베트남의 의류 및 신발 시장

Apparel and footwear in Vietnam demonstrated resilience in 2025 despite economic slowdown, with growth driven by aggressive promotional campaigns and smart apparel featuring functional innovation. Price-conscious consumers prioritised value through mega discount sales whilst brands competed on sustainable materials and high-tech designs. E-commerce continued its rapid expansion, with livestream shopping and social media marketing reshaping purchasing behaviour as digital channels gained critical...

Euromonitor International's Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Economic pressures drive promotional intensity and digital acceleration

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Price sensitivity and promotional intensity shape modest growth
• CHART 2 ACFC Private Sale Returns to Hanoi in Summer 2025
• Sustainability and innovation in materials reshape consumer appeal
• CHART 3 Owen Introduces Ultra Modal High-Tech Following Tech-Infused Sustainability Trend

WHAT'S NEXT?

• AI and innovation expected to drive premiumisation
• Online shopping and functional design to reshape retail landscape
• CHART 4 Analyst Insight
• Circular fashion and ethical production to gain momentum
• CHART 5 The Journey of Many Used Clothes in Vietnam

COMPETITIVE LANDSCAPE

• International brands leverage digital agility to maintain leadership
• Local brands compete on pricing and innovation amid economic pressure

CHANNELS

• Offline retains dominance whilst e-commerce accelerates share gain

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in Vietnam 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Vietnam 2025
• CHART 9 Consumer Landscape in Vietnam 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Adapting to digital commerce and sustainability demands
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic uncertainty tempers growth momentum across womenswear
• Promotional intensity and functional innovation support category resilience
• Resale and rental platforms erode primary market sales
• CHART 11 Gen Z Saving Style: Limiting Purchases, Increasing Used Clothing Rentals

WHAT'S NEXT?

• Evolving consumer priorities set to drive steady category expansion
• The future of interactive and AI-driven shopping
• CHART 12 Analyst Insight
• Sustainability and inclusivity expected to define competitive positioning
• CHART 13 Vietnam's Youth: Global Student Fashion Week 2025

COMPETITIVE LANDSCAPE

• Market fragmentation maintained amid international brand dominance

CHANNELS

• Digital channels gain ground through livestream and social commerce integration

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital capabilities and sustainability credentials define future success
• CHART 14 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic pressures and promotional activity shape category performance
• How Gen Z and local brands are redefining Vietnamese style
• The rise of protective and performance menswear in Vietnam
• CHART 15 Owen Introduces Ultra Modal High-Tech following Tech-Infused Sustainability Trend

WHAT'S NEXT?

• Evolving consumer priorities set to drive steady category expansion
• Sustainability and inclusivity expected to define competitive positioning
• How AI-powered marketing and digital platforms are reshaping retail
• CHART 16 Analyst Insight

COMPETITIVE LANDSCAPE

• Market fragmentation maintained amid mixed brand performance

CHANNELS

• Offline retail maintains leadership despite share erosion

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Material innovation and omnichannel expansion set to guide steady growth
• CHART 17 Key Trends 2025

INDUSTRY PERFORMANCE

• Value-led growth amid softer demand
• CHART 18 AvaKids Launched Regular Discounts of up to 50% for Childrenswear in 2025
• Promotions and price sensitivity shape purchasing patterns
• CHART 19 Mega Discount at the Shopping Season programme in Ho Chi Minh City
• Tourism recovery supports demand for casual and occasion wear

WHAT'S NEXT?

• Forecast growth and emerging purchasing patterns
• CHART 20 Analyst Insight
• Technology and materials to guide future product development
• Navigating the sustainable shift in Vietnam's childrenswear

COMPETITIVE LANDSCAPE

• Brand familiarity and broad reach support leading positions
• Seasonal activities support brand visibility and engagement
• CHART 21 Rabity's Vietnam Independence Day Short-Sleeve T-Shirt for Boys/Girls

CHANNELS

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic pressures and innovation shape resilient sportswear in Vietnam
• CHART 22 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic pressures temper sportswear's growth in 2025
• Government sports initiatives set to benefit established players
• CHART 23 Da Nang Develops Potential for Sports Tourism
• How functional design is serving new social fitness trends
• CHART 24 PICKLE UP, MATE UP - Coolmate's Pickleball Collection Inspires Connection and Activity

WHAT'S NEXT?

