말레이시아의 가전 시장

Consumer appliances in Malaysia recorded retail volume growth of 3% in 2025, reaching 20.6 million units, driven by rising demand for energy-efficient models, premium features and multi-functional designs. Supporting this growth was rising median household disposable income and an expanding urban population, strengthening consumer purchasing power. To capitalise on the growth potential in this market, brands will need to prioritise innovation in energy efficiency and premium functionality, while...

Euromonitor International's Consumer Appliances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Energy efficiency along with expanding urban population drive growth

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Energy efficiency drives appliances growth following tariff changes
• CHART 2 Samsung Malaysia Launches Fridge Freezers with AI Energy Mode
• Multi-functionality gains prominence in urban areas
• CHART 3 Xiaomi Malaysia Launches a Smart Convertible Fridge Freezer
• Premiumisation accelerates with demand for feature-rich appliances
• CHART 4 Electrolux Launches Washing Machine with Delicate Hijab & Batik Wash Programmes

WHAT'S NEXT?

• Energy efficiency will drive sustained growth over the forecast period
• BNPL and appliance-as-a-service models will expand access to premium appliances
• CHART 5 Analyst Insight
• Regulatory changes will reshape online marketplace dynamics
• CHART 6 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Samsung leads within major appliances, through strong brand reputation
• Panasonic maintains leadership in small appliances and HVAC, through local manufacturing and distribution strength

CHANNELS

• Offline retailers dominate sales of consumer appliances
• Retail e-commerce gains traction with competitive pricing

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in Malaysia 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in Malaysia 2025
• CHART 10 Consumer Landscape in Malaysia 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

DISHWASHERS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for energy efficient appliances sustains modest growth
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Energy efficiency drives value sales growth through innovation
• CHART 12 Elba Malaysia Launches Three New Dishwashers Models
• Freestanding dishwashers dominate sales with affordability and flexibility
• CHART 13 One-Of-A-Kind Dishwasher Rental Programme
• Compact designs and smart features appeal to urban consumers
• CHART 14 Toshiba Malaysia Launches Small Table-Top Dishwasher With Wi-Fi Connectivity

WHAT'S NEXT?

• Energy efficiency to sustain volume growth
• CHART 15 Analyst Insight
• Freestanding dishwashers will continue to dominate, appliance-as-a-service will need to grow
• Compact designs and smart connectivity to attract urban buyers

COMPETITIVE LANDSCAPE

• Bosch and Toshiba maintain lead through brand strength

CHANNELS

• Offline retailers remain dominant with personalised service
• Retail e-commerce gains traction with competitive pricing

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and multi-functionality drive modest growth
• CHART 16 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium brands drive growth with innovative features
• CHART 17 LG Malaysia Launches Top-Loading Washing Machine With Intelligent Fabric Care
• Multi-functional appliances gain traction in compact spaces
• CHART 18 Haier Debuts Premium Range, L+ Washing Machine (AI-Powered Washer Dryer)
• Appliance-as-a-service models expand washer dryer accessibility
• CHART 19 Khind Offers Three-Year Premium Detergent Capsules Supplies with its Washer Dryers

WHAT'S NEXT?

• Energy efficiency will be driving replacement demand
• Premium features will gain popularity among convenience-focused young homeowners
• CHART 20 Analyst Insight
• Multi-functional designs set to address urban space constraints

COMPETITIVE LANDSCAPE

• Samsung and Toshiba lead with innovation and affordability

CHANNELS

• Offline retailers dominate sales with personalised service
• Major brands and retailers strengthened e-commerce presence

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Multi-functional and compact designs drive marginal growth, amidst lifestyle challenges
• CHART 21 Key Trends 2025

INDUSTRY PERFORMANCE

• Multi-functionality and compact design drive marginal growth
• CHART 22 Fujioh Malaysia Launches a New All-in-One Oven With Microwave
• Premium features and customisation appeal to affluent consumers
• CHART 23 Fujioh Malaysia Launches Vibrant Series Cooker Hood
• Food delivery services and ready-to-eat meals temper growth
• CHART 24 Decathlon Malaysia Provides Ready-to-Eat Delivery Nationwide

WHAT'S NEXT?

