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시장보고서
상품코드
1688904
북미의 오프라인 미용기기 시장 규모와 예측(2021-2031년) - 지역별 점유율, 동향, 성장 기회 분석 보고서 : 제품 유형별, 용도별, 동작 모드별, 유통 채널별, 국가별North America Offline Beauty Devices Market Size and Forecast 2021 - 2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Application, Mode of Operation, Distribution Channel, and Country |
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북미의 오프라인 미용기기 시장 규모는 2024년 275억 6,000만 달러에서 2031년에는 682억 2,000만 달러에 이를 것으로 예측됩니다. 이 시장은 2024년부터 2031년까지 13.8%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예측됩니다. 북미에 신제품을 도입하면 예측 기간 동안 새로운 시장 동향을 가져올 가능성이 높습니다. 게다가, 미용과 건강 지향 증가는 북미의 오프라인 미용 장비 시장의 성장을 가속합니다.
색소 침착, 주름, 주름, 여드름, 사고로 인한 화상의 흔적 등 노화와 관련된 피부 문제는 매우 일반적입니다. 미국 피부과학회에 따르면 여드름은 미국에서 가장 흔한 피부 질환으로 미국에서는 연간 약 5,000만 명이 앓고 있습니다. 12-24세의 85%가 경미한 여드름을 경험하고 있습니다. 미세박피술이나 화학 필링 등의 미용 시술은 여드름 자국에 필요한 치료 횟수에 따라 다르지만, 1회당 100달러 이상의 비용이 듭니다. 여드름 자국의 레이저 치료도 미국에서는 200달러 이상 필요할 수 있습니다. 최근 조사에 따르면 미국에서 여드름을 가진 사람은 시판 제품에 연간 평균 150-200달러를 지출하고 있습니다. 게다가 캐나다의 피부과 협회에 따르면 캐나다에서는 여드름이 560만 명에 영향을 주고 있으며, 이는 인구의 거의 20%에 해당합니다. 그 80% 이상이 12세에서 24세입니다. 또한 캐나다에서는 약 100만 명이 건선으로 진단받고 있습니다.
10명 중 1명이 평생동안 아토피 피부염을 발병하며 소아의 25%, 성인의 2-3%가 병을 앓고 있습니다. 게다가 25세 이하 여성의 4분의 1 이상(28%)이 노화의 징후를 걱정하고 있으며, 이 숫자는 25-34세로 42%, 35-44세로 54%로 증가하고 있습니다. 게다가 Dermstore가 미국 2,000명의 여성을 대상으로 한 여론조사에서 젊은 여성은 노인 여성보다 훨씬 빨리 노화 징후를 줄이기 위해 제품을 사용하기 시작했습니다.
다양한 시장 진출 기업들이 안티에이징, 여드름 및 염증 억제, 피부 회춘 등의 치료를 용이하게 하는 선진적인 제품을 개발하기 위해 제품 출시, 합병, 인수, 제휴 등 전략적 개척에 주력하고 있습니다.
본 보고서에서는 북미의 오프라인 미용기기 시장에 대해 조사했으며, 시장 개요와 함께 제품 유형별, 용도별, 동작 모드별, 유통 채널별, 국가별 동향, 시장 진출기업 프로파일 등의 정보를 제공합니다.
The North America offline beauty devices market size is projected to reach US$ 68.22 billion by 2031 from US$ 27.56 billion in 2024. The market is expected to register a CAGR of 13.8% during 2024-2031. New product introductions in North America are likely to bring in new market trends during the forecast period. Furthermore, increasing inclination toward beauty and wellness bolsters north america offline beauty devices market growth.
Age-related skin issues, such as pigmentation, wrinkles, creases, and acne, as well as burn scars due to accidents, are extremely common. According to the American Academy of Dermatology Association, acne is the most common skin condition in the US, affecting about 50 million people in America annually. ~85% of people aged 12-24 experience the onset of minor acne. Cosmetic procedures such as microdermabrasion and chemical peels can cost ~US$100 or more per session, depending on the number of treatments required for acne scars. Laser treatments for acne scars can also run US$200 or more. Recent studies indicate that individuals having acne in the US spend an average of US$150 to US$200 annually on over-the-counter products. Additionally, as per the Dermatology Association in Canada, acne impacts 5.6 million people in Canada, which is nearly 20% of the population. Over 80% of those affected are between the ages of 12 and 24. Moreover, around 1 million people in Canada are diagnosed with psoriasis.
