인도네시아의 홈 & 가든 시장

Home and garden in Indonesia delivered current value growth of 3% in 2025, supported by robust real GDP expansion and population growth, with the pace of growth exceeding the Asia Pacific average. The combination of a rapidly urbanising population, rising middle-income households, and government-led housing investment has created an attractive environment, especially for brands able to address demand for practical, space-saving, and multifunctional solutions. Digital transformation is accelerati...

Euromonitor International's Home and Garden in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2025 Developments

Key Data Insights

Industry Performance

Ikea Partners with Local Suppliers to Scale Certified, Sustainable Furnishings

Toko Trubus Converts Urban Gardening into Repeat Solution-Led Demand

CHART 1 Toko Trubus Packages Complete Grow-Your-Own Solutions to Capture Urban Gardening Demand

Tokopedia and Shopee Leverage Live Shopping to Drive Online Home and Garden Sales

CHART 2 Value Sales 2020-2030

CHART 3 Value Sales by Category 2025

What's Next?

Modular Furniture and Easy Upgrades to Drive Value as Urban Living Intensifies

Home Furnishings to Maintain Dominance, While Home Improvement and Gardening Set to Accelerate

Certified Materials and Omnichannel Fulfilment Set New Standards for Trust and Differentiation

CHART 4 Forecast Value Sales 2020-2030

CHART 5 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Home Center Indonesia Leverages Range and Trust to Drive Share Growth

CHART 6 Company Shares 2025

CHART 7 Brand Shares 2025

Channels

Home Products Specialists Expand Hybrid Retail to Reach New Consumers

Tokopedia and Shopee Drive E-Commerce Growth through Live Shopping

CHART 8 Retail Channels 2020-2025

Economic Context

CHART 9 Economic Context for Home and Garden

CHART 10 Real Gdp Growth 2020-2030

CHART 11 Inflation 2020-2030

Consumer Context

CHART 12 Consumer Context for Home and Garden

CHART 13 Population 2020-2030

CHART 14 Consumer Expenditure 2020-2030

CHART 15 Population by Generation 2025

Country Reports Disclaimer

HOME IMPROVEMENT IN INDONESIA

• Key Data Insights
• 2025 Developments
• Home Improvement Summary
• Industry Performance
• Tropical Climate Drives Home Paint to Account for the Highest Sales
• Mr.Diy and E-Commerce Expand Affordable Upgrades beyond Major Cities
• CHART 16 MR. DIY's Rapid Store Rollout Widens Access to Home Improvement Products
• Avia Avian Captures Urban Diy Demand with Accessible Launches
• CHART 17 Value Sales 2020-2030
• CHART 18 Value Sales by Category 2025
• What's Next?
• Urban Consumers Set to Drive Demand for Adaptable Diy and Professional Solutions
• Floor Covering Set to Outpace Most Other Categories as New Housing and Diy Projects Accelerate
• Sustainability and Health Credentials to Reshape Product Innovation and Trust
• CHART 19 Forecast Value Sales 2020-2030
• CHART 20 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Roman Extends Design Leadership with Large-Format Granite Tiles
• CHART 21 Company Shares 2025
• CHART 22 Brand Shares 2025
• Channels
• Home Improvement and Gardening Store Networks Serve Diy and Trade Buyers
• Tokopedia and Shopee Accelerate E-Commerce with Live Shopping and Influencer Campaigns
• Mitra10 and Kango Connect Digital Convenience with Offline Installation Expertise
• CHART 23 Retail Channels 2020-2025
• Economic Context
• CHART 24 Economic Context for Home Improvement
• CHART 25 Real Gdp Growth 2020-2030
• CHART 26 Inflation 2020-2030
• Consumer Context
• CHART 27 Consumer Context for Home Improvement
• CHART 28 Population 2020-2030
• CHART 29 Consumer Expenditure 2020-2030
• CHART 30 Population by Generation 2025
• Country Reports Disclaimer

GARDENING IN INDONESIA

• Key Data Insights
• 2025 Developments
• Gardening Summary
• Industry Performance
• Toko Trubus Transforms Urban Edible Gardening into Repeat Demand
• Design-Led Pots and Planters Drive Growth as Urban Dwellers Seek Flexible Greenery
• Biocycle'S Waste-To-Value Fertiliser Wins Eco-Conscious Gardeners with Sustainability Credentials
• CHART 31 Biocycle's Bestico Insect Frass Turns Waste into Organic Fertiliser
• CHART 32 Value Sales 2020-2030
• CHART 33 Value Sales by Category 2025
• What's Next?
• Urban Households Set to Drive Edible Gardening, Favouring Tailored Starter Kits
• Pots and Planters Expected to Capture Urban Demand for Greenery
• Brands Set to Adapt to Fragmented Channels and Segmented Consumer Lifestyles
• CHART 34 Forecast Value Sales 2020-2030
• CHART 35 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ace Hardware (Azko) Sustains Its Lead as Younger Urban Buyers Fuel Growth in Horticulture
• CHART 36 Company Shares 2025
• CHART 37 Brand Shares 2025
• Channels
• Home Improvement and Gardening Stores Leads Sales, Favoured for In-Person Inspection
• Supermarkets Sees Value Growth with Expanded Gardening Ranges While Retail E-Commerce Rises
• Supermarket Chains and E-Commerce Hubs Target Urban Gardeners
• CHART 38 Retail Channels 2020-2025
• Economic Context
• CHART 39 Economic Context for Gardening
• CHART 40 Real Gdp Growth 2020-2030
• CHART 41 Inflation 2020-2030
• Consumer Context
• CHART 42 Consumer Context for Gardening
• CHART 43 Population 2020-2030
• CHART 44 Consumer Expenditure 2020-2030
• CHART 45 Population by Generation 2025
• Country Reports Disclaimer

