세계 몰입형 분석 시장 : 규모 조사 및 예측 -제공 제품별, 용도별, 최종 사용자별, 지역별 분석(2023-2030년)

Global Immersive Analytics Market is valued approximately at USD 790 million in 2022 and is anticipated to grow with a healthy growth rate of more than 51.8% over the forecast period 2023-2030. Immersive Analytics refers to an approach in data analysis and visualization that aims to enhance the user's understanding and interaction with data by creating immersive and engaging experiences. The term combines elements of data analytics with immersive technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR). The goal is to provide a more intuitive and immersive environment for exploring and interpreting complex datasets. The Immersive Analytics market is expanding because of factors such as rising demand for data visualization tools and growing demand of head-mounted displays for 3D data visualization. As a result, the demand of Immersive Analytics has progressively increased in the international market during the forecast period 2023-2030.

Data visualization tools help users comprehend complex datasets by representing information graphically. Immersive analytics take this a step further by providing a more interactive and immersive experience, allowing users to explore and understand data in a spatial context. This enhances the overall understanding of data patterns, relationships, and trends. According to the Statista, the Data visualization market accounts USD 7.76 in 2023. Furthermore, in 2023, Morningstar Advisor Workstation was the most used data analytics software globally. Another important factor driving the Immersive Analytics market is increasing demand of head-mounted displays for 3D data visualization. Head-mounted displays provide an immersive and three-dimensional visual experience. This heightened level of immersion enhances the user's experience when interacting with 3D visualizations, making the data more engaging and easier to understand. In addition, as per Statista, consumer virtual reality helmet mounted display (HMD) device shipment accounts approximately 17 million units globally in 2021. The yearly global exports of VR HMD devices are predicted to drastically rise over the next few years, reaching 59.7 million by 2025. Moreover, growing demand for IoT connected devices and rising adoption of immersive analytics to provide personalized customer experience is anticipated to create a lucrative growth opportunity for the market over the forecast period. However, high cost associated to immersive analytics and technical complexities is going to impede overall market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Immersive Analytics Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 with largest market share owing to the rising rate of industrialization and expanding digitalization in the region. Immersive Analytics leverages technologies such as virtual reality (VR) and augmented reality (AR) to create immersive visualizations. This enables industrial and digitalized sectors to present data in more engaging and understandable formats, facilitating better decision-making and analysis. The region's dominant performance is anticipated to propel the overall demand of Immersive Analytics. Furthermore, Asia Pacific is expected to grow at the fastest CAGR during the forecast period, owing to factors such as expansion of VR and AR technologies in the region. VR and AR technologies provide advanced visualization capabilities, allowing users to explore and interact with data in three-dimensional spaces. This enhanced visualization can make data patterns and insights more apparent, leading to better understanding and decision-making.

Major market player included in this report are:

• Microsoft Corporation
• Salesforce.com, Inc
• SAP SE
• International Business Machines Corporation
• QlikTech International AB
• Siemens AG
• NVIDIA Corporation
• Unity Technologies, Inc.
• Google LLC
• TIBCO Software Inc

Recent Developments in the Market:

• In June 2023, Wipro has introduced the Wipro Industry Innovation Experience for Financial Services, which offers a suite of banking and financial services products built on the Microsoft Cloud platform. The virtual Innovation Experience aims to assist financial services businesses in discovering new ideas and accelerating their digital transformation journey. According to the company, the agreement combines Microsoft Cloud capabilities with Wipro FullStride Cloud.

Global Immersive Analytics Market Report Scope:

• Historical Data - 2020 - 2021
• Base Year for Estimation - 2022
• Forecast period - 2023-2030
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered - Offering, Application, End User, Region
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

by Offering

• Hardware
• Solution
• Services

by Application

• Education and Training
• Sales and Marketing
• Design and Visualization
• Strategy Planning
• Others

by End User

• Healthcare
• Media and Entertainment
• Automotive and Transportation
• Government and Defense
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Million)
  • 1.2.1. Immersive Analytics Market, by region, 2020-2030 (USD Million)
  • 1.2.2. Immersive Analytics Market, by Offering, 2020-2030 (USD Million)
  • 1.2.3. Immersive Analytics Market, by Application, 2020-2030 (USD Million)
  • 1.2.4. Immersive Analytics Market, by End User, 2020-2030 (USD Million)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Immersive Analytics Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Industry Evolution
  • 2.2.2. Scope of the Study
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Immersive Analytics Market Dynamics

• 3.1. Immersive Analytics Market Impact Analysis (2020-2030)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Rising demand for data visualization tools
    • 3.1.1.2. Growing demand of head-mounted displays for 3D data visualization
  • 3.1.2. Market Challenges
    • 3.1.2.1. High cost associated with immersive analytics
    • 3.1.2.2. Technical complexities
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Growing demand for IoT connected devices
    • 3.1.3.2. Rising adoption of immersive analytics to provide personalized customer experience

Chapter 4. Global Immersive Analytics Market: Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Impact Analysis
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economic
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. COVID-19 Impact Analysis
• 4.7. Disruptive Trends
• 4.8. Industry Expert Perspective
• 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Immersive Analytics Market, by Offering

• 5.1. Market Snapshot
• 5.2. Global Immersive Analytics Market by Offering, Performance - Potential Analysis
• 5.3. Global Immersive Analytics Market Estimates & Forecasts by Offering 2020-2030 (USD Million)
• 5.4. Immersive Analytics Market, Sub Segment Analysis
  • 5.4.1. Hardware
  • 5.4.2. Solution
  • 5.4.3. Services

Chapter 6. Global Immersive Analytics Market, by Application

• 6.1. Market Snapshot
• 6.2. Global Immersive Analytics Market by Application, Performance - Potential Analysis
• 6.3. Global Immersive Analytics Market Estimates & Forecasts by Application 2020-2030 (USD Million)
• 6.4. Immersive Analytics Market, Sub Segment Analysis
  • 6.4.1. Education and Training
  • 6.4.2. Sales and Marketing
  • 6.4.3. Design and Visualization
  • 6.4.4. Strategy Planning
  • 6.4.5. Others

Chapter 7. Global Immersive Analytics Market, by End User

• 7.1. Market Snapshot
• 7.2. Global Immersive Analytics Market by End User, Performance - Potential Analysis
• 7.3. Global Immersive Analytics Market Estimates & Forecasts by End User 2020-2030 (USD Million)
• 7.4. Immersive Analytics Market, Sub Segment Analysis
  • 7.4.1. Healthcare
  • 7.4.2. Media and Entertainment
  • 7.4.3. Automotive and Transportation
  • 7.4.4. Government and Defense
  • 7.4.5. Others

Chapter 8. Global Immersive Analytics Market, Regional Analysis

• 8.1. Top Leading Countries
• 8.2. Top Emerging Countries
• 8.3. Immersive Analytics Market, Regional Market Snapshot
• 8.4. North America Immersive Analytics Market
  • 8.4.1. U.S. Immersive Analytics Market
    • 8.4.1.1. Offering breakdown estimates & forecasts, 2020-2030
    • 8.4.1.2. Application breakdown estimates & forecasts, 2020-2030
    • 8.4.1.3. End User breakdown estimates & forecasts, 2020-2030
  • 8.4.2. Canada Immersive Analytics Market
• 8.5. Europe Immersive Analytics Market Snapshot
  • 8.5.1. U.K. Immersive Analytics Market
  • 8.5.2. Germany Immersive Analytics Market
  • 8.5.3. France Immersive Analytics Market
  • 8.5.4. Spain Immersive Analytics Market
  • 8.5.5. Italy Immersive Analytics Market
  • 8.5.6. Rest of Europe Immersive Analytics Market
• 8.6. Asia-Pacific Immersive Analytics Market Snapshot
  • 8.6.1. China Immersive Analytics Market
  • 8.6.2. India Immersive Analytics Market
  • 8.6.3. Japan Immersive Analytics Market
  • 8.6.4. Australia Immersive Analytics Market
  • 8.6.5. South Korea Immersive Analytics Market
  • 8.6.6. Rest of Asia Pacific Immersive Analytics Market
• 8.7. Latin America Immersive Analytics Market Snapshot
  • 8.7.1. Brazil Immersive Analytics Market
  • 8.7.2. Mexico Immersive Analytics Market
• 8.8. Middle East & Africa Immersive Analytics Market
  • 8.8.1. Saudi Arabia Immersive Analytics Market
  • 8.8.2. South Africa Immersive Analytics Market
  • 8.8.3. Rest of Middle East & Africa Immersive Analytics Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
  • 9.1.1. Company 1
  • 9.1.2. Company 2
  • 9.1.3. Company 3
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. Microsoft Corporation
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Recent Developments
  • 9.3.2. Salesforce.com, Inc
  • 9.3.3. SAP SE
  • 9.3.4. International Business Machines Corporation
  • 9.3.5. QlikTech International AB
  • 9.3.6. Siemens AG
  • 9.3.7. NVIDIA Corporation
  • 9.3.8. Unity Technologies, Inc.
  • 9.3.9. Google LLC
  • 9.3.10. TIBCO Software Inc.

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes
• 10.3. Research Assumption