• Innovation and technology expected to drive sportswear growth
• Meeting the demand for adaptable activewear in Vietnam
• Sustainability and inclusivity trend to gain stronger momentum
• CHART 25 Analyst Insight

COMPETITIVE LANDSCAPE

• International brands maintain strength amid intensified promotional activity

CHANNELS

• Offline retail maintains dominance as consumers seek in-store experiences

COUNTRY REPORTS DISCLAIMER

JEANS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value resilience and functional innovation to guide category recovery
• CHART 26 Key Trends 2025

INDUSTRY PERFORMANCE

• Selective spending and discounting shape category performance
• Market polarisation dictates divergent price tier performance
• Local brands leverage sustainability and value-driven innovation to compete

WHAT'S NEXT?

• Technical innovation and personalised engagement to guide recovery
• CHART 27 ProCool Jeans Feature New tech Innovation by IconDenim to Attract Consumers
• Segmented growth to be driven by premiumisation
• How social commerce and AI-driven innovation are reshaping demand
• CHART 28 Analyst Insight

COMPETITIVE LANDSCAPE

• Diverse retail presence and digital agility define company rankings

CHANNELS

• Digital integration and market polarisation redefine distribution

COUNTRY REPORTS DISCLAIMER

HOSIERY IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Practical styles and digital commerce expansion shapes modest category growth
• CHART 29 Key Trends 2025

INDUSTRY PERFORMANCE

• Mobility-led demand and heavy discounting shape value growth
• Nonsheer hosiery outperforms, boosted by travel and athletic needs
• CHART 30 ak Culture Half Marathon 2025: A Cultural and Sporting Experience
• Advanced materials and functional design

WHAT'S NEXT?

• Active lifestyles and performance features support future growth
• Technology and sustainability set the direction for product innovation

COMPETITIVE LANDSCAPE

• Leading companies and brands anchor a fragmented landscape
• Digital-first local players emerge as credible challengers

CHANNELS

• Online and social commerce gain momentum

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital engagement and functional design expected to guide future performance
• CHART 31 Key Trends 2025

INDUSTRY PERFORMANCE

• Selective spending shaped overall category performance
• CHART 32 Da Nang Mega Sale 2025: Boosting Local Economy
• Travel activity supported demand for specific accessories

WHAT'S NEXT?

• Steady value growth expected across the forecast period
• Technology adoption expected to guide future product development
• CHART 33 Analyst Insight
• Younger consumers to shape style direction and design priorities
• CHART 34 Fashion and Accessories Market for National Day Celebration

COMPETITIVE LANDSCAPE

• International brands maintained strong visibility in a fragmented market
• Domestic, unbranded and digitalfirst challengers played a significant role

CHANNELS

• Online channels gained importance as purchase behaviour continued to shift

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fragmented landscape adapts through innovation and channel diversification
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic uncertainty tempers growth momentum across footwear
• Promotional intensity and tourism recovery support category resilience
• CHART 36 Lazada Mega Sale: Flash Deals, Combo Discounts and Group Buying
• Expanding sports event calendar creates opportunities for targeted brand activation

WHAT'S NEXT?

• Brighter economic outlook set to underpin consistent category expansion
• Digital adoption and high-tech product development to accelerate market evolution
• CHART 37 Hunter Velocity Collection 2K25 - Versatile Sneakers for Busy Women
• Sustainability priorities and versatile design to gain prominence
• CHART 38 Analyst Insight

COMPETITIVE LANDSCAPE

• Fragmentation persists as international and local brands compete on distinct value propositions

CHANNELS

• Offline retail maintains dominance whilst digital channels gain structural importance

COUNTRY REPORTS DISCLAIMER