시장보고서
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1485697

세계의 주문형 비디오(VoD) 시장 : 용도별, 컨텐츠 유형별, 수익 모델별, 라이선싱 유형별, 지역별 - 분석과 예측(2024-2034년)

Global Video on Demand (VoD) Market: Focus on Application, Content Type, Revenue Model, Licensing Type, and Region - Analysis and Forecast, 2024-2034

발행일: | 리서치사: BIS Research | 페이지 정보: 영문 | 배송안내 : 1-5일 (영업일 기준)

    
    
    


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세계의 주문형 비디오(VoD) 시장 규모는 몇 가지 중요한 요인과 시장 성장 촉진요인에 힘입어 강력한 성장을 이루고 있습니다.

낙관적 시나리오를 고려하면 2024년 시장 규모는 1,754억 달러에 달할 것으로 보이며, 향후 11.67%의 연평균 복합 성장률(CAGR)로 확대되고, 2034년에는 5,289억 달러에 달할 것으로 예측되고 있습니다. 이 성장의 주요 계기는 편리하고 개인화된 엔터테인먼트 경험에 대한 수요 증가입니다. 주문형 비디오 플랫폼은 엄청난 컨텐츠 라이브러리와 원활한 스트리밍 서비스를 제공하고 소비자의 진화하는 선호도에 부응하는 데 중요한 역할을 합니다.

주요 시장 통계
예측 기간 2024-2034년
2024년 평가액 1,754억 달러
2034년 예측 5,289억 달러
CAGR 11.67%

주문형 비디오(VoD) 세계 시장에서 중요한 추진 요인이 되고 있는 것은 업계를 넘어선 비디오 컨텐츠에 대한 수요가 증가하고 있습니다. 엔터테인먼트, 교육, 헬스케어, 마케팅, 기업 부문 등 다양한 업계에서 시청자를 끌어들이고, 메시지를 효과적으로 전달하고, 비즈니스 목표를 추진하면서 동영상이 위력을 발휘하는 것으로 인식되고 있습니다. 이 동향은 기존의 텍스트 기반이나 정적 미디어에 비해 동영상이 더 매력적이고 기억에 남아 공유하기 쉽다고 느끼는 소비자들 사이에서 비주얼 컨텐츠에 대한 선호도가 높아지고 있음 있습니다. 주문형 비디오 컨텐츠에 대한 수요가 급증하고 있는 가운데, 주문형 비디오 제공업체는 제공하는 컨텐츠의 질과 버라이어티 강화, 오리지널 컨텐츠 제작에 대한 투자, 컨텐츠 추천 및 개인화를 위한 인공지능과 머신러닝 등의 선진 기술의 활용에 주력하고 있습니다. 게다가 고속 인터넷 접속의 보급, 스마트폰이나 스마트 텔레비전의 보급이, 주문형 비디오 시장의 확대를 더욱 뒷받침하고 있습니다.

본 보고서에서는 세계의 주문형 비디오(VoD) 시장에 대해 조사했으며,, 시장 개요와 함께 용도별, 컨텐츠 유형별, 수익 모델별, 라이선싱 유형별, 지역별 동향, 시장 진출기업 프로파일 등의 정보를 제공합니다.

목차

주요 요약

제1장 시장 : 업계 전망

  • 동향 : 현재 및 미래의 영향 평가
    • 오리지널 컨텐츠 제작 확대
    • 하이브리드 비즈니스 모델로의 전환
  • 공급망 개요
    • 밸류체인 분석
    • 시장 맵
    • 가격 예측
  • R&D 리뷰
  • 규제 상황
  • 이해관계자 분석
  • 주요 세계 이벤트의 영향 분석
  • 시장 역학 개요
    • 시장 성장 촉진요인
    • 시장 성장 억제요인
    • 시장 기회

제2장 세계의 주문형 비디오(VoD) 시장, 용도별

  • 용도의 세분화
  • 용도 개요
  • 세계의 주문형 비디오(VoD) 시장, 용도별
  • 세계의 주문형 비디오(VoD) 시장, 컨텐츠 유형별

