세계의 증강현실 내비게이션 시장 분석 보고서 : 유형별, 컴포넌트별, 최종 용도별, 지역별, 전망과 예측(2024-2031년)

The Global Augmented Reality Navigation Market size is expected to reach $14.37 billion by 2031, rising at a market growth of 38.5% CAGR during the forecast period.

AR technology has revolutionized the gaming industry, with popular games like Pokemon Go leveraging AR navigation to create immersive, location-based experiences. AR navigation is also used in entertainment venues, such as theme parks and museums, to enhance the visitor experience by providing interactive, real-time guidance to exhibits or attractions. Hence, the gaming & entertainment segment held 15% revenue share in the market in 2023. The growing popularity of AR gaming and entertainment experiences has driven significant revenue in this segment, contributing to its promising growth.

As industries increasingly embrace smart technologies, the application of AR in manufacturing becomes essential for remaining competitive in the market. AR navigation offers a clear advantage by helping workers perform tasks more effectively and enhancing training programs by providing real-time, on-the-job assistance. The continued growth of smart manufacturing worldwide will likely see AR navigation systems becoming integral to industrial operations, further cementing their role in optimizing productivity and reducing operational costs. Additionally, cloud computing has facilitated collaboration and integration between industries, allowing AR navigation systems to access a broader range of data sources, such as real-time traffic feeds, public transportation schedules, and environmental factors like weather conditions. This interconnectedness enhances the quality of AR navigation, providing users with not just directions but a richer, more informative navigation experience that can help them make better decisions on the go. Hence, advancements in cloud computing and data processing technologies propel the market's growth.

However, to address these concerns, AR navigation providers must implement robust data security measures, such as end-to-end encryption, anonymous data processing, and transparent privacy policies. Companies that fail to address these issues may face public backlash, legal consequences, and loss of customer trust. For the market to reach its full potential, AR providers must balance the benefits of personalized navigation with the need for strong privacy protections to ensure widespread adoption. In conclusion, privacy and data security concerns impede the market's growth.

Component Outlook

Based on component, the market is divided into hardware, software, and services. The services segment held 38% revenue share in the market in 2023. This segment includes AR navigation solution development, customization, support, and maintenance. As the demand for AR-based navigation systems grows, businesses increasingly seek tailored solutions to meet their specific needs, such as location-based services for retail, smart city infrastructure, or autonomous vehicles. Services provided by AR companies-such as consulting, implementation, and training-help ensure seamless integration and optimization of AR navigation systems.

Type Outlook

On the basis of type, the market is segmented into indoor and outdoor navigation. The outdoor navigation segment recorded 57% revenue share in the market in 2023. This growth is driven by the widespread adoption of AR technology in outdoor applications, particularly in industries like automotive, tourism, and transportation. Outdoor AR navigation systems use GPS, real-time data, and augmented reality overlays to provide users with enhanced directions, points of interest, and real-time guidance while navigating outdoor environments. For instance, the integration of AR in smart vehicles allows drivers to receive AR-guided directions overlaid onto their windshields, making navigation easier and safer.

End Use Outlook

By end use, the market is divided into aerospace & defense, gaming & entertainment, healthcare, e-commerce & retail, military & defense, education, industrial & manufacturing, and others. In 2023, the industrial & manufacturing segment registered 23% revenue share in the market. This growth is driven by the increasing application of AR navigation in industrial environments, where it assists in warehouse management, inventory tracking, and equipment maintenance tasks. AR-based navigation systems help workers efficiently navigate large industrial facilities, providing real-time data overlays and guiding them to specific locations or objects. Additionally, AR navigation aids in the training of employees, offering interactive, step-by-step guidance for complex procedures and improving safety and operational efficiency. The growing adoption of AR technology for streamlining industrial processes and improving productivity has significantly contributed to the segment's dominance.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 36% revenue share in the market in 2023. The region is a global leader in technological advancements, particularly in AR applications across aerospace, healthcare, e-commerce, and manufacturing industries. The high adoption rate of AR-enabled devices, combined with a tech-savvy consumer base and significant investments from major companies in the AR space, has contributed to North America's market dominance.

List of Key Companies Profiled

• Google LLC (Alphabet Inc.)
• Apple, Inc.
• Microsoft Corporation
• WayRay AG
• Fujitsu Limited
• IndoorAtlas Ltd.
• Niantic, Inc.
• Mapbox, Inc.
• HERE Global B.V.
• Sygic a.s.

Global Augmented Reality Navigation Market Report Segmentation

By Type

• Outdoor Navigation
• Indoor Navigation

By Component

• Hardware
• Software
• Services

By End Use

• Industrial & Manufacturing
• E-Commerce & Retail
• Gaming & Entertainment
• Healthcare
• Aerospace & Defense
• Education
• Military & Defense
• Other End Use

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Augmented Reality Navigation Market, by Type
  • 1.4.2 Global Augmented Reality Navigation Market, by Component
  • 1.4.3 Global Augmented Reality Navigation Market, by End Use
  • 1.4.4 Global Augmented Reality Navigation Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Augmented Reality Navigation Market by Type

• 4.1 Global Outdoor Navigation Market by Region
• 4.2 Global Indoor Navigation Market by Region

Chapter 5. Global Augmented Reality Navigation Market by Component

• 5.1 Global Hardware Market by Region
• 5.2 Global Software Market by Region
• 5.3 Global Services Market by Region

Chapter 6. Global Augmented Reality Navigation Market by End Use

• 6.1 Global Industrial & Manufacturing Market by Region
• 6.2 Global E-Commerce & Retail Market by Region
• 6.3 Global Gaming & Entertainment Market by Region
• 6.4 Global Healthcare Market by Region
• 6.5 Global Aerospace & Defense Market by Region
• 6.6 Global Education Market by Region
• 6.7 Global Military & Defense Market by Region
• 6.8 Global Other End Use Market by Region

