인도의 완구 및 게임 시장

In 2024, toys and games in India saw robust value expansion, albeit at a more moderate pace due to inflationary pressures. Video games was the top performer in terms of sales and growth, although traditional toys and games also saw a double-digit rise. Notable trends across both categories included a focus on localised innovation and the enduring appeal of established brands. High fragmentation continued, while retail e-commerce gained significance in distribution despite its already high base.

Euromonitor International's Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dynamism for both video games and traditional toys and games

KEY DATA FINDINGS

• CHART 1 Key Trends 2024

INDUSTRY PERFORMANCE

• Despite the growth of toys and games, some consumers are concerned about their finances
• Maniams Design Studio integrates local culture into toys and games
• Reliance leverages brand recognition for growth in toys and games
• CHART 2 Reliance Games Has a Wide Mobile Games Offering

WHAT'S NEXT?

• Rising disposable incomes expected to drive growth in toys and games
• CHART 3 Analyst Insight
• Engagement with mobile games set to continue to rise
• Local manufacturing set to increase amidst regulation
• CHART 4 Make in India Initiative Will Increase Local Manufacturing
• Retail e-commerce will continue to reshape distribution
• Localised innovations will resonate with Indian consumers
• CHART 5 Indus Battle Royale Uses Local Environments, Characters, and Weaponry

COMPETITIVE LANDSCAPE

• Mattel overtakes Hasbro, while fragmentation increases
• SuperGaming and WoodBee Toys succeed through innovation and cultural relevance
• NODWIN Gaming expands through AFK Gaming, Trinity Gaming, and Freaks 4U Gaming
• SuperGaming and Funskool launch innovative products to meet local preferences

CHANNELS

• Retail e-commerce remains the leading sales channel for toys and games
• Croma and Reliance Digital create experiential gaming zones
• Swiggy Instamart and Hamleys partner to offer quick commerce for premium toys and games

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2019-2029
• CHART 7 PEST Analysis in India 2024

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in India 2024
• CHART 9 Consumer Landscape in India 2024

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cultural relevance, sustainability, and STEM are increasingly important trends
• CHART 10 Key Trends 2024
• CHART 11 Analyst Insight

INDUSTRY PERFORMANCE

• Scientific/educational toys shows the strongest increase, as parents facilitate their children's learning
• CHART 12 Smartivity Offers a Range of STEM Toys
• BIS certification improves safety and ensures consumer trust
• Maniams Design Studio launches culture-themed puzzles Kona and Jharokha

WHAT'S NEXT?

• Household income set to rise, propelling the expansion of traditional toys and games
• Scientific/educational toys to reshape traditional toys and games
• Growing demand for toys that reflect Indian culture and heritage
• Sustainability expected to rise in importance in traditional toys and games
• Global giants will have to adapt to the rise of Indian start-ups

COMPETITIVE LANDSCAPE

• Mattel leads due to popularity of brands including Barbie, Uno, and Hot Wheels
• CHART 13 Mattel Has a Wide Range of Popular Brands
• Toys 'R' Us India proactively embraces BIS certification
• Jammbo and Toyshine expand their reach through diverse distribution strategies
• Funskool Atomic Launcher offers safe, washable, outdoor play for children

CHANNELS

• Traditional toys and games stores continues to dominate due to established customer loyalty
• Amazon and Flipkart gain share through convenience and wide product range
• Zepto and Blinkit are leaders in quick commerce, but Swiggy Instamart rises rapidly

COUNTRY REPORTS DISCLAIMER

VIDEO GAMES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mobile games are popular due to widespread access and local cultural elements
• CHART 14 Key Trends 2024

INDUSTRY PERFORMANCE

• Mobile games continues to drive growth in video games software
• SuperGaming's Indo-Futurism drives growth through local innovation
• CHART 15 Indo-Futurism Concept Inspires Indus Battle Royale Characters
• In-game purchases and transactions drive revenue growth
• CHART 16 Battlegrounds Mobile India Uses Microtransaction Model to Drive Revenue

WHAT'S NEXT?

• Rising disposable incomes set to fuel continued growth for video games
• Growth for mobile games to be driven by new technologies and in-game purchases
• CHART 17 Analyst Insight
• E-sports set to contribute to growth for video games as company investment increases
• Gaming headsets set to maintain its rising trend as the competition rises
• Localised innovation crucial to resonate with Indian consumers

COMPETITIVE LANDSCAPE

• Sony and Microsoft see falling shares due to hardware supply problems
• 99Games leverages engagement and content to bolster its presence in mobile games
• NODWIN Gaming acquires Freaks 4U Gaming to expand its global reach
• SuperGaming's Indus Battle Royale innovates with Indian cultural elements

CHANNELS

• Retail e-commerce gains share in video games distribution
• Video games hardware has the highest share of offline sales
• Offline retailers integrate gaming to boost customer engagement and brand loyalty
• Steam experiences user base growth as digital distribution dominates

COUNTRY REPORTS DISCLAIMER