중국의 의류 및 신발 시장

Apparel and footwear in China exhibited a slow growth trajectory in 2025, driven by consumer demand for comfort and self-satisfaction, with particularly strong growth for sportswear. Consumer spending was supported by the rising median household disposable income, and sales were driven by steady economic conditions and the growing enthusiasm for exercise and sports. Although Anta (China) Co Ltd extended its leading position in 2025, the competitive landscape remained fragmented. The rise of reta...

Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth is driven by economic conditions, rational purchases, and technological innovation
• Sportswear drives growth in apparel and footwear through innovation
• CHART 2 Descente Tap Into the More Professional Outdoor Segment
• Market polarisation affects value growth

WHAT'S NEXT?

• Rising incomes, DTC strategies, and sustainability expected to drive growth
• Functional and athletic apparel set to gain further popularity among women
• Niche brands to drive growth in footwear through innovation

COMPETITIVE LANDSCAPE

• Anta's multi-category coverage, brand strategy, and distribution extend its leading position
• CHART 3 Anta's Store Uses High-Tech to Improve the Customer Shopping Experience
• In a stable environment, opportunities for enhancing products and marketing

CHANNELS

• Interest-based e-commerce platform Douyin takes share from Tmall
• CHART 4 Interest-Based E-Commerce is a Challenger to Tmall
• Quick commerce gains traction with 30-minute delivery
• CHART 5 Analyst Insight

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in China 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in China 2025
• CHART 9 Consumer Landscape in China 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth amidst caution, driven by digital challengers, and "New Chinese Style"
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Moderate growth in 2025 driven by rising incomes, but constrained by consumer caution
• Digital-native brands capture budget-conscious young consumers
• CHART 11 Digital-native Brands Like Basement FG Capture Sales in Womenswear in China

WHAT'S NEXT?

• Rising disposable incomes and "New Chinese Style" to drive future growth
• Digital commerce and omnichannel strategies to dictate sales
• CHART 12 Analyst Insight
• Business impact of emerging trends

COMPETITIVE LANDSCAPE

• Leaders offer extensive retail networks, while polarisation is seen
• CHART 13 Polarisation Reshapes Womenswear in China
• Digital-native challengers and omnichannel strategies will require adaptation by incumbents

CHANNELS

• Retail e-commerce offers convenience and good prices for womenswear
• As offline sales remain significant, an omnichannel strategy is important

PRODUCTS

• Travel and tourism drive innovation in resortwear designs
• CHART 14 More Brands Follow the Travel Theme to Capture Changing Consumer Needs

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value, functionality, and e-commerce drive growth in menswear, although polarisation is seen
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Amidst a cautious economic climate, a shift in consumer priorities is seen
• CHART 16 Market Polarisation Weighs on Value Growth in Menswear
• Men's outerwear drives sales as consumers prioritise essentials

WHAT'S NEXT?

• Value growth to persist amidst volume decline, driven by income rise and essentials
• "New Chinese Style" to gain cultural confidence through modern silhouettes
• Functional features will be demanded in menswear
• CHART 17 Analyst Insight

COMPETITIVE LANDSCAPE

• Challengers erode incumbents' share through digital agility
• CHART 18 Challengers Gradually Capture Mind Share and Value Sales
• Hermes and Basement FG illustrate market polarisation in China

CHANNELS

• Competitive pricing contributes to the lead of retail e-commerce in menswear
• Offline resilience meets low-cost disruption, demanding retailer adaptation

PRODUCTS

• Biemlfdlkk merges practical features with a relaxed aesthetic
• CHART 19 Brands Merge Practical Features with Understated Style

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• High-quality, functional products fuel value growth in childrenswear in China
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Sales driven by demographic and socioeconomic factors
• Balabala drives sales with targeted products and high-end strategy
• CHART 21 Balabala's High Average Transaction Value by Focusing on Functionality
• Outdoor style drives innovation with functional designs
• CHART 22 Outdoor Style is a New Trend in Childrenswear
• Further age segmentation drives growth in childrenswear
• CHART 23 Further Segmentation by Age Band Emerges Within Childrenswear

WHAT'S NEXT?

• An increasing number of parents likely to prioritise sustainable childrenswear
• Emotional value and high functionality to drive sales of childrenswear
• CHART 24 Analyst Insight

COMPETITIVE LANDSCAPE

• Balabala maintains its lead in a fragmented competitive landscape
• zosee's innovative edge propels rapid growth in childrenswear
• Youngor's Bonpoint acquisition set to boost luxury childrenswear in China

CHANNELS

• Retail e-commerce leads childrenswear with new business models
• Omnichannel presence becomes key for childrenswear brands

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Outdoor apparel and footwear propels a sportswear boom amidst fierce competition
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Outdoor enthusiasts fuel growth with performance-driven products
• Kailas takes advantage of growth in trail running with specialised offerings
• CHART 26 Kailas Quickly Rises to Public Attention by Capitalising on the Growing Popularity of Trail Running
• Polarisation drives demand for value and premium sportswear

WHAT'S NEXT?

