세계의 소셜 미디어 분석 시장 : 규모 조사,예측 - 전개별, 기업 유형별, 기능별, 용도별, 최종 사용자별, 지역별 분석(2023-2030년)

Global Social Media Analytics Market is valued at approximately USD 8.97 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 22.9% over the forecast period 2023-2030. Social media analytics emerges as a crucial tool for both business and marketing purposes.

It involves analyzing data from social media platforms to evaluate performance, understand audience behaviour, and optimize strategies. It assists businesses track metrics like engagement, reach, and sentiment, enabling them to assess campaign effectiveness, refine content, and manage reputation. Accordingly, businesses leverage social media analytics to gather actionable insights into consumer perceptions, enhancing their services and product offerings. The expansion of the social media analytics market is propelled by the rise in access to internet, growing focus on market and competitive intelligence, alongside the continuous surge in social media platform users. According to Facebook's reports, it boasted 2.93 billion active monthly users by the second quarter of 2022, while Twitter disclosed that over 800 million tweets are sent daily, underlining the pervasive reach of social media networks worldwide.

In addition, the widespread adoption of smartphones and tablets facilitates more people to access social media platforms, which leads to increased data generation and the need for analytics tools to make sense of this data. smartphones and tablets offer access to a diverse array of social media platforms, enriching the pool of data sources and providing a comprehensive view of user behaviour across different platforms. According to Statista, in 2021, the total number of smartphone subscriptions was estimated to be recorded at 6,259 million globally. Also, it is anticipated that the figure constantly rise and reach 7,690 million smartphone subscriptions by the year 2027. Additionally, the GPS technology embedded in these devices enables the collection of location-based data, offering insights into user demographics and preferences based on geographical location. The portability and accessibility of smartphones and tablets ensure constant connectivity to social media platforms, expanding the potential audience for social media analytics. Thus, this trend is expected to drive sustained growth in the social media analytics market across the globe. Moreover, the rise in the use of SaaS models and Artificial Intelligence (AI) based social media analytics, as well as the increasing adoption of cloud-based solutions presents various lucrative opportunities over the forecast period. However, the lack of a single solution to manage increasing unstructured data and growing concern regarding data security are hindering the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Social Media Analytics Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the surge in smartphone usage, and the rise in integration of cutting-edge technologies such as natural language processing, artificial intelligence, machine learning, and augmented reality. Additionally, there is an increasing emphasis on ensuring compliance and safeguarding user data within the realm of social media analytics with the evolving landscape of privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The regional companies are actively investing in solutions that adhere to stringent privacy laws, aiming to deliver robust data security measures and uphold user privacy rights. Whereas Asia Pacific is expected to grow at the highest CAGR over the forecast years. Social media usage has surged in countries like India, China, Indonesia, and Japan, leading to a substantial increase in data volume and driving the demand for social media analytics solutions. There is a growing emphasis on leveraging social media analytics to gain insights into customer behaviour, sentiment analysis, and market trends as businesses in the Asia Pacific region increasingly recognize the value of data-driven decision-making. This trend is fueling the adoption of social media analytics solutions across various sectors, facilitating informed decision-making and strategic planning, which are significantly propelling the market demand across the region.

Major market players included in this report are:

• IBM Corporation (U.S.)
• Oracle Corporation (U.S.)
• Sprout Social, Inc. (U.S.)
• Meltwater (Netherlands)
• Hootsuite Inc. (Canada)
• NetBase Quid, Inc. (U.S.)
• Brandwatch (Cision US Inc.) (U.K.)
• Digimind (France)
• Qualtrics (Australia)
• Talkwalker Inc. (Luxembourg)

Recent Developments in the Market:

• In June 2022, the Louisville Athletics Department entered a multi-year partnership with Talkwalker, a consumer intelligence platform. Through this collaboration, Talkwalker provides valuable insights that enable Cardinal Athletics to effectively gauge, respond to, and comprehend the influence of social input from fans, influencers, celebrities, and global news publications/blogs. These insights empower strategic decision-making within the athletic department, enhancing their ability to adapt and thrive in the dynamic landscape of sports.
• In April 2022, Digimind collaborated with Facelift to offer vital resources for fostering social media expansion. Facelift, renowned for its social media management tools, collaborated with Digimind to benefit both sectors in monitoring brand image and proficiently overseeing various social networks. This collaboration equips businesses with comprehensive tools for enhancing their online presence and managing their social media platforms effectively.
• In March 2022, Sprout Social, Inc. and Salesforce partnered to provide Salesforce users with assistance in managing their social media presence via Sprout's social suite. Customers of Salesforce can handle tasks including platform integrations, listening, engagement, analytics, publishing & scheduling, and advocacy.

