싱가포르의 소매 업계

Retail in Singapore in 2025 was characterised by steady growth in value sales and ongoing fragmentation, creating a landscape that offered both resilience and opportunity, even amid economic challenges. There was strong demand for supermarkets and retail e-commerce, supported by a growing range of private label products and government initiatives. This environment fostered competition, making digital and physical innovation essential for differentiation.

Euromonitor International's Retail in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2025 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

Shell and Shopee Are Creating New Experiences and Enabling Seamless Commerce

CHART 2 Shopee and YouTube partner to launch a shopping affiliate programme in Singapore

CHART 3 Shell is leading the reinvention of forecourt retail outlets as experiential destinations

CHART 4 Value Sales 2020-2030

CHART 5 Value Sales by Category 2025

What's Next?

Shopee Leverages O2o Integration to Drive E-Commerce Acceleration

Fairprice and Watsons Strengthen Private Label to Retain Shopper Loyalty

CHART 6 FairPrice 'Store of Tomorrow' concept in Punggol Digital District, Singapore

CHART 7 Forecast Value Sales 2020-2030

CHART 8 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Shopee and Fairprice Sustain Lead as E-Commerce Consolidates

CHART 9 Analyst Insight for Retail

CHART 10 Prada launches Prada Caffe, its first foodservice concept in Southeast Asia

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

CHART 13 Standard Opening Hours by Channel Type 2025

Seasonality

Lunar New Year

Hari Raya Aidilfitri (or Hari Raya Puasa)

Christmas and New Year

Economic Context

CHART 14 Economic Context for Retail

CHART 15 Real Gdp Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Retail

CHART 18 Population 2020-2030

CHART 19 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Convenience Retailers Summary
• Key Industry Trends
• CHART 20 Key Industry Trends for Convenience Retailers
• Industry Performance
• Shell Partners with Foodservice Brands to Reposition Forecourt Outlets as Community Hubs
• CHART 21 Shell leads the reinvention of forecourt retail outlets as experiential destinations
• 7-Eleven Drives Store Traffic with Social Media-Inspired Food Innovation
• CHART 22 7-Eleven introduces fruit and croissant sandos in Singapore
• CHART 23 Value Sales 2020-2030
• CHART 24 Value Sales by Category 2025
• What's Next?
• Forecourt Operators Shift to Foodservice and Lifestyle Concepts to Sustain Relevance
• Foodservice Collaborations Attract Spend as Price Sensitivity Persists
• CHART 25 Forecast Value Sales 2020-2030
• CHART 26 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 27 Analyst Insight for Convenience Retailers
• 7-Eleven Maintains Its Leadership by Expanding Stores and Updating Product Offerings
• CHART 28 Company Shares 2025
• CHART 29 Brand Shares 2025
• Economic Context
• CHART 30 Economic Context for Convenience Retailers
• CHART 31 Real Gdp Growth 2020-2030
• CHART 32 Inflation 2020-2030
• Consumer Context
• CHART 33 Consumer Context for Convenience Retailers
• CHART 34 Population 2020-2030
• CHART 35 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Hypermarkets Summary
• Key Industry Trends
• CHART 36 Key Industry Trends for Hypermarkets
• Industry Performance
• Fairprice Taps into the K-Wave Trend with Lotte Mart Express to Drive In-Store Experience
• CHART 37 FairPrice launches Lotte Mart Express at FairPrice Xtra VivoCity
• CHART 38 Malaysian-based Macrovalue to acquire grocery retail business of DFI Retail Group
• CHART 39 Value Sales 2020-2030
• What's Next?
• Experiential Concepts Reshape Large-Format Store Survival
• In-Store Experiences and Lifestyle Offerings Attract Urban Shoppers
• Operational Costs and Overseas Competition Challenge Long-Term Viability
• CHART 40 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 41 Analyst Insight for Hypermarkets
• Fairprice Xtra Retains Dominance as Giant Faces New Ownership
• CHART 42 Company Shares 2025
• CHART 43 Brand Shares 2025
• Economic Context
• CHART 44 Economic Context for Hypermarkets
• CHART 45 Real Gdp Growth 2020-2030
• CHART 46 Inflation 2020-2030
• Consumer Context
• CHART 47 Consumer Context for Hypermarkets
• CHART 48 Population 2020-2030
• CHART 49 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Supermarkets Summary
• Key Industry Trends
• CHART 50 Key Industry Trends for Supermarkets
• Industry Performance
• Fairprice and Sheng Siong Expand Offerings and Outlets, Driving Grocery Spend
• CHART 51 Government vouchers boost spending at supermarkets in 2025
• Dfi Retail Group Exits Food Retail as Macrovalue Targets Cross-Border Synergies
• CHART 52 Malaysian based Macrovalue to acquire grocery retail business of DFI Retail Group
• Sg60 Vouchers Increase Supermarket Spending and Boost Digital Payments
• CHART 53 Value Sales 2020-2030
• What's Next?
• Fairprice and Giant Leverage Loyalty Schemes to Secure Recurring Spend
• CHART 54 Forecast Value Sales 2020-2030

