인도네시아의 가전제품 시장

The consumer appliances market in Indonesia exhibited a mixed performance in 2025, with major appliances experiencing a decline in volume sales due to economic uncertainty, while small appliances continued to grow, driven by e-commerce and social media trends. Despite only a slight decrease in consumer confidence, certain consumer appliances remained in demand, driven by trends such as sustainability, energy efficiency, and health and wellness. Indonesia's urban population reached 171 million in...

Euromonitor International's Consumer Appliances in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Small appliances driving positive growth in the overall consumer appliances market

KEY DATA FINDINGS

• CHART 1 Key Trends 2025
• CHART 2 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish major appliances sales contrast with small appliances growth
• Refrigeration appliances leads value sales, driven by health features
• Influencers and social media drive sales of affordable appliances
• CHART 3 Miyako Engages with Top Influencers to Change its Brand Image

WHAT'S NEXT?

• Energy efficiency driving growth in consumer appliances
• Refrigeration appliances to remain largest category in value terms
• Energy efficiency, affordability and localisation shaping the future of consumer appliances
• CHART 4 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Miyako and Sharp lead the market with their affordable premium offerings
• Merger and acquisition activity reshaping competitive dynamics
• Midea's Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
• CHART 5 Midea Launches 1/2 PK Split Inverter Air Conditioner with Low Energy Consumption

CHANNELS

• Appliances and electronics specialists lead offline sales
• E-commerce gains traction as a major distribution channel
• No new retail brands or concepts expected to emerge in 2026

PRODUCTS

• Sustainability and energy efficiency driving innovation
• Influencers and social media shape consumer behaviour
• Health and wellness features gain traction
• CHART 6 Sharp's Latest Shine Series Fridge Keeps Fresh Food Longer

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in Indonesia 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in Indonesia 2025
• CHART 10 Consumer Landscape in Indonesia 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Competitive landscape becoming increasingly dynamic with the entry of new brands and e-commerce growth
• CHART 11 Key Trends 2025
• CHART 12 Analyst Insight

INDUSTRY PERFORMANCE

• Slowing sales growth despite favourable trends
• Split air conditioners remain dominant
• Midea and Daikin drive sales with innovative features
• CHART 13 Daikin's Nusantara Prestige is its First Indonesian-made Model
• CHART 14 TCL Launches an AI Inverter Air Conditioner at a Lower Price than its Competitors

WHAT'S NEXT?

• Manufacturers prioritise energy efficiency and local needs
• Split air conditioners maintain dominance, portable units grow
• Innovation and localisation drive business growth

COMPETITIVE LANDSCAPE

• Daikin and Sharp lead through localisation and innovation
• New entrants shake up competitive dynamics with innovation
• Midea's Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
• CHART 15 Midea Launches 1/2 PK Split Inverter Air Conditioner with Low Energy Consumption

CHANNELS

• Appliances and electronics specialists drive offline sales
• Brand stores gain popularity with comprehensive customer experience
• Retail e-commerce gains traction with competitive pricing and convenience

PRODUCTS

• Energy efficiency and localisation drive innovation
• New entrants and localised strategies boost competition
• E-commerce gains traction with competitive pricing

COUNTRY REPORTS DISCLAIMER

DISHWASHERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Energy efficiency and compact designs among the growth drivers for dishwashers
• CHART 16 Key Trends 2025
• CHART 17 Analyst Insight

INDUSTRY PERFORMANCE

• Manufacturers drive sales through energy-efficient and compact designs
• CHART 18 "Beres, Bosch" Campaign Looks to Promote Products Like the Company's Table-Top Dishwashers
• Freestanding dishwashers dominate sales due to consumer preferences
• CHART 19 Hafele's New Table-Top Dishwasher is Compact but Offers Powerful Cleaning
• Sustainability and energy efficiency drive value sales growth
• CHART 20 New Tecnogas Dishwasher Designed to Offer Energy Efficiency

WHAT'S NEXT?

• Manufacturers will drive sales through energy efficiency and compact designs
• Freestanding dishwashers to remain dominant due to consumer preferences
• Awareness campaigns to shift consumer perceptions and drive growth

COMPETITIVE LANDSCAPE

• Electrolux and Midea drive concentration through strategic moves
• Midea's acquisition of Teka to boost competition in the dishwashers market

CHANNELS

• Appliances and electronics specialists lead distribution channels
• Retail e-commerce grows in popularity among young urban consumers
• Sustainability and awareness campaigns to drive future growth

PRODUCTS

• Manufacturers drive sales through energy efficiency and compact designs
• Localisation efforts and digital marketing drive consumer awareness

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Increasing health awareness is helping drive growth in food preparation appliances
• CHART 21 Key Trends 2025
• CHART 22 Analyst Insight

INDUSTRY PERFORMANCE

• Strong sales growth driven by e-commerce and health awareness
• CHART 23 Ninja Blast Portable Blender Enters Indonesian Market
• Blenders dominate market share thanks to their affordability and versatility
• CHART 24 Samono Partners with Popular Gen Z Mom Influencer to Build Brand Awareness
• Influencers and social media drive sales and brand awareness

WHAT'S NEXT?

