하이퍼로컬 MaaS(Mobility as a Service) 시장 예측(-2032년) : 차종별, 비즈니스 모델별, 기술별, 서비스 유형별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Hyperlocal Mobility-as-a-Service (MaaS) Market is accounted for $430.7 billion in 2025 and is expected to reach $1,145.9 billion by 2032 growing at a CAGR of 15% during the forecast period. Hyperlocal Mobility-as-a-Service (MaaS) refers to an integrated transportation model that provides on-demand, location-specific mobility solutions within a confined geographic area, such as a neighborhood, city district, or urban cluster. It combines multiple transport modes-like shared bikes, e-scooters, ride-hailing, and micro-transit-into a single digital platform, enabling users to plan, book, and pay seamlessly. Hyperlocal MaaS prioritizes convenience, efficiency, and sustainability by optimizing short-distance travel, reducing congestion, and lowering carbon emissions. Its data-driven approach allows real-time route optimization, dynamic pricing, and personalized mobility options, enhancing urban mobility while promoting community-level accessibility and connectivity.

Market Dynamics:

Driver:

Growing urban congestion challenges

Cities are struggling with traffic density that reduces efficiency and increases travel times. Hyperlocal MaaS platforms enable optimized routing, shared mobility, and multimodal integration to ease congestion. Vendors are embedding AI-driven analytics into platforms to strengthen real-time traffic management. Rising demand for sustainable and efficient transport is reinforcing adoption across metropolitan areas. The ability to address congestion directly is positioning hyperlocal MaaS as a critical enabler of urban mobility transformation.

Restraint:

High infrastructure implementation costs

Establishing digital platforms, smart hubs, and integrated payment systems requires substantial capital investment. Smaller municipalities often delay deployment due to budget constraints and uncertain ROI. The complexity of integrating MaaS with existing transport networks adds further expense. Rising energy and maintenance costs amplify financial challenges for providers. These barriers are slowing penetration, making infrastructure affordability a decisive factor for scaling hyperlocal MaaS solutions.

Opportunity:

Integration with smart city initiatives

Governments are increasingly embedding mobility solutions into broader urban modernization programs. MaaS platforms enable seamless connectivity between public transport, shared vehicles, and micro-mobility services. Vendors are tailoring solutions to align with sustainability goals and digital governance frameworks. Rising investment in smart infrastructure is reinforcing demand for integrated mobility ecosystems. Smart city integration is not only expanding adoption but redefining MaaS as a cornerstone of future urban planning.

Threat:

Intense competition from ride-hailing firms

Established platforms dominate urban markets with aggressive pricing and extensive fleets. Enterprises often prefer incumbent services for reliability and scale which reduces opportunities for new entrants. Competitive intensity forces continuous innovation and high marketing spend. Smaller vendors struggle to differentiate offerings in a crowded ecosystem. The dominance of ride-hailing firms is reshaping consumer expectations, making competitive positioning a critical challenge for MaaS operators.

Covid-19 Impact:

The Covid-19 pandemic disrupted urban mobility patterns and accelerated demand for flexible MaaS solutions. On one hand, lockdowns reduced ridership and delayed infrastructure projects. On the other hand, rising demand for safe, contactless, and localized transport boosted adoption of hyperlocal platforms. Enterprises increasingly relied on MaaS to ensure continuity in essential services and last-mile connectivity. Vendors embedded hygiene protocols, digital payments, and real-time monitoring to strengthen consumer trust. The pandemic highlighted MaaS as a resilient framework for adapting urban mobility to crisis conditions.

The ride-hailing segment is expected to be the largest during the forecast period

The ride-hailing segment is expected to account for the largest market share during the forecast period, driven by demand for affordable and flexible transport in congested cities. Ride-hailing services provide convenience and accessibility that traditional public transport cannot always match. Enterprises are embedding MaaS integration into ride-hailing platforms to strengthen efficiency. Rising demand for multimodal connectivity is reinforcing adoption in this segment. Vendors are investing in advanced routing and fleet optimization to improve service reliability. The prominence of ride-hailing reflects its role as the anchor service around which hyperlocal MaaS ecosystems are built.

The autonomous and electric vehicles segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the autonomous and electric vehicles segment is predicted to witness the highest growth rate, supported by rising demand for sustainable and intelligent transport solutions. Autonomous fleets enable safer, more efficient routing while reducing human dependency. Electric vehicles provide eco-friendly alternatives that align with global sustainability mandates. Vendors are embedding AI-driven orchestration into autonomous MaaS platforms to strengthen scalability. Rising investment in smart mobility initiatives is reinforcing demand in this segment. The growth of autonomous and electric vehicles highlights their role in redefining hyperlocal MaaS as a driver of next-generation urban transport.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share by mature digital infrastructure and strong consumer adoption of mobility platforms. Enterprises in the United States and Canada are leading investments in MaaS integration to support urban transport modernization. The presence of major ride-hailing and technology providers further strengthens regional dominance. Rising demand for sustainable and multimodal transport is reinforcing adoption across metropolitan areas. Vendors are embedding advanced orchestration and compliance features to differentiate offerings in competitive markets. North America's leadership is defined by its ability to combine innovation, regulation, and consumer trust in hyperlocal MaaS ecosystems.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, fueled by rapid urbanization, expanding mobile penetration, and government-led smart city initiatives. Countries such as China, India, and Southeast Asia are investing heavily in MaaS platforms to support e-commerce, logistics, and public transport integration. Enterprises in the region are adopting hyperlocal frameworks to strengthen scalability and meet consumer demand for instant mobility. Local startups are deploying cost-effective solutions tailored to dense urban ecosystems. Government programs promoting digital transformation and sustainable transport are accelerating adoption.

