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시장보고서
상품코드
1902173
오프로드 차량 시장 : 세계 산업 규모, 점유율, 동향, 기회 및 예측 - 차종별, 용도별, 지역별, 경쟁 구도별(2021-2031년)Off-Road Vehicle Market - Global Industry Size, Share, Trends Opportunity, and Forecast Segmented By Vehicle Type (All-Terrain Vehicle and Utility Task Vehicle ), By Application Type, By Region & Competition, 2021-2031F |
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세계의 오프로드 차량 시장은 2025년 167억 2,000만 달러에서 2031년까지 208억 8,000만 달러로, CAGR 3.77%로 성장할 것으로 예측됩니다. 세계 오프로드 차량에는 전 지형 차량(ATV)과 유틸리티 작업 차량(UTV)이 포함되며, 높은 지상고와 내구성이 뛰어난 타이어를 장착한 특수 동력 차량으로 험준한 비포장 지형을 주행할 수 있도록 설계되었습니다.
| 시장 개요 | |
|---|---|
| 예측 기간 | 2027-2031년 |
| 시장 규모 : 2025년 | 167억 2,000만 달러 |
| 시장 규모 : 2031년 | 208억 8,000만 달러 |
| CAGR : 2026-2031년 | 3.77% |
| 가장 빠르게 성장하는 부문 | 전지형차 |
| 최대 시장 | 북미 |
주요 시장 성장 촉진요인
야외 레크리에이션 활동과 어드벤처 스포츠에 대한 참여 증가는 세계 오프로드 차량 시장의 주요 촉진요인으로 작용하고 있습니다. 소비자들은 트레일 라이딩, 사냥, 오프로드 등 자연 체험에 대한 수요가 증가하고 있으며, 이는 험난한 지형을 주행할 수 있는 특수 전천후 차량 및 유틸리티 작업용 차량에 대한 수요를 직접적으로 견인하고 있습니다.
주요 시장 과제
점점 더 엄격해지는 환경 규제와 안전 기준의 시행은 세계 오프로드 차량 시장 확대에 대한 주요 장벽이 되고 있습니다. 각국 정부가 엄격한 배출가스 규제를 시행함에 따라 제조업체들은 규제 준수를 위해 내연기관을 재설계하거나 전기 파워트레인으로 전환하기 위해 많은 투자를 해야 하는 상황입니다.
주요 시장 동향
UTV(Utility Task Vehicle) 우위로 시장 변화는 견고한 작업 능력과 레크리에이션의 편안함을 결합한 다목적 크로스오버 모델에 대한 특정 선호로 진화하고 있습니다. 기존의 유틸리티 차량과 달리, 이러한 크로스오버 차량은 경기 침체기에도 투자를 정당화할 수 있는 다목적 솔루션을 제공함으로써 소비자의 관심을 끌고 있습니다.
자주 묻는 질문
목차
제1장 개요
제2장 조사 방법
제3장 개요
제4장 고객의 소리
제5장 세계의 오프로드 차량 시장 전망
- 시장 규모·예측
- 금액별
- 시장 점유율·예측
- 차종별(전지형차(ATV) 및 UTV(Utility Task Vehicle))
- 용도별(스포츠, 농업, 기타 용도)
- 지역별
- 기업별(2025)
- 시장 맵
제6장 북미의 오프로드 차량 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 북미 : 국가별 분석
- 미국
- 캐나다
- 멕시코
제7장 유럽의 오프로드 차량 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 유럽 : 국가별 분석
- 독일
- 프랑스
- 영국
- 이탈리아
- 스페인
제8장 아시아태평양의 오프로드 차량 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 아시아태평양 : 국가별 분석
- 중국
- 인도
- 일본
- 한국
- 호주
제9장 중동 및 아프리카의 오프로드 차량 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 중동 및 아프리카 : 국가별 분석
- 사우디아라비아
- 아랍에미리트
- 남아프리카공화국
제10장 남미의 오프로드 차량 시장 전망
- 시장 규모·예측
- 시장 점유율·예측
- 남미 : 국가별 분석
- 브라질
- 콜롬비아
- 아르헨티나
제11장 시장 역학
- 촉진요인
- 과제
제12장 시장 동향과 발전
- 합병·인수
- 제품 출시
- 최근 동향
제13장 세계의 오프로드 차량 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
- 업계내 경쟁
- 신규 참여의 가능성
- 공급업체의 힘
- 고객의 힘
- 대체품의 위협
제15장 경쟁 구도
- Polaris Inc.
- Textron Inc.
- Honda Motor Co. Ltd.
- Kawasaki Heavy Industries Ltd.