• Affordable pricing and e-commerce drive long-term growth
• Blenders will maintain their dominance thanks to their versatility and affordability
• Innovation and Gen Z influence will shape future trends

COMPETITIVE LANDSCAPE

• Philips and emerging brands drive market competition
• Emerging brands and digital marketing open up new opportunities

CHANNELS

• Appliances and electronics specialists drive sales through expertise
• E-commerce emerges as fastest-growing distribution channel
• Influencers and social media shape retail environment

PRODUCTS

• Affordability and health trends drive innovation
• Innovative products cater to health-conscious consumers
• CHART 25 Ecentio Slow Juicer Offers Healthy Lifestyle at Affordable Pricing
• Business impact of innovation and changing consumer preferences

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic uncertainties see home laundry appliances sales decline in 2025
• CHART 26 Key Trends 2025
• CHART 27 Analyst Insight

INDUSTRY PERFORMANCE

• Sluggish performance amidst economic uncertainties and shifting consumer preferences
• Automatic washer dryers seeing dynamic growth as they offer practical solutions
• Sustainability and energy efficiency drive consumer preferences
• CHART 28 Midea's MA200 Washing Machine Offers Efficiency and Energy Savings

WHAT'S NEXT?

• Smart laundry appliances expected to drive future growth
• Automatic washing machines to drive growth
• Sustainability and energy efficiency to shape the industry

COMPETITIVE LANDSCAPE

• Sharp and Aqua lead through localisation and innovation
• CHART 29 Toshiba's New Washing Machine Can Deliver a Strong Performance Despite Weak Water Flow
• Chinese brands drive growth with affordable innovations

CHANNELS

• Appliances and electronics specialists lead distribution
• Retail e-commerce gains traction among young urban consumers
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Sustainability drives innovation with energy-efficient features
• Convenience and customisation drive demand for smart laundry solutions
• CHART 30 Haier's New Aqua Washing Machine Incorporates AI to Boost Convenience
• Localisation influences brand shares and product development

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Large cooking appliances growing in 2025, boosted by demand for innovative products
• CHART 31 Key Trends 2025
• CHART 32 Analyst Insight

INDUSTRY PERFORMANCE

• Strong growth driven by kitchen upgrades
• Built-in cooking leads sales
• Sustainability drives innovation and sales growth
• CHART 33 Modena Launches New Built-In Hobs with Energy Saving Modes

WHAT'S NEXT?

• Modena and Rinnai drive premiumisation with energy efficiency
• Electric hobs expected to gain traction
• Sustainability and smart technology fuel future growth

COMPETITIVE LANDSCAPE

• Modena maintains lead with affordable premium offerings
• Midea's acquisition of Teka boosts competition in the market
• CHART 34 Fotile Releases Easily Cleanable Smart Built-In Hobs with Minimalist Finishing
• Rinnai's new built-in hobs offer enhanced safety and smart controls
• CHART 35 Rinnai's New Built-In Hobs Deliver Intelligent Cooking

CHANNELS

• Builder merchants drive sales through contractor partnerships
• E-commerce gains traction with convenience and discounts
• No new retail concepts or collaborations emerge

PRODUCTS

• Modena and Rinnai lead innovation with energy efficiency
• Midea's acquisition of Teka expected to boost competition in the overall market
• Builder merchants and e-commerce drive sales

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising popularity of convenient meal solutions helps drive growth in sales of microwaves
• CHART 36 Key Trends 2025
• CHART 37 Analyst Insight

INDUSTRY PERFORMANCE

• Strong growth driven by affordability and energy efficiency
• Freestanding microwaves dominate sales
• CHART 38 Electrolux Combination Microwave Oven Offers Multiple Cooking Solutions
• Key trends shaping the industry
• CHART 39 LG NeoChef Microwave Oven Offers Smart Features for Convenience

WHAT'S NEXT?

• Rapid urbanisation driving microwave sales thanks to their convenience
• Freestanding microwaves will remain dominant, more smart features
• Energy efficiency and smart features to shape industry

COMPETITIVE LANDSCAPE

• Sharp and LG maintain lead with competitive pricing and innovation
• CHART 40 Panasonic's Low-Watt Microwave Popular with Apartment Owners
• Emerging players and innovation to shape future competition

CHANNELS

• Appliances and electronics specialists lead microwave distribution
• Retail e-commerce gaining traction with competitive pricing
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Smart features drive innovation and sales growth
• Energy efficiency and multi-functionality boost sales
• Innovation fuels growth amidst economic uncertainties

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordable products and social media influence helping to drive growth
• CHART 41 Key Trends 2025
• CHART 42 Analyst Insight

INDUSTRY PERFORMANCE

• Affordable brands drive double-digit growth
• Hair care appliances dominate sales
• Influencers and multi-functionality shaping the market
• CHART 43 Enchen Releases Affordable Shavers and Hair Clippers to Rival Top Brands

WHAT'S NEXT?

