리치 커뮤니케이션 서비스 시장 : 세계 규모, 점유율, 동향 분석, 기회, 예측 보고서(2019-2030년)

Global Rich Communication Services (RCS) Market Size More Than Doubles at Robust CAGR 13.47% to Touch USD 11.75 Billion by 2030

Global Rich Communication Services (RCS) Market is flourishing due to an increasing network modernization and expansion, rising adoption of smartphones, a growing demand for enhanced communications and rich media contents.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Global Rich Communication Services (RCS) Market size at USD 4.13 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Global Rich Communication Services (RCS) Market size to expand at a CAGR of 13.47% reaching a value of USD 11.75 billion by 2030. The Global Rich Communication Services (RCS) Market is propelled by the increasing demand for premium communication services, driven by the global surge in mobile phone usage, especially smartphones. As SMS communication gains popularity, the appeal of rich communication services, offering features like reading receipts and group chats, continues to rise. Notably, the widespread adoption of smartphones with advanced functionalities further boosts the uptake of RCS messaging services. With RCS expected to replace traditional SMS and MMS, the expanding base of mobile phone subscribers is expected to fuel market growth. Also, various factors drive the market including the proliferation of online marketing and advertising companies and the increasing popularity of voice-over long-term evolution technology (VO-LTE) and mobility services. Another driving force is the rising uptake of cloud-based solutions for mobile content management among small and medium-sized enterprises also contributes to the market's expansion during the period in analysis.

Opportunity - Integration with AI and chatbots

The convergence of AI technologies, notably chatbots and virtual assistants, with RCS platforms is gaining momentum, revolutionizing customer interactions. AI-driven chatbots empower businesses to automate customer support, deliver personalized recommendations, and ensure immediate assistance, thereby enhancing operational efficiency and enriching the customer experience. Simultaneously, the integration of rich media content within RCS messaging, featuring images, videos, and interactive elements, elevates communication to a new level of engagement and immersion. This dynamic combination presents businesses with unprecedented opportunities to captivate audiences with visually compelling content while streamlining customer interactions through AI-driven automation, ultimately driving growth and fostering stronger connections with customers.

Impact of Escalating Geopolitical Tensions on Global Rich Communication Services (RCS) Market

Escalating geopolitical tensions pose significant challenges to the Global Rich Communication Services (RCS) Market, particularly concerning cybersecurity threats. Alongside the example of cyberattacks in Ukraine, other geopolitical hotspots are also vulnerable to similar assaults, potentially disrupting RCS operations on a global scale. These attacks not only target government services and financial institutions but also have broader implications for businesses relying on RCS for communication and operations. Moreover, the uncertainty and instability resulting from geopolitical tensions may lead to regulatory changes and restrictions, impacting the adoption and expansion of RCS services in affected regions. As tensions escalate, stakeholders in the RCS market must proactively address cybersecurity risks and navigate geopolitical complexities to ensure the resilience and continuity of communication services.

Global Rich Communication Services (RCS) Market

Segmental Information

Global Rich Communication Services (RCS) Market - By Enterprise Vertical

By enterprise vertical, the Global Rich Communication Services (RCS) Market is divided into BFSI, Telecom & IT, Media & Entertainment, Tourism & Logistics, Retail & eCommerce, and Healthcare segments. The retail & ecommerce segment holds the highest share in the Global Rich Communication Services (RCS) Market by enterprise vertical. The retail & ecommerce vertical heavily relies on consumer buying patterns, with numerous retail and e-commerce platforms utilizing RCS messaging technology to engage users effectively. Rich communication services play a pivotal role in enabling direct order placement through enriched messaging, complemented by personalized product recommendations derived from past purchase data. Also, RCS facilitates functions such as shipping updates, feedback collection, and delivery inquiries, poised to shape new trends and opportunities in the retail and e-commerce landscape during the forecast period.

