key players in the market

Some of the key players in AI Powered Content Creation Market include ContentBot.ai, Copy.ai, CopySmith, DeepBrain, Descript, Designs.ai, GliaCloud, INK Editor, Jasper AI, Narrato, OpenAI, Pepper Content, Rephrase.ai, Runway ML, Rytr, Stability AI, Veed.io, Writesonic, and ZMO.ai are some of the leading platforms in the AI-powered content creation space.

Key Developments:

In June 2025, OpenAI introduced OpenAI for Government, a dedicated initiative offering public servants secure access to their top models-including a $200 million pilot with the U.S. Department of Defense to streamline administrative AI workflows.

In May 2025, Jasper launched Audiences, expanding its proprietary IQ layer to help marketers build deeper, more impactful customer segments-boosting targeting precision for enterprise campaigns.

Types Covered:

• Text Content Generation
• Visual Content Generation
• Video Content Generation
• Audio Content Generation
• Other Types

Components Covered:

• Software
• Services

Technologies Covered:

• Machine Learning
• Deep Learning
• Computer Vision
• Generative Adversarial Networks (GANs)
• Natural Language Processing (NLP)
• Other Technologies

Applications Covered:

• Marketing & Advertising
• E-commerce
• News & Media
• Entertainment & Gaming
• Education & E-learning
• Healthcare Communication
• Corporate Training
• Legal & Financial Services
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global AI Powered Content Creation Market, By Type

• 5.1 Introduction
• 5.2 Text Content Generation
  • 5.2.1 Blog Posts & Articles
  • 5.2.2 Website Copy & Landing Pages
  • 5.2.3 Marketing & Ad Copy
  • 5.2.4 Social Media Captions & Posts
  • 5.2.5 Email Marketing Content
  • 5.2.6 Chatbot Responses & Customer Service Scripts
• 5.3 Visual Content Generation
  • 5.3.1 Digital Art & Illustrations
  • 5.3.2 Photo Editing & Enhancement
  • 5.3.3 Graphic Design Elements
  • 5.3.4 Style Transfer
  • 5.3.5 Product Mockups & Renderings
• 5.4 Video Content Generation
  • 5.4.1 Automated Video Editing & Production
  • 5.4.2 Animation & Motion Graphics
  • 5.4.3 Video Synthesis
  • 5.4.4 Personalized Video Creation
• 5.5 Audio Content Generation
  • 5.5.1 Text-to-Speech (TTS) & Neural Voice Synthesis
  • 5.5.2 Voice Cloning & Modulation
  • 5.5.3 Music Composition & Arrangement
  • 5.5.4 Sound Design & Background Scores
  • 5.5.5 Podcast Creation
• 5.6 Other Types

6 Global AI Powered Content Creation Market, By Component

• 6.1 Introduction
• 6.2 Software
  • 6.2.1 Foundation Models
  • 6.2.2 Speech-to-Text Tools
  • 6.2.3 Text-to-Speech Tools
• 6.3 Services
  • 6.3.1 Consulting Services
  • 6.3.2 Custom AI Model Development
  • 6.3.3 Training & Support
  • 6.3.4 Managed Services

7 Global AI Powered Content Creation Market, By Technology

• 7.1 Introduction
• 7.2 Machine Learning
• 7.3 Deep Learning
• 7.4 Computer Vision
• 7.5 Generative Adversarial Networks (GANs)
• 7.6 Natural Language Processing (NLP)
• 7.7 Other Technologies

8 Global AI Powered Content Creation Market, By Application

• 8.1 Introduction
• 8.2 Marketing & Advertising
• 8.3 E-commerce
• 8.4 News & Media
• 8.5 Entertainment & Gaming
• 8.6 Education & E-learning
• 8.7 Healthcare Communication
• 8.8 Corporate Training
• 8.9 Legal & Financial Services
• 8.10 Other Applications

9 Global AI Powered Content Creation Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 ContentBot.ai
• 11.2 Copy.ai
• 11.3 CopySmith
• 11.4 DeepBrain
• 11.5 Descript
• 11.6 Designs.ai
• 11.7 GliaCloud
• 11.8 INK Editor
• 11.9 Jasper AI
• 11.10 Narrato
• 11.11 OpenAI
• 11.12 Pepper Content
• 11.13 Rephrase.ai
• 11.14 Runway ML
• 11.15 Rytr
• 11.16 Stability AI
• 11.17 Veed.io
• 11.18 Writesonic
• 11.19 ZMO.ai