Global Social Media Analytics Market Report Scope:

• Historical Data - 2020 - 2021
• Base Year for Estimation - 2022
• Forecast period - 2023-2030
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered - Deployment, Enterprise Type, Function, Application, End-user, Region
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define the market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters to detailed information about the crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Deployment:

• Cloud
• On-premise

By Enterprise Type:

• Large Enterprises
• Small and Medium-sized Enterprises

By Function:

• Sentiment Analysis
• Competitive Analysis
• Hashtag Analysis
• Dashboard & Visualization
• Others

By Application:

• Sales & Marketing Management
• Customer Experience Management
• Risk Management & Fraud Detection
• Others

By End-user:

• BFSI
• Media & Entertainment
• Retail
• IT & Telecom
• Healthcare
• Government
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1.Executive Summary

• 1.1.Market Snapshot
• 1.2.Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1.Social Media Analytics Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2.Social Media Analytics Market, by Deployment, 2020-2030 (USD Billion)
  • 1.2.3.Social Media Analytics Market, by Enterprise Type, 2020-2030 (USD Billion)
  • 1.2.4.Social Media Analytics Market, by Function, 2020-2030 (USD Billion)
  • 1.2.5.Social Media Analytics Market, by Application, 2020-2030 (USD Billion)
  • 1.2.6.Social Media Analytics Market, by End-user, 2020-2030 (USD Billion)
• 1.3.Key Trends
• 1.4.Estimation Methodology
• 1.5.Research Assumption

Chapter 2.Global Social Media Analytics Market Definition and Scope

• 2.1.Objective of the Study
• 2.2.Market Definition & Scope
  • 2.2.1.Industry Evolution
  • 2.2.2.Scope of the Study
• 2.3.Years Considered for the Study
• 2.4.Currency Conversion Rates

Chapter 3.Global Social Media Analytics Market Dynamics

• 3.1.Social Media Analytics Market Impact Analysis (2020-2030)
  • 3.1.1.Market Drivers
    • 3.1.1.1.Surge in social media platform users
    • 3.1.1.2.Rising adoption of smartphones and tablets
  • 3.1.2.Market Challenges
    • 3.1.2.1.Lack of a single solution to manage increasing unstructured data
    • 3.1.2.2.Growing concern regarding data security
  • 3.1.3.Market Opportunities
    • 3.1.3.1.Rise in use of SaaS model and Artificial Intelligence (AI) based social media analytics
    • 3.1.3.2.Increasing adoption of cloud-based solutions

Chapter 4.Global Social Media Analytics Market Industry Analysis

• 4.1.Porter's 5 Force Model
  • 4.1.1.Bargaining Power of Suppliers
  • 4.1.2.Bargaining Power of Buyers
  • 4.1.3.Threat of New Entrants
  • 4.1.4.Threat of Substitutes
  • 4.1.5.Competitive Rivalry
• 4.2.Porter's 5 Force Impact Analysis
• 4.3.PEST Analysis
  • 4.3.1.Political
  • 4.3.2.Economical
  • 4.3.3.Social
  • 4.3.4.Technological
  • 4.3.5.Environmental
  • 4.3.6.Legal
• 4.4.Top investment opportunity
• 4.5.Top winning strategies
• 4.6.COVID-19 Impact Analysis
• 4.7.Disruptive Trends
• 4.8.Industry Expert Perspective
• 4.9.Analyst Recommendation & Conclusion

Chapter 5.Global Social Media Analytics Market, by Deployment

• 5.1.Market Snapshot
• 5.2.Global Social Media Analytics Market by Deployment, Performance - Potential Analysis
• 5.3.Global Social Media Analytics Market Estimates & Forecasts by Deployment 2020-2030 (USD Billion)
• 5.4.Social Media Analytics Market, Sub Segment Analysis
  • 5.4.1.Cloud
  • 5.4.2.On-premise

Chapter 6.Global Social Media Analytics Market, by Enterprise Type

• 6.1.Market Snapshot
• 6.2.Global Social Media Analytics Market by Enterprise Type, Performance - Potential Analysis
• 6.3.Global Social Media Analytics Market Estimates & Forecasts by Enterprise Type 2020-2030 (USD Billion)
• 6.4.Social Media Analytics Market, Sub Segment Analysis
  • 6.4.1.Large Enterprises
  • 6.4.2.Small and Medium-sized Enterprises

Chapter 7.Global Social Media Analytics Market, by Function

• 7.1.Market Snapshot
• 7.2.Global Social Media Analytics Market by Function, Performance - Potential Analysis
• 7.3.Global Social Media Analytics Market Estimates & Forecasts by Function 2020-2030 (USD Billion)
• 7.4.Social Media Analytics Market, Sub Segment Analysis
  • 7.4.1.Sentiment Analysis
  • 7.4.2.Competitive Analysis
  • 7.4.3.Hashtag Analysis
  • 7.4.4.Dashboard & Visualization
  • 7.4.5.Others