제3장 세계의 주문형 비디오(VoD) 시장, 제품별

  • 제품 세분화
  • 제품 개요
  • 세계의 주문형 비디오(VoD) 시장, 수익 모델별
  • 세계의 주문형 비디오(VoD) 시장, 라이선싱 유형별

제4장 세계의 주문형 비디오(VoD) 시장, 지역별

  • 세계의 주문형 비디오(VoD) 시장 - 지역별
  • 북미
  • 유럽
  • 아시아태평양
  • 기타 지역

제5장 기업 프로파일

  • 향후 전망
  • 지리적 평가
    • Netflix, Inc.
    • Amazon.com, Inc.
    • Google LLC
    • Hulu LLC
    • AT&T, Inc.
    • Apple, Inc.
    • Facebook, Inc.
    • Warner Bros. Discovery, Inc.
    • Fox Media LLC.
    • Verizon Communications, Inc.
    • Telefonaktiebolaget LM Ericsson
    • Comcast Corporation
    • Home Box Office, Inc.
    • PARAMOUNT PICTURES

제6장 조사 방법

JHS 24.06.05

Introduction to the Global Video-on-demand (VoD) Market

The global video-on-demand (VoD) market is experiencing robust growth, propelled by several key factors and market drivers. Considering the optimistic scenario, the market is expected to be valued at $175.4 billion in 2024 and is projected to grow at a CAGR of 11.67% to reach $528.9 billion by 2034. A primary catalyst for this growth is the increasing demand for convenient and personalized entertainment experiences. Video-on-demand platforms play a crucial role by offering a vast library of content and seamless streaming services, catering to the evolving preferences of consumers.

KEY MARKET STATISTICS
Forecast Period2024 - 2034
2024 Evaluation$175.4 Billion
2034 Forecast$528.9 Billion
CAGR11.67%

The increasing demand for video content across industries serves as a significant driver for the global video-on-demand (VoD) market. Industries across the spectrum, including entertainment, education, healthcare, marketing, and corporate sectors, are recognizing the power of video in engaging audiences, conveying messages effectively, and driving business objectives. This trend is fueled by the growing preference for visual content among consumers, who find videos more engaging, memorable, and shareable compared to traditional text-based or static media. As the demand for on-demand video content continues to surge, video-on-demand providers are focusing on enhancing the quality and variety of their offerings, investing in original content production, and leveraging advanced technologies such as artificial intelligence and machine learning for content recommendation and personalization. Additionally, the proliferation of high-speed internet connectivity and the widespread adoption of smartphones and smart TVs are further driving the expansion of the video-on-demand market.

With consumers seeking anytime, anywhere access to their favorite movies, TV shows, and original programming, video-on-demand platforms are increasingly becoming indispensable sources of entertainment for a global audience. As a result, content creators, streaming services, and digital platforms are intensifying their efforts to capture market share, enhance user engagement, and capitalize on the lucrative opportunities presented by the booming video-on-demand market.

Market Segmentation:

Segmentation 1: by Application

  • Entertainment
  • Education
  • News and Information
  • Sports
  • Others

Segmentation 2: by Content Type

  • Movies
  • TV Shows
  • Web Series
  • Others

Segmentation 3: by Revenue Model

  • Subscription Video-on-demand (SVOD)
  • Transactional Video-on-demand (TVOD)
  • Ad-Supported Video-on-demand (AVOD)
  • Others

Segmentation 4: by Content Licensing Type

  • Licensed Content
  • Original Content

Segmentation 5: by Region

  • North America - U.S., Canada, and Mexico
  • Europe - Germany, France, Italy, U.K., and Rest-of-Europe
  • Asia-Pacific - China, India, Japan, South Korea, and Rest-of-Asia-Pacific
  • Rest-of-the-World - Middle East and Africa and South America

How can this report add value to an organization?