Competitive Landscape

• Fairprice Advances with Digital Innovation as Dfi Exits and Macrovalue Enters
• CHART 55 Analyst Insight for Supermarkets
• CHART 56 Company Shares 2025
• CHART 57 Brand Shares 2025
• Economic Context
• CHART 58 Economic Context for Supermarkets
• CHART 59 Real Gdp Growth 2020-2030
• CHART 60 Inflation 2020-2030
• Consumer Context
• CHART 61 Consumer Context for Supermarkets
• CHART 62 Population 2020-2030
• CHART 63 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Small Local Grocers
• Industry Performance
• Wet Market Stalls and Mama Shops Lose Shoppers to Modern Retail
• Fresh Produce Stalls Remain the Largest as Shoppers Seek Variety Elsewhere
• Busy Families Drive Decline as Convenience Outpaces Tradition
• CHART 64 Value Sales 2020-2030
• What's Next?
• Mama Shop Operators Face Succession and Cost Hurdles as Shoppers Shift
• Digital Payment Adoption Streamlines Operations but Does Not Reverse the Decline
• CHART 65 Forecast Value Sales 2020-2030

Competitive Landscape

• Lack of Consolidation Leaves Room for New Business Models
• CHART 66 Company Shares 2025
• CHART 67 Brand Shares 2025
• Economic Context
• CHART 68 Economic Context for Small Local Grocers
• CHART 69 Real Gdp Growth 2020-2030
• CHART 70 Inflation 2020-2030
• Consumer Context
• CHART 71 Consumer Context for Small Local Grocers
• CHART 72 Population 2020-2030
• CHART 73 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN SINGAPORE

• Key Data Insights
• 2025 Developments
• General Merchandise Stores Summary
• Key Industry Trends
• CHART 74 Key Industry Trends for General Merchandise Stores
• Industry Performance
• Value-Driven Retail Concepts Gain Ground as Department Stores Downsize
• CHART 75 Chinese lifestyle retailer KKV entered the Singapore market in May 2025
• Tangs Revitalises Foot Traffic with Michelin Food Court Integration
• CHART 76 Tang Plaza opens a food court featuring a range of Michelin recognised food service brands
• Kkv'S Singapore Debut Intensifies Discovery-Led Retail Competition
• CHART 77 Value Sales 2020-2030
• CHART 78 Value Sales by Category 2025
• What's Next?
• Miniso, Kkv and Oh! Some Boost Sales with Exclusive Ip Collections
• Department Stores Lose Ground as Variety Stores Surge on Value
• Retail E-Commerce and Cost Sensitivity Reshape Store Strategies
• CHART 79 Forecast Value Sales 2020-2030
• CHART 80 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 81 Analyst Insight for General Merchandise Stores
• Takashimaya Leverages Luxury Positioning to Extend Its Lead
• CHART 82 Company Shares 2025
• CHART 83 Brand Shares 2025
• Economic Context
• CHART 84 Economic Context for General Merchandise Stores
• CHART 85 Real Gdp Growth 2020-2030
• CHART 86 Inflation 2020-2030
• Consumer Context
• CHART 87 Consumer Context for General Merchandise Stores
• CHART 88 Population 2020-2030
• CHART 89 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Apparel and Footwear Specialists Summary
• Key Industry Trends
• CHART 90 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• Uniqlo and Adidas Reshape Engagement with Digital and Physical Integration
• CHART 91 Adidas new flagship store in Singapore's Jewel Changi airport
• CHART 92 Value Sales 2020-2030
• What's Next?
• Uniqlo and Nike Optimise Store Networks to Maintain Profitability
• Click-And-Collect and O2o Integration Drive Convenience and Loyalty.
• International Price Competition and Exclusivity Challenge Domestic Loyalty
• CHART 93 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 94 Analyst Insight for Apparel and Footwear Specialists
• Uniqlo Expands with Local Collaborations to Outpace Rivals
• CHART 95 Company Shares 2025
• CHART 96 Brand Shares 2025
• Economic Context
• CHART 97 Economic Context for Apparel and Footwear Specialists
• CHART 98 Real Gdp Growth 2020-2030
• CHART 99 Inflation 2020-2030
• Consumer Context
• CHART 100 Consumer Context for Apparel and Footwear Specialists
• CHART 101 Population 2020-2030
• CHART 102 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Appliances and Electronics Specialists Summary
• Key Industry Trends
• CHART 103 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• Dreame Drives Innovation and Affordability as Shoppers Seek Value
• CHART 104 Dreame continues outlet expansion across Singapore
• Harvey Norman Uses Ai to Personalise Offline and Online Shopping
• CHART 105 Harvey Norman deploys Microsoft Synchronized Shopping for an O2O experience
• CHART 106 Value Sales 2020-2030
• What's Next?
• Online Marketplaces and Regional Brands Disrupt Price Dynamics
• Shopee and Tiktok Shop Accelerate Value-Driven Shopping Shift
• CHART 107 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 108 Analyst Insight for Appliances and Electronics Specialists
• Gain City Expands Megastore Footprint as Rivals Reassess Strategies
• CHART 109 Company Shares 2025
• CHART 110 Brand Shares 2025
• Economic Context
• CHART 111 Economic Context for Appliances and Electronics Specialists
• CHART 112 Real Gdp Growth 2020-2030
• CHART 113 Inflation 2020-2030
• Consumer Context
• CHART 114 Consumer Context for Appliances and Electronics Specialists
• CHART 115 Population 2020-2030
• CHART 116 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Health and Beauty Specialists Summary
• Key Industry Trends
• CHART 117 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• Unity Pharmacy and Watsons Drive Digital Health Engagement with Ai and Virtual Services
• CHART 118 Unity Pharmacy launches digital wellness assistant powered by AI
• Unity Pharmacy'S Ai Assistant and Watsons Virtual Consultations Build Trust and Loyalty
• CHART 119 Watsons launches its pharmacy econsultation service, a first in Singapore
• CHART 120 Value Sales 2020-2030
• CHART 121 Value Sales by Category 2025
• What's Next?
• Guardian and Watson Expand Private Label to Protect Margins and Attract Value Seekers
• Pharmacies and Health and Personal Care Stores Benefit From the Rising Demand for Protein Products
• Online and Cross-Border Competition Challenge Traditional Stores, but In-Store Services and Immediate Access Retain Appeal
• CHART 122 Forecast Value Sales 2020-2030
• CHART 123 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Watsons Expands Digital and Physical Presence to Strengthen Leadership
• CHART 124 Analyst Insight for Health and Beauty Specialists
• CHART 125 Company Shares 2025
• CHART 126 Brand Shares 2025
• Economic Context
• CHART 127 Economic Context for Health and Beauty Specialists
• CHART 128 Real Gdp Growth 2020-2030
• CHART 129 Inflation 2020-2030
• Consumer Context
• CHART 130 Consumer Context for Health and Beauty Specialists
• CHART 131 Population 2020-2030
• CHART 132 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Home Products Specialists Summary
• Key Industry Trends
• CHART 133 Key Industry Trends for Home Products Specialists
• Industry Performance
• Cross-Border E-Commerce Platforms Capture Demand for Affordable Home Furnishings
• CHART 134 Cross-border e-commerce is a growing threat to homewares and home furnishing stores
• Ikea Pop-Up Drives Engagement as Offline Stores Reimagine Shopping Experiences
• CHART 135 IKEA Singapore's limited-time pop-up for its collaboration with Gustaf Westman
• CHART 136 Value Sales 2020-2030
• CHART 137 Value Sales by Category 2025
• What's Next?
• Pet Ownership Surges as Regulatory Shifts Encourage Adoption
• Cross-Border E-Commerce Intensifies Price Competition for Furnishings
• Housing Supply and Prudent Spending Boost Demand for Upgrades
• CHART 138 Forecast Value Sales 2020-2030
• CHART 139 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 140 Analyst Insight for Home Products Specialists
• Courts Enhances Store Concepts as Pet Lovers Centre Accelerates Growth
• CHART 141 Company Shares 2025
• CHART 142 Brand Shares 2025
• Economic Context
• CHART 143 Economic Context for Home Products Specialists
• CHART 144 Real Gdp Growth 2020-2030
• CHART 145 Inflation 2020-2030
• Consumer Context
• CHART 146 Consumer Context for Home Products Specialists
• CHART 147 Population 2020-2030
• CHART 148 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Direct Selling Summary
• Key Industry Trends
• CHART 149 Key Industry Trends for Direct Selling
• Industry Performance
• Value-Driven Consumers Accelerate Shift Away From Traditional Sales Channels
• Nu Skin Unites Community through Experiential Health and Beauty Innovation
• CHART 150 Nu Skin first Discovery Expo of 2026
• CHART 151 Value Sales 2020-2030
• CHART 152 Value Sales by Category 2025
• What's Next?
• Nu Skin, Mary Kay and Amway Reinforce Loyalty with E-Commerce Integration
• Livestreaming and Digital Platforms Unlock New Engagement Strategies
• CHART 153 Forecast Value Sales 2020-2030
• CHART 154 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Nu Skin and Amway Adapt Digital Outreach to Defend Position
• CHART 155 Analyst Insight for Direct Selling
• CHART 156 Company Shares 2025
• CHART 157 Brand Shares 2025
• Economic Context
• CHART 158 Economic Context for Direct Selling
• CHART 159 Real Gdp Growth 2020-2030
• CHART 160 Inflation 2020-2030
• Consumer Context
• CHART 161 Consumer Context for Direct Selling
• CHART 162 Population 2020-2030
• CHART 163 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Vending Summary
• Industry Performance
• Cashless Convenience Drives Uptake at Unmanned Retail Points
• Drinks and Tobacco Vending Secures Top Spot through 24/7 Accessibility
• Appliances and Electronics Vending Leverages Innovation for Double-Digit Growth
• CHART 164 Value Sales 2020-2030
• CHART 165 Value Sales by Category 2025
• What's Next?
• Springleaf Prata Place Leverages Vending to Expand Meal Access
• Iboozee and Popmart Diversify Product Range to Attract New Shoppers
• Paynow and Mobile Wallets Transform Payment Habits at Vending Machines
• CHART 166 Forecast Value Sales 2020-2030
• CHART 167 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Coca-Cola Singapore Beverages Defends Lead as Fragmentation Rises
• CHART 168 Analyst Insight for Vending
• CHART 169 Company Shares 2025
• CHART 170 Brand Shares 2025
• Economic Context
• CHART 171 Economic Context for Vending
• CHART 172 Real Gdp Growth 2020-2030
• CHART 173 Inflation 2020-2030
• Consumer Context
• CHART 174 Consumer Context for Vending
• CHART 175 Population 2020-2030
• CHART 176 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN SINGAPORE

• Key Data Insights
• 2025 Developments
• Retail E-Commerce Summary
• Key Industry Trends
• CHART 177 Key Industry Trends for Retail E-Commerce
• Industry Performance
• Shopee and Tiktok Shop Fuel Online Competition with Social Commerce and Affiliate Partnerships
• CHART 178 Shopee and YouTube partner to launch a shopping affiliate programme in Singapore
• Shopee and Lazada Strengthen Loyalty with New Membership and Affiliate Programmes
• CHART 179 Lazada launches a membership programme to strengthen customer stickiness and loyalty
• Tiktok Shop and Shopee Redefine Engagement with Closed-Loop Social Commerce
• CHART 180 Value Sales 2020-2030
• CHART 181 Value Sales by Category 2025
• What's Next?
• Shopee and Zalora Leverage Ai to Drive Merchant and Customer Gains
• Tiktok Shop and Shopee Expand Livestreaming to Capture Impulse Sales
• Marketplace E-Commerce to Sustain Lead as Grocery E-Commerce Accelerates
• CHART 182 Forecast Value Sales 2020-2030
• CHART 183 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 184 Analyst Insight for Retail E-Commerce
• Shopee Leverages a Mobile-First Strategy to Capture Habitual Shoppers
• CHART 185 Company Shares 2025
• CHART 186 Brand Shares 2025
• Economic Context
• CHART 187 Economic Context for Retail E-Commerce
• CHART 188 Real Gdp Growth 2020-2030
• CHART 189 Inflation 2020-2030
• Consumer Context
• CHART 190 Consumer Context for Retail E-Commerce
• CHART 191 Population 2020-2030
• CHART 192 Population by Generation 2025
• Country Reports Disclaimer