IDC Perspective : 기업이 CPaaS 플랫폼을 선택할 때의 주요 고려사항

This IDC Perspective discusses key considerations for enterprises when selecting a CPaaS platform. Enterprises adopting CPaaS are not just buying APIs - they are investing in a strategic engagement layer that will define customer experience for the next decade. The right platform should deliver global reliability, regulatory compliance, and AI-driven personalization while integrating seamlessly into existing business ecosystems."Enterprises must evaluate CPaaS platforms not as tactical tools but as strategic enablers of digital engagement. The winners will be those that combine programmable communications with AI-driven orchestration, compliance, and global scalability." -Avinash Naga, research manager, Communications Platform as a Service at IDC

Executive Snapshot

Situation Overview

• RCS Adoption Accelerates
• Conversational AI Becomes Table Stakes
• Joint Telco Efforts Drive Network API Monetization
• Demand for AI and Automation Accelerates
• Fraud Prevention and Security Remain Top Priorities
• IDC Survey
  • AI as the New Differentiator
    • Security and Monetization APIs Driving Adoption
    • Omni-Channel and Customer Experience Imperatives
    • Global Momentum in CPaaS Adoption
    • Mainstream Adoption
    • AI as a Strategic Imperative
    • Security and Compliance as Nonnegotiable
    • Omni-Channel Engagement Is the Norm
    • Global and Industry Variations

Advice for the Technology Buyer

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• Related Research
• Synopsis