Product/Innovation Strategy: The global video on demand (VoD) market has been extensively segmented based on various categories, such as application, content type, revenue model, and content licensing type. This can help readers get a clear overview of which segments account for the largest share and which ones are well-positioned to grow in the coming years.

Competitive Strategy: A detailed competitive benchmarking of the players operating in the global video on demand (VoD) market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.

Key Market Players and Competition Synopsis

The companies that are profiled in the global video-on-demand (VoD) market have been selected based on input gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

Some of the prominent companies in this market are:

  • Netflix, Inc.
  • Amazon.com, Inc.
  • Hulu LLC
  • Apple, Inc.

Key Questions Answered in this Report:

  • What are the main factors driving the demand for video on demand (VoD) market?
  • What are the major patents filed by the companies active in the global video on demand (VoD) market?
  • Who are the key players in the global video on demand (VoD) market, and what are their respective market shares?
  • What partnerships or collaborations are prominent among stakeholders in the global video on demand (VoD) market?
  • What are the strategies adopted by the key companies to gain a competitive edge in video on demand (VoD) industry?
  • What is the futuristic outlook for the video on demand (VoD) market in terms of growth potential?
  • What is the current estimation of the global video on demand (VoD) market, and what growth trajectory is projected from 2024 to 2034?
  • Which application, and product segment is expected to lead the market over the forecast period (2024-2034)?
  • What could be the impact of growing end-use industries in the global video on demand (VoD) market?
  • Which regions demonstrate the highest adoption rates for global video on demand (VoD) market, and what factors contribute to their leadership?

Table of Contents

Executive Summary

Scope and Definition

Market/Product Definition

Key Questions Answered

Analysis and Forecast Note

1. Markets: Industry Outlook

  • 1.1 Trends: Current and Future Impact Assessment
    • 1.1.1 Expansion of Original Content Production
    • 1.1.2 Shift Towards Hybrid Business Model
  • 1.2 Supply Chain Overview
    • 1.2.1 Value Chain Analysis
    • 1.2.2 Market Map
    • 1.2.3 Pricing Forecast
  • 1.3 R&D Review
    • 1.3.1 Patent Filing Trend by Country, by Company
  • 1.4 Regulatory Landscape
  • 1.5 Stakeholder Analysis
    • 1.5.1 Use Case
    • 1.5.2 End User and Buying Criteria
  • 1.6 Impact Analysis for Key Global Events
  • 1.7 Market Dynamics Overview
    • 1.7.1 Market Drivers
    • 1.7.2 Market Restraints
    • 1.7.3 Market Opportunities

2. Global Video on Demand (VoD) Market by Application

  • 2.1 Application Segmentation
  • 2.2 Application Summary
  • 2.3 Global Video on Demand (VoD) Market by Application
    • 2.3.1 Entertainment
    • 2.3.2 Education
    • 2.3.3 News and Information
    • 2.3.4 Sports
    • 2.3.5 Others
  • 2.4 Global Video on Demand (VoD) Market by Content Type
    • 2.4.1 Movies
    • 2.4.2 TV Shows
    • 2.4.3 Web Series
    • 2.4.4 Others

3. Global Video on Demand (VoD) Market by Products

  • 3.1 Product Segmentation
  • 3.2 Product Summary
  • 3.3 Global Video on Demand (VoD) Market by Revenue Model
    • 3.3.1 Subscription Video on Demand (SVOD)
    • 3.3.2 Transactional Video on Demand (TVOD)
    • 3.3.3 Ad-supported Video on Demand (AVOD)
    • 3.3.4 Others
  • 3.4 Global Video on Demand (VoD) Market by Content Licensing Type
    • 3.4.1 Licensed Content
    • 3.4.2 Original Content

