세계의 증강현실(AR) 내비게이션 시장 규모, 점유율, 동향 분석 보고서 : 컴포넌트별, 유형별, 최종 용도별, 지역별, 부문 예측(2025-2030년)

AR Navigation Market Size & Trends:

The global augmented reality navigation market size was estimated at USD 1.62 billion in 2024 and is expected to grow at a CAGR of 39.1% from 2025 to 2030. The market growth is primarily driven by the significant innovations in augmented reality (AR) hardware and software, and the rise of smart devices. Additionally, the advancements in AR technology, wearables, and the increasing need for smarter, more efficient navigation solutions. With AR's ability to blend real-world environments with digital information, it has emerged as a transformative tool in sectors such as automotive, healthcare, retail, and transportation, which is expected to present lucrative opportunities for the augmented reality navigation industry in the coming years.

The growing adoption of AR in the automotive sector is driving the augmented reality navigation industry. Car manufacturers are integrating AR navigation systems into vehicles to improve driver safety, reduce distractions, and enhance the overall user experience. These systems provide real-time directions and critical information overlaid on the windshield, allowing drivers to focus on the road while receiving accurate guidance. Additionally, the advent of self-driving vehicles is further boosting the integration of AR in navigation systems, as it supports the seamless flow of data and communication between autonomous vehicles and surrounding environments.

In addition, the rise of smart glasses and wearable devices is another trend propelling the AR navigation market. These devices, including smart eyewear, are being increasingly used for hands-free navigation solutions. Wearables allow users to receive directions, location-based information, and real-time updates directly in their line of sight, making navigation more intuitive and efficient. This shift towards wearable AR devices is especially beneficial in industries such as logistics, field services, and healthcare, where employees require constant, hands-free access to vital information, leading to the expansion of the augmented reality navigation industry.

Furthermore, the growing demand for immersive customer experiences in the retail and tourism sectors is playing a significant role in the expansion of AR navigation technologies. Retailers are incorporating AR-driven in-store navigation systems to enhance customer shopping experiences by guiding them to specific products or promotions within large stores. Similarly, tourism destinations and cities are utilizing AR navigation to provide tourists with immersive, interactive maps and personalized location-based information, improving engagement and satisfaction.

Moreover, the rapid advancements in 5G technology are expected to further accelerate the adoption of AR navigation. With faster data transmission and lower latency, 5G enables real-time processing and streaming of AR content, making it possible to provide highly accurate, responsive, and seamless navigation experiences in diverse environments. As 5G networks continue to expand globally, industries will have greater opportunities to implement AR-based navigation systems on a scale, driving the market's growth.

Global Augmented Reality Navigation Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global augmented reality navigation market report based on component, type, end use, and region:

• Component Outlook (Revenue, USD Million, 2018 - 2030)
• Hardware
• Software
• Services
• Type Outlook (Revenue, USD Million, 2018 - 2030)
• Indoor Navigation
• Outdoor Navigation
• End Use Outlook (Revenue, USD Million, 2018 - 2030)
• Aerospace & Defense
• Gaming & Entertainment
• Healthcare
• E-Commerce & Retail
• Military & Defense
• Education
• Industrial & Manufacturing
• Others
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. 1.4 Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Augmented Reality Navigation Market Snapshot
• 2.2. Augmented Reality Navigation Market- Segment Snapshot (1/2)
• 2.3. Augmented Reality Navigation Market- Segment Snapshot (2/2)
• 2.4. Augmented Reality Navigation Market- Competitive Landscape Snapshot

Chapter 3. Augmented Reality Navigation Market - Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's five forces analysis
  • 3.4.2. Macroeconomic analysis
• 3.5. Technology Trends

Chapter 4. Augmented Reality Navigation Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Augmented Reality Navigation Market: Component Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Hardware
  • 4.3.1. Hardware Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 4.4. Software
  • 4.4.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 4.5. Services
  • 4.5.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 5. Augmented Reality Navigation Market: Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Augmented Reality Navigation Market: Type Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Indoor Navigation
  • 5.3.1. Indoor Navigation Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 5.4. Outdoor Navigation
  • 5.4.1. Outdoor Navigation Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 6. Augmented Reality Navigation Market: End Use Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Augmented Reality Navigation Market: Application Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Aerospace & Defense
  • 6.3.1. Aerospace & Defense Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 6.4. Gaming & Entertainment
  • 6.4.1. Gaming & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 6.5. Healthcare
  • 6.5.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 6.6. E-commerce & Retail
  • 6.6.1. E-commerce & Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 6.7. Military & Defense
  • 6.7.1. Military & Defense Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 6.8. Education
  • 6.8.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 6.9. Industrial & Manufacturing
  • 6.9.1. Industrial & Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
• 6.10. Others
  • 6.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 7. Regional Estimates & Trend Analysis