HOMEWARES IN INDONESIA

• Key Data Insights
• 2025 Developments
• Homewares Summary
• Industry Performance
• Tokopedia and Shopee Drive Rapid Online Shift for Homewares Shoppers
• Maspion Captures Urban Demand with Affordable, Space-Saving Kitchenware
• Lock & Lock Mainstreams Reusable Homewares as Eco Concerns Grow
• CHART 46 Lock & Lock's Durable, Reusable Food Storage Drives Sustainability
• CHART 47 Value Sales 2020-2030
• CHART 48 Value Sales by Category 2025
• What's Next?
• Modular Kitchenware to Drive Value Due to Small Urban Homes
• E-Commerce and Omnichannel Strategies to Reshape Retail Journeys
• Sustainable Materials and Hygiene-Focused Innovation Expected to Fuel Product Development
• CHART 49 Forecast Value Sales 2020-2030
• CHART 50 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Maspion Leverages Value and Distribution to Retain Leadership
• CHART 51 Company Shares 2025
• CHART 52 Brand Shares 2025
• Channels
• Homewares and Home Furnishing Stores Sustains Its Lead as Tactile Shopping Prevails
• Shopee and Tokopedia Accelerate E-Commerce Growth with Digital-First Strategies
• CHART 53 Retail Channels 2020-2025
• Economic Context
• CHART 54 Economic Context for Homewares
• CHART 55 Real Gdp Growth 2020-2030
• CHART 56 Inflation 2020-2030
• Consumer Context
• CHART 57 Consumer Context for Homewares
• CHART 58 Population 2020-2030
• CHART 59 Consumer Expenditure 2020-2030
• CHART 60 Population by Generation 2025
• Country Reports Disclaimer

HOME FURNISHINGS IN INDONESIA

• Key Data Insights
• 2025 Developments
• Home Furnishings Summary
• Key Industry Trends
• CHART 61 Key Industry Trends for Home Furnishings
• Industry Performance
• Multifunctional Innovation Meets Urban Compact Living Needs
• Dekoruma Expands Omnichannel Reach to Unlock Digital and Physical Discovery
• CHART 62 Dekoruma Opens its 39th Experience Center as its Omnichannel Model Scales in Indonesia
• Ikea and Svlk-Fsc Partnership Elevates Trust and Export Access for Certified Wood
• CHART 63 Ikea's MSME Partnership and Strengthened Timber Certification Advance Sustainable Sourcing
• CHART 64 Value Sales 2020-2030
• CHART 65 Value Sales by Category 2025
• What's Next?
• Steady Growth Expected as Economic Indicators Are Positive and the Population Is Set to Rise
• Retailers to Invest in Omnichannel Innovation to Capture Evolving Demand
• Players to Address Compact Living with Modular, Multifunctional Solutions
• CHART 66 Forecast Value Sales 2020-2030
• CHART 67 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Home Center Indonesia Leverages Omnichannel Reach to Outpace Rivals
• CHART 68 Company Shares 2025
• CHART 69 Brand Shares 2025
• Channels
• Trust Is Secured for Homewares and Home Furnishings Stores with In-Person Experiences
• Tokopedia and Shopee Accelerate E-Commerce Gains in Specific Products
• Dekoruma and Mr.Diy Broaden Reach with Hybrid Concepts
• CHART 70 Retail Channels 2020-2025
• Products
• Adapting to Modern Lifestyles through Smart Design
• Pioneering Versatility and Sustainable Solutions
• Commercial Advantages of Strategic Product Development
• CHART 71 Olympic's Moonlight 2-In-1 Bed &? Wardrobe Targets Indonesia's Compact Urban Homes
• Economic Context
• CHART 72 Economic Context for Home Furnishings
• CHART 73 Real Gdp Growth 2020-2030
• CHART 74 Inflation 2020-2030
• Consumer Context
• CHART 75 Consumer Context for Home Furnishings
• CHART 76 Population 2020-2030
• CHART 77 Consumer Expenditure 2020-2030
• CHART 78 Population by Generation 2025
• Country Reports Disclaimer