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Home and garden in India demonstrated robust momentum in 2025, with value sales reaching INR2.7 trillion and annual growth of 8%, exceeding the pace seen across the wider region and underpinned by real GDP growth of 7%. This environment is characterised by rising incomes, rapid urbanisation, and widespread digital adoption, which together have driven a shift in purchasing behaviour and elevated consumer expectations for convenience, design, and sustainability. The attractiveness of home and garden in India is highlighted by its significant growth outlook, with a 6% CAGR through to 2030, buoyed by an expanding population and rising consumer expenditure, making it an appealing opportunity for both established and emerging brands. Success now hinges on integrated omnichannel strategies, credible sustainability credentials, and continuous product innovation, particularly as consumers increasingly prioritise premium, design-led, and environmentally responsible solutions. Brands that adapt quickly to regulatory shifts, invest in digital tools, and tailor offerings for both urban and smaller-city households are best positioned to capture future growth and defend share against intensifying competition.

Euromonitor International's Home and Garden in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Industry Performance

• Omnichannel Retail and Digital Engagement Drive Strong Value Growth in Home and Garden
• CHART 1 Berger's Express Painting App Turns Hands-On Category into Digital-First Home Improvement Journey
• Home Furnishings Leads by Value as Home Improvement Drives the Most Dynamic Growth
• CHART 2 Asian Paints Focuses on Adding Premiumisation to Home Paints
• Sustainability Moves From Niche to Mainstream across Home and Garden
• CHART 3 Cera Competes on Water Efficiency with Low-Flush Toilets and Sensor Faucets in India
• CHART 4 Value Sales 2020-2030
• CHART 5 Value Sales by Category 2025

What's Next?

• Players to Expand Omnichannel Reach as Digital Drives Demand
• Further Push to Win Trust with Eco-Credentials and Provenance
• Value Growth to Be Increasingly Shaped by Design-Led Premiumisation
• CHART 6 Forecast Value Sales 2020-2030
• CHART 7 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Asian Paints Extends Lead as Private Label Gains in Value Segments
• CHART 8 Company Shares 2025
• CHART 9 Brand Shares 2025

Channels

• Specialist Stores Retain Dominance through Trusted In-Person Experience and Premium Ranges
• E-Commerce Accelerates Growth through Digital Convenience and Augmented Reality Innovation
• CHART 10 Retail Channels 2020-2025

Economic Context

• CHART 11 Economic Context for Home and Garden
• CHART 12 Real Gdp Growth 2020-2030
• CHART 13 Inflation 2020-2030

Consumer Context

• CHART 14 Consumer Context for Home and Garden
• CHART 15 Population 2020-2030
• CHART 16 Consumer Expenditure 2020-2030
• CHART 17 Population by Generation 2025
• Country Reports Disclaimer

HOME IMPROVEMENT IN INDIA

Key Data Insights

• 2025 Developments
• Home Improvement Summary

Industry Performance

• Asian Paints Accelerates Premiumisation to Capture Urban Aspirations
• CHART 18 Asian Paints Drives Design-Led, Premium Finishes up the Value Chain
• Berger Paints Transforms the Digital Experience for Home Renovators
• CHART 19 Berger Paints Express Painting App Transforms Physical Experience into Digital-First Home Improvement Journey
• Cera and Kajaria Lead the Charge Towards Greener Renovations
• CHART 20 Cera Competes on Water Efficiency with Low-Flush Toilets and Sensor Faucets in India
• CHART 21 Value Sales 2020-2030
• CHART 22 Value Sales by Category 2025

What's Next?

• Home Paint to Steer Urban Trading-Up as Design Aspirations Rise
• Digital-First Journeys Set to to Boost Brand Engagement
• Brands Can Gain Trust by Investing in Compliant, Eco-Efficient Solutions
• CHART 23 Forecast Value Sales 2020-2030
• CHART 24 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Asian Paints Leverages Innovation to Retain Its Leadership
• Premiumisation, Digital Services and Sustainability Drive Differentiation in Home Improvement
• CHART 25 Company Shares 2025
• CHART 26 Brand Shares 2025

Channels

• Specialist Stores Reinforce Dominance through Omnichannel Integration and Tier-2 and Tier-3 Expansion
• E-Commerce Accelerates Growth through Digital Convenience and Self-Installation Trend
• CHART 27 Retail Channels 2020-2025

Economic Context

• CHART 28 Economic Context for Home Improvement
• CHART 29 Real Gdp Growth 2020-2030
• CHART 30 Inflation 2020-2030

Consumer Context

• CHART 31 Consumer Context for Home Improvement
• CHART 32 Population 2020-2030
• CHART 33 Consumer Expenditure 2020-2030
• CHART 34 Population by Generation 2025
• Country Reports Disclaimer

GARDENING IN INDIA

Key Data Insights

• 2025 Developments
• Gardening Summary

Industry Performance

• Urbanisation and Gardening Equipment Drive Steady Growth
• CHART 35 Ugaoo Broadens Urban Gardening to First-Time, Space-Constrained City Dwellers
• Trustbasket and Social Media Trends Fuel Planter Demand in Small Spaces
• CHART 36 Trustbasket Makes Organic, Low-Impact Formats the Core of Its Indian Gardening Range
• E-Commerce and Digital Discovery Transform Gardening Access in India
• CHART 37 Nurserylive Makes E-Commerce Primary Route to Discovery for Gardening
• CHART 38 Value Sales 2020-2030
• CHART 39 Value Sales by Category 2025

What's Next?

• Micro-Gardening Solutions to Reshape Urban Living as Brands Target First-Time Buyers
• Online-First Retailers to Expand Reach as Digital and Physical Channels Converge
• Sustainability Drives Demand for Organic and Renewable Solutions as Eco-Consciousness Rises
• CHART 40 Forecast Value Sales 2020-2030
• CHART 41 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Bosch and Ikea India Defend Share as Urban Gardening Accelerates
• CHART 42 Company Shares 2025
• CHART 43 Brand Shares 2025

Channels

• Home Improvement and Gardening Stores Retain Dominance through Tactile Experience and Expert Advice
• E-Commerce and Hybrid Retail Models Accelerate Growth through Digital Innovation and Urban Accessibility
• CHART 44 Retail Channels 2020-2025

Economic Context

• CHART 45 Economic Context for Gardening
• CHART 46 Real Gdp Growth 2020-2030
• CHART 47 Inflation 2020-2030

Consumer Context

• CHART 48 Consumer Context for Gardening
• CHART 49 Population 2020-2030
• CHART 50 Consumer Expenditure 2020-2030
• CHART 51 Population by Generation 2025
• Country Reports Disclaimer

HOMEWARES IN INDIA

Key Data Insights

• 2025 Developments
• Homewares Summary

Industry Performance

• Kitchen Drives Strong Value Growth in Indian Homewares
• CHART 52 Ttk Prestige Focuses Cookware around Small-Kitchen Utility with Modular Clip-On System
• Sustainability and Premiumisation Gain Traction across Kitchenware
• CHART 53 Ellementry Pairs Eco-Conscious Materials with Design-Led Premium Positioning
• Omnichannel Retail Becomes the New Standard in Indian Homewares
• CHART 54 Nestasia Aims to Make Omnichannel the Default Retail Strategy
• CHART 55 Value Sales 2020-2030
• CHART 56 Value Sales by Category 2025

What's Next?

• Modular Solutions and Rising Incomes to Boost Space-Efficient Design
• Digital-First Brands Set to Integrate Omnichannel to Capture Urban Consumers
• Eco-Certification and Regulation to Drive Premiumisation and Trust
• CHART 57 Forecast Value Sales 2020-2030
• CHART 58 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ttk Prestige Extends Leadership through Innovation and Omnichannel Reach
• CHART 59 Company Shares 2025
• CHART 60 Brand Shares 2025

Channels

• Specialist Stores Reinforce Leadership with Omnichannel Integration
• E-Commerce and Digital-First Brands Accelerate Growth among Younger, Design-Conscious Consumers
• CHART 61 Retail Channels 2020-2025

Economic Context

• CHART 62 Economic Context for Homewares
• CHART 63 Real Gdp Growth 2020-2030
• CHART 64 Inflation 2020-2030

Consumer Context

• CHART 65 Consumer Context for Homewares
• CHART 66 Population 2020-2030
• CHART 67 Consumer Expenditure 2020-2030
• CHART 68 Population by Generation 2025
• Country Reports Disclaimer

HOME FURNISHINGS IN INDIA

Key Data Insights

• 2025 Developments
• Home Furnishings Summary

Key Industry Trends

• CHART 69 Key Industry Trends for Home Furnishings

Industry Performance

• Urbanisation and Aspirational Consumption Drive Robust Growth in Indian Home Furnishings
• CHART 70 Fabindia Builds Home Business on Handcrafted, Artisan-Sourced Sustainability in India
• Godrej Interio Redefines Expectations with Modular Innovation
• CHART 71 Godrej Interio's Upmods Allows Consumers to Upgrade and Reconfigure Furniture
• Pepperfry'S Omnichannel Expansion Raises Expectations for Seamless Journeys
• CHART 72 Pepperfry Blends Digital Discovery with Studio Touch-And-Feel across India
• CHART 73 Value Sales 2020-2030
• CHART 74 Value Sales by Category 2025

What's Next?

• Modular Innovation Set to Reshape Urban Living as Indoor Solutions Surge
• CHART 75 Analyst Insight for Home Furnishings
• Omnichannel Strategies and Eco-Credentials Will Drive Consumer Loyalty
• CHART 76 Forecast Value Sales 2020-2030
• CHART 77 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ikea Gains Leadership as Indoor Living Dominates
• CHART 78 Company Shares 2025
• CHART 79 Brand Shares 2025

Channels

• Specialist Stores and Hypermarkets Anchor Offline Distribution
• E-Commerce and Omnichannel Integration Accelerate Digital Transformation
• CHART 80 Retail Channels 2020-2025

Products

• Space Optimisation and Reconfigurable Design Redefine Product Development
• Sofa Beds and Artisan-Crafted Textiles Lead Recent Market Activity
• Profitability Milestones and Organised Retail Expansion Secure Competitive Advantage

Economic Context

• CHART 81 Economic Context for Home Furnishings
• CHART 82 Real Gdp Growth 2020-2030
• CHART 83 Inflation 2020-2030

Consumer Context

• CHART 84 Consumer Context for Home Furnishings
• CHART 85 Population 2020-2030
• CHART 86 Population by Generation 2025
• Country Reports Disclaimer