Global Rich Communication Services (RCS) Market - By Region

The in-depth research report on the Global Rich Communication Services (RCS) Market covers the market in a number of major countries across five regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America region holds the highest share in the Global Rich Communication Services (RCS) Market and is expected to maintain its dominance during the forecast period. The region's rich communication services market thrives due to widespread 5G network penetration and the escalating adoption of artificial intelligence and intelligent connected devices. Moreover, the growing demand for digital transformation across diverse end-users, coupled with the convergence of technologies such as cloud computing and AI, significantly impacts the region, bolstering IT and telecommunication budgets. Rich communication services empower mobile network operators (MNOs) to leverage cutting-edge technology for native messaging channels, while the expanding adoption of cloud-based architecture across sectors like healthcare, retail, BFSI, IT, telecommunication, and travel fuels market expansion.

Competitive Landscape

The Global Rich Communication Services (RCS) Market is fragmented, with numerous players serving the market. The key players dominating the Global Rich Communication Services (RCS) Market include Telefonica Global Solutions, Verizon, AT&T, T-Mobile, Google LLC, KDDI Corporation, Infobip ltd., Freedom Mobile Inc., Vodafone Limited, Orange, Rogers Communications, Telit Cinterion, SK Telecom, China Mobile, Magyar Telekom Plc., Reliance Jio, Deutsche Telekom, Celcom, Samsung, Huawei, and Airtel. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and the Global Rich Communication Services (RCS) Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Global Rich Communication Services (RCS) Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

• 1.1. Research Objective
• 1.2. Product Overview
• 1.3. Market Segmentation

2. Executive Summary

3. Global Rich Communication Services (RCS) Market Insights

• 3.1. Enterprise Vertical Value Chain Analysis
• 3.2. DROC Analysis
  • 3.2.1. Growth Drivers
    • 3.2.1.1. Increasing network modernization and expansion
    • 3.2.1.2. Rising adoption of smartphones
    • 3.2.1.3. Growing demand for enhanced communication
    • 3.2.1.4. Demand for rich media content
  • 3.2.2. Restraints
    • 3.2.2.1. Limited end-to-end encryption
    • 3.2.2.2. Fragmented carrier landscape
    • 3.2.2.3. Potential security vulnerabilities
  • 3.2.3. Opportunities
    • 3.2.3.1. E-commerce expansion
    • 3.2.3.2. Increasing investments on digital marketing across the enterprise verticals
    • 3.2.3.3. Integration with AI and chatbots
    • 3.2.3.4. Enhanced security and privacy features
  • 3.2.4. Challenges
    • 3.2.4.1. Competition from over-the-top (OTT) messaging apps
    • 3.2.4.2. Monetization challenges
    • 3.2.4.3. Regulatory and compliance challenges
• 3.3. Technological Advancements/Recent Developments
• 3.4. Regulatory Framework
• 3.5. Porter's Five Forces Analysis
  • 3.5.1. Bargaining Power of Suppliers
  • 3.5.2. Bargaining Power of Buyers
  • 3.5.3. Threat of New Entrants
  • 3.5.4. Threat of Substitutes
  • 3.5.5. Intensity of Rivalry

4. Global Rich Communication Services (RCS) Market: Marketing Strategies

5. Global Rich Communication Services (RCS) Market Overview

• 5.1. Market Size & Forecast, 2019-2030
  • 5.1.1. By Value (USD Billion)
• 5.2. Market Share and Forecast
  • 5.2.1. By Applications
    • 5.2.1.1. Advertising Campaign
    • 5.2.1.2. Content Delivery
    • 5.2.1.3. Others (including Integrated Solutions)
  • 5.2.2. By End User
    • 5.2.2.1. Consumers
    • 5.2.2.2. Enterprises
  • 5.2.3. By Enterprise Size
    • 5.2.3.1. SMEs
    • 5.2.3.2. Large enterprises
  • 5.2.4. By Enterprise Vertical
    • 5.2.4.1. BFSI
    • 5.2.4.2. Telecom & IT
    • 5.2.4.3. Media & Entertainment
    • 5.2.4.4. Tourism & Logistics
    • 5.2.4.5. Retail & eCommerce
    • 5.2.4.6. Healthcare
    • 5.2.4.7. Other Enterprise Verticals (Government, Utilities)
  • 5.2.5. By Region
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia Pacific (APAC)
    • 5.2.5.4. Latin America (LATAM)
    • 5.2.5.5. Middle East and Africa (MEA)

