북미의 판촉 활동 관리 소프트웨어 시장 전망(-2030년) : 지역별 분석 - 구성요소별, 배포 유형별, 용도별, 산업별, 지역별 분석

The North America trade promotion management software market is expected to grow from US$ 481.82 million in 2022 to US$ 938.07 million by 2030. It is estimated to record a CAGR of 8.7% from 2022 to 2030.

Benefits of Use of Advanced Analytics for Trade Promotion Management Fuel North America Trade Promotion Management Software Market

Technological advancements in data and analytics have restructured consumer goods and fast-moving consumer goods companies in recent years. Technological developments such as linking trade promotion to advanced analytics can help in making the future of trade promotions more efficient and effective. Consumer goods packaged companies are using advanced analytics while conducting trade promotion management activities. Through advanced analytics, consumer goods companies obtain much more granular information, generating insight related to shoppers and their consumer behaviours. By utilizing analytics, these companies can drive better returns on promotional investment and customizing investment to line up with overarching strategic goals. Additionally, retailers are highly aware of the benefits provided by trade promotion management as they increase their operating margins by 60% by using efficient promotion strategies and analytics. With constant improvements, the adoption of trade promotion optimization is also rising. Moreover, the presence of companies offering analytics solutions to make trade promotion management efficient is making a positive contribution toward the market growth. For instance, Neal Analytics is a provider of trade promotion optimization solutions that assist businesses in creating a sales baseline for determining in-around of sales and calculating historical promotion redemption rate, volume uplift, and ROI by utilizing sell-through data and cost factors. Thus, the use of advanced analytics for trade promotion management is anticipated to fuel the market growth in the coming years.

North America Trade Promotion Management Software Market Overview

The US, Canada, and Mexico are major economies in North America. Various retail operators in the region are making substantial investments in advanced technological solutions to generate higher returns on investment (ROI). As consumers in the region, especially in the US, spend heavily on groceries, several retail start-ups are entering the North American market. Also, retailers and technology companies are collaborating to invest significantly in promotional activities to attract new buyers and retain existing ones. In North America, consumer goods companies are the major end users of trade promotion management solutions. The region consists of well-established consumer goods companies such as Coca-Cola, Nestle, PepsiCo., Procter & Gamble, Philip Morris, L'Oreal, and Kraft Foods Inc. Due to the presence of such leading consumer goods companies, the expenditure on promotional activities is rising. To remain competitive in the consumer goods sector, these companies continuously invest in advertising and other promotional activities to boost brand image and stimulate sales. North America witnessed the footprints of companies offering trade promotion management solutions. For instance, Adesso, through its trade promotion management solutions, assists its customers in enhancing trade promotion management and effectiveness. The solution is efficient for small, mid-size, and emerging consumer packaged goods manufacturers in North America. Therefore, the footprints of trade promotion management solution providers and the growth of the consumer goods sector in North America are projected to create the demand for trade promotion management software to manage trade promotion activities efficiently and effectively.

North America Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)

North America Trade Promotion Management Software Market Segmentation

The North America trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country.

Based on component, the North America trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the North America trade promotion management software market in 2022.

In terms of deployment type, the North America trade promotion management software market is bifurcated into cloud and on-premise. The cloud segment held a larger share of the North America trade promotion management software market in 2022.

Based on application, the North America trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the North America trade promotion management software market in 2022.

In terms of industry vertical, the North America trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others. The retail & consumer goods segment held the largest share of the North America trade promotion management software market in 2022.

Based on country, the North America trade promotion management software market is segmented into the US, Canada, and Mexico. The US dominated the North America trade promotion management software market in 2022.

Wipro Ltd; PSignite Group Inc; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Cor; SAP SE; UpClear; Anaplan Inc; and Aforza Inc are among the leading companies operating in the North America trade promotion management software market.

Table Of Contents

1. Introduction

• 1.1 The Insight Partners Research Report Guidance
• 1.2 Market Segmentation

2. Executive Summary

• 2.1 Key Insights
• 2.2 Market Attractiveness

3. Research Methodology

• 3.1 Coverage
• 3.2 Secondary Research
• 3.3 Primary Research

4. North America Trade Promotion Management Software Market Landscape

• 4.1 Overview
• 4.2 PEST Analysis
• 4.3 Ecosystem Analysis
  • 4.3.1 List of Vendors in Value Chain

5. North America Trade Promotion Management Software Market - Key Industry Dynamics

• 5.1 Trade Promotion Management Software Market - Key Industry Dynamics
• 5.2 Market Drivers
  • 5.2.1 Rise in Expenditure on Trade Promotion Management
  • 5.2.2 Growing Need for Software Solutions
  • 5.2.3 Digitalization of Trade Promotion Operations
• 5.3 Market Restraints
  • 5.3.1 Preference for Spreadsheet and Sell-out Based Payments
• 5.4 Market Opportunities
  • 5.4.1 Focus Towards Online Promotions
  • 5.4.2 Revolution of Data Analytics
• 5.5 Future Trends
  • 5.5.1 Use of Advanced Analytics for Trade Promotion Management
• 5.6 Impact of Drivers and Restraints:

6. Trade Promotion Management Software Market - North America Market Analysis

• 6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2020 - 2030
• 6.2 Trade Promotion Management Software Market Forecast and Analysis

7. North America Trade Promotion Management Software Market Analysis - Component

• 7.1 Solution
  • 7.1.1 Overview
  • 7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
• 7.2 Services
  • 7.2.1 Overview
  • 7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)

