확장 현실(XR) 기술 조사 서비스

ABI Research’s Extended Reality (XR) Technologies Research Service focuses on the enabling hardware, software, and services that provide value through Extended Reality data visualization, interaction, and immersive experiences.

XR Technologies Coverage Areas

ABI Research’s XR Technologies service focuses on the enabling hardware, software, and services that provide value through data visualization, interaction, and immersive experiences. It quantifies market opportunities across the value chain for both Augmented Reality (AR) and Virtual Reality (VR) form factors with granular XR hardware analysis, while identifying enabling technologies and related opportunities within and across parallel enabling markets, such as spatial compute, AI, content creation, and connectivity.

• XR Hardware: monocular versus binocular AR smart glasses, tethered, standalone, and mobile VR Head-Mounted Displays (HMDs)
• XR HMD shipments by device type and region
• Full supply chain revenue tracking across hardware, software, and services
• Connectivity, sensors, and compute requirements based on content type and use case

• Device enablement platforms, including use case applications, device management, operating systems, and development toolsets
• Content creation toolsets and content distribution pathways
• Key Enabling Technologies: spatial compute, AI, chipsets, displays, HMDs, Wi-Fi, Bluetooth, cellular

XR Technologies Research Powers Technology Innovation & Implementation

For Innovators

XR hardware and software are complicated, with significant opportunity for players in all spaces considering the relative nascence of the market. Both short term and long term outlook is important—long term will be at scale and more impactful, but you may not make long term if short term is misguided. The ecosystem has seen significant fragmenting over the years, with consolidation coming in the future. Fragmentation has meant difficult and quickly changing application and content development ecosystems. Granular and educated market segmentation, highlighting critical barriers and accelerators, helps providers to feel confident in not missing opportunities and maximizing go to market potential.

For Implementers

The relationship with parallel enabling technologies, like AI, is critical. These will drive use cases of XR, and will have specific hardware requirements. Trends across device types vary dramatically—tethered vs standalone for example. These trends over time shift addressable market, and implementation considerations, dramatically. Identifying and quantifying these trends help clients create educated go to market strategies that consider all impactful variables.

Our Extended Reality (XR) Technologies Research Helps Solve Real Business Challenges For Key Stakeholders

Enterprise XR Customers

• Showcase total market size for hardware and enabling software to understand competitive landscape, partnership opportunities, development ecosystems, and timelines for scale
• Identify the most valuable hardware and software approaches based on unique components and capabilities, rationalizing purchases based on the strongest platforms and value proposition.
• Educate planning around device type trends and key use cases both current and future that are likely to drive demand at scale
• What accelerators and barriers in XR technologies will impact go to market?
• What do successful XR technology implementations look like?
• What does the competitive XR technology landscape look like today and going forward?

Hardware OEM and Component Providers

• Understand industry evolution by outlining the latest trends in hardware and enabling technologies, allowing accurate and researched roadmaps in a rapidly shifting and complex marketplace.
• Shape industry adoption and educate the ecosystem by showcasing how various XR technologies are being leveraged and at what scale, and where they sit/differentiate.
• Benchmark performance, compared to market growth and competitors thanks to forecasts and qualitative analysis of competitive landscape and market demands.
• Actionable insight before it’s too late, thanks to bi-annual forecast updates to help set market expectations based on both internal and external factors (e.g. major device launches, regulation, M&A activity, supply chain restrictions).
• What is the overall size of the XR market?
• How does size differ between enterprise and consumer segments, and specific verticals?
• What are the driving trends of these differences and how do they permeate throughout the market?
• What are the key hardware components involved in XR?

Platform and Service Providers

• Ensure their portfolios are current and evolving by understanding the latest trends and mapping market expectations to expected industry technology developments and roadmaps.
• Shape messaging around key hardware capabilities, Operating Systems, and feature sets that best benefit their offerings.
• Adjust operational scale expectations based on target hardware market size and growth trajectory.
• Who are the key vendors and stakeholders that impact XR platforms and services?
• What are the associated technologies that should be considered and supported?
• What are customers demanding, and how does that differ by vertical, hardware type, and customer type?

Telcos and Hyperscalers

• Hardware specifications dictate content possibilities, through both connectivity and compute capability. Addressable market size based on device type directly ties to network requirements.
• Tie specific hardware components to likely network impacts, both directly in connectivity and secondarily through other components (e.g. display resolution).
• Educate roadmap and go to market around important partnerships and sales potential.
• What are the content distribution considerations for XR content, and how does that change over time?
• Who are the key vendors that will want to partner or leverage networks?
• How will cloud and edge compute affect XR hardware and software?