태국의 의류 및 신발 시장

The Thailand apparel and footwear market is experiencing significant shifts driven by changing consumer preferences, economic factors and technological advancements. In 2025, the market grew 5% to a value of THB362 billion and was influenced by the growth of e-commerce, resale, sustainability and inclusivity and polarisation, with growth driven by both premium and mass value segments. As consumers become more discerning, brands and retailers must adapt by offering products that cater to these d...

Euromonitor International's Apparel and Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation and competition amongst brands fuel market growth
• Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
• CHART 2 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
• Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
• CHART 3 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025

WHAT'S NEXT?

• Consumers to drive demand for functional and sustainable apparel and footwear
• Market polarisation expected to continue as innovation and sustainable grows in importance

COMPETITIVE LANDSCAPE

• Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
• Emerging resale market poses risk to traditional retail as consumer behaviour shifts
• CHART 4 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion

CHANNELS

• Social commerce and experiential retail drives sales through live streaming and influencers
• CHART 5 Analyst Insight

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in Thailand 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Thailand 2025
• CHART 9 Consumer Landscape in Thailand 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Womenswear growth attributed to brands adapting to inclusive and flexible clothing
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise value for money in womenswear with durability and representation being dominant
• Sustainability and inclusivity drive product innovation in womenswear
• CHART 11 Womenswear Has Seen an Evolution of the Sustainability and Inclusivity Concept
• Dynamic shifts in consumer preferences leads to growing local brand presence in niche markets
• Tourism is an important factor in the womenswear market
• CHART 12 Tourism Supports Demand for Versatile, Climate-Appropriate and Comfortable design

WHAT'S NEXT?

• Government initiatives and social media to drive future local and international growth

COMPETITIVE LANDSCAPE

• Uniqlo and Shein lead with functional and digital strategies

CHANNELS

• Physical stores lead with enhanced in-store experiential shopping
• Retail e-commerce continuing to gain traction as brands invest in online innovation

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Thailand's menswear market maintains robust growth through innovation and polarisation
• CHART 13 Key Trends 2025

INDUSTRY PERFORMANCE

• Menswear sales grow in line with increased demand for fashionable and functional design
• Market polarisation and fragmentation see small brands gain momentum
• CHART 14 Small, Local and Niche Thai Brands Focus on Products that Tell a Story, Support Local Artisans and reflect Thai Identity
• Resale trend gains traction as consumers emphasise sustainability and cost-savings

WHAT'S NEXT?

• Functional, versatile and sustainability preference to fuel menswear performance
• Buy local movement to grow as consumers seek authenticity and Thai pride
• CHART 15 Analyst Insight

COMPETITIVE LANDSCAPE

• Uniqlo leads market in 2025 but emerging local brands to be more significant players

CHANNELS

• Offline retail leads through in-shopping experience and markets
• E-commerce and omnichannel strategies on the rise to capture younger consumers

PRODUCTS

• Uniqlo expands tech-functional lines with PUFFTECH and Down Collection
• CHART 16 Tech Innovation Remains a Key Factor Driving the Menswear Market

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Childrenswear market expands with increased focus on localisation and affluent parents' willingness to spend
• CHART 17 Key Trends 2025

INDUSTRY PERFORMANCE

• Childrenswear market grows through local brands culturally relevant designs
• Resale and rental options gain traction among Thai parents
• Polarisation drives value through premium sales as retailers employ aggressive promotional strategies
• CHART 18 Mass Market and Private Labels Employ Aggressive Promotion Strategies

WHAT'S NEXT?

• Affluent parents prioritise quality and invest in premium childrenswear
• Localisation and mini-me trends assist childrenswear innovation
• CHART 19 Analyst Insight
• Digital marketing and omnichannel retailing business strategies

COMPETITIVE LANDSCAPE

• Local and international brands compete for childrenswear leadership in fragmented market

CHANNELS

• Offline retailers remain dominant while e-commerce expands through omnichannel efforts

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Competition in sportswear fuels product innovation and shifting omnichannel approaches
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Challengers gain market share with innovative strategies
• AI and tech innovation influencing product design
• CHART 21 Mynds UltraCool Designs Blends Functionality and Comfort
• Blended athletic and casual wear continues to be a major market driver

WHAT'S NEXT?