4. Global Video on Demand (VoD) Market by Region

  • 4.1 Global Video on Demand (VoD) Market - by Region
  • 4.2 North America
    • 4.2.1 Regional Overview
    • 4.2.2 Driving Factors for Market Growth
    • 4.2.3 Factors Challenging the Market
    • 4.2.4 Application
    • 4.2.5 Product
    • 4.2.6 U.S.
      • 4.2.6.1 Market by Application
      • 4.2.6.2 Market by Product
    • 4.2.7 Canada
      • 4.2.7.1 Market by Application
      • 4.2.7.2 Market by Product
    • 4.2.8 Mexico
      • 4.2.8.1 Market by Application
      • 4.2.8.2 Market by Product
  • 4.3 Europe
    • 4.3.1 Regional Overview
    • 4.3.2 Driving Factors for Market Growth
    • 4.3.3 Factors Challenging the Market
    • 4.3.4 Application
    • 4.3.5 Product
    • 4.3.6 Germany
      • 4.3.6.1 Market by Application
      • 4.3.6.2 Market by Product
    • 4.3.7 France
      • 4.3.7.1 Market by Application
      • 4.3.7.2 Market by Product
    • 4.3.8 U.K.
      • 4.3.8.1 Market by Application
      • 4.3.8.2 Market by Product
    • 4.3.9 Italy
      • 4.3.9.1 Market by Application
      • 4.3.9.2 Market by Product
    • 4.3.10 Rest-of-Europe
      • 4.3.10.1 Market by Application
      • 4.3.10.2 Market by Product
  • 4.4 Asia-Pacific
    • 4.4.1 Regional Overview
    • 4.4.2 Driving Factors for Market Growth
    • 4.4.3 Factors Challenging the Market
    • 4.4.4 Application
    • 4.4.5 Product
    • 4.4.6 China
      • 4.4.6.1 Market by Application
      • 4.4.6.2 Market by Product
    • 4.4.7 Japan
      • 4.4.7.1 Market by Application
      • 4.4.7.2 Market by Product
    • 4.4.8 India
      • 4.4.8.1 Market by Application
      • 4.4.8.2 Market by Product
    • 4.4.9 South Korea
      • 4.4.9.1 Market by Application
      • 4.4.9.2 Market by Product
    • 4.4.10 Rest-of-Asia-Pacific
      • 4.4.10.1 Market by Application
      • 4.4.10.2 Market by Product
  • 4.5 Rest-of-the-World
    • 4.5.1 Regional Overview
    • 4.5.2 Driving Factors for Market Growth
    • 4.5.3 Factors Challenging the Market
    • 4.5.4 Application
    • 4.5.5 Product
    • 4.5.6 South America
      • 4.5.6.1 Market by Application
      • 4.5.6.2 Market by Product
    • 4.5.7 Middle East and Africa
      • 4.5.7.1 Market by Application
      • 4.5.7.2 Market by Product