Chapter 7. Global Augmented Reality Navigation Market by Region

• 7.1 North America Augmented Reality Navigation Market
  • 7.1.1 North America Augmented Reality Navigation Market by Type
    • 7.1.1.1 North America Outdoor Navigation Market by Country
    • 7.1.1.2 North America Indoor Navigation Market by Country
  • 7.1.2 North America Augmented Reality Navigation Market by Component
    • 7.1.2.1 North America Hardware Market by Country
    • 7.1.2.2 North America Software Market by Country
    • 7.1.2.3 North America Services Market by Country
  • 7.1.3 North America Augmented Reality Navigation Market by End Use
    • 7.1.3.1 North America Industrial & Manufacturing Market by Country
    • 7.1.3.2 North America E-Commerce & Retail Market by Country
    • 7.1.3.3 North America Gaming & Entertainment Market by Country
    • 7.1.3.4 North America Healthcare Market by Country
    • 7.1.3.5 North America Aerospace & Defense Market by Country
    • 7.1.3.6 North America Education Market by Country
    • 7.1.3.7 North America Military & Defense Market by Country
    • 7.1.3.8 North America Other End Use Market by Country
  • 7.1.4 North America Augmented Reality Navigation Market by Country
    • 7.1.4.1 US Augmented Reality Navigation Market
      • 7.1.4.1.1 US Augmented Reality Navigation Market by Type
      • 7.1.4.1.2 US Augmented Reality Navigation Market by Component
      • 7.1.4.1.3 US Augmented Reality Navigation Market by End Use
    • 7.1.4.2 Canada Augmented Reality Navigation Market
      • 7.1.4.2.1 Canada Augmented Reality Navigation Market by Type
      • 7.1.4.2.2 Canada Augmented Reality Navigation Market by Component
      • 7.1.4.2.3 Canada Augmented Reality Navigation Market by End Use
    • 7.1.4.3 Mexico Augmented Reality Navigation Market
      • 7.1.4.3.1 Mexico Augmented Reality Navigation Market by Type
      • 7.1.4.3.2 Mexico Augmented Reality Navigation Market by Component
      • 7.1.4.3.3 Mexico Augmented Reality Navigation Market by End Use
    • 7.1.4.4 Rest of North America Augmented Reality Navigation Market
      • 7.1.4.4.1 Rest of North America Augmented Reality Navigation Market by Type
      • 7.1.4.4.2 Rest of North America Augmented Reality Navigation Market by Component
      • 7.1.4.4.3 Rest of North America Augmented Reality Navigation Market by End Use
• 7.2 Europe Augmented Reality Navigation Market
  • 7.2.1 Europe Augmented Reality Navigation Market by Type
    • 7.2.1.1 Europe Outdoor Navigation Market by Country
    • 7.2.1.2 Europe Indoor Navigation Market by Country
  • 7.2.2 Europe Augmented Reality Navigation Market by Component
    • 7.2.2.1 Europe Hardware Market by Country
    • 7.2.2.2 Europe Software Market by Country
    • 7.2.2.3 Europe Services Market by Country
  • 7.2.3 Europe Augmented Reality Navigation Market by End Use
    • 7.2.3.1 Europe Industrial & Manufacturing Market by Country
    • 7.2.3.2 Europe E-Commerce & Retail Market by Country
    • 7.2.3.3 Europe Gaming & Entertainment Market by Country
    • 7.2.3.4 Europe Healthcare Market by Country
    • 7.2.3.5 Europe Aerospace & Defense Market by Country
    • 7.2.3.6 Europe Education Market by Country
    • 7.2.3.7 Europe Military & Defense Market by Country
    • 7.2.3.8 Europe Other End Use Market by Country
  • 7.2.4 Europe Augmented Reality Navigation Market by Country
    • 7.2.4.1 Germany Augmented Reality Navigation Market
      • 7.2.4.1.1 Germany Augmented Reality Navigation Market by Type
      • 7.2.4.1.2 Germany Augmented Reality Navigation Market by Component
      • 7.2.4.1.3 Germany Augmented Reality Navigation Market by End Use
    • 7.2.4.2 UK Augmented Reality Navigation Market
      • 7.2.4.2.1 UK Augmented Reality Navigation Market by Type
      • 7.2.4.2.2 UK Augmented Reality Navigation Market by Component
      • 7.2.4.2.3 UK Augmented Reality Navigation Market by End Use
    • 7.2.4.3 France Augmented Reality Navigation Market
      • 7.2.4.3.1 France Augmented Reality Navigation Market by Type
      • 7.2.4.3.2 France Augmented Reality Navigation Market by Component
      • 7.2.4.3.3 France Augmented Reality Navigation Market by End Use
    • 7.2.4.4 Russia Augmented Reality Navigation Market
      • 7.2.4.4.1 Russia Augmented Reality Navigation Market by Type
      • 7.2.4.4.2 Russia Augmented Reality Navigation Market by Component
      • 7.2.4.4.3 Russia Augmented Reality Navigation Market by End Use
    • 7.2.4.5 Spain Augmented Reality Navigation Market
      • 7.2.4.5.1 Spain Augmented Reality Navigation Market by Type
      • 7.2.4.5.2 Spain Augmented Reality Navigation Market by Component
      • 7.2.4.5.3 Spain Augmented Reality Navigation Market by End Use
    • 7.2.4.6 Italy Augmented Reality Navigation Market
      • 7.2.4.6.1 Italy Augmented Reality Navigation Market by Type
      • 7.2.4.6.2 Italy Augmented Reality Navigation Market by Component
      • 7.2.4.6.3 Italy Augmented Reality Navigation Market by End Use
    • 7.2.4.7 Rest of Europe Augmented Reality Navigation Market
      • 7.2.4.7.1 Rest of Europe Augmented Reality Navigation Market by Type
      • 7.2.4.7.2 Rest of Europe Augmented Reality Navigation Market by Component
      • 7.2.4.7.3 Rest of Europe Augmented Reality Navigation Market by End Use
• 7.3 Asia Pacific Augmented Reality Navigation Market
  • 7.3.1 Asia Pacific Augmented Reality Navigation Market by Type
    • 7.3.1.1 Asia Pacific Outdoor Navigation Market by Country
    • 7.3.1.2 Asia Pacific Indoor Navigation Market by Country
  • 7.3.2 Asia Pacific Augmented Reality Navigation Market by Component
    • 7.3.2.1 Asia Pacific Hardware Market by Country
    • 7.3.2.2 Asia Pacific Software Market by Country