Key players in the market

Some of the key players in Hyperlocal Mobility-as-a-Service (MaaS) Market include Uber Technologies, Inc., Lyft, Inc., Ola Cabs, Rapido Bike Taxi, Bounce Infinity, Yulu Bikes Pvt. Ltd., BlaBlaCar, Grab Holdings Ltd., Gojek, Didi Chuxing Technology Co., Bolt Technology OU, Free2Move, Bird Rides, Inc., Lime (Neutron Holdings, Inc.) and Tier Mobility SE.

Key Developments:

In March 2025, Ola entered a strategic collaboration with Mahindra & Mahindra to integrate 10,000 electric XUV400 SUVs into its ride-hailing fleet. This partnership focused on enhancing the supply of EVs for its core mobility service while supporting driver-partners with vehicle access.

In November 2024, Uber deepened its integration with public transit by partnering with Dallas Area Rapid Transit (DART), embedding real-time trip planning and booking directly within the DART GoPass app, creating a seamless multi-modal hub.

Vehicle Types Covered:

• Two-Wheelers
• Three-Wheelers
• Four-Wheelers
• Shared Public Transit Vehicles
• Autonomous and Electric Vehicles

Business Models Covered:

• Commission-Based Revenue Model
• Subscription and Membership Model
• Pay-Per-Use Model
• Advertising and Data Monetization Model
• Other Business Models

Service Types Covered:

• Micro-Mobility
• Delivery Mobility
• Ride-Hailing
• Autonomous Shuttles
• Car Sharing
• Other Service Types

Technologies Covered:

• Mobile Booking & User Apps
• AI-Based Routing & Demand Forecasting
• IoT Fleet Tracking & Smart Parking
• Cloud MaaS Platforms & APIs
• Digital Payments & Subscription Management
• Other Technologies

End Users Covered:

• Individual Users
• Government Bodies
• Businesses / Retailers
• E-Commerce Platforms
• Restaurants
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Hyperlocal Mobility-as-a-Service (MaaS) Market, By Vehicle Type

• 5.1 Introduction
• 5.2 Two-Wheelers
• 5.3 Three-Wheelers
• 5.4 Four-Wheelers
• 5.5 Shared Public Transit Vehicles
• 5.6 Autonomous and Electric Vehicles

6 Global Hyperlocal Mobility-as-a-Service (MaaS) Market, By Business Model

• 6.1 Introduction
• 6.2 Commission-Based Revenue Model
• 6.3 Subscription and Membership Model
• 6.4 Pay-Per-Use Model
• 6.5 Advertising and Data Monetization Model
• 6.6 Other Business Models

7 Global Hyperlocal Mobility-as-a-Service (MaaS) Market, By Technology

• 7.1 Introduction
• 7.2 Mobile Booking & User Apps
• 7.3 AI-Based Routing & Demand Forecasting
• 7.4 IoT Fleet Tracking & Smart Parking
• 7.5 Cloud MaaS Platforms & APIs
• 7.6 Digital Payments & Subscription Management
• 7.7 Other Technologies

8 Global Hyperlocal Mobility-as-a-Service (MaaS) Market, By Service Type

• 8.1 Introduction
• 8.2 Micro-mobility
• 8.3 Delivery mobility
• 8.4 Ride-hailing
• 8.5 Autonomous shuttles
• 8.6 Car sharing
• 8.7 Other Service Types

9 Global Hyperlocal Mobility-as-a-Service (MaaS) Market, By End User

• 9.1 Introduction
• 9.2 Individual users
• 9.3 Government bodies
• 9.4 Businesses / retailers
• 9.5 E-commerce platforms
• 9.6 Restaurants
• 9.7 Other End Users

10 Global Hyperlocal Mobility-as-a-Service (MaaS) Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Uber Technologies, Inc.
• 12.2 Lyft, Inc.
• 12.3 Ola Cabs
• 12.4 Rapido Bike Taxi
• 12.5 Bounce Infinity
• 12.6 Yulu Bikes Pvt. Ltd.
• 12.7 BlaBlaCar
• 12.8 Grab Holdings Ltd.
• 12.9 Gojek
• 12.10 Didi Chuxing Technology Co.
• 12.11 Bolt Technology OU
• 12.12 Free2Move
• 12.13 Bird Rides, Inc.
• 12.14 Lime (Neutron Holdings, Inc.)
• 12.15 Tier Mobility SE