• Energy efficiency will drive purchasing decisions
• CHART 25 Analyst Insight
• Premium features and space optimisation will gain prominence
• Lifestyle shifts will challenge traditional cooking patterns

COMPETITIVE LANDSCAPE

• Rinnai and Elba lead with strong brand presence

CHANNELS

• Offline retailers dominate sales with personalised service
• Retail e-commerce gains traction through competitive pricing

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Microwaves display marginal growth driven by energy efficiency and multi-functionality
• CHART 26 Key Trends 2025

INDUSTRY PERFORMANCE

• Demand for energy efficient microwaves increase after the tariff adjustment
• CHART 27 LG Malaysia Launches its First Malaysian Microwave Range
• Freestanding microwaves dominate sales with convenience and flexibility
• CHART 28 Sharp Malaysia Launches New Microwave Range with Vibrant Colours
• Food delivery services temper growth potential
• CHART 29 Food Delivery Platforms Considered a Necessity for Long Working Hours

WHAT'S NEXT?

• Energy efficiency will sustain demand within microwaves
• Multi-functional features and larger capacity to drive category performance
• CHART 30 Analyst Insight
• Evolving lifestyles and retail infrastructure to drive microwave demand

COMPETITIVE LANDSCAPE

• Sharp maintains lead with innovative energy-efficient microwaves

CHANNELS

• Offline retailers dominate sales with personalised service
• E-commerce gains share through competitive pricing

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Energy efficiency and smart innovation to drive refrigeration appliances growth
• CHART 31 Key Trends 2025

INDUSTRY PERFORMANCE

• Energy efficiency drives growth in refrigeration appliances
• CHART 32 Sharp Malaysia Launches the New Avance French Door Fridge Freezer
• Fridge freezers dominate on capacity and versatility
• CHART 33 Toshiba Malaysia Unveils the Biggest Fridge Freezer in the Country
• Product innovation centres on premiumisation
• CHART 34 TCL Malaysia Launches Free Built-In Cross Door Fridge Freezer

WHAT'S NEXT?

• Growing demand for energy-efficiency products to sustain growth
• Preference for high capacity and convertible designs will persist
• Adoption of smart technology will accelerate among younger demographics
• CHART 35 Analyst Insight

COMPETITIVE LANDSCAPE

• Samsung and Panasonic lead with innovation and affordability
• Emerging players enter the market fuelling competition

CHANNELS

• Retail offline remains most popular due to in-store assistance
• E-commerce gains traction through the direct-to-consumer platforms

COUNTRY REPORTS DISCLAIMER

AIR CONDITIONERS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Energy efficiency and service innovation drive growth
• CHART 36 Key Trends 2025

INDUSTRY PERFORMANCE

• Energy efficiency drives growth in air conditioner sales
• CHART 37 Panasonic Malaysia Launches a New X-Premium Inverter Air Conditioner
• Convenience and customisation attract younger consumers
• CHART 38 Haier Malaysia Launches Customisable UV Cool Colour Series Air Conditioners
• Appliance-as-a-service boosts accessibility and affordability
• CHART 39 Daikin Malaysia Launches Affordable Ownership Plan for Premium Air Conditioners

WHAT'S NEXT?

• Energy efficiency will remain critical for competitive advantage
• Air purification functions will address health and comfort concerns
• CHART 40 Analyst Insight
• Smart features will drive growth among younger buyers

COMPETITIVE LANDSCAPE

• Daikin maintains lead as air conditioners market remains concentrated
• Xiaomi uses its strong brand recognition to enter air conditioners

CHANNELS

• Offline retailers dominate air conditioner sales thanks to their convenience
• Retail e-commerce continues to gain traction, amidst direct-to-consumer strategies

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health and wellness drives growth in food preparation appliances
• CHART 41 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by health and wellness trends
• CHART 42 Philips Malaysia Launches New On-The-Go Personal Blender
• Cordless and portable solutions gain traction
• CHART 43 Kitchen Aid Malaysia Launches its New Cordless Food Preparation Appliances
• Premiumisation drives innovation and sales
• CHART 44 Thermomix Malaysia Launches its Latest Smart Kitchen Appliance

WHAT'S NEXT?