    • 7.3.2.3 Asia Pacific Services Market by Country
  • 7.3.3 Asia Pacific Augmented Reality Navigation Market by End Use
    • 7.3.3.1 Asia Pacific Industrial & Manufacturing Market by Country
    • 7.3.3.2 Asia Pacific E-Commerce & Retail Market by Country
    • 7.3.3.3 Asia Pacific Gaming & Entertainment Market by Country
    • 7.3.3.4 Asia Pacific Healthcare Market by Country
    • 7.3.3.5 Asia Pacific Aerospace & Defense Market by Country
    • 7.3.3.6 Asia Pacific Education Market by Country
    • 7.3.3.7 Asia Pacific Military & Defense Market by Country
    • 7.3.3.8 Asia Pacific Other End Use Market by Country
  • 7.3.4 Asia Pacific Augmented Reality Navigation Market by Country
    • 7.3.4.1 China Augmented Reality Navigation Market
      • 7.3.4.1.1 China Augmented Reality Navigation Market by Type
      • 7.3.4.1.2 China Augmented Reality Navigation Market by Component
      • 7.3.4.1.3 China Augmented Reality Navigation Market by End Use
    • 7.3.4.2 Japan Augmented Reality Navigation Market
      • 7.3.4.2.1 Japan Augmented Reality Navigation Market by Type
      • 7.3.4.2.2 Japan Augmented Reality Navigation Market by Component
      • 7.3.4.2.3 Japan Augmented Reality Navigation Market by End Use
    • 7.3.4.3 India Augmented Reality Navigation Market
      • 7.3.4.3.1 India Augmented Reality Navigation Market by Type
      • 7.3.4.3.2 India Augmented Reality Navigation Market by Component
      • 7.3.4.3.3 India Augmented Reality Navigation Market by End Use
    • 7.3.4.4 South Korea Augmented Reality Navigation Market
      • 7.3.4.4.1 South Korea Augmented Reality Navigation Market by Type
      • 7.3.4.4.2 South Korea Augmented Reality Navigation Market by Component
      • 7.3.4.4.3 South Korea Augmented Reality Navigation Market by End Use
    • 7.3.4.5 Australia Augmented Reality Navigation Market
      • 7.3.4.5.1 Australia Augmented Reality Navigation Market by Type
      • 7.3.4.5.2 Australia Augmented Reality Navigation Market by Component
      • 7.3.4.5.3 Australia Augmented Reality Navigation Market by End Use
    • 7.3.4.6 Malaysia Augmented Reality Navigation Market
      • 7.3.4.6.1 Malaysia Augmented Reality Navigation Market by Type
      • 7.3.4.6.2 Malaysia Augmented Reality Navigation Market by Component
      • 7.3.4.6.3 Malaysia Augmented Reality Navigation Market by End Use
    • 7.3.4.7 Rest of Asia Pacific Augmented Reality Navigation Market
      • 7.3.4.7.1 Rest of Asia Pacific Augmented Reality Navigation Market by Type
      • 7.3.4.7.2 Rest of Asia Pacific Augmented Reality Navigation Market by Component
      • 7.3.4.7.3 Rest of Asia Pacific Augmented Reality Navigation Market by End Use
• 7.4 LAMEA Augmented Reality Navigation Market
  • 7.4.1 LAMEA Augmented Reality Navigation Market by Type
    • 7.4.1.1 LAMEA Outdoor Navigation Market by Country
    • 7.4.1.2 LAMEA Indoor Navigation Market by Country
  • 7.4.2 LAMEA Augmented Reality Navigation Market by Component
    • 7.4.2.1 LAMEA Hardware Market by Country
    • 7.4.2.2 LAMEA Software Market by Country
    • 7.4.2.3 LAMEA Services Market by Country
  • 7.4.3 LAMEA Augmented Reality Navigation Market by End Use
    • 7.4.3.1 LAMEA Industrial & Manufacturing Market by Country
    • 7.4.3.2 LAMEA E-Commerce & Retail Market by Country
    • 7.4.3.3 LAMEA Gaming & Entertainment Market by Country
    • 7.4.3.4 LAMEA Healthcare Market by Country
    • 7.4.3.5 LAMEA Aerospace & Defense Market by Country
    • 7.4.3.6 LAMEA Education Market by Country
    • 7.4.3.7 LAMEA Military & Defense Market by Country
    • 7.4.3.8 LAMEA Other End Use Market by Country
  • 7.4.4 LAMEA Augmented Reality Navigation Market by Country
    • 7.4.4.1 Brazil Augmented Reality Navigation Market
      • 7.4.4.1.1 Brazil Augmented Reality Navigation Market by Type
      • 7.4.4.1.2 Brazil Augmented Reality Navigation Market by Component
      • 7.4.4.1.3 Brazil Augmented Reality Navigation Market by End Use
    • 7.4.4.2 Argentina Augmented Reality Navigation Market
      • 7.4.4.2.1 Argentina Augmented Reality Navigation Market by Type
      • 7.4.4.2.2 Argentina Augmented Reality Navigation Market by Component
      • 7.4.4.2.3 Argentina Augmented Reality Navigation Market by End Use
    • 7.4.4.3 UAE Augmented Reality Navigation Market
      • 7.4.4.3.1 UAE Augmented Reality Navigation Market by Type
      • 7.4.4.3.2 UAE Augmented Reality Navigation Market by Component
      • 7.4.4.3.3 UAE Augmented Reality Navigation Market by End Use
    • 7.4.4.4 Saudi Arabia Augmented Reality Navigation Market
      • 7.4.4.4.1 Saudi Arabia Augmented Reality Navigation Market by Type
      • 7.4.4.4.2 Saudi Arabia Augmented Reality Navigation Market by Component
      • 7.4.4.4.3 Saudi Arabia Augmented Reality Navigation Market by End Use
    • 7.4.4.5 South Africa Augmented Reality Navigation Market
      • 7.4.4.5.1 South Africa Augmented Reality Navigation Market by Type
      • 7.4.4.5.2 South Africa Augmented Reality Navigation Market by Component
      • 7.4.4.5.3 South Africa Augmented Reality Navigation Market by End Use
    • 7.4.4.6 Nigeria Augmented Reality Navigation Market
      • 7.4.4.6.1 Nigeria Augmented Reality Navigation Market by Type
      • 7.4.4.6.2 Nigeria Augmented Reality Navigation Market by Component
      • 7.4.4.6.3 Nigeria Augmented Reality Navigation Market by End Use
    • 7.4.4.7 Rest of LAMEA Augmented Reality Navigation Market
      • 7.4.4.7.1 Rest of LAMEA Augmented Reality Navigation Market by Type
      • 7.4.4.7.2 Rest of LAMEA Augmented Reality Navigation Market by Component
      • 7.4.4.7.3 Rest of LAMEA Augmented Reality Navigation Market by End Use