5. Companies Profiled

  • 5.1 Next Frontiers
  • 5.2 Geographic Assessment
    • 5.2.1 Netflix, Inc.
      • 5.2.1.1 Overview
      • 5.2.1.2 Top Products/Product Portfolio
      • 5.2.1.3 Top Competitors
      • 5.2.1.4 Target Customers
      • 5.2.1.5 Key Personnel
      • 5.2.1.6 Analyst View
      • 5.2.1.7 Market Share
    • 5.2.2 Amazon.com, Inc.
      • 5.2.2.1 Overview
      • 5.2.2.2 Top Products/Product Portfolio
      • 5.2.2.3 Top Competitors
      • 5.2.2.4 Target Customers
      • 5.2.2.5 Key Personnel
      • 5.2.2.6 Analyst View
      • 5.2.2.7 Market Share
    • 5.2.3 Google LLC
      • 5.2.3.1 Overview
      • 5.2.3.2 Top Products/Product Portfolio
      • 5.2.3.3 Top Competitors
      • 5.2.3.4 Target Customers
      • 5.2.3.5 Key Personnel
      • 5.2.3.6 Analyst View
      • 5.2.3.7 Market Share
    • 5.2.4 Hulu LLC
      • 5.2.4.1 Overview
      • 5.2.4.2 Top Products/Product Portfolio
      • 5.2.4.3 Top Competitors
      • 5.2.4.4 Target Customers
      • 5.2.4.5 Key Personnel
      • 5.2.4.6 Analyst View
      • 5.2.4.7 Market Share
    • 5.2.5 AT&T, Inc.
      • 5.2.5.1 Overview
      • 5.2.5.2 Top Products/Product Portfolio
      • 5.2.5.3 Top Competitors
      • 5.2.5.4 Target Customers
      • 5.2.5.5 Key Personnel
      • 5.2.5.6 Analyst View
      • 5.2.5.7 Market Share
    • 5.2.6 Apple, Inc.
      • 5.2.6.1 Overview
      • 5.2.6.2 Top Products/Product Portfolio
      • 5.2.6.3 Top Competitors
      • 5.2.6.4 Target Customers
      • 5.2.6.5 Key Personnel
      • 5.2.6.6 Analyst View
      • 5.2.6.7 Market Share
    • 5.2.7 Facebook, Inc.
      • 5.2.7.1 Overview
      • 5.2.7.2 Top Products/Product Portfolio
      • 5.2.7.3 Top Competitors
      • 5.2.7.4 Target Customers
      • 5.2.7.5 Key Personnel
      • 5.2.7.6 Analyst View
      • 5.2.7.7 Market Share
    • 5.2.8 Warner Bros. Discovery, Inc.
      • 5.2.8.1 Overview
      • 5.2.8.2 Top Products/Product Portfolio
      • 5.2.8.3 Top Competitors
      • 5.2.8.4 Target Customers
      • 5.2.8.5 Key Personnel
      • 5.2.8.6 Analyst View
      • 5.2.8.7 Market Share
    • 5.2.9 Fox Media LLC.
      • 5.2.9.1 Overview
      • 5.2.9.2 Top Products/Product Portfolio
      • 5.2.9.3 Top Competitors
      • 5.2.9.4 Target Customers
      • 5.2.9.5 Key Personnel
      • 5.2.9.6 Analyst View
      • 5.2.9.7 Market Share
    • 5.2.10 Verizon Communications, Inc.
      • 5.2.10.1 Overview
      • 5.2.10.2 Top Products/Product Portfolio
      • 5.2.10.3 Top Competitors
      • 5.2.10.4 Target Customers
      • 5.2.10.5 Key Personnel
      • 5.2.10.6 Analyst View
      • 5.2.10.7 Market Share
    • 5.2.11 Telefonaktiebolaget LM Ericsson
      • 5.2.11.1 Overview
      • 5.2.11.2 Top Products/Product Portfolio
      • 5.2.11.3 Top Competitors
      • 5.2.11.4 Target Customers
      • 5.2.11.5 Key Personnel
      • 5.2.11.6 Analyst View
      • 5.2.11.7 Market Share
    • 5.2.12 Comcast Corporation
      • 5.2.12.1 Overview
      • 5.2.12.2 Top Products/Product Portfolio
      • 5.2.12.3 Top Competitors
      • 5.2.12.4 Target Customers
      • 5.2.12.5 Key Personnel
      • 5.2.12.6 Analyst View
      • 5.2.12.7 Market Share
    • 5.2.13 Home Box Office, Inc.
      • 5.2.13.1 Overview
      • 5.2.13.2 Top Products/Product Portfolio
      • 5.2.13.3 Top Competitors
      • 5.2.13.4 Target Customers
      • 5.2.13.5 Key Personnel
      • 5.2.13.6 Analyst View
      • 5.2.13.7 Market Share
    • 5.2.14 PARAMOUNT PICTURES
      • 5.2.14.1 Overview
      • 5.2.14.2 Top Products/Product Portfolio
      • 5.2.14.3 Top Competitors
      • 5.2.14.4 Target Customers
      • 5.2.14.5 Key Personnel
      • 5.2.14.6 Analyst View
      • 5.2.14.7 Market Share

6. Research Methodology

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