6. North America Rich Communication Services (RCS) Market

• 6.1. Market Size & Forecast, 2019-2030
  • 6.1.1. By Value (USD Billion)
• 6.2. Market Share & Forecast
  • 6.2.1. By Applications
  • 6.2.2. By End User
  • 6.2.3. By Enterprise Size
  • 6.2.4. By Enterprise Vertical
  • 6.2.5. By Country
    • 6.2.5.1. United States
    • 6.2.5.1.1. By Applications
    • 6.2.5.1.2. By End User
    • 6.2.5.1.3. By Enterprise Size
    • 6.2.5.1.4. By Enterprise Vertical
    • 6.2.5.2. Canada
    • 6.2.5.2.1. By Applications
    • 6.2.5.2.2. By End User
    • 6.2.5.2.3. By Enterprise Size
    • 6.2.5.2.4. By Enterprise Vertical

7. Europe Rich Communication Services (RCS) Market

• 7.1. Market Size & Forecast, 2019-2030
  • 7.1.1. By Value (USD Billion)
• 7.2. Market Share & Forecast
  • 7.2.1. By Applications
  • 7.2.2. By End User
  • 7.2.3. By Enterprise Size
  • 7.2.4. By Enterprise Vertical
  • 7.2.5. By Country
    • 7.2.5.1. Germany
    • 7.2.5.1.1. By Applications
    • 7.2.5.1.2. By End User
    • 7.2.5.1.3. By Enterprise Size
    • 7.2.5.1.4. By Enterprise Vertical
    • 7.2.5.2. United Kingdom
    • 7.2.5.2.1. By Applications
    • 7.2.5.2.2. By End User
    • 7.2.5.2.3. By Enterprise Size
    • 7.2.5.2.4. By Enterprise Vertical
    • 7.2.5.3. Italy
    • 7.2.5.3.1. By Applications
    • 7.2.5.3.2. By End User
    • 7.2.5.3.3. By Enterprise Size
    • 7.2.5.3.4. By Enterprise Vertical
    • 7.2.5.4. France
    • 7.2.5.4.1. By Applications
    • 7.2.5.4.2. By End User
    • 7.2.5.4.3. By Enterprise Size
    • 7.2.5.4.4. By Enterprise Vertical
    • 7.2.5.5. Spain
    • 7.2.5.5.1. By Applications
    • 7.2.5.5.2. By End User
    • 7.2.5.5.3. By Enterprise Size
    • 7.2.5.5.4. By Enterprise Vertical
    • 7.2.5.6. Belgium
    • 7.2.5.6.1. By Applications
    • 7.2.5.6.2. By End User
    • 7.2.5.6.3. By Enterprise Size
    • 7.2.5.6.4. By Enterprise Vertical
    • 7.2.5.7. Russia
    • 7.2.5.7.1. By Applications
    • 7.2.5.7.2. By End User
    • 7.2.5.7.3. By Enterprise Size
    • 7.2.5.7.4. By Enterprise Vertical
    • 7.2.5.8. The Netherlands
    • 7.2.5.8.1. By Applications
    • 7.2.5.8.2. By End User
    • 7.2.5.8.3. By Enterprise Size
    • 7.2.5.8.4. By Enterprise Vertical
    • 7.2.5.9. Rest of Europe
    • 7.2.5.9.1. By Applications
    • 7.2.5.9.2. By End User
    • 7.2.5.9.3. By Enterprise Size
    • 7.2.5.9.4. By Enterprise Vertical

