세계의 비디오 스트리밍 시장 규모 및 예측 : 스트리밍 유형별, 솔루션 유형별, 플랫폼별, 서비스별, 매출별, 도입별, 사용자별, 지역별 분석(2023-2030년)

Global Video Streaming Market is valued at approximately USD 87.93 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 21.50% over the forecast period 2023-2030. Video streaming refers to the method of delivering video content over the internet in real time, allowing users to watch videos without having to download them beforehand. This technology enables users to access a wide range of video content, including movies, TV shows, live events, and user-generated content, on various devices such as smartphones, tablets, computers, and smart TVs. Video streaming platforms use compression algorithms to transmit video data efficiently over the internet, ensuring smooth playback even on devices with limited bandwidth or slower internet connections. The Video Streaming market is expanding because of factors such as increasing internet penetration, rising demand for on-demand content, and rising adoption of low-latency streaming protocol videos.

The growth of the market is being driven by the increasing adoption of low-latency video streaming and the rising popularity of live streaming through social media platforms among consumers. Major players in the market are also contributing to this growth by developing advanced low-latency live-streaming video platforms. This surge in demand is fueled by the growing preference for real-time engagement among users, further propelling the expansion of the global video streaming market. For example, in January 2022, THEO Technologies Inc., a video technology company, launched hesp. live, a live streaming platform with low latency. This HTTP-based platform disrupts the industry's standard of multiple-second latency, offering the fastest live-streaming solution available. Utilizing the High-Efficiency Streaming Protocol (HESP), THEO Technologies enables live video interactivity at a large scale across various industries, including betting, gaming, auctions, sports, and live events. The platform facilitates low-latency streaming for mobile users, enabling real-time broadcasting of events such as online courses, sports games, game streaming, and e-commerce platforms. In addition, rising advancements in technologies and the emergence of 5G Technology are creating new opportunities for market growth. However, content piracy and copyright issues as well as high licensing costs stifle market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Video Streaming Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022. The Video Streaming Market benefits from the strong presence of industry leaders such as Netflix, Inc., Alphabet Inc., Amazon.com, Inc., Microsoft Corporation, and other key players. Moreover, the expanding user base for video on-demand and video gaming platforms in the United States and Canada contributes significantly to market growth. Asia Pacific is expected to grow at the fastest rate during the forecast period. The region is experiencing significant market expansion, driven by the increasing adoption of various video streaming solutions, including video on-demand and Over-the-Top (OTT) platforms, among consumers. Additionally, key players in Asia Pacific, such as Disney+ Hotstar, Tencent Holdings Ltd., and others, are actively involved in the development of streaming software and the expansion of their service offerings.

Major market players included in this report are:

• Akamai Technologies
• Amazon Web Services, Inc.
• Apple Inc.
• Cisco Systems, Inc.
• Google LLC
• Kaltura, Inc.
• Netflix, Inc.
• International Business Machine Corporation (IBM Cloud Video)
• Wowza Media Systems, LLC
• Hulu, LLC

Recent Developments in the Market:

• In March 2023, Brightcove, Inc., a U.S.-based internet company, unveiled integrations with Instagram, Shopify, and Salesforce Sales Cloud within their video cloud platform. This integration is designed to empower companies to effectively engage, captivate, and mobilize audiences through interactive, immersive, and both live and on-demand video content.
• In March 2023, IBM Watson Media, an American virtual events platform company, introduced new event registration features integrated into IBM Enterprise Video Streaming. This enhancement in the enterprise video streaming registration form aims to provide customers with enhanced capabilities to streamline event management processes.

Global Video Streaming Market Report Scope:

• Historical Data - 2020 - 2021
• Base Year for Estimation - 2022
• Forecast period - 2023-2030
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered - Streaming Type, Solution Type, Platform, Service, Revenue, Deployment, User, Region
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define the market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters to detailed information about the crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Streaming Type:

• Live Video Streaming
• Non-Linear Video Streaming (Video on Demand)

By Solution Type:

• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-TV

By Platform:

• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

By Service:

• Consulting
• Managed Services
• Training & Support

By Revenue:

• Advertising
• Rental
• Subscription

By Deployment:

• Cloud
• On-Premises

By User:

• Enterprise
• Consumer

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1.Executive Summary

• 1.1.Market Snapshot
• 1.2.Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1.Video Streaming Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2.Video Streaming Market, by Streaming Type, 2020-2030 (USD Billion)
  • 1.2.3.Video Streaming Market, by Solution Type, 2020-2030 (USD Billion)
  • 1.2.4.Video Streaming Market, by Platform, 2020-2030 (USD Billion)
  • 1.2.5.Video Streaming Market, by Service, 2020-2030 (USD Billion)
  • 1.2.6. Video Streaming Market, by Revenue, 2020-2030 (USD Billion)
  • 1.2.7. Video Streaming Market, by Deployment, 2020-2030 (USD Billion)
  • 1.2.8. Video Streaming Market, by User, 2020-2030 (USD Billion)
• 1.3.Key Trends
• 1.4.Estimation Methodology
• 1.5.Research Assumption

