렌터카 시장(2026-2030년)

The global car rental market is forecasted to grow by USD 83853.4 mn during 2025-2030, accelerating at a CAGR of 10.2% during the forecast period. The report on the global car rental market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in vehicle ownership cost, incorporation of advanced digital technologies in car rental services, increasing demand for car rentals due to stringent regulations for controlling emissions.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global car rental market is segmented as below:

By Mode Of Booking

• Offline
• Online

By Rental Category

• Airport transport
• Local transport
• Outstation transport
• Others

By Type

• Economy cars
• Executive cars
• Luxury cars
• SUVs
• MUVs

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • Australia
  • India
  • South Korea
  • Indonesia
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Chile
• Rest of World (ROW)

This study identifies the advent of intermediaries in global car rental market as one of the prime reasons driving the global car rental market growth during the next few years. Also, online booking services offered by car rental services and increasing use of advanced analytics for telematics data in car rental services will lead to sizable demand in the market.

The report on the global car rental market covers the following areas:

• Global car rental market sizing
• Global car rental market forecast
• Global car rental market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global car rental market vendors that include ACE Rent A Car Reservations Inc, AutoEurope LLC, Avis Budget Group Inc., eHi Car Services Ltd., Enterprise Holdings Inc., Europcar Group UK Ltd., Europcar Mobility Group SA, Green Motion International, Hertz Global Holdings Inc., Nippon Rent A Car Service Inc., Orix Corp., Primemover Mobility Pvt. Ltd., Record Go Alquiler Vacacional, SIXT SE, SK Rent a Car, Thrifty Car Rental, TIMES MOBILITY CO LTD, Toyota Rent A Lease, Unidas Locadora S.A, Zoomcar India Pvt. Ltd.. Also, the global car rental market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Mode of Booking
  • Executive Summary - Chart on Market Segmentation by Rental Category
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Car Rental Market 2020 - 2024
  • Historic Market Size - Data Table on Global Car Rental Market 2020 - 2024 ($ million)
• 5.2 Mode of Booking segment analysis 2020 - 2024
  • Historic Market Size - Mode of Booking Segment 2020 - 2024 ($ million)
• 5.3 Rental Category segment analysis 2020 - 2024
  • Historic Market Size - Rental Category Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The Impact of AI on the Global Car Rental Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Mode of Booking

• 8.1 Market segments
• 8.2 Comparison by Mode of Booking
• 8.3 Offline - Market size and forecast 2025-2030
• 8.4 Online - Market size and forecast 2025-2030
• 8.5 Market opportunity by Mode of Booking
  • Market opportunity by Mode of Booking ($ million)

9 Market Segmentation by Rental Category

• 9.1 Market segments
• 9.2 Comparison by Rental Category
• 9.3 Airport transport - Market size and forecast 2025-2030
• 9.4 Local transport - Market size and forecast 2025-2030
• 9.5 Outstation transport - Market size and forecast 2025-2030
• 9.6 Others - Market size and forecast 2025-2030
• 9.7 Market opportunity by Rental Category
  • Market opportunity by Rental Category ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Economy cars - Market size and forecast 2025-2030
• 10.4 Executive cars - Market size and forecast 2025-2030
• 10.5 Luxury cars - Market size and forecast 2025-2030
• 10.6 SUVs - Market size and forecast 2025-2030
• 10.7 MUVs - Market size and forecast 2025-2030
• 10.8 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 France - Market size and forecast 2025-2030
  • 12.4.3 UK - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 Australia - Market size and forecast 2025-2030
  • 12.5.4 India - Market size and forecast 2025-2030
  • 12.5.5 South Korea - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Chile - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Rise in vehicle ownership cost
  • Incorporation of advanced digital technologies in car rental services
  • Increasing demand for car rentals due to stringent regulations for controlling emissions
• 13.2 Market challenges
  • Rising number of car-sharing services
  • Growing adoption of car-hailing services
  • High cost of self-drive car rental
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Advent of intermediaries in global car rental market
  • Online booking services offered by car rental services
  • Increasing use of advanced analytics for telematics data in car rental services

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 ACE Rent A Car Reservations Inc
  • ACE Rent A Car Reservations Inc - Overview
  • ACE Rent A Car Reservations Inc - Product / Service
  • ACE Rent A Car Reservations Inc - Key offerings
  • SWOT
• 15.5 AutoEurope LLC
  • AutoEurope LLC - Overview
  • AutoEurope LLC - Product / Service
  • AutoEurope LLC - Key offerings
  • SWOT
• 15.6 Avis Budget Group Inc.
  • Avis Budget Group Inc. - Overview
  • Avis Budget Group Inc. - Business segments
  • Avis Budget Group Inc. - Key offerings
  • Avis Budget Group Inc. - Segment focus
  • SWOT
• 15.7 Enterprise Holdings Inc.
  • Enterprise Holdings Inc. - Overview
  • Enterprise Holdings Inc. - Product / Service
  • Enterprise Holdings Inc. - Key offerings
  • SWOT
• 15.8 Europcar Group UK Ltd.
  • Europcar Group UK Ltd. - Overview
  • Europcar Group UK Ltd. - Product / Service
  • Europcar Group UK Ltd. - Key news
  • Europcar Group UK Ltd. - Key offerings
  • SWOT
• 15.9 Green Motion International
  • Green Motion International - Overview
  • Green Motion International - Product / Service
  • Green Motion International - Key offerings
  • SWOT
• 15.10 Hertz Global Holdings Inc.
  • Hertz Global Holdings Inc. - Overview
  • Hertz Global Holdings Inc. - Business segments
  • Hertz Global Holdings Inc. - Key news
  • Hertz Global Holdings Inc. - Key offerings
  • Hertz Global Holdings Inc. - Segment focus
  • SWOT
• 15.11 Nippon Rent A Car Service Inc.
  • Nippon Rent A Car Service Inc. - Overview
  • Nippon Rent A Car Service Inc. - Product / Service
  • Nippon Rent A Car Service Inc. - Key offerings
  • SWOT
• 15.12 Orix Corp.
  • Orix Corp. - Overview
  • Orix Corp. - Product / Service
  • Orix Corp. - Key offerings
  • SWOT
• 15.13 Primemover Mobility Pvt. Ltd.
  • Primemover Mobility Pvt. Ltd. - Overview
  • Primemover Mobility Pvt. Ltd. - Product / Service
  • Primemover Mobility Pvt. Ltd. - Key offerings
  • SWOT
• 15.14 Record Go Alquiler Vacacional
  • Record Go Alquiler Vacacional - Overview
  • Record Go Alquiler Vacacional - Product / Service
  • Record Go Alquiler Vacacional - Key offerings
  • SWOT
• 15.15 SK Rent a Car
  • SK Rent a Car - Overview
  • SK Rent a Car - Product / Service
  • SK Rent a Car - Key offerings
  • SWOT
• 15.16 TIMES MOBILITY CO LTD
  • TIMES MOBILITY CO LTD - Overview
  • TIMES MOBILITY CO LTD - Product / Service
  • TIMES MOBILITY CO LTD - Key offerings
  • SWOT
• 15.17 Unidas Locadora S.A
  • Unidas Locadora S.A - Overview
  • Unidas Locadora S.A - Product / Service
  • Unidas Locadora S.A - Key offerings
  • SWOT
• 15.18 Zoomcar India Pvt. Ltd.
  • Zoomcar India Pvt. Ltd. - Overview
  • Zoomcar India Pvt. Ltd. - Product / Service
  • Zoomcar India Pvt. Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations