소프트웨어 렌탈 서비스 시장 : 소프트웨어 유형별, 구독 모델별, 전개 유형별, 업계별, 지역별

Software Rental Service Market is estimated to be valued at USD 51.12 Bn in 2025 and is expected to reach USD 76.87 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6% from 2025 to 2032.

Global software rental service market has witnessed significant growth in the recent years. With developments in cloud computing technology, many businesses are opting for rental software as these provide operational flexibility without large upfront capital investments. This has prompted established software vendors to offer subscription-based pricing models for their products. The cloud-based rental models allow small and medium enterprises an easy access to advanced software solutions for improving business processes. Rental services help businesses to test software solutions before making long term commitments. This lowers procurement risk and helps to optimize technology spending. With increasing connectivity and ease of accessing cloud-based services globally, global software rental market is expected to witness growth steadily in the near future

Market Dynamics:

Some of the major factors driving growth in the global software rental service market include the rising popularity of the subscribe-to-use model over outright purchases, increasing digitalization of industries, and cost advantages of rental models for SMBs and individual users. However, data security and privacy concerns regarding sensitive user information stored on leased cloud software could hamper adoption rates. The growing cloud computing industry also presents lucrative opportunities for market players to offer value-added services on rented platforms. Innovation in business models to provide pay-as-you-go pricing schemes can further boost the customer base.

Key features of the study:

• This report provides in-depth analysis of the global software rental service market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global software rental service market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Adobe Inc., Microsoft Corporation, Salesforce.com, Inc., Oracle Corporation, Intuit Inc., SAP SE, Autodesk, Inc., IBM Corporation, Dropbox, Inc., Slack Technologies, Inc., Google LLC, Zoom Video Communications, Inc., Atlassian Corporation Plc, ServiceNow, Inc., HubSpot,Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global software rental service market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global software rental service market

Global Software Rental Service Market Detailed Segmentation:

• By Software Type:
  • Productivity Software
  • Creative Software
  • Accounting and Finance Software
  • Customer Relationship Management (CRM) Software
  • Enterprise Resource Planning (ERP) Software
  • Project Management Software
  • Collaboration and Communication Software
  • Others
• By Subscription Model:
  • Monthly Rental
  • Annual Rental
  • Pay-as-You-Go
• By Deployment Type:
  • Cloud-based
  • On-premises
• By Enterprise Size:
  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises
• By Industry Vertical:
  • BFSI
  • IT and Telecommunication
  • Healthcare
  • Government and Education
  • Automotive
  • Others
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Adobe Inc.
  • Microsoft Corporation
  • Salesforce.com, Inc.
  • Oracle Corporation
  • Intuit Inc.
  • SAP SE
  • Autodesk, Inc.
  • IBM Corporation
  • Dropbox, Inc.
  • Slack Technologies, Inc.
  • Google LLC
  • Zoom Video Communications, Inc.
  • Atlassian Corporation Plc
  • ServiceNow, Inc.
  • HubSpot, Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Software Type
  • Market Snippet, By Subscription Model
  • Market Snippet, By Deployment Type
  • Market Snippet, By Enterprise Size
  • Market Snippet, By Industry Vertical
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Cost Efficiency
• Flexibility and Scalability
• Access to Latest Software Versions and Updates
• Enhanced Collaboration and Remote Access
  • Restraints
• Resistance to Subscription Models
• Limited Customization Options
• Data Security Concerns
  • Opportunities
• Small and Medium-sized Enterprises (SMEs) Adoption
• Industry-Specific Software Rentals
• Integration and Customization Services
• Value-Added Services
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Software Rental Service Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Software Rental Service Market, By Software Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Productivity Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Creative Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Accounting and Finance Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Customer Relationship Management (CRM) Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Enterprise Resource Planning (ERP) Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Project Management Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Collaboration and Communication Software
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Software Rental Service Market, By Subscription Model, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Monthly Rental
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Annual Rental
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Pay-as-You-Go
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Software Rental Service Market, By Deployment Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Cloud-based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• On-premises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Software Rental Service Market, By Enterprise Size, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Small and Medium-sized Enterprises (SMEs)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Large Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global Software Rental Service Market, By Industry Vertical, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• BFSI
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• IT and Telecommunication
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Government and Education
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Automotive
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

10. Global Software Rental Service Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Software Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Subscription Model, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Software Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Subscription Model, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Software Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Subscription Model, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest Of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Software Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Subscription Model, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032
  • Brazil
  • Mexico
  • Rest Of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Software Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Subscription Model, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Deployment Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Enterprise Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Bn)
  • Market Share Analysis, By Country, 2020 and 2032
  • South Africa
  • GCC Countries
  • Rest of the Middle East & Africa

11. Competitive Landscape

• Adobe Inc.
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
• Microsoft Corporation
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Salesforce.com, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Oracle Corporation
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Intuit Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• SAP SE
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Autodesk, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• IBM Corporation
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Dropbox, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Slack Technologies, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Google LLC
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Zoom Video Communications, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Atlassian Corporation Plc
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• ServiceNow, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• HubSpot, Inc.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
• Analyst Views

12. Section

• Research Methodology
• About us