Chapter 2.Global Video Streaming Market Definition and Scope

• 2.1.Objective of the Study
• 2.2.Market Definition & Scope
  • 2.2.1.Industry Evolution
  • 2.2.2.Scope of the Study
• 2.3.Years Considered for the Study
• 2.4.Currency Conversion Rates

Chapter 3.Global Video Streaming Market Dynamics

• 3.1.Video Streaming Market Impact Analysis (2020-2030)
  • 3.1.1.Market Drivers
    • 3.1.1.1.Increasing Internet Penetration
    • 3.1.1.2.Rising Demand for On-Demand Content
    • 3.1.1.3. Rising Adoption of Low Latency Streaming Protocol Videos
  • 3.1.2.Market Challenges
    • 3.1.2.1.Content Piracy and Copyright Issues
    • 3.1.2.2. High Licensing Costs
  • 3.1.3.Market Opportunities
    • 3.1.3.1.Rising Advancement in Technologies
    • 3.1.3.2.Emergence of 5G Technology

Chapter 4.Global Video Streaming Market Industry Analysis

• 4.1.Porter's 5 Force Model
  • 4.1.1.Bargaining Power of Suppliers
  • 4.1.2.Bargaining Power of Buyers
  • 4.1.3.Threat of New Entrants
  • 4.1.4.Threat of Substitutes
  • 4.1.5.Competitive Rivalry
• 4.2.Porter's 5 Force Impact Analysis
• 4.3.PEST Analysis
  • 4.3.1.Political
  • 4.3.2.Economical
  • 4.3.3.Social
  • 4.3.4.Technological
  • 4.3.5.Environmental
  • 4.3.6.Legal
• 4.4.Top investment opportunity
• 4.5.Top winning strategies
• 4.6.COVID-19 Impact Analysis
• 4.7.Disruptive Trends
• 4.8.Industry Expert Perspective
• 4.9.Analyst Recommendation & Conclusion

Chapter 5.Global Video Streaming Market, by Streaming Type

• 5.1.Market Snapshot
• 5.2.Global Video Streaming Market by Streaming Type, Performance - Potential Analysis
• 5.3.Global Video Streaming Market Estimates & Forecasts by Streaming Type 2020-2030 (USD Billion)
• 5.4.Video Streaming Market, Sub Segment Analysis
  • 5.4.1. Live Video Streaming
  • 5.4.2.Non-Linear Video Streaming (Video on Demand)

Chapter 6.Global Video Streaming Market, by Solution Type

• 6.1.Market Snapshot
• 6.2.Global Video Streaming Market by Solution Type, Performance - Potential Analysis
• 6.3.Global Video Streaming Market Estimates & Forecasts by Solution Type 2020-2030 (USD Billion)
• 6.4.Video Streaming Market, Sub Segment Analysis
  • 6.4.1. Internet Protocol TV
  • 6.4.2.Over-the-Top (OTT)
  • 6.4.3. Pay-TV

Chapter 7.Global Video Streaming Market, by Platform

• 7.1.Market Snapshot
• 7.2.Global Video Streaming Market by Platform, Performance - Potential Analysis
• 7.3.Global Video Streaming Market Estimates & Forecasts by Platform 2020-2030 (USD Billion)
• 7.4.Video Streaming Market, Sub Segment Analysis
  • 7.4.1. Gaming Consoles
  • 7.4.2.Laptops & Desktops
  • 7.4.3.Smartphones & Tablets
  • 7.4.4.Smart TV

Chapter 8.Global Video Streaming Market, by Service

• 8.1.Market Snapshot
• 8.2.Global Video Streaming Market by Service, Performance - Potential Analysis
• 8.3.Global Video Streaming Market Estimates & Forecasts by Service 2020-2030 (USD Billion)
• 8.4.Video Streaming Market, Sub Segment Analysis
  • 8.4.1. Consulting
  • 8.4.2.Managed Services
  • 8.4.3.Training & Support

Chapter 9.Global Video Streaming Market, by Service

• 9.1.Market Snapshot
• 9.2.Global Video Streaming Market by Service, Performance - Potential Analysis
• 9.3.Global Video Streaming Market Estimates & Forecasts by Service 2020-2030 (USD Billion)
• 9.4.Video Streaming Market, Sub Segment Analysis
  • 9.4.1. Consulting
  • 9.4.2.Managed Services
  • 9.4.3.Training & Support

