인도네시아의 의류 및 신발 시장

Apparel and footwear in Indonesia demonstrated robust growth in 2025, driven by economic recovery, a rising middle-income segment and increased discretionary spending, with sales reaching IDR201.2 trillion. This growth is expected to continue over the forecast period, driven by a young, fashion-conscious population and an increase in consumer spending power. The market is characterised by a shift towards value-conscious purchases and a growing demand for affordable and fashionable options, parti...

Euromonitor International's Apparel and Footwear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer demand for affordability and functionality drives innovation

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
• Market polarisation shapes value sales growth
• CHART 2 Puma on Shopee Live
• How digital-native challengers are reshaping the Indonesian landscape
• CHART 3 Erspo - From Local Sportswear to National Phenomenon

WHAT'S NEXT?

• Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
• Global brands cater to growing consumer preference for sustainability
• CHART 4 Increasing Sustainability Focus by Global Brands
• Omnichannel strategies are expected to become crucial
• CHART 5 Analyst Insight

COMPETITIVE LANDSCAPE

• Indonesian brands pose competition for global incumbents
• Emerging local brands capitalise on national pride and digital channels

CHANNELS

• Offline retail remains dominant, while social commerce drives online sales

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in Indonesia 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Indonesia 2025
• CHART 9 Consumer Landscape in Indonesia 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market polarisation reshapes womenswear in Indonesia
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation drives brands to either scale affordability or deepen premium appeal
• Mainstream adoption of sustainable materials drives product innovation
• CHART 11 Jakarta Fashion Week 2025 Showcased Eco-Conscious Principles and Inclusivity
• Tariffs and local sourcing reshape industry dynamics
• CHART 12 Due to Rising Import Costs, H&M Expands Production in Indonesia

WHAT'S NEXT?

• Smart clothing and digital shopping expected to boost future sales
• Bold shapes and expressive colours to define future womenswear designs
• Local brands expected to continue leading sustainability and vintage trends
• CHART 13 Analyst Insight

COMPETITIVE LANDSCAPE

• Global players maintain lead through local relevance and sustainability
• Emerging brand, Erigo, gains traction in Indonesian womenswear

CHANNELS

• E-commerce platforms gain share from apparel and footwear specialists

PRODUCTS

• Uniqlo's new collection highlights premiumisation trend
• CHART 14 Uniqlo Indonesia Introduces Fall/Winter "Revisiting Classic" Collection

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fragmented competitive landscape enables brands to cater to polarised market
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation contributes to continued growth in value sales
• CHART 16 Uniqlo vs Erigo in Menswear Market Polarisation
• Sustainability and inclusivity drive product innovation
• CHART 17 Uniqlo Redefines Menswear with Functional Fashion and Cultural Relevance
• Incumbents experience stagnation, while challenger brands gain traction
• CHART 18 Erigo's Digital D2C Breakthrough in Menswear

WHAT'S NEXT?

• Premium brands and local players set to drive value sales growth
• Challenger brands expected to continue gaining popularity
• Market polarisation anticipated to drive diversification in pricing strategies
• CHART 19 Analyst Insight

COMPETITIVE LANDSCAPE

• Incumbents maintain their lead, but challengers are gaining traction

CHANNELS

• E-commerce gains traction with live commerce and influencer marketing

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market polarisation drives brands to adapt to diverse consumer preferences
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Quality, comfort, and value-driven consumption shape childrenswear in 2025
• Market polarisation shapes value sales growth through diverse consumer preferences
• CHART 21 Uniqlo Captures Premium Segment in Indonesian Childrenswear in 2025
• Irwandhy Official capitalises on sustainability preferences in Indonesian fashion

WHAT'S NEXT?

• Local brands to drive development with affordable and practical designs
• The rise of digital channels set to drive childrenswear sales
• CHART 22 Analyst Insight
• Indonesian childrenswear labels gaining ground amidst global supply volatility

COMPETITIVE LANDSCAPE

• Top players maintain lead, focusing on sustainability and digital-first retail
• Challenger brands aim to disrupt childrenswear landscape
• Import pressures and rising costs challenge childrenswear brands
• CHART 23 Uniqlo Indonesia Raises Prices Due to Tariff and Logistic Pressures

CHANNELS

• Omnichannel shopping supports both online and offline childrenswear sales

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumer shift towards active lifestyles drives sportswear sales in Indonesia
• CHART 24 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation slows sportswear value sales growth
• Tariffs and supply chain disruptions lead to a boost in localisation
• Lacoste capitalises on AI innovation to enhance brand visibility
• CHART 25 Lacoste's AI-Driven Ramadan Campaign with Sport-Chic Apparel

WHAT'S NEXT?

• Consumer preference for athleisure set to drive value sales growth
• Demand for affordability and quality expected to drive category growth
• Sustainability and innovation to shape sportswear development
• CHART 26 Analyst Insight

COMPETITIVE LANDSCAPE

• PT Adidas Indonesia retains lead as emerging players grow in popularity
• Uniqlo gains traction through its strategic store expansion and live event

CHANNELS

• Offline retail leads with sports goods stores dominating sales

PRODUCTS

• How adidas Originals bridges heritage and innovation for SS25 campaign
• CHART 27 Balancing Heritage and Innovation in Polarised Consumer Markets

COUNTRY REPORTS DISCLAIMER

JEANS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainable practices and rising incomes bolster performance of jeans
• CHART 28 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation divides jeans in Indonesia
• Sustainability and inclusivity drive brands to adopt eco-friendly materials
• CHART 29 KIND Denim Brings Eco-Friendly Concepts to Life
• Challengers force incumbents to innovate and adapt
• CHART 30 Strategic Positioning in Indonesian Denim: Local Brand Pot Meets Pop

WHAT'S NEXT?

• Price-sensitivity could shift consumer preferences towards more affordable brands
• Local brands aim to capitalise on sustainability and craftsmanship
• Digital expansion and bespoke recommendations
• CHART 31 Analyst Insight

COMPETITIVE LANDSCAPE

• Top companies maintain lead through diverse strategies

CHANNELS

• Offline retail drives distribution despite e-commerce growth

PRODUCTS

• Sustainable practices reshape denim product offerings
• CHART 32 The Denim Station's 2025 Collection: Honouring Local Icons Through Fashion

COUNTRY REPORTS DISCLAIMER

HOSIERY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordability and sustainability boost hosiery's growth potential
• CHART 33 Key Trends 2025

INDUSTRY PERFORMANCE

• Shifting consumer preference for casual fashion boost value sales
• Pinnacle Pro highlights sustainability in Indonesian hosiery
• CHART 34 Pinnacle Pro Launches Eco-Friendly Wander Socks Coolmax
• Challenger brands gain traction among budget consumer segment
• CHART 35 MINISO Caters to the Value Segment While Stay Hoops Drives Premium End

WHAT'S NEXT?

• Affordability expected to drive future sales
• Consumer preference for functionality set to drive local innovation
• Gen Z and millennial preference for eco-friendly hosiery expected to increase
• CHART 36 Analyst Insight

COMPETITIVE LANDSCAPE

• Multi Megah Mandiri PT retains lead, while challenger brands gain traction
• New entrants, Uniqlo and MINISO, drive innovation and value sales growth

CHANNELS

• Fashion chain stores and e-commerce platforms drive sales

PRODUCTS

• Innovation drives business growth and competitiveness
• CHART 37 Buttonscarves Brings Signature Monogram to Fashion Socks

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumer demand for culturally-relevant accessories drives brands to innovate
• CHART 38 Key Trends 2025

INDUSTRY PERFORMANCE

• Cultural values shape apparel accessories, influenced by Gen Z preferences
• Market polarisation reshapes competitive dynamics
• CHART 39 Buttonscarves: Building Through Strategic Supply Chain and Market Expansion
• Uniqlo exemplifies sustainability trend in Indonesian apparel accessories
• CHART 40 Sustainable Craftsmanship in Uniqlo's Italian Leather Belt

WHAT'S NEXT?

• Consumer demand for sustainable, culturally relevant products set to increase
• Modest fashion expected to drive product innovation
• CHART 41 Analyst Insight
• AI and social commerce to drive digital dominance across Indonesia's fashion landscape

COMPETITIVE LANDSCAPE

• H&M maintains its lead through brand image and online expansion
• New Era Indonesia launches a culturally significant cap collection
• CHART 42 Cultural Fashion: Celebrating Identity Through Headwear in Indonesia, 2025

CHANNELS

• Online marketplaces drive sales through convenience and variety

COUNTRY REPORTS DISCLAIMER