Chapter 8.Global Social Media Analytics Market, by Application

• 8.1.Market Snapshot
• 8.2.Global Social Media Analytics Market by Application, Performance - Potential Analysis
• 8.3.Global Social Media Analytics Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
• 8.4.Social Media Analytics Market, Sub Segment Analysis
  • 8.4.1.Sales & Marketing Management
  • 8.4.2.Customer Experience Management
  • 8.4.3.Risk Management & Fraud Detection
  • 8.4.4.Others

Chapter 9.Social Media Analytics Market, by End-user

• 9.1.Market Snapshot
• 9.2.Global Social Media Analytics Market by End-user, Performance - Potential Analysis
• 9.3.Global Social Media Analytics Market Estimates & Forecasts by End-user 2020-2030 (USD Billion)
• 9.4.Social Media Analytics Market, Sub Segment Analysis
  • 9.4.1.BFSI
  • 9.4.2.Media & Entertainment
  • 9.4.3.Retail
  • 9.4.4.IT & Telecom
  • 9.4.5.Healthcare
  • 9.4.6.Government
  • 9.4.7.Others

Chapter 10.Global Social Media Analytics Market, Regional Analysis

• 10.1.Top Leading Countries
• 10.2.Top Emerging Countries
• 10.3.Social Media Analytics Market, Regional Market Snapshot
• 10.4.North America Social Media Analytics Market
  • 10.4.1.U.S. Social Media Analytics Market
    • 10.4.1.1.Deployment breakdown estimates & forecasts, 2020-2030
    • 10.4.1.2.Enterprise Type breakdown estimates & forecasts, 2020-2030
    • 10.4.1.3.Function breakdown estimates & forecasts, 2020-2030
    • 10.4.1.4.Application breakdown estimates & forecasts, 2020-2030
    • 10.4.1.5.End-user breakdown estimates & forecasts, 2020-2030
  • 10.4.2.Canada Social Media Analytics Market
• 10.5.Europe Social Media Analytics Market Snapshot
  • 10.5.1.U.K. Social Media Analytics Market
  • 10.5.2.Germany Social Media Analytics Market
  • 10.5.3.France Social Media Analytics Market
  • 10.5.4.Spain Social Media Analytics Market
  • 10.5.5.Italy Social Media Analytics Market
  • 10.5.6.Rest of Europe Social Media Analytics Market
• 10.6.Asia-Pacific Social Media Analytics Market Snapshot
  • 10.6.1.China Social Media Analytics Market
  • 10.6.2.India Social Media Analytics Market
  • 10.6.3.Japan Social Media Analytics Market
  • 10.6.4.Australia Social Media Analytics Market
  • 10.6.5.South Korea Social Media Analytics Market
  • 10.6.6.Rest of Asia Pacific Social Media Analytics Market
• 10.7.Latin America Social Media Analytics Market Snapshot
  • 10.7.1.Brazil Social Media Analytics Market
  • 10.7.2.Mexico Social Media Analytics Market
• 10.8.Middle East & Africa Social Media Analytics Market
  • 10.8.1.Saudi Arabia Social Media Analytics Market
  • 10.8.2.South Africa Social Media Analytics Market
  • 10.8.3.Rest of Middle East & Africa Social Media Analytics Market

Chapter 11.Competitive Intelligence

• 11.1.Key Company SWOT Analysis
• 11.2.Top Market Strategies
• 11.3.Company Profiles
  • 11.3.1.IBM Corporation (U.S.)
    • 11.3.1.1.Key Information
    • 11.3.1.2.Overview
    • 11.3.1.3.Financial (Subject to Data Availability)
    • 11.3.1.4.Product Summary
    • 11.3.1.5.Recent Developments
  • 11.3.2.Oracle Corporation (U.S.)
  • 11.3.3.Sprout Social, Inc. (U.S.)
  • 11.3.4.Meltwater (Netherlands)
  • 11.3.5.Hootsuite Inc. (Canada)
  • 11.3.6.NetBase Quid, Inc. (U.S.)
  • 11.3.7.Brandwatch (Cision US Inc.) (U.K.)
  • 11.3.8.Digimind (France)
  • 11.3.9.Qualtrics (Australia)
  • 11.3.10.Talkwalker Inc. (Luxembourg)

Chapter 12.Research Process

• 12.1.Research Process
  • 12.1.1.Data Mining
  • 12.1.2.Analysis
  • 12.1.3.Market Estimation
  • 12.1.4.Validation
  • 12.1.5.Publishing
• 12.2.Research Attributes
• 12.3.Research Assumption