Chapter 10.Global Video Streaming Market, by Revenue

• 10.1.Market Snapshot
• 10.2.Global Video Streaming Market by Revenue, Performance - Potential Analysis
• 10.3.Global Video Streaming Market Estimates & Forecasts by Revenue 2020-2030 (USD Billion)
• 10.4.Video Streaming Market, Sub Segment Analysis
  • 10.4.1. Advertising
  • 10.4.2.Rental
  • 10.4.3.Subscription

Chapter 11.Global Video Streaming Market, by Deployment

• 11.1.Market Snapshot
• 11.2.Global Video Streaming Market by Deployment, Performance - Potential Analysis
• 11.3.Global Video Streaming Market Estimates & Forecasts by Deployment 2020-2030 (USD Billion)
• 11.4.Video Streaming Market, Sub Segment Analysis
  • 11.4.1. Cloud
  • 11.4.2.On-Premises

Chapter 12.Global Video Streaming Market, by User

• 12.1.Market Snapshot
• 12.2.Global Video Streaming Market by User, Performance - Potential Analysis
• 12.3.Global Video Streaming Market Estimates & Forecasts by User 2020-2030 (USD Billion)
• 12.4.Video Streaming Market, Sub Segment Analysis
  • 12.4.1.Enterprise
  • 12.4.2.Consumer

Chapter 13.Global Video Streaming Market, Regional Analysis

• 13.1.Top Leading Countries
• 13.2.Top Emerging Countries
• 13.3.Video Streaming Market, Regional Market Snapshot
• 13.4.North America Video Streaming Market
  • 13.4.1.U.S. Video Streaming Market
    • 13.4.1.1.Streaming Type breakdown estimates & forecasts, 2020-2030
    • 13.4.1.2.Solution Type breakdown estimates & forecasts, 2020-2030
    • 13.4.1.3.Platform breakdown estimates & forecasts, 2020-2030
    • 13.4.1.4.Service breakdown estimates & forecasts, 2020-2030
    • 13.4.1.5.Revenue breakdown estimates & forecasts, 2020-2030
    • 13.4.1.6.Deployment breakdown estimates & forecasts, 2020-2030
    • 13.4.1.7.Revenue breakdown estimates & forecasts, 2020-2030
    • 13.4.1.8.User breakdown estimates & forecasts, 2020-2030
  • 13.4.2.Canada Video Streaming Market
• 13.5.Europe Video Streaming Market Snapshot
  • 13.5.1.U.K. Video Streaming Market
  • 13.5.2.Germany Video Streaming Market
  • 13.5.3.France Video Streaming Market
  • 13.5.4.Spain Video Streaming Market
  • 13.5.5.Italy Video Streaming Market
  • 13.5.6.Rest of Europe Video Streaming Market
• 13.6.Asia-Pacific Video Streaming Market Snapshot
  • 13.6.1.China Video Streaming Market
  • 13.6.2.India Video Streaming Market
  • 13.6.3.Japan Video Streaming Market
  • 13.6.4.Australia Video Streaming Market
  • 13.6.5.South Korea Video Streaming Market
  • 13.6.6.Rest of Asia Pacific Video Streaming Market
• 13.7.Latin America Video Streaming Market Snapshot
  • 13.7.1.Brazil Video Streaming Market
  • 13.7.2.Mexico Video Streaming Market
• 13.8.Middle East & Africa Video Streaming Market
  • 13.8.1.Saudi Arabia Video Streaming Market
  • 13.8.2.South Africa Video Streaming Market
  • 13.8.3.Rest of Middle East & Africa Video Streaming Market

Chapter 14.Competitive Intelligence

• 14.1.Key Company SWOT Analysis
• 14.2.Top Market Strategies
• 14.3.Company Profiles
  • 14.3.1. Akamai Technologies
    • 14.3.1.1.Key Information
    • 14.3.1.2.Overview
    • 14.3.1.3.Financial (Subject to Data Availability)
    • 14.3.1.4.Product Summary
    • 14.3.1.5.Recent Developments
  • 14.3.2. Amazon Web Services, Inc.
  • 14.3.3.Apple Inc.
  • 14.3.4.Cisco Systems, Inc.
  • 14.3.5.Google LLC
  • 14.3.6.Kaltura, Inc.
  • 14.3.7.Netflix, Inc.
  • 14.3.8.International Business Machine Corporation (IBM Cloud Video)
  • 14.3.9.Wowza Media Systems, LLC
  • 14.3.10.Hulu, LLC

Chapter 15.Research Process

• 15.1.Research Process
  • 15.1.1.Data Mining
  • 15.1.2.Analysis
  • 15.1.3.Market Estimation
  • 15.1.4.Validation
  • 15.1.5.Publishing
• 15.2.Research Attributes
• 15.3.Research Assumption