미국의 가정 및 원예 시장

After two years of contraction, US home and garden rebounded in 2025, with a 3% increase in retail current value sales to USD372,026 million, despite ongoing but easing inflation, elevated interest rates, and new import tariffs. The appeal of this industry remains high due to its large, diverse consumer base and the ability of businesses to capture both cost-sensitive and selective premium spend, as evidenced by the growing split between demand for affordable essentials and design-led, high-dura...

Euromonitor International's Home and Garden in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2025 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Home and Garden

Industry Performance

Home Depot and Lowe'S Adapt as Shoppers Seek Essentials and Selective Upgrades

Home Furnishings Drives Repeat Purchases as Us Households Refresh Indoor Spaces

Scotts Miracle-Gro and Segway Navimow Expand Climate-Safe, Connected Solutions as Gardening Growth Accelerates

CHART 2 Scotts Miracle-Gro Expands Its Omri-Listed Miracle-Gro Range

CHART 3 Segway Navimow X3 Series Exemplifies Digitalisation in Gardening in 2025

CHART 4 Value Sales 2020-2030

CHART 5 Value Sales by Category 2025

What's Next?

Retailers to Refine Value Messaging as Shoppers Split Spending Priorities

Gardening Brands Set to Capture New Growth by Targeting Younger Urban Consumers

CHART 6 Forecast Value Sales 2020-2030

CHART 7 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Private Label Gains Share as Price Pressures Reshape Choices

Tempur Sealy and Home Improvement Leaders Drive Consolidation

CHART 8 Company Shares 2025

CHART 9 Brand Shares 2025

Channels

Big-Box Retailers Strengthen In-Person Experiences as Hybrid Journeys Expand

Retail E-Commerce Accelerates with Digital Features and Flexible Fulfilment

Ai-Driven Tools and Collaborations Reshape Retail Innovation

CHART 10 Retail Channels 2020-2025

Products

Catalysts for New Product Development

Pioneering Launches across Home and Garden Categories

Shifting Competitive Dynamics and Consolidation

CHART 11 Behr Paint Company Announces 2026 Colour of the Year: Hidden Gem

Economic Context

CHART 12 Economic Context for Home and Garden

CHART 13 Real Gdp Growth 2020-2030

CHART 14 Inflation 2020-2030

Consumer Context

CHART 15 Consumer Context for Home and Garden

CHART 16 Population 2020-2030

CHART 17 Consumer Expenditure 2020-2030

CHART 18 Population by Generation 2025

Country Reports Disclaimer

HOME IMPROVEMENT IN THE US

• Key Data Insights
• 2025 Developments
• Home Improvement Summary
• Key Industry Trends
• CHART 19 Key Industry Trends for Home Improvement
• Industry Performance
• Home Depot and Lowe'S Acquisitions Drive Shift to Essentials and Repairs
• Floor Covering Retains Leadership as Power Tools Sees Growth Acceleration
• CHART 20 Dewalt's First Cordless 4 In. Angle Grinder
• Value-Driven Shoppers Reshape Spending Mix as Exclusive Brands and Financing Take Centre Stage
• CHART 21 Value Sales 2020-2030
• CHART 22 Value Sales by Category 2025
• What's Next?
• Needs-Based Repair and Replacement Expected to Remain at the Forefront
• CHART 23 Analyst Insight for Home Improvement
• Expert Advice and Technical Transparency Will Build Trust and Margins
• CHART 24 Forecast Value Sales 2020-2030
• CHART 25 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Mohawk and Behr Reinforce Their Lead as Value and Innovation Drive Resilience
• CHART 26 Behr Paint Company Announces 2026 Colour of the Year: Hidden Gem
• CHART 27 Company Shares 2025
• CHART 28 Brand Shares 2025
• Channels
• Home Depot and Lowe'S Maintain the Dominance of Home Improvement and Gardening Stores
• Ai Integration, Omnichannel, and Pro-Focused Distribution Reshape the Landscape
• CHART 29 Retail Channels 2020-2025
• Products
• Catalysts for Functional and Digital Upgrades
• Pioneering Ecosystems and Smart Planning Tools
• Commercial Shifts Towards Value and Loyalty
• CHART 30 Lowe's Launches First Ai-Powered Home Improvement Virtual Advisor
• Economic Context
• CHART 31 Economic Context for Home Improvement
• CHART 32 Real Gdp Growth 2020-2030
• CHART 33 Inflation 2020-2030
• Consumer Context
• CHART 34 Consumer Context for Home Improvement
• CHART 35 Population 2020-2030
• CHART 36 Consumer Expenditure 2020-2030
• CHART 37 Population by Generation 2025
• Country Reports Disclaimer