- Yamaha Motor Corporation
- Deere & Company
- Bombardier Recreational Products Inc.
- Zhejiang CFMoto Power Co., Ltd.
- Suzuki Motor Corporation
- Arctic Cat Inc.
제16장 전략적 제안
제17장 조사회사 소개·면책사항
KSAThe Global Off-Road Vehicle Market will grow from USD 16.72 Billion in 2025 to USD 20.88 Billion by 2031 at a 3.77% CAGR. Global Off-Road Vehicles, encompassing All-Terrain Vehicles and Utility Task Vehicles, are specialized motorized units engineered with high ground clearance and durable tires to navigate rugged, unpaved landscapes.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 16.72 Billion |
| Market Size 2031 | USD 20.88 Billion |
| CAGR 2026-2031 | 3.77% |
| Fastest Growing Segment | All Terrain Vehicle |
| Largest Market | North America |
Key Market Drivers
Rising participation in outdoor recreational activities and adventure sports serves as a primary catalyst for the global off-road vehicle market. Consumers are increasingly seeking nature-based experiences such as trail riding, hunting, and overlanding, which directly drives the demand for specialized all-terrain and utility task vehicles capable of navigating rugged landscapes.
Key Market Challenges
The implementation of increasingly stringent environmental regulations and safety standards constitutes a primary impediment to the expansion of the global off-road vehicle market. As governments enforce rigorous emission norms, manufacturers are compelled to invest heavily in redesigning internal combustion engines or transitioning to electric powertrains to ensure compliance. This shift necessitates substantial capital expenditure in research and development, which increases production costs and subsequently elevates the retail price of these units. Such price inflation reduces affordability for cost-conscious buyers in agricultural and recreational sectors, directly suppressing sales volumes and delaying fleet upgrades.
Key Market Trends
The Market Shift Towards Utility Task Vehicles (UTVs) Dominance is evolving into a specific preference for versatile crossover models that blend rugged work capabilities with recreational comfort. Unlike traditional utility units, these crossover vehicles are capturing consumer interest by offering a multi-purpose solution that justifies the investment even during periods of economic softness.
Key Market Players
- Polaris Inc.
- Textron Inc.
- Honda Motor Co. Ltd.
- Kawasaki Heavy Industries Ltd.
- Yamaha Motor Corporation
- Deere & Company
- Bombardier Recreational Products Inc.
- Zhejiang CFMoto Power Co., Ltd.
- Suzuki Motor Corporation
- Arctic Cat Inc.
Report Scope:
In this report, the Global Off-Road Vehicle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Off-Road Vehicle Market, By Vehicle Type:
- All-Terrain Vehicle (ATV) and Utility Task Vehicle (UTV)
Off-Road Vehicle Market, By Application Type:
- Sports
- Agricultural
- Other Applications
Off-Road Vehicle Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Off-Road Vehicle Market.
Available Customizations:
Global Off-Road Vehicle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
- 1.1. Market Definition
- 1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations
2. Research Methodology
- 2.1. Objective of the Study
- 2.2. Baseline Methodology
- 2.3. Key Industry Partners
- 2.4. Major Association and Secondary Sources
- 2.5. Forecasting Methodology
- 2.6. Data Triangulation & Validation
- 2.7. Assumptions and Limitations
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions/Countries
- 3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Off-Road Vehicle Market Outlook
- 5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.2. Market Share & Forecast
- 5.2.1. By Vehicle Type (All-Terrain Vehicle (ATV) and Utility Task Vehicle (UTV))
- 5.2.2. By Application Type (Sports, Agricultural, Other Applications)
- 5.2.3. By Region
- 5.2.4. By Company (2025)
- 5.3. Market Map
6. North America Off-Road Vehicle Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Vehicle Type
- 6.2.2. By Application Type
- 6.2.3. By Country
- 6.3. North America: Country Analysis
- 6.3.1. United States Off-Road Vehicle Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.1.1. By Value
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Vehicle Type
- 6.3.1.2.2. By Application Type
- 6.3.1.1. Market Size & Forecast
- 6.3.2. Canada Off-Road Vehicle Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.1.1. By Value
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Vehicle Type
- 6.3.2.2.2. By Application Type
- 6.3.2.1. Market Size & Forecast
- 6.3.3. Mexico Off-Road Vehicle Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.1.1. By Value
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Vehicle Type
- 6.3.3.2.2. By Application Type
- 6.3.3.1. Market Size & Forecast
- 6.3.1. United States Off-Road Vehicle Market Outlook
7. Europe Off-Road Vehicle Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Vehicle Type
- 7.2.2. By Application Type
- 7.2.3. By Country
- 7.3. Europe: Country Analysis
- 7.3.1. Germany Off-Road Vehicle Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.1.1. By Value
