렌터카 시장 : 카테고리별, 차종별, 지역별

Car Rental Market is estimated to be valued at USD 179.77 Bn in 2025 and is expected to reach USD 478.19 Bn by 2032, growing at a compound annual growth rate (CAGR) of 15% from 2025 to 2032.

Car rental services involve renting of automobiles for short duration of time at certain costs. The global car rental market has witnessed a substantial growth in the past few years owing to the rising pollution in urban regions. Furthermore, with the growing trend of online mode of car booking, consumers are adopting car rental services as cars have emerged as one of the fastest and cheapest modes of transportation.

Market Dynamics

The global car rental market is poised to witness lucrative growth over the forecast period as the demand for car rental services continues to rise. The major players in the market are actively investing in innovative product launches, research and development initiatives, and robust marketing strategies to capitalize on emerging trends in various segments including outstation, intgercity, and airport services. The integration of a global car rental system to meet the demand for reliable and high quality travel services further boosts the market growth.

Furthermore, the market is benefiting from the strategic efforts of key car rental operators to expand their brand presence and distribution platforms by leveraging the growing trend. Rapid urbanization, shifting lifestyles, increased investments, and rising consumer spending are also driving the global car rental market growth.

Moreover, the market is witnessing a surge in the adoption of car rental services as customers seek flexible mobility solutions, especially in urban areas. The convenience, cost-effectiveness, and variety of vehicle options offered by car rental companies makes them an attractive choice for both leisure and business travelers. This increasing consumer preference, coupled with advancements in technology and enhanced consumer experience, are expected to propel the global car rental market growth over the forecast period.

Key features of the study

• This report provides an in-depth analysis of the global car rental market and provides market size (USD Bn) and Compound Annual Growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global car rental market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• The key companies covered as a part of this study include Enterprise Holdings, The Hertz Corporation, Avis Budget Group, Europcar Group, Carzonrent, Sixt SE, Al Futtaim Group, Localiza - Rent a Car, Eco Rent a Car, and GlobalCARS
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, technology upgrade, market expansion, and marketing tactics
• The global car rental market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global car rental market

Market Segmentation

• By Category
  • Intercity/Local Usage
  • On-Airport
  • Intra-City/Outstation
  • Others
• By Car Type
  • Luxury Cars
  • Executive Cars
  • Economy Cars
  • SUVs
  • MUVs
• By Region
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Global Car Rental Market: Key Companies
  • Enterprise Holdings
  • The Hertz Corporation
  • Avis Budget Group
  • Europcar Group
  • Carzonrent
  • Sixt SE
  • Al Futtaim Group
  • Localiza - Rent a Car
  • Eco Rent a Car
  • GlobalCARS

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Car Type
  • Market Snippet, By Category
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trend Analysis

• Market Dynamics
  • Drivers
• Supply Side Drivers
• Demand Side Drivers
• Economic Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• PEST Analysis
• PORTERS'S Analysis
• New Product Approvals/Launches
• Promotion and Marketing Initiatives

4. Global Car Rental Market, By Category, 2020-2032 (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Intercity/Local Usage
  • Market Share Analysis, 2020-2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• On-Airport
  • Market Share Analysis, 2020-2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• Intra-City/Outstation
  • Market Share Analysis, 2020-2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• Others
  • Market Share Analysis, 2020-2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032

5. Global Car Rental Market, By Car Type, 2020-2032 (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Luxury Cars
  • Market Share Analysis, 2025 - 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• Executive Cars
  • Market Share Analysis, 2020-2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• Economy Cars
  • Market Share Analysis, 2020-2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• SUVs
  • Market Share Analysis, 2020-2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• MUVs
  • Market Share Analysis, 2020-2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032

6. Global Car Rental Market, By Region, 2020-2032 (USD Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, By Region, 2020-2032
• North America
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020-2032
    • U.S.
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Canada
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Europe
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020-2032
    • France
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Germany
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Italy
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Spain
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• U.K.
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Russia
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Rest of Europe
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Asia Pacific
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country, 2020-2032
    • China
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• India
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Japan
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032 (USD Bn)
• Rest of Asia Pacific
  • Country Trends
  • Market Size and Forecast, By Car type, 2020-2032 (USD Bn)
  • Market Size and Forecast, By Category, 2020-2032
• Rest of the World
  • Market Share Analysis, By Country/Sub-region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, By Country/Sub-region, 2020-2032

7. Competitive Landscape

• Market Share Analysis
• Company Profiles
  • Enterprise Holdings
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Future Plans
  • The Hertz Corporation
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
    • Future Plans
  • Avis Budget Group
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Future Plans
  • Europcar Group
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Future Plans
  • Carzonrent
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Future Plans
  • Sixt SE
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Future Plans
  • AI Futtaim Group
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Future Plans
  • Localiza - Rent a Car
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Future Plans
  • Eco Rent a Car
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Future Plans
  • GlobalCARS
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Future Plans

8. Section

• Research Methodology
• About us and Sales Contact