Chapter 8. Company Profiles

• 8.1 Google LLC (Alphabet Inc.)
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Segmental and Regional Analysis
  • 8.1.4 Research & Development Expense
  • 8.1.5 SWOT Analysis
• 8.2 Apple, Inc.
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Segmental Analysis
  • 8.2.4 Research & Development Expense
  • 8.2.5 Recent strategies and developments:
    • 8.2.5.1 Partnerships, Collaborations, and Agreements:
  • 8.2.6 SWOT Analysis
• 8.3 Microsoft Corporation
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental and Regional Analysis
  • 8.3.4 Research & Development Expenses
  • 8.3.5 SWOT Analysis
• 8.4 WayRay AG
  • 8.4.1 Company Overview
• 8.5 Fujitsu Limited
  • 8.5.1 Company Overview
  • 8.5.2 Financial Analysis
  • 8.5.3 Segmental and Regional Analysis
  • 8.5.4 Research & Development Expenses
  • 8.5.5 SWOT Analysis
• 8.6 IndoorAtlas Ltd.
  • 8.6.1 Company Overview
  • 8.6.2 Recent strategies and developments:
    • 8.6.2.1 Partnerships, Collaborations, and Agreements:
• 8.7 Niantic, Inc.
  • 8.7.1 Company Overview
• 8.8 Mapbox, Inc.
  • 8.8.1 Company Overview
• 8.9 HERE Global B.V.
  • 8.9.1 Company Overview
• 8.10. Sygic a.s.
  • 8.10.1 Company Overview

Chapter 9. Winning Imperatives of Augmented Reality Navigation Market