싱가포르의 완구 및 게임 시장

Toys and games in Singapore experienced low growth in 2024. Traditional toys and games saw rapid expansion, driven by collectibles such as blind box toys, which were influenced by social media trends and kidults. Meanwhile, video games faced declining sales due to economic uncertainty but are expected to improve with advancements in console technology. The industry is highly fragmented, while retail e-commerce is the leading distribution channel.

Euromonitor International's Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Traditional toys and games keeps overall growth positive amid video games decline

KEY DATA FINDINGS

• CHART 1 Key Trends 2024

INDUSTRY PERFORMANCE

• Traditional toys and games gains ground, while video games declines in Singapore
• Blind box trend driven by social media and collector psychology
• CHART 2 Analyst Insight
• BANDAI leverages kidult trend with community events and model creation
• CHART 3 BANDAI NAMCO Supports Community of Collectors
• PlayStation5 Pro and Nintendo Switch 2 attempt to attract consumers through enhanced gaming
• CHART 4 PlayStation 5 Pro

WHAT'S NEXT?

• Video games to resume growth and lead overall toys and games
• Sustainability and AI-enhanced games to shape demand for toys and games
• Digitalisation to influence distribution strategies
• Companies must develop toys with values important to Generation Alpha

COMPETITIVE LANDSCAPE

• Lego and Pop Mart brands gain ground in fragmented competitive landscape
• Pop Mart uses series diversity and "FOMO" to drive purchases

CHANNELS

• Offline stores remain key for traditional toys and games, while online dominates video games
• Pop Mart Robo Shop vending expands access to products to support growth
• CHART 5 Pop Mart Robo Shop Vending Machines

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2019-2029
• CHART 7 PEST Analysis in Singapore 2024

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Singapore 2024
• CHART 9 Consumer Landscape in Singapore 2024

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Kidults and collectibles are major trends driving traditional toys and games
• CHART 10 Key Trends 2024

INDUSTRY PERFORMANCE

• Dolls and accessories drives growth of traditional toys and games in 2024
• Local communities and competitions help support construction sales
• CHART 11 Analyst Insight
• Pop Mart and others expand collectibles ranges to boost growth
• CHART 12 Miniso Collectibles Display
• Brands pursue sustainable packaging amid environmental concerns

WHAT'S NEXT?

• Dolls and accessories to continue to drive growth of traditional toys and games
• Kidult trend and collectibles to influence design and marketing strategies
• Growing digitalisation to support online content and sales

COMPETITIVE LANDSCAPE

• Lego and Pop Mart gain ground in increasingly concentrated competitive landscape
• Lego Botanicals Collection continues to expand to attract older consumers
• CHART 13 Lego Expands Botanicals Collection
• Pop Mart uses series and secret boxes to maintain collector interest

CHANNELS

• Retail offline drives distribution of traditional toys and games
• Retail e-commerce gains further share as alternative channel for traditional toys and games
• Pop Mart Robo Shop uses vending to sell collectibles in Singapore

COUNTRY REPORTS DISCLAIMER

VIDEO GAMES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Players increasingly search for enhanced experiences amid rise of cloud gaming
• CHART 14 Key Trends 2024

INDUSTRY PERFORMANCE

• Video games declines amid anticipation for new hardware launches
• M1 leverages infrastructure for cloud gaming adoption with attractive GamePRO plan
• CHART 15 Zolaz - Popular Cloud Gaming Service Provider in Singapore
• Sony and Nintendo invest in consoles amid inflation
• CHART 16 Nintendo Switch 2

WHAT'S NEXT?

• Video games software to lead category growth over the forecast period
• New consoles and software to drive spending in local market
• AI-driven game development improves user engagement with realistic characters

COMPETITIVE LANDSCAPE

• Activision Blizzard acquisition drives Microsoft share gain, while Nintendo loses ground
• CHART 17 Analyst Insight
• Independent game studios drive dominance of "others"

CHANNELS

• Retail e-commerce dominates video game distribution with significant expansion
• Local gaming convention and competitions aim to increase interest in video games

COUNTRY REPORTS DISCLAIMER