One in 10 people develop atopic dermatitis during their lifetime, and it affects up to 25% of children and 2-3% of adults. Furthermore, over a quarter (28%) of women under 25 worry about signs of aging, and this number has increased to 42% for those aged 25-34 and 54% for those aged 35-44. In addition, the poll of 2,000 women across the US, conducted by Dermstore, found that young women have started using products to reduce signs of aging much sooner than older women.
Strategic Initiatives by Market Players
Various market players focus on strategic developments such as product launches, mergers, acquisitions, and collaborations to develop advanced products that help ease the treatment of anti-aging, acne and inflammation control, skin rejuvenation among others. Following are a few recent developments in the North America offline beauty devices market.
In January 2025, NuFACE launched its NuFACE FIX MicroWand. This cutting-edge device is designed to depuff under eyes, plump lips, and smooth fine lines using NuFACE's iconic microcurrent technology and precise micro-spheres, designed to stimulate the surface level of skin.
In August 2022, NuFACE, a leader in microcurrent skincare since 2005, launched two new FDA-cleared devices: The Mini+ and Trinity+. The brand also introduces the Bluetooth-enabled NuFACE App, which connects to the devices and offers exclusive treatments targeting different layers of the skin for both immediate and long-term results at home.
In July 2023, YA-MAN LTD. announced that the FDA approved "Medi Lift PLUS" for marketing in the US as a Class II medical device. YA-MAN began a marketing campaign for beauty devices in the US with "Medi Lift PLUS." The US is a major market in the global beauty device industry, and YA-MAN planned to expand sales channels to retail stores and medical spas, as well as e-commerce.
In February 2024, Nu Skin Enterprises launched the Nu Skin RenuSpa iO, a smart, FDA-cleared microcurrent body device that promotes wellness and boosts body confidence through skin stimulation. As the latest innovation from the world's top-selling beauty device brand for six consecutive years, the RenuSpa iO revitalizes appearance and refreshes the body.
In November 2022, Nu Skin Enterprises introduced the ageLOC LumiSpa iO, a smart skin treatment and cleansing device that offers a connected experience. Utilizing patented micropulse technology, it enhances personalized beauty with customized treatment options, intelligent coaching, and skincare routine tracking. The system includes the LumiSpa iO device, three non-abrasive treatment heads, and five specially formulated cleansers for optimal skin interaction. When paired with the Nu Skin Vera app, it creates a new level of personalized skincare experiences.
An upsurge in the number of product approvals, launches, and strategic collaborations is likely to create lucrative opportunities for the offline beauty devices market in the future.
Segmental Insights
Based on product type, the North America offline beauty devices market is segmented into LED mask, infrared beauty devices, EMS, and others. The LED mask segment held the largest share of the market in 2024.
In terms of application, the North America offline beauty devices market is categorized into anti-aging, acne and inflammation control, skin rejuvenation, and others. The anti-aging segment dominated the market in 2024.
In terms of mode of operation, the North America offline beauty devices market is bifurcated into electric and battery operated and manual. The electric and battery-operated segment dominated the market in 2024.
In terms of distribution channel, the North America offline beauty devices market is categorized into Walmart, Best Buy, Costco, Nordstrom, Macys, Saks Fifth Avenue, Sephora, Ulta Beauty, Target, and others. The Walmart segment dominated the market in 2024. Walmart is one of the largest retail chains in the world, offering beauty devices through both in-store and online platforms. The segment includes a wide range of affordable, mass-market beauty technology, such as facial cleansers, hair removal devices, and anti-aging tools. Walmart's widespread accessibility and budget-friendly pricing appeal to a broad consumer base. As consumers increasingly seek professional-grade beauty treatments at home, affordable options are in high demand. The growing e-commerce platform of the company strengthens its position in the beauty device market.
North America Offline Beauty Devices Market Share Analysis by Geography
The geographic scope of the North America offline beauty devices market report mainly focuses on Countries such as the US, Canada, and Mexico. In terms of revenue, the US dominated the market in 2023. It is estimated to dominate North America market during the forecast period.