• Rising disposable income fuels demand for premium appliances
• Health-conscious cooking will compete with ready-made convenience
• Regulatory shift to drive market restructuring and premiumisation
• CHART 45 Analyst Insight

COMPETITIVE LANDSCAPE

• Philips and Pensonic maintain the lead through innovation and strategy

CHANNELS

• Offline retailers dominate sales through personalised service
• Retail e-commerce grows rapidly through competitive pricing

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong growth accelerated by premiumisation and demand for multi-functionality
• CHART 46 Key Trends 2025

INDUSTRY PERFORMANCE

• Multi-functional products gain traction and drive growth
• CHART 47 Dreame Malaysia Launches Multi-Functional 7-in-1 Hair Care Appliance
• Demand shifting towards feature-rich premium appliances
• CHART 48 Dyson Malaysia Debuts a New Lightest and Smallest Hair Styling Tool
• Cordless formats gain ground as consumers prioritise portability
• CHART 49 Panasonic Malaysia Launches Palm-Size Portable Wet and Dry Shaver

WHAT'S NEXT?

• Multi-functional solutions will drive strong volume growth
• Premiumisation expected to be driven by flexible payment options
• CHART 50 Analyst Insight
• New regulations will shape online marketplace dynamics

COMPETITIVE LANDSCAPE

• Procter & Gamble maintains lead with innovative products and distribution strength

CHANNELS

• Laifen thrives with its omnichannel retail strategy
• Retail e-commerce gains traction through competitive pricing and convenience

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Marginal growth driven by multi-functionality and health and wellness
• CHART 51 Key Trends 2025

INDUSTRY PERFORMANCE

• Positive residential property growth boosts sales
• CHART 52 Mayer Malaysia Launches the New HealthPro Lo-Sugar Rice Cooker
• Space constraints accelerate demand for multi-functional compact appliances
• CHART 53 Tefal Malaysia Launches Multi-Functional Air Fryer
• Premium features reflect consumer willingness to invest in convenience
• CHART 54 Philips Malaysia Launches Fully Automatic Espresso Machine

WHAT'S NEXT?

• Multi-functionality and premiumisation will drive steady volume growth
• Demand for convenience will face competition from ready-to-eat meal alternatives
• CHART 55 Analyst Insight
• Regulatory compliance will reshape e-commerce channel dynamics

COMPETITIVE LANDSCAPE

• Local brand leadership persists through affordability and digital engagement

CHANNELS

• Offline retailers dominate sales with personalised service
• Retail e-commerce gains traction with competitive pricing

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Multi-functionality and premium features drive growth
• CHART 56 Key Trends 2025

INDUSTRY PERFORMANCE

• Multi-functional products drive volume growth
• CHART 57 Elba Launches Multi-Functional Hydro Cleanse Series
• Standard vacuum cleaners remain dominant, robotic vacuum cleaners show dynamic growth
• CHART 58 Anker Malaysia Expands and Launches its First Robot Vacuum Cleaner
• Premium features like smart and AI-powered technology help drive growth
• CHART 59 Samsung Malaysia Launches Bespoke AI Jet Ultra Cordless Stick Vacuum Cleaner

WHAT'S NEXT?

• Consumers embrace multi-functional and smart cleaning solutions
• CHART 60 Analyst Insight
• Standard vacuum cleaners remain dominant, robotic vacuum cleaners lead growth
• Regulatory changes to reshape the competitive landscape

COMPETITIVE LANDSCAPE

• Leading players maintain market share through multi-channel presence

CHANNELS

• E-commerce dominates distribution of vacuum cleaners
• LG Malaysia's online store further emphasises omnichannel strategies

COUNTRY REPORTS DISCLAIMER