세계의 증강현실 내비게이션 시장 : 규모 분석, 제공별, 용도별, 내장 모바일 센서별, 지역별, 예측(2022-2032년)

The global augmented reality navigation market is valued at approximately USD 0.83 billion in 2023 and is projected to experience robust growth, achieving a healthy CAGR of 40.3% over the forecast period 2024-2032. Augmented reality navigation merges real-world environments with computer-generated inputs, enhancing user experiences by providing real-time location and navigation details. This technology leverages AR head-mounted displays (HMDs) and head-up displays (HUDs) for hands-free, immersive navigation solutions.

A surge in the adoption of advanced driver assistance systems (ADAS) and connected automotive technologies propels the market, particularly within the automotive sector. AR navigation enhances safety and convenience by integrating real-time data visualization with intuitive directions, making it a critical feature in luxury and high-tech vehicles. Strategic collaborations, such as Microsoft's partnership with Volkswagen, underscore the growing focus on AR navigation system development.

Moreover, AR applications for routing and navigation extend beyond automotive use, gaining prominence in indoor navigation for spaces like shopping malls, airports, and museums. Companies like Navigine and SITUM Technologies are innovating with indoor AR navigation solutions, boosting this segment's growth. Mobile-based AR navigation apps like Google Maps and Sygic GPS enhance personal navigation experiences by utilizing GPS, AR cloud, and built-in sensors for accurate path guidance and location tracking.

While AR navigation offers significant opportunities through 5G integration and AI-driven enhancements, challenges such as dependency on GPS devices and limited user familiarity present barriers. Nonetheless, the technology's ability to revolutionize navigation across various sectors ensures its strong market trajectory.

Key regions analyzed in this report include North America, Europe, Asia Pacific, Latin America, and the Rest of the World. Europe leads the market due to its technological advancements and automotive innovation hubs, while Asia Pacific is anticipated to register the fastest growth, driven by increasing consumer adoption of AR applications and expanding urban infrastructure.

Major market players included in this report are:

• Google LLC
• Apple Inc.
• Microsoft
• WayRay AG
• Neusoft Corporation
• Furuno Electric Co. Ltd.
• Treedis
• Arway Corp.
• Sygic
• IndoorAtlas
• Navigine
• ViewAR GmbH
• Esri
• Mapbox
• Resonai Inc.

The detailed segments and sub-segment of the market are explained below:

By Offering:

• HMD
• HUD
• AR Navigation Software

By Application:

• Real-Time Location Data Management
• Routing and Navigation
• Asset Tracking
• Reverse Geocoding

By Built-in Mobile Sensors:

• Visual Positioning System
• AR Cloud

By Region:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
• Latin America
  • Brazil
  • Mexico
• Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Demand-side and supply-side analysis of the market.

Table of Contents

Chapter 1. Global Augmented Reality Navigation Market Executive Summary

• 1.1. Global Augmented Reality Navigation Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Offering
  • 1.3.2. By Application
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Augmented Reality Navigation Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Consumer Awareness & Acceptance
    • 2.3.4.2. Technological Advancements
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Augmented Reality Navigation Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Adoption of AI for real-time location tracking
  • 3.1.2. Growth in connected and autonomous vehicles
  • 3.1.3. Rising demand for urban navigation solutions
• 3.2. Market Challenges
  • 3.2.1. Dependence on GPS and sensor accuracy
  • 3.2.2. Limited user familiarity and acceptance
• 3.3. Market Opportunities
  • 3.3.1. Integration with 5G technologies
  • 3.3.2. Expansion in emerging economies

Chapter 4. Global Augmented Reality Navigation Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top Investment Opportunities
• 4.4. Top Winning Strategies

Chapter 5. Global Augmented Reality Navigation Market Size & Forecasts by Offering 2022-2032

• 5.1. Segment Dashboard
• 5.2. HMD
• 5.3. HUD
• 5.4. AR Navigation Software

Chapter 6. Global Augmented Reality Navigation Market Size & Forecasts by Application 2022-2032

• 6.1. Segment Dashboard
• 6.2. Real-Time Location Data Management
• 6.3. Routing and Navigation
• 6.4. Asset Tracking
• 6.5. Reverse Geocoding

Chapter 7. Global Augmented Reality Navigation Market Size & Forecasts by Region 2022-2032

• 7.1. North America
  • 7.1.1. U.S.
  • 7.1.2. Canada
• 7.2. Europe
  • 7.2.1. UK
  • 7.2.2. Germany
  • 7.2.3. France
  • 7.2.4. Spain
  • 7.2.5. Italy
• 7.3. Asia Pacific
  • 7.3.1. China
  • 7.3.2. India
  • 7.3.3. Japan
  • 7.3.4. Australia
  • 7.3.5. South Korea
• 7.4. Latin America
  • 7.4.1. Brazil
  • 7.4.2. Mexico
• 7.5. Middle East & Africa
  • 7.5.1. Saudi Arabia
  • 7.5.2. South Africa

Chapter 8. Competitive Intelligence

• 8.1. Key Company SWOT Analysis
  • 8.1.1. Google LLC
  • 8.1.2. Apple Inc.
  • 8.1.3. Microsoft
• 8.2. Top Market Strategies
• 8.3. Company Profiles

Chapter 9. Research Process

• 9.1. Research Process
  • 9.1.1. Data Mining
  • 9.1.2. Analysis
  • 9.1.3. Market Estimation
  • 9.1.4. Validation