싱가포르의 홈 앤 가든

Home and garden in Singapore experienced a marginal dip in current value sales in 2025 to SGD3,651 million, contrasting with the broader Asia Pacific region, which maintained growth during the same year. Despite robust macroeconomic conditions, such as a 4% increase in real GDP and rising consumer expenditure, compact urban living and mounting cost-of-living pressures moderated discretionary spending, prompting a sharper focus on products that deliver adaptability and visible value. The environment remains attractive for brands that can cater to space optimisation, digital convenience, and substantiated sustainability, but increasingly demanding consumers require suppliers to offer functional innovation, transparent environmental credentials, and seamless omnichannel experiences. Success in home and garden in Singapore now depends on providing space-efficient, multifunctional solutions, robust digital engagement, and affordability, while demonstrating clear environmental responsibility and capitalising on the rise of compact urban gardening and connected home products.

Euromonitor International's Home and Garden in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Industry Performance

• CHART 1 Ikea Meets Singapore's Compact Home Needs with Multifunctional, Space-Saving Homewares
• Ikea Drives Space-Saving Solutions for Compact Urban Homes
• Fortytwo Expands Affordable Home Upgrades through Value-Led Online Retail
• CHART 2 Fortytwo Pairs Broad Assortment and Value Promotions with an Omnichannel Showroom in Singapore
• CHART 3 Lamitak's Made-To-Fit Laminate Solutions Meet Demand for Space-Efficient Renovation in Singapore
• Sustainability Claims Backed by Certification Win Consumer Trust
• CHART 4 Value Sales 2020-2030
• CHART 5 Value Sales by Category 2025

What's Next?

• Digital Shoppers to Accelerate Omnichannel Growth as E-Commerce Expands
• Space-Saving Design and Sustainability Claims Set to Reshape Purchasing Decisions
• Compact Gardening Tools and Modular Systems to Boost Urban Self-Sufficiency
• CHART 6 Forecast Value Sales 2020-2030
• CHART 7 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ikano Leverages a Broad Product Range and Space-Saving Design to Sustain Leadership
• Signify and Aerospring Gardens Drive Smart, Connected Innovation
• CHART 8 Company Shares 2025
• CHART 9 Brand Shares 2025

Channels

• Home Products Specialists Maintains Lead by Blending In-Store and Online Experiences
• Retail E-Commerce Accelerates as Digital Natives Demand Convenience and Choice
• CHART 10 Retail Channels 2020-2025

Economic Context

• CHART 11 Real Gdp Growth 2020-2030
• CHART 12 Inflation 2020-2030
• CHART 13 Economic Context for Home and Garden

Consumer Context

• CHART 14 Population 2020-2030
• CHART 15 Consumer Expenditure 2020-2030
• CHART 16 Population by Generation 2025
• CHART 17 Consumer Context for Home and Garden
• Country Reports Disclaimer

HOME IMPROVEMENT IN SINGAPORE

Key Data Insights

• 2025 Developments
• Home Improvement Summary

Industry Performance

• CHART 18 Horme Hardware's Mature Omnichannel Model Reshapes Singapore's Home Improvement Retail
• Horme Hardware Accelerates Omnichannel Shift to Capture Urban Shoppers
• CHART 19 Cost Pressure Steers Singapore Households toward Value-Led, Staged Home Improvements, Led by Ikea
• Ikea Enables Value-Led Renovation as Cost Pressure Intensifies
• CHART 20 Lamitak's Made-To-Fit Laminate Solutions Meet Demand for Space-Efficient Renovation in Singapore
• Lamitak Empowers Personalisation as Renovation Customisation Persists
• CHART 21 Value Sales 2020-2030
• CHART 22 Value Sales by Category 2025

What's Next?

• Multifunctional Designs Set to Drive Value-Led Upgrades
• Professional Installation Set to Gain Traction as Do-It-For-Me Demand Rises
• Sustainability Regulations Anticipated to Reshape Materials and Brand Competitiveness
• CHART 23 Forecast Value Sales 2020-2030
• CHART 24 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Nippon Paint Defends Its Lead, Although Share Fragmentation Accelerates
• CHART 25 Company Shares 2025
• CHART 26 Brand Shares 2025

Channels

• Shopee, Lazada and Qoo10 Drive E-Commerce Surge, Although Offline Stores Defend Dominance
• CHART 27 Retail Channels 2020-2025

Economic Context

• CHART 28 Real Gdp Growth 2020-2030
• CHART 29 Inflation 2020-2030
• CHART 30 Economic Context for Home Improvement

Consumer Context

• CHART 31 Population 2020-2030
• CHART 32 Consumer Expenditure 2020-2030
• CHART 33 Population by Generation 2025
• CHART 34 Consumer Context for Home Improvement
• Country Reports Disclaimer

GARDENING IN SINGAPORE

Key Data Insights

• 2025 Developments
• Gardening Summary

Industry Performance

• CHART 35 Agrihomesg's Compact Vertical Systems Bring Food Growing to Singapore's Urban Homes
• Agrihomesg'S Vertical Farmwall Solutions Redefine Urban Home Gardening
• CHART 36 Far East Flora's Experiential Flora Centre Captures Wellness-Led Plant Buying in Singapore
• Far East Flora Elevates Plant Buying with a Wellness Destination
• CHART 37 Bio-Flora's Natural Organic Fertilisers Meet Singapore's Demand for Sustainable Gardening
• Bio-Flora Shifts Gardeners to Organic Inputs with Certified Natural Fertilisers
• CHART 38 Value Sales 2020-2030
• CHART 39 Value Sales by Category 2025

What's Next?

• Online and Offline Retailers Will Adapt with Digital Convenience
• Design-Led Innovation Expected to Attract Digitally Savvy Urban Gardeners
• Millennials and Gen Z to Drive Demand for Digital Plant Care
• CHART 40 Forecast Value Sales 2020-2030
• CHART 41 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Aerospring Gardens Elevates Compact Urban Growing with Smart Systems
• CHART 42 Company Shares 2025
• CHART 43 Brand Shares 2025

Channels

• Home Improvement and Gardening Stores Consolidates Leadership with Specialist Ranges
• Digital-Savvy Shoppers Accelerate E-Commerce Gains in Compact Tools
• Floriculture Destinations and Smart Systems Redefine Plant Retail
• CHART 44 Retail Channels 2020-2025

Economic Context

• CHART 45 Real Gdp Growth 2020-2030
• CHART 46 Inflation 2020-2030
• CHART 47 Economic Context for Gardening

Consumer Context

• CHART 48 Population 2020-2030
• CHART 49 Consumer Expenditure 2020-2030
• CHART 50 Population by Generation 2025
• CHART 51 Consumer Context for Gardening
• Country Reports Disclaimer

HOMEWARES IN SINGAPORE

Key Data Insights

• 2025 Developments
• Homewares Summary

Industry Performance

• CHART 52 Ikea Meets Singapore's Compact Home Needs with Space-Saving Homewares Including Stackable Kitchenware
• Ikea Drives Demand for Space-Saving Homewares in Compact Living Spaces
• CHART 53 Fortytwo Pairs Broad Assortment and Value Promotions with an Omnichannel Showroom in Singapore
• Fortytwo Accelerates Digital-First Shopping with Value-Driven Promotions
• CHART 54 Iuiga Meets Singapore's Demand for Higher-Quality, Sustainable Homewares through Transparent Pricing
• Iuiga Meets Rising Demand for Durable, Sustainable Design-Led Homewares
• CHART 55 Value Sales 2020-2030
• CHART 56 Value Sales by Category 2025

What's Next?

• Brands Will Compete to Win Compact Living Spend
• Sustainability Requirements Set to Reshape Product Design and Reporting Strategies
• Digital-First Value Shopping and Experiential Retail Set New Benchmarks
• CHART 57 Forecast Value Sales 2020-2030
• CHART 58 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ikano Leverages Scale and Brand Equity to Retain Clear Lead Despite Share Decline
• CHART 59 Company Shares 2025
• CHART 60 Brand Shares 2025

Channels

• Department Stores Strengthens Omnichannel Lead through Showroom Experiences
• Retail E-Commerce Outpaces Rivals as Value-Seeking Shoppers Migrate Online
• CHART 61 Retail Channels 2020-2025

Economic Context

• CHART 62 Real Gdp Growth 2020-2030
• CHART 63 Inflation 2020-2030
• CHART 64 Economic Context for Homewares

Consumer Context

• CHART 65 Population 2020-2030
• CHART 66 Consumer Expenditure 2020-2030
• CHART 67 Population by Generation 2025
• CHART 68 Consumer Context for Homewares
• Country Reports Disclaimer

HOME FURNISHINGS IN SINGAPORE

Key Data Insights

• 2025 Developments
• Home Furnishings Summary

Industry Performance

• CHART 69 Hipvan Builds Its Range around Space-Saving, Multifunctional Furniture for Singapore's Small Homes
• Hipvan Drives Demand for Space-Saving Designs in Compact Homes
• CHART 70 Castlery Blends Digital Discovery with Physical Experience to Reshape Furniture Buying in Singapore
• Castlery Redefines Furniture Buying with Digital and Physical Integration
• Lighting Upgrades Accelerate, While Sustainability Gains Importance
• CHART 71 Value Sales 2020-2030
• CHART 72 Value Sales by Category 2025
• CHART 73 Commune Anchors Singapore's Furniture Sustainability Shift with Responsibly Sourced Solid Wood

What's Next?

• Modular Furniture Brands Expected to Capture Digital-First Homeowners with Tailored Solutions
• Smart Lighting and