8. North America Trade Promotion Management Software Market Analysis - Deployment Type

• 8.1 Cloud
  • 8.1.1 Overview
  • 8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
• 8.2 On-Premise
  • 8.2.1 Overview
  • 8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)

9. North America Trade Promotion Management Software Market Analysis - Application

• 9.1 Large Enterprises
  • 9.1.1 Overview
  • 9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
• 9.2 SMEs
  • 9.2.1 Overview
  • 9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)

10. North America Trade Promotion Management Software Market Analysis - Industry Vertical

• 10.1 Retail & Consumer Goods
  • 10.1.1 Overview
  • 10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
• 10.2 Pharmaceutical
  • 10.2.1 Overview
  • 10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
• 10.3 IT and Services
  • 10.3.1 Overview
  • 10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
• 10.4 Manufacturing
  • 10.4.1 Overview
  • 10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
• 10.5 Others
  • 10.5.1 Overview
  • 10.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)

11. North America Trade Promotion Management Software Market - Country Analysis

• 11.1 North America: Trade Promotion Management Software Market
  • 11.1.1 North America: Trade Promotion Management Software Market - Revenue (2022) (US$ Million)
  • 11.1.2 North America: Trade Promotion Management Software Market, by Key Country
    • 11.1.2.1 US: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
      • 11.1.2.1.1 US: Trade Promotion Management Software Market Breakdown by Component
      • 11.1.2.1.2 US: Trade Promotion Management Software Market Breakdown by Deployment Type
      • 11.1.2.1.3 US: Trade Promotion Management Software Market Breakdown by Application
      • 11.1.2.1.4 US: Trade Promotion Management Software Market Breakdown by Industry Vertical
    • 11.1.2.2 Canada: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
      • 11.1.2.2.1 Canada: Trade Promotion Management Software Market Breakdown by Component
      • 11.1.2.2.2 Canada: Trade Promotion Management Software Market Breakdown by Deployment Type
      • 11.1.2.2.3 Canada: Trade Promotion Management Software Market Breakdown by Application
      • 11.1.2.2.4 Canada: Trade Promotion Management Software Market Breakdown by Industry Vertical
    • 11.1.2.3 Mexico: Trade Promotion Management Software Market - Revenue and Forecast to 2030 (US$ Million)
      • 11.1.2.3.1 Mexico: Trade Promotion Management Software Market Breakdown by Component
      • 11.1.2.3.2 Mexico: Trade Promotion Management Software Market Breakdown by Deployment Type
      • 11.1.2.3.3 Mexico: Trade Promotion Management Software Market Breakdown by Application
      • 11.1.2.3.4 Mexico: Trade Promotion Management Software Market Breakdown by Industry Vertical

12. Industry Landscape

• 12.1 Overview
• 12.2 Market Initiative

13. Company Profiles

• 13.1 Wipro Ltd
  • 13.1.1 Key Facts
  • 13.1.2 Business Description
  • 13.1.3 Products and Services
  • 13.1.4 Financial Overview
  • 13.1.5 SWOT Analysis
  • 13.1.6 Key Developments
• 13.2 PSignite Group Inc
  • 13.2.1 Key Facts
  • 13.2.2 Business Description
  • 13.2.3 Products and Services
  • 13.2.4 Financial Overview
  • 13.2.5 SWOT Analysis
  • 13.2.6 Key Developments
• 13.3 Aera Technology
  • 13.3.1 Key Facts
  • 13.3.2 Business Description
  • 13.3.3 Products and Services
  • 13.3.4 Financial Overview
  • 13.3.5 SWOT Analysis
  • 13.3.6 Key Developments
• 13.4 TELUS
  • 13.4.1 Key Facts
  • 13.4.2 Business Description
  • 13.4.3 Products and Services
  • 13.4.4 Financial Overview
  • 13.4.5 SWOT Analysis
  • 13.4.6 Key Developments
• 13.5 o9 Solutions, Inc.
  • 13.5.1 Key Facts
  • 13.5.2 Business Description
  • 13.5.3 Products and Services
  • 13.5.4 Financial Overview
  • 13.5.5 SWOT Analysis
  • 13.5.6 Key Developments
• 13.6 Oracle Corp
  • 13.6.1 Key Facts
  • 13.6.2 Business Description
  • 13.6.3 Products and Services
  • 13.6.4 Financial Overview
  • 13.6.5 SWOT Analysis
  • 13.6.6 Key Developments
• 13.7 SAP SE
  • 13.7.1 Key Facts
  • 13.7.2 Business Description
  • 13.7.3 Products and Services
  • 13.7.4 Financial Overview
  • 13.7.5 SWOT Analysis
  • 13.7.6 Key Developments
• 13.8 UpClear
  • 13.8.1 Key Facts
  • 13.8.2 Business Description
  • 13.8.3 Products and Services
  • 13.8.4 Financial Overview
  • 13.8.5 SWOT Analysis
  • 13.8.6 Key Developments
• 13.9 Anaplan Inc
  • 13.9.1 Key Facts
  • 13.9.2 Business Description
  • 13.9.3 Products and Services
  • 13.9.4 Financial Overview
  • 13.9.5 SWOT Analysis
  • 13.9.6 Key Developments
• 13.10 Aforza Inc
  • 13.10.1 Key Facts
  • 13.10.2 Business Description
  • 13.10.3 Products and Services
  • 13.10.4 Financial Overview
  • 13.10.5 SWOT Analysis
  • 13.10.6 Key Developments

14. Appendix

• 14.1 About The Insight Partners
• 14.2 Word Index