• Government support and rising incomes expected to drive growth
• Performance-driven products and brand-building will be evident

COMPETITIVE LANDSCAPE

• Nike and adidas hold leading positions amidst intensifying competition
• Specialisation and community engagement drive growth for Kailas
• Strategic acquisition by Anta Group set to reshape sportswear, particularly outdoor products

CHANNELS

• Retail e-commerce drives sales of sportswear, but sports goods stores still leads
• Specialised retail concepts and livestreaming drive sales growth
• CHART 27 Analyst Insight
• Outlet stores redefine the retail experience with elevated concepts
• CHART 28 Beyond Discounts: The Rise of Sports Outlet Stores in China

PRODUCTS

• Kailas and TopSports drive innovation with specialised offerings
• CHART 29 From Giants to Niches: How TopSports is Repositioning in Sportswear in China

COUNTRY REPORTS DISCLAIMER

JEANS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Nostalgia, durability, and digital drive growth in jeans in China
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise durability and nostalgic styles
• CHART 31 Analyst Insight
• Standard jeans leads as these are staple apparel

WHAT'S NEXT?

• Growth will be driven by super premium jeans, sales by standard jeans
• Jeans will be shaped by nostalgia and functionality
• The importance of retail e-commerce in jeans

COMPETITIVE LANDSCAPE

• Digital-native brands gain traction, but Levi's holds strong
• Polarisation, with both value-focused and premium brands performing well
• CHART 32 Luxury and Value-Focused Players Illustrate Divergent Strategies
• Emerging brands disrupt market with innovative strategies
• CHART 33 Simple Pieces Disrupts Jeans by Championing Minimalist Design and Inclusive Sizing

CHANNELS

• Retail e-commerce leads jeans with enhanced mobile experiences
• Offline sales remain important for fit and touch

PRODUCTS

• ICICLE's sustainable and inclusive designs drive innovation in jeans
• CHART 34 ICICLE's Denim Line Embodies the Convergence of Sustainability and Thoughtful Design

COUNTRY REPORTS DISCLAIMER

HOSIERY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Emotional value and omnichannel strategies drive growth for hosiery
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Non-sheer hosiery dominates value sales of hosiery in China through high volumes
• Bananain's emotional appeal boosts sales of hosiery through innovative marketing
• CHART 36 Bananain Socks Are More Than Just Socks

WHAT'S NEXT?

• A continued shift to non-sheer hosiery as consumers prioritise wellness and individuality
• CHART 37 Analyst Insight
• Women's equality and changing dress codes redefine fashion norms
• Functional hosiery set to gain traction among sports enthusiasts

COMPETITIVE LANDSCAPE

• Nan Ji Ren maintains its lead through a cost-performance strategy
• CHART 38 Langsha Struggles as Lack of Innovation Impact Sales
• Opportunities for growth for players offering budget and high-value hosiery

CHANNELS

• Retail e-commerce leads hosiery with its diverse product range and affordable prices
• New retail concepts emerge with innovative strategies

PRODUCTS

• New materials drive functional innovation in hosiery
• CHART 39 Materials Innovation Enables Socks to Have Various Functionalities

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Apparel accessories thrives on practicality and sustainability despite economic headwinds
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Resale expansion threatens primary sales of apparel accessories
• CHART 41 The Rise of the Resale Market Threatens the Primary Market
• Essential and adaptable - key growth drivers in apparel accessories

WHAT'S NEXT?

• Value growth amidst shifting consumer demands and economic headwinds
• Rising demand for style and practicality, but resale and rental trends set to hamper growth
• Sustainability and digital innovation will increasingly shape the future of apparel accessories
• CHART 42 Analyst Insight

COMPETITIVE LANDSCAPE

• Luxury brands consolidate their presence while the low-end fragments
• CHART 43 Polarisation Continues to Impact Sales and the Competitive Landscape in China
• Challengers gain ground through innovative strategies and lower pricing
• CHART 44 Challengers Actively Take Traffic and Sales From Incumbents

CHANNELS

• Retail e-commerce leads sales of apparel accessories in China
• The enduring appeal of physical stores for purchases of apparel accessories

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth driven by innovation, sustainability, and evolving consumer trends
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth is sustained by rising spending power and consumer confidence
• Women's footwear leads sales, but children's footwear leads growth
• Chinese urbanites embrace Birkenstock's casual lifestyle appeal
• CHART 46 Birkenstock's Significant Strategic Re-Entry Into the Chinese Market

WHAT'S NEXT?

• Growth set to continue, with new national standard impacting green products
• Brand-building will be increasingly important to attract younger consumers
• Rising health consciousness will make sports footwear more popular across categories

COMPETITIVE LANDSCAPE

• Anta draws closer to Nike with strong strategies
• On's strategic expansion drives its growth in China

CHANNELS

• Retail e-commerce leads distribution as consumers seek convenience
• New retail concepts emerge, with innovative store formats
• CHART 47 Analyst Insight
• Tariffs and supply chain shifts drive changes in distribution mix
• CHART 48 Shift in Sales From Export To Domestic

PRODUCTS

• Fila's innovative product launches boost its brand image and sales
• CHART 49 Technology Can Boost Sales of Footwear

COUNTRY REPORTS DISCLAIMER