• Affordable brands and multi-functionality expected to fuel future growth
• Influencers and social media will continue shaping consumer preferences
• Multi-functionality will drive growth in key categories
• CHART 44 Enchen Launches 5-in-1 Multi-Functional Shaver for the Mass Market

COMPETITIVE LANDSCAPE

• Philips maintains lead through broad distribution and innovation
• No mergers or acquisitions, continued innovation expected

CHANNELS

• E-commerce leads personal care appliances sales thanks to its wide product range
• No new retail brands or concepts emerge in 2026
• Multi-functionality and affordability drive growth in key categories

PRODUCTS

• Enchen drives growth with innovative and affordable products
• CHART 45 Enchen Engages Top Korean Star as Brand Ambassador to Build Awareness
• Influencers and social media boost product visibility
• E-commerce the leading distribution channel

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Refrigeration appliances performance negatively impacted by economic uncertainties
• CHART 46 Key Trends 2025
• CHART 47 Analyst Insight

INDUSTRY PERFORMANCE

• Slowing demand amidst economic uncertainties
• Fridge freezers the largest category
• Sustainability drives value sales growth
• CHART 48 Midea Launches its Large-Capacity Refrigerator with Energy-Efficient Features

WHAT'S NEXT?

• Consumers drive demand for energy-efficient and premium refrigeration appliances
• Fridge freezers dominate market and will see the fastest growth over the forecast period
• Sustainability and smart technology will be shaping future sales

COMPETITIVE LANDSCAPE

• Sharp and Polytron lead refrigeration appliances with localised offerings
• No significant mergers or new product launches observed

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce gains traction among young urban consumers
• No emerging retail brands or concepts in 2026

PRODUCTS

• Sustainability and energy efficiency drive innovation
• CHART 49 Polytron Launches 4-Door Fridge Freezer at Under USD800
• Increasing capacity and localisation shape product offerings
• CHART 50 Sharp's Latest Shine Series Fridge Keeps Food Fresh Longer

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising disposable income and increasing urbanisation help drive growth
• CHART 51 Key Trends 2025
• CHART 52 Analyst Insight

INDUSTRY PERFORMANCE

• Affordability and energy efficiency driving sales growth
• Air fryers the most dynamic product
• Key trends shaping the market
• CHART 53 Ravelle's New Rice Cooker Offers Health-Focused and Low-Wattage Features

WHAT'S NEXT?

• Affordable and energy-efficient products will drive sales growth
• Rice cookers will remain largest category
• Sustainability and multi-functionality will be shaping future industry landscape

COMPETITIVE LANDSCAPE

• Rinnai and local players dominate with affordable offers
• Growing demand for energy-efficient and multi-functional appliances
• Philips launches low-wattage multi-functional air fryer model
• CHART 54 Philips NA230/00 is a Low-Wattage Multi-Functional Air Fryer

CHANNELS

• Appliances and electronics stores lead sales through offline channels
• Retail e-commerce grows rapidly with its competitive pricing
• No new retail brands or concepts emerge in 2026

PRODUCTS

• Energy efficiency and multi-functionality driving sales
• Affordability and versatility fuel market growth

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong growth for vacuum cleaners despite a challenging economic environment
• CHART 55 Key Trends 2025
• CHART 56 Analyst Insight

INDUSTRY PERFORMANCE

• Tineco and Deerma drive sales with innovative features and marketing
• Standard vacuum cleaners dominate market share
• Cordless and portable solutions driving dynamic growth

WHAT'S NEXT?

• Brands capitalise on convenience and smart features
• Robotic vacuum cleaners will continue to see strong growth with their innovative features
• Social media and e-commerce will help drive sales and awareness

COMPETITIVE LANDSCAPE

• Guangdong Deerma Technology and Ecovacs Robotics lead vacuum cleaners
• Tineco's innovative approach disrupts traditional market dynamics

CHANNELS

• Appliances and electronics specialists still the leading channel
• Retail e-commerce grows rapidly with its competitive pricing

PRODUCTS

• Tineco and Deerma lead innovation with smart features
• CHART 57 Deerma's Lightweight Vacuum Cleaner Promises Effortless Cleaning
• CHART 58 Tineco's Pure One Station 5 Offers Convenience Through Smart and Customised Features
• Influencers and social media drive sales and awareness
• Innovation drives business growth in a challenging economy

COUNTRY REPORTS DISCLAIMER