8. Asia Pacific Rich Communication Services (RCS) Market

• 8.1. Market Size & Forecast, 2019-2030
  • 8.1.1. By Value (USD Billion)
• 8.2. Market Share & Forecast
  • 8.2.1. By Applications
  • 8.2.2. By End User
  • 8.2.3. By Enterprise Size
  • 8.2.4. By Enterprise Vertical
  • 8.2.5. By Country
    • 8.2.5.1. China
    • 8.2.5.1.1. By Applications
    • 8.2.5.1.2. By End User
    • 8.2.5.1.3. By Enterprise Size
    • 8.2.5.1.4. By Enterprise Vertical
    • 8.2.5.2. India
    • 8.2.5.2.1. By Applications
    • 8.2.5.2.2. By End User
    • 8.2.5.2.3. By Enterprise Size
    • 8.2.5.2.4. By Enterprise Vertical
    • 8.2.5.3. Japan
    • 8.2.5.3.1. By Applications
    • 8.2.5.3.2. By End User
    • 8.2.5.3.3. By Enterprise Size
    • 8.2.5.3.4. By Enterprise Vertical
    • 8.2.5.4. South Korea
    • 8.2.5.4.1. By Applications
    • 8.2.5.4.2. By End User
    • 8.2.5.4.3. By Enterprise Size
    • 8.2.5.4.4. By Enterprise Vertical
    • 8.2.5.5. Australia & New Zealand
    • 8.2.5.5.1. By Applications
    • 8.2.5.5.2. By End User
    • 8.2.5.5.3. By Enterprise Size
    • 8.2.5.5.4. By Enterprise Vertical
    • 8.2.5.6. Indonesia
    • 8.2.5.6.1. By Applications
    • 8.2.5.6.2. By End User
    • 8.2.5.6.3. By Enterprise Size
    • 8.2.5.6.4. By Enterprise Vertical
    • 8.2.5.7. Malaysia
    • 8.2.5.7.1. By Applications
    • 8.2.5.7.2. By End User
    • 8.2.5.7.3. By Enterprise Size
    • 8.2.5.7.4. By Enterprise Vertical
    • 8.2.5.8. Singapore
    • 8.2.5.8.1. By Applications
    • 8.2.5.8.2. By End User
    • 8.2.5.8.3. By Enterprise Size
    • 8.2.5.8.4. By Enterprise Vertical
    • 8.2.5.9. Vietnam
    • 8.2.5.9.1. By Applications
    • 8.2.5.9.2. By End User
    • 8.2.5.9.3. By Enterprise Size
    • 8.2.5.9.4. By Enterprise Vertical
    • 8.2.5.10. Rest of APAC
    • 8.2.5.10.1. By Applications
    • 8.2.5.10.2. By End User
    • 8.2.5.10.3. By Enterprise Size
    • 8.2.5.10.4. By Enterprise Vertical

9. Latin America Rich Communication Services (RCS) Market

• 9.1. Market Size & Forecast, 2019-2030
  • 9.1.1. By Value (USD Billion)
• 9.2. Market Share & Forecast
  • 9.2.1. By Applications
  • 9.2.2. By End User
  • 9.2.3. By Enterprise Size
  • 9.2.4. By Enterprise Vertical
  • 9.2.5. By Country
    • 9.2.5.1. Brazil
    • 9.2.5.1.1. By Applications
    • 9.2.5.1.2. By End User
    • 9.2.5.1.3. By Enterprise Size
    • 9.2.5.1.4. By Enterprise Vertical
    • 9.2.5.2. Mexico
    • 9.2.5.2.1. By Applications
    • 9.2.5.2.2. By End User
    • 9.2.5.2.3. By Enterprise Size
    • 9.2.5.2.4. By Enterprise Vertical
    • 9.2.5.3. Argentina
    • 9.2.5.3.1. By Applications
    • 9.2.5.3.2. By End User
    • 9.2.5.3.3. By Enterprise Size
    • 9.2.5.3.4. By Enterprise Vertical
    • 9.2.5.4. Peru
    • 9.2.5.4.1. By Applications
    • 9.2.5.4.2. By End User
    • 9.2.5.4.3. By Enterprise Size
    • 9.2.5.4.4. By Enterprise Vertical
    • 9.2.5.5. Rest of LATAM
    • 9.2.5.5.1. By Applications
    • 9.2.5.5.2. By End User
    • 9.2.5.5.3. By Enterprise Size
    • 9.2.5.5.4. By Enterprise Vertical

