세계의 AI 활용형 레시피 퍼스널라이제이션 플랫폼 시장 예측(-2032년) : 유형별, 배포 방식별, 기술별·최종사용자별, 지역별 분석

According to Stratistics MRC, the Global AI-Based Recipe Personalization Platforms Market is accounted for $2.9 billion in 2025 and is expected to reach $5.1 billion by 2032 growing at a CAGR of 8.3% during the forecast period. AI-Based Recipe Personalization Platforms are digital services that use machine learning algorithms to generate or modify recipes to precisely match an individual user's dietary needs, health goals, taste preferences, cooking skill level, and available ingredients. They integrate data from fitness trackers, health records, and user input to optimize nutritional content and flavor. The platform's purpose is to simplify meal planning, encourage healthier eating habits, reduce food waste, and provide a highly tailored culinary experience.

According to Virtue Market Research, AI recipe generators use NLP and machine learning to tailor meals based on ingredients, dietary restrictions, and taste preferences, enhancing convenience and health outcomes.

Market Dynamics:

Driver:

Rising consumer demand for customized meal experiences

Fueled by the growing desire for individualized culinary choices, AI-based recipe personalization platforms are transforming how consumers plan and prepare meals. Increasing awareness of nutritional diversity, dietary restrictions, and flavor preferences drives adoption across demographics. Enhanced AI algorithms now tailor recipes based on calorie needs, allergies, and cultural tastes. Moreover, social media trends promoting unique meal experiences amplify engagement. Spurred by digital lifestyle shifts, personalized cooking solutions enhance user satisfaction. Consequently, customization remains a core driver of market growth.

Restraint:

Limited data interoperability across food and nutrition databases

The lack of standardized data frameworks across global food and nutrition systems hampers the accuracy of AI-driven recipe recommendations. Inconsistent ingredient labeling, regional measurement variations, and incomplete nutrition datasets limit model precision. Even with advanced algorithms, fragmented data reduces platform scalability and interoperability. Additionally, integration challenges with third-party APIs slow development efficiency. Spurred by data silos, users may experience inconsistencies in recipe generation. Hence, limited data harmonization remains a key market restraint hindering widespread adoption.

Opportunity:

Integration with voice assistants and smart kitchen appliances

Propelled by the expanding IoT ecosystem, AI-based recipe platforms are increasingly integrating with smart home devices for hands-free culinary guidance. Voice-enabled assistants like Alexa and Google Home enhance accessibility, simplifying real-time cooking interactions. Meanwhile, smart ovens, mixers, and nutrition scales allow precise execution of AI-generated recipes. This interconnected environment promotes convenience and user engagement. Fueled by the rise of connected homes, cross-device synchronization enables immersive cooking experiences. Therefore, smart integration offers vast growth opportunities for market expansion.

Threat:

Algorithmic bias leading to inconsistent recipe outcomes

Bias within AI training datasets can cause inaccurate or culturally skewed recipe recommendations. Over-reliance on limited data sources may overlook regional cuisine diversity and ingredient availability. Such inconsistencies erode user trust and diminish personalization accuracy. Moreover, biased algorithms can misrepresent nutritional values or dietary suitability. Spurred by lack of transparency in AI model design, regulatory scrutiny is increasing. Consequently, algorithmic fairness and data diversity have become critical threats to platform reliability and consumer adoption.

Covid-19 Impact:

The pandemic reshaped consumer behavior, accelerating home cooking trends and digital recipe engagement. Lockdowns prompted widespread use of AI-based meal planning tools as households sought healthier, cost-efficient dining solutions. Simultaneously, supply chain disruptions led users to depend on adaptive recipe platforms for ingredient substitutions. Fueled by remote lifestyle patterns, cooking became a wellness-oriented activity. Post-pandemic, sustained interest in home dining and nutrition tracking continues to drive market expansion. Thus, COVID-19 acted as a major catalyst for digital culinary innovation.

The health-targeted meal plans segment is expected to be the largest during the forecast period

The health-targeted meal plans segment is expected to account for the largest market share during the forecast period, resulting from rising consumer focus on dietary wellness and preventive nutrition. Fueled by growing demand for diabetes-friendly, low-carb, and protein-optimized recipes, platforms increasingly emphasize health-driven personalization. AI systems analyze biomarkers and dietary goals to deliver adaptive recommendations. Moreover, collaborations with nutritionists and wellness apps enhance precision. Spurred by global wellness trends, health-targeted personalization drives the segment's dominance in market value.