• 7.1. Augmented Reality Navigation Market by Region, 2024 & 2030
• 7.2. North America
  • 7.2.1. North America Augmented Reality Navigation Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.2.3. Canada
    • 7.2.3.1. Canada Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
• 7.3. Europe
  • 7.3.1. Europe Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.3.2. U.K.
    • 7.3.2.1. U.K. Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.3.3. Germany
    • 7.3.3.1. Germany Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.3.4. France
    • 7.3.4.1. France Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.4.2. China
    • 7.4.2.1. China Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.4.3. Japan
    • 7.4.3.1. Japan Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.4.4. India
    • 7.4.4.1. India Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.4.5. South Korea
    • 7.4.5.1. South Korea Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.4.6. Australia
    • 7.4.6.1. Australia Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
• 7.5. Latin America
  • 7.5.1. Latin America Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.6.2. UAE
    • 7.6.2.1. UAE Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.6.3. Saudi Arabia
    • 7.6.3.1. Saudi Arabia Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)
  • 7.6.4. South Africa
    • 7.6.4.1. South Africa Augmented Reality Navigation Market Estimates and Forecasts, 2018 - 2030 (USD million)

Chapter 8. Augmented Reality Navigation Market - Competitive Landscape

• 8.1. Company Categorization
• 8.2. Company Market Positioning
• 8.3. Company Heat Map Analysis
• 8.4. Company Profiles/Listing
  • 8.4.1. Google LLC
    • 8.4.1.1. Participant's Overview
    • 8.4.1.2. Financial Performance
    • 8.4.1.3. Product Benchmarking
    • 8.4.1.4. Recent Developments
  • 8.4.2. Apple, Inc.
    • 8.4.2.1. Participant's Overview
    • 8.4.2.2. Financial Performance
    • 8.4.2.3. Product Benchmarking
    • 8.4.2.4. Recent Developments
  • 8.4.3. Microsoft Corporation
    • 8.4.3.1. Participant's Overview
    • 8.4.3.2. Financial Performance
    • 8.4.3.3. Product Benchmarking
    • 8.4.3.4. Recent Developments
  • 8.4.4. WayRay AG
    • 8.4.4.1. Participant's Overview
    • 8.4.4.2. Financial Performance
    • 8.4.4.3. Product Benchmarking
    • 8.4.4.4. Recent Developments
  • 8.4.5. Neusoft Corporation
    • 8.4.5.1. Participant's Overview
    • 8.4.5.2. Financial Performance
    • 8.4.5.3. Product Benchmarking
    • 8.4.5.4. Recent Developments
  • 8.4.6. FURUON ELECTRIC CO.,LTD.
    • 8.4.6.1. Participant's Overview
    • 8.4.6.2. Financial Performance
    • 8.4.6.3. Product Benchmarking
    • 8.4.6.4. Recent Developments
  • 8.4.7. ARway Corp.
    • 8.4.7.1. Participant's Overview
    • 8.4.7.2. Financial Performance
    • 8.4.7.3. Product Benchmarking
    • 8.4.7.4. Recent Developments
  • 8.4.8. Mapbox
    • 8.4.8.1. Participant's Overview
    • 8.4.8.2. Financial Performance
    • 8.4.8.3. Product Benchmarking
    • 8.4.8.4. Recent Developments
  • 8.4.9. HERE Technologies
    • 8.4.9.1. Participant's Overview
    • 8.4.9.2. Financial Performance
    • 8.4.9.3. Product Benchmarking
    • 8.4.9.4. Recent Developments
  • 8.4.10. Sygic
    • 8.4.10.1. Participant's Overview
    • 8.4.10.2. Financial Performance
    • 8.4.10.3. Product Benchmarking
    • 8.4.10.4. Recent Developments