10. Middle East & Africa Rich Communication Services (RCS) Market

• 10.1. Market Size & Forecast, 2019-2030
  • 10.1.1. By Value (USD Billion)
• 10.2. Market Share & Forecast
  • 10.2.1. By Applications
  • 10.2.2. By End User
  • 10.2.3. By Enterprise Size
  • 10.2.4. By Enterprise Vertical
  • 10.2.5. By Country
    • 10.2.5.1. Saudi Arabia
    • 10.2.5.1.1. By Applications
    • 10.2.5.1.2. By End User
    • 10.2.5.1.3. By Enterprise Size
    • 10.2.5.1.4. By Enterprise Vertical
    • 10.2.5.2. UAE
    • 10.2.5.2.1. By Applications
    • 10.2.5.2.2. By End User
    • 10.2.5.2.3. By Enterprise Size
    • 10.2.5.2.4. By Enterprise Vertical
    • 10.2.5.3. Qatar
    • 10.2.5.3.1. By Applications
    • 10.2.5.3.2. By End User
    • 10.2.5.3.3. By Enterprise Size
    • 10.2.5.3.4. By Enterprise Vertical
    • 10.2.5.4. Kuwait
    • 10.2.5.4.1. By Applications
    • 10.2.5.4.2. By End User
    • 10.2.5.4.3. By Enterprise Size
    • 10.2.5.4.4. By Enterprise Vertical
    • 10.2.5.5. South Africa
    • 10.2.5.5.1. By Applications
    • 10.2.5.5.2. By End User
    • 10.2.5.5.3. By Enterprise Size
    • 10.2.5.5.4. By Enterprise Vertical
    • 10.2.5.6. Nigeria
    • 10.2.5.6.1. By Applications
    • 10.2.5.6.2. By End User
    • 10.2.5.6.3. By Enterprise Size
    • 10.2.5.6.4. By Enterprise Vertical
    • 10.2.5.7. Algeria
    • 10.2.5.7.1. By Applications
    • 10.2.5.7.2. By End User
    • 10.2.5.7.3. By Enterprise Size
    • 10.2.5.7.4. By Enterprise Vertical
    • 10.2.5.8. Rest of MEA
    • 10.2.5.8.1. By Applications
    • 10.2.5.8.2. By End User
    • 10.2.5.8.3. By Enterprise Size
    • 10.2.5.8.4. By Enterprise Vertical

11. Competitive Landscape

• 11.1. List of Key Players and Their Offerings
• 11.2. Global Rich Communication Services (RCS) Company Market Share Analysis, 2023
• 11.3. Competitive Benchmarking, By Operating Parameters
• 11.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

12. Impact of Escalating Geopolitical Tensions on Global Rich Communication Services (RCS) Market

13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)

• 13.1. Telefonica Global Solutions
• 13.2. Verizon
• 13.3. AT&T
• 13.4. T-Mobile
• 13.5. Google LLC
• 13.6. KDDI Corporation
• 13.7. Infobip ltd.
• 13.8. Freedom Mobile Inc.
• 13.9. Vodafone Limited
• 13.10. Orange
• 13.11. Rogers Communications
• 13.12. Telit Cinterion
• 13.13. SK Telecom
• 13.14. China Mobile
• 13.15. Magyar Telekom Plc.
• 13.16. Reliance Jio
• 13.17. Deutsche Telekom
• 13.18. Celcom
• 13.19. Samsung
• 13.20. Huawei
• 13.21. Airtel
• 13.22. Other Prominent Players

14. Key Strategic Recommendations

15. Research Methodology

• 15.1. Qualitative Research
  • 15.1.1. Primary & Secondary Research
• 15.2. Quantitative Research
• 15.3. Market Breakdown & Data Triangulation
  • 15.3.1. Secondary Research
  • 15.3.2. Primary Research
• 15.4. Breakdown of Primary Research Respondents, By Region
• 15.5. Assumptions & Limitations