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Vehicle Type
- 7.3.1.2.2. By Application Type
- 7.3.1.1. Market Size & Forecast
- 7.3.2. France Off-Road Vehicle Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.1.1. By Value
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Vehicle Type
- 7.3.2.2.2. By Application Type
- 7.3.2.1. Market Size & Forecast
- 7.3.3. United Kingdom Off-Road Vehicle Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.1.1. By Value
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Vehicle Type
- 7.3.3.2.2. By Application Type
- 7.3.3.1. Market Size & Forecast
- 7.3.4. Italy Off-Road Vehicle Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.1.1. By Value
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Vehicle Type
- 7.3.4.2.2. By Application Type
- 7.3.4.1. Market Size & Forecast
- 7.3.5. Spain Off-Road Vehicle Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.1.1. By Value
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Vehicle Type
- 7.3.5.2.2. By Application Type
- 7.3.5.1. Market Size & Forecast
- 7.3.1. Germany Off-Road Vehicle Market Outlook
8. Asia Pacific Off-Road Vehicle Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Vehicle Type
- 8.2.2. By Application Type
- 8.2.3. By Country
- 8.3. Asia Pacific: Country Analysis
- 8.3.1. China Off-Road Vehicle Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.1.1. By Value
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Vehicle Type
- 8.3.1.2.2. By Application Type
- 8.3.1.1. Market Size & Forecast
- 8.3.2. India Off-Road Vehicle Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.1.1. By Value
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Vehicle Type
- 8.3.2.2.2. By Application Type
- 8.3.2.1. Market Size & Forecast
- 8.3.3. Japan Off-Road Vehicle Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.1.1. By Value
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Vehicle Type
- 8.3.3.2.2. By Application Type
- 8.3.3.1. Market Size & Forecast
- 8.3.4. South Korea Off-Road Vehicle Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.1.1. By Value
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Vehicle Type
- 8.3.4.2.2. By Application Type
- 8.3.4.1. Market Size & Forecast
- 8.3.5. Australia Off-Road Vehicle Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.1.1. By Value
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Vehicle Type
- 8.3.5.2.2. By Application Type
- 8.3.5.1. Market Size & Forecast
- 8.3.1. China Off-Road Vehicle Market Outlook
9. Middle East & Africa Off-Road Vehicle Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Vehicle Type
- 9.2.2. By Application Type
- 9.2.3. By Country
- 9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Off-Road Vehicle Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.1.1. By Value
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Vehicle Type
- 9.3.1.2.2. By Application Type
- 9.3.1.1. Market Size & Forecast
- 9.3.2. UAE Off-Road Vehicle Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.1.1. By Value
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Vehicle Type
- 9.3.2.2.2. By Application Type
- 9.3.2.1. Market Size & Forecast
- 9.3.3. South Africa Off-Road Vehicle Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.1.1. By Value
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Vehicle Type
- 9.3.3.2.2. By Application Type
- 9.3.3.1. Market Size & Forecast
- 9.3.1. Saudi Arabia Off-Road Vehicle Market Outlook
10. South America Off-Road Vehicle Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Vehicle Type
- 10.2.2. By Application Type
- 10.2.3. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Off-Road Vehicle Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.1.1. By Value
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Vehicle Type
- 10.3.1.2.2. By Application Type
- 10.3.1.1. Market Size & Forecast
- 10.3.2. Colombia Off-Road Vehicle Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.1.1. By Value
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Vehicle Type
- 10.3.2.2.2. By Application Type
- 10.3.2.1. Market Size & Forecast
- 10.3.3. Argentina Off-Road Vehicle Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.1.1. By Value
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Vehicle Type
- 10.3.3.2.2. By Application Type
- 10.3.3.1. Market Size & Forecast
- 10.3.1. Brazil Off-Road Vehicle Market Outlook
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Launches (If Any)
- 12.3. Recent Developments
13. Global Off-Road Vehicle Market: SWOT Analysis
14. Porter's Five Forces Analysis
- 14.1. Competition in the Industry
- 14.2. Potential of New Entrants
- 14.3. Power of Suppliers
- 14.4. Power of Customers
- 14.5. Threat of Substitute Products
15. Competitive Landscape
- 15.1. Polaris Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
- 15.2. Textron Inc.
- 15.3. Honda Motor Co. Ltd.
- 15.4. Kawasaki Heavy Industries Ltd.
- 15.5. Yamaha Motor Corporation
- 15.6. Deere & Company
- 15.7. Bombardier Recreational Products Inc.
- 15.8. Zhejiang CFMoto Power Co., Ltd.
- 15.9. Suzuki Motor Corporation
- 15.10. Arctic Cat Inc.