• Sportswear growth expected to remain steady as versatility and performance drive demand

COMPETITIVE LANDSCAPE

• Challenger brands slowly gain share alongside key sportswear brands
• Competition amongst established brands and new players expected to accelerate
• CHART 22 Footwear Competition Expected to Grow Through Focused Innovation and Targeted Marketing

CHANNELS

• Offline retail dominance continues with e-commerce growth
• Omnichannel strategies and digital engagement expected for personalised experiences
• CHART 23 Analyst Insight

PRODUCTS

• Skechers use running workshops to build buzz and market new products

COUNTRY REPORTS DISCLAIMER

JEANS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Brands focusing on sustainability and inclusivity trends help fuel jeans sales in Thailand
• CHART 24 Key Trends 2025

INDUSTRY PERFORMANCE

• Growing middle class and dynamic consumer demand drive sales growth in 2025
• Sustainability initiatives shape consumer preferences leading to adaptive brand strategies
• Challenger brands and innovative strategies capitalise on unmet demand
• CHART 25 Thai Denim Tailoring that Seeks to Provide Inclusive Fits as a Differentiator

WHAT'S NEXT?

• Exclusive campaigns to fuel super premium jeans and aid future jeans growth
• Sustainability and innovation to continue shaping consumer preferences and industry practices
• CHART 26 Analyst Insight

COMPETITIVE LANDSCAPE

• Leading players maintain dominance through strong brand awareness and marketing

CHANNELS

• In-store experience still dominant but omnichannel presence a growing key trend

PRODUCTS

• Brands engage directly with tourist consumers to boost sales
• CHART 27 Brands Launched Exclusive Collections to Promote Sales During Festive Season

COUNTRY REPORTS DISCLAIMER

HOSIERY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Urban trends, e-commerce, and sustainability drive hosiery market shifts in 2025
• CHART 28 Key Trends 2025

INDUSTRY PERFORMANCE

• Dynamic shifts in social commerce and fashion demands assist hosiery growth
• Polarisation splits market focus between everyday wear and fashionable and functional demands
• Sustainability and inclusivity expand hosiery market diversification

WHAT'S NEXT?

• Fashionisation and sustainability to move hosiery from basic commodity to value-added accessory
• E-commerce and social media to continue shaping and influencing consumer behaviour

COMPETITIVE LANDSCAPE

• Bata maintains lead as SOCKSY challenges with digital strategy

CHANNELS

• Store-based distribution channels leads but evolving with e-commerce growth
• CHART 29 Analyst Insight

PRODUCTS

• SOCKSY innovates distribution with vending machine franchise model
• CHART 30 SOCKSY launches hosiery vending machine

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• CHART 36 Key Trends 2025

INDUSTRY PERFORMANCE

• Fashion-conscious consumers drive 4% growth in apparel accessories
• Sustainability and affordability shape consumer demand for upcycled and eco-friendly accessories
• Fashion trends like streetwear and athleisure boost demand for versatile options
• CHART 37 Challenger Brands are tapping into Apparel Accessories Driving Growth

WHAT'S NEXT?

• Digital innovation and a strong online presence to assist brand awareness and sales
• Self-expression and brand collaborations set to increase buzz and boost special edition sales
• CHART 38 Analyst Insight

COMPETITIVE LANDSCAPE

• Digital marketing and trendy affordable products drive Roadget's market leadership

CHANNELS

• Store-based channels lead market with growing omnichannel presence in 2025
• TikTok and Instagram play crucial role in e-commerce and product promotion strategies

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Specialised and developing consumer preferences assist footwear in 2025
• CHART 31 Key Trends 2025

INDUSTRY PERFORMANCE

• Innovation, sustainability and accessibility drive sales growth
• Technology and innovation go beyond product design, incorporating AI
• CHART 32 Innovation is Transforming Footwear Market with Design, Materials, and Retailing
• While incumbent brands leverage established market, competitors capitalise on expanding niche trends
• CHART 33 Running Shoes Drive Value Sales Growth Through Innovation and Digital Channel
• Resale e-commerce influencing consumer behaviour and growing alongside new sales

WHAT'S NEXT?

• Niche specialisation and children's footwear to fuel growth
• Increasing demand for sustainable and specialised products to assist product innovation
• CHART 34 Analyst Insight

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through innovation and localisation

CHANNELS

• Store-based channels lead sales as online e-commerce grows with changing consumer habits

PRODUCTS

• Supersports gaining market shares through innovative 3D scanning
• Swiss On Year of the Horse aims to appeal to larger market
• CHART 35 Swiss Company, On, Appeals to Asian Markets Through Limited Edition Collection

COUNTRY REPORTS DISCLAIMER