The b2b restaurant integrations segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the B2B restaurant integrations segment is predicted to witness the highest growth rate, propelled by rapid digital transformation in the food service industry. Restaurants are adopting AI recipe personalization to deliver unique, customer-specific menus and optimize ingredient sourcing. Fueled by rising expectations for experiential dining, AI integration supports menu innovation and waste reduction. Additionally, partnerships with food delivery platforms strengthen value chains. Hence, the segment's expansion is reinforced by data-driven culinary customization and operational efficiency.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to growing smartphone penetration and digital food culture across China, Japan, India, and South Korea. Spurred by urbanization and changing dietary lifestyles, consumers increasingly favor AI-enabled meal personalization apps. Regional investments in smart kitchen technology further boost adoption. Additionally, rising disposable incomes and culinary experimentation accelerate market maturity. Supported by local innovation ecosystems, Asia Pacific continues to lead global market dominance.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with its strong technological infrastructure and early adoption of AI-driven consumer platforms. Fueled by robust integration of IoT-enabled kitchen devices and AI analytics, users increasingly demand hyper-personalized cooking experiences. Major players invest heavily in machine learning models to enhance taste prediction and dietary alignment. Furthermore, partnerships with restaurants and retail brands enrich product ecosystems. Consequently, North America emerges as the fastest-growing innovation hub.

Key players in the market

Some of the key players in AI-Based Recipe Personalization Platforms Market include Whisk, Yummly, SideChef, Innit Inc., Edamam LLC, Spoonacular, Cookpad Inc., Tasty, Foodvisor, Nutrino Health Ltd., EatLove, Noom Inc., PlateJoy, Bitesnap, Mealime, KitchenPal, and FitMenCook.

Key Developments:

In May 2025, Edamam launched an upgraded version of its Nutrition Analysis API, improving accuracy in dietary tagging and allergen detection. The update supports real-time recipe personalization for food delivery and wellness platforms.

In April 2025, Innit expanded its Food Intelligence Platform to support over 2 million product scores and personalized nutrition insights. The update includes AI-driven grocery planning and automated cooking instructions tailored to health conditions and dietary goals.

In March 2025, Yummly enhanced its AI capabilities by launching Yummly Smart Meal Planner, which uses dietary goals, cooking time, and pantry items to generate weekly meal plans. It also added voice-controlled cooking instructions compatible with smart kitchen devices.

In January 2025, Cookpad expanded its global recipe-sharing community by launching localized AI-curated content in Southeast Asia. The platform now supports multilingual recipe generation and ingredient substitution based on regional availability.

Types Covered:

• Health-Targeted Meal Plans
• Allergen & Diet Restriction Substitution
• Flavor & Preference Personalization
• Family & Batch Meal Scaling
• Grocery List & Shopping Integration
• Restaurant Menu Personalization

Deployments Covered:

• Mobile App Integration
• API & SDK Licensing
• Embedded Appliance Software
• Cloud-Based SaaS Platforms
• B2B Restaurant Integrations
• White-Label Solutions

Technologies Covered:

• Machine Learning & Recommendation Engines
• Natural Language Processing (NLP)
• Computer Vision
• Predictive Nutrition Algorithms
• Integration with Food IoT & Appliances

End Users Covered:

• Individual Consumers
• Health & Nutrition Apps
• Meal Kit Providers
• Restaurants & Cloud Kitchens
• Grocery Retailers
• Healthcare & Dietician Services

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global AI-Based Recipe Personalization Platforms Market, By Type

• 5.1 Introduction
• 5.2 Health-Targeted Meal Plans
• 5.3 Allergen & Diet Restriction Substitution
• 5.4 Flavor & Preference Personalization
• 5.5 Family & Batch Meal Scaling
• 5.6 Grocery List & Shopping Integration
• 5.7 Restaurant Menu Personalization

6 Global AI-Based Recipe Personalization Platforms Market, By Deployment

• 6.1 Introduction
• 6.2 Mobile App Integration
• 6.3 API & SDK Licensing
• 6.4 Embedded Appliance Software
• 6.5 Cloud-Based SaaS Platforms
• 6.6 B2B Restaurant Integrations
• 6.7 White-Label Solutions

7 Global AI-Based Recipe Personalization Platforms Market, By Technology

• 7.1 Introduction
• 7.2 Machine Learning & Recommendation Engines
• 7.3 Natural Language Processing (NLP)
• 7.4 Computer Vision
• 7.5 Predictive Nutrition Algorithms
• 7.6 Integration with Food IoT & Appliances

8 Global AI-Based Recipe Personalization Platforms Market, By End User

• 8.1 Introduction
• 8.2 Individual Consumers
• 8.3 Health & Nutrition Apps
• 8.4 Meal Kit Providers
• 8.5 Restaurants & Cloud Kitchens
• 8.6 Grocery Retailers
• 8.7 Healthcare & Dietician Services

9 Global AI-Based Recipe Personalization Platforms Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Whisk
• 11.2 Yummly
• 11.3 SideChef
• 11.4 Innit Inc.
• 11.5 Edamam LLC
• 11.6 Spoonacular
• 11.7 Cookpad Inc.
• 11.8 Tasty
• 11.9 Foodvisor
• 11.10 Nutrino Health Ltd.
• 11.11 EatLove
• 11.12 Noom Inc.
• 11.13 PlateJoy
• 11.14 Bitesnap
• 11.15 Mealime
• 11.16 KitchenPal
• 11.17 FitMenCook