GARDENING IN THE US

• Key Data Insights
• 2025 Developments
• Gardening Summary
• Key Industry Trends
• CHART 38 Key Industry Trends for Gardening
• Industry Performance
• Segway and Plantaform Drive Adoption of Climate-Smart Gardening Solutions
• CHART 39 Segway Navimow X3 Series Exemplifies Digitalisation in Gardening in the Us in 2025
• Leafypod and Vego Garden Respond to Urban Gardening Boom
• Scotts and Espoma Build Trust with Transparent, Certified Garden Care
• CHART 40 Scotts Miracle-Gro Expands Its Omri-Listed Miracle-Gro Performance Organics and Organic Choice Ranges
• CHART 41 Value Sales 2020-2030
• CHART 42 Value Sales by Category 2025
• What's Next?
• Urban Dwellers and Younger Consumers to Fuel Demand for Connected Gardening Solutions
• Smart Automation and Replenishment Products Set to Reshape Brand Loyalty and Repeat Purchasing
• CHART 43 Forecast Value Sales 2020-2030
• CHART 44 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Proven Winners and Scotts Reinforce Loyalty as Pots and Planters Drives Premiumisation
• CHART 45 Company Shares 2025
• CHART 46 Brand Shares 2025
• Channels
• Big-Box Retailers Sustain Dominance While Grocery Retailers and E-Commerce Reshape Value and Convenience
• Direct-To-Consumer and Branded Plant Partnerships Accelerate Innovation in Horticulture and Edibles
• CHART 47 Retail Channels 2020-2025
• Products
• Catalysts for Modern Garden Solutions
• Pioneering Launches in Smart and Sustainable Care
• Commercial Shifts and Consumer Trust
• CHART 48 Plantaform Smart Indoor Garden
• Economic Context
• CHART 49 Economic Context for Gardening
• CHART 50 Real Gdp Growth 2020-2030
• CHART 51 Inflation 2020-2030
• Consumer Context
• CHART 52 Consumer Context for Gardening
• CHART 53 Population 2020-2030
• CHART 54 Consumer Expenditure 2020-2030
• CHART 55 Population by Generation 2025
• Country Reports Disclaimer

HOMEWARES IN THE US

• Key Data Insights
• 2025 Developments
• Homewares Summary
• Key Industry Trends
• CHART 56 Key Industry Trends for Homewares
• Industry Performance
• Rebound to Growth as Consumer Expenditure Rises and Inflation Moderates
• Kitchen Leads Sales, with Consumer Interest in Wellness and Sustainability Rising
• Our Place and Stanley Drive Online Discovery and Digital-First Sales
• CHART 57 Online Discovery Reshapes Us?Homewares Buying in 2025, Exemplified by Our Place
• CHART 58 Value Sales 2020-2030
• CHART 59 Value Sales by Category 2025
• What's Next?
• Digital-First Retailers Will Integrate Visualisation Tools to Capture Omnichannel Demand
• Sustainability Scrutiny to Drive Investment in Certifications and Transparency
• Modular and Space-Efficient Designs Attract Urban Households Seeking Versatility
• CHART 60 Forecast Value Sales 2020-2030
• CHART 61 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Yeti Expands Even as Private Label Extends Its Share
• CHART 62 Company Shares 2025
• CHART 63 Brand Shares 2025
• Channels
• Grocery Retailers Maintains Lead but Digital Rivals Erode Share
• Digitally Native Brands Drive Omnichannel Collaborations and Innovation
• CHART 64 Retail Channels 2020-2025
• Products
• Evolving Drivers of Product Development
• Standout Additions to the Premium Homewares Offer
• CHART 65 Yeti Extends Its Premium Cookware Line with a Carbon Steel Pan
• Strategic Shifts and Competitive Realignments
• Economic Context
• CHART 66 Economic Context for Homewares
• CHART 67 Real Gdp Growth 2020-2030
• CHART 68 Inflation 2020-2030
• Consumer Context
• CHART 69 Consumer Context for Homewares
• CHART 70 Population 2020-2030
• CHART 71 Consumer Expenditure 2020-2030
• CHART 72 Population by Generation 2025
• Country Reports Disclaimer

HOME FURNISHINGS IN THE US

• Key Data Insights
• 2025 Developments
• Home Furnishings Summary
• Key Industry Trends
• CHART 73 Key Industry Trends for Home Furnishings
• Industry Performance
• Modular and Multifunctional Are Important in a Cautious Consumer Environment
• Indoor Living Essentials Drive Resilient Demand as Budgets Tighten
• CHART 74 Ikea San Marcos - the First Ikea Small City Store in Texas
• Lighting Brands Accelerate Led Adoption for Both Regulatory and Sustainability Reasons
• CHART 75 Value Sales 2020-2030
• CHART 76 Value Sales by Category 2025
• What's Next?
• Design-Led Retailers Expected to Expand Digital Tools to Capture Value-Driven Shoppers
• CHART 77 Analyst Insight for Home Furnishings
• More Brands to Offer Take-Back and Circularity Initiatives to Address Regulatory Scrutiny
• CHART 78 Forecast Value Sales 2020-2030
• CHART 79 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Private Label and Value-Led Brands Reshape the Competitive Dynamics
• Acquisitions and Product Launches Impact the Competitive Landscape
• CHART 80 Eight Sleep Introduces Pod 5: the First Ai-Powered Sleep System
• CHART 81 Company Shares 2025
• CHART 82 Brand Shares 2025
• Channels
• Homewares and Home Furnishing Stores Leads, as Many Consumers Still Prefer to Evaluate Products
• Amazon and Wayfair Accelerate E-Commerce Growth with Ai Personalisation and Seamless Fulfilment
• Wayfair'S Big-Box Format and Williams-Sonoma Collaborations Deliver Experience and Design Credibility
• CHART 83 Retail Channels 2020-2025
• Products
• Modular Design and Circularity Shape New Collections
• Artificial Intelligence and Wellness Drive Technological Integration
• CHART 84 Wayfair Introduces Ai-Powered Tool Muse to Inspire and Personalise the Home Shopping Experience
• Strategic Polarisation and the Rise of Private Label Offerings
• Economic Context
• CHART 85 Economic Context for Home Furnishings
• CHART 86 Real Gdp Growth 2020-2030
• CHART 87 Inflation 2020-2030
• Consumer Context
• CHART 88 Consumer Context for Home Furnishings
• CHART 89 Population 2020-2030
• CHART 90 Consumer Expenditure 2020-2030
• CHART 91 Population by Generation 2025
• Country Reports Disclaimer