확장 현실(XR) 시장 조사 서비스

ABI Research’s Extended Reality (XR) Markets Research Service focuses on the unique markets leveraging Augmented Reality (AR) and Virtual Reality (VR) technology, including market opportunities, use cases, and best practices for Extended Reality.

XR Markets Coverage Areas

ABI Research’s XR Markets service focuses on the unique markets leveraging augmented and virtual reality technology. It defines and quantifies market opportunities, accelerators and barriers for specific segments and verticals that are implementing XR today and will in the future, and best practices for operators in those spaces through a lens of XR customers and implementers. The service distills this research into actionable insight and decision making guidance at both the specific vertical and broad horizontal level.

• Vertical-specific data, trends, and growth paths in numerous segments: manufacturing, healthcare, retail, AEC, logistics, education, aerospace, consumer, and others
• High-value use cases, considerations, and Return on Investment (ROI) calculations
• Partnership and Mergers and Acquisitions (M&A) opportunities
• Guidance on go to market best practices based on vertical and use case focus areas
• Spending on key implementation areas such as systems integration and professional services
• Digital Twins and simulation as an implementation component for XR
• Quantitative and qualitative survey data from key XR implementers

XR Markets Research Powers Technology Innovation & Implementation

For Innovators

Discussing implementation in XR requires an understanding of the hardware being used, but more importantly how that hardware is being leveraged in end-market implementations. Every technology advancement has an impact on the implementers, and thus the end users, of XR. Since XR technology is complex and ever-changing, a direct link between that technology and how it is being—and will be—leveraged is crucial for creating a well-founded roadmap and go to market.

For Implementers

XR implementation is still difficult and risky, with no best fit solution. Each organization has unique needs, considerations, and variables that can dramatically change how best to approach and implement XR. The only way to figure out these best approaches is with guidance through market research, and/or through trial and error. Trial and error can be expensive without a guarantee of ROI at the end. Primary research grounded with qualitative and quantitative survey data is a unique offering, and one that will provide both tailored insight to operating verticals as well as broad, holistic knowledge.

Our Extended Reality (XR) Markets Research Helps Solve Real Business Challenges For Key Stakeholders

Enterprise XR Customers

• Showcase total market size for hardware and enabling software to understand competitive landscape, partnership opportunities, and timelines for scale
• Identify the most valuable hardware and software approaches based on unique components and capabilities.
• Educate planning around device type trends, and what is possible depending on the device type.
• What accelerators and barriers in XR implementations will impact go to market?
• What do successful XR technology implementations look like in terms of best practices, KPIs, and considerations?
• What does the competitive XR landscape look like, and how do the differences in competitors relate to end market XR usage?

Hardware OEM and Component Providers

• Understand industry evolution by outlining the latest trends, enabling vendors to map market expectations to expected technology developments.
• Shape industry adoption and educate the ecosystem by showcasing how various XR technologies are being leveraged and at what scale, and where they sit/differentiate.
• Benchmark performance, compared to market growth and competitors thanks to forecasts and qualitative analysis of competitive landscape and market demands.
• Actionable insight before it’s too late, thanks to bi-annual forecast updates to help set market expectations based on both internal and external factors (e.g. regulation, M&A activity, supply chain restrictions).
• What is the overall size of the XR market?
• How does size differ between enterprise and consumer segments, and specific verticals?
• How do these segments differ in XR implementation requirements and best practices?

Platform and Service Providers and Devs

• Ensure their portfolios are current and evolving by understanding the latest trends and mapping market expectations to expected technology developments.
• Shape messaging around key hardware and software requirements and capabilities that best benefit their offerings.
• Adjust operational scale expectations based on target hardware market size, user types, and growth trajectory.
• Who are the key vendors and stakeholders that impact XR platforms and services?
• What are XR customers and users demanding, and how does that differ by vertical, hardware type, and customer type?
• What are the end user dynamics that impact content creation and development?

Telcos and Hyperscalers

• Hardware specifications dictate content possibilities, through both connectivity and compute capability. Addressable market size based on device type directly ties to network requirements.
• Tie specific hardware components to likely network impacts, both directly in connectivity and secondarily through other components (e.g. display resolution).
• Educate roadmap and go to market around important partnerships and sales potential.
• What are the content distribution considerations for XR content, and how does that change over time?
• Who are the key vendors that will want to partner or leverage networks?
• How do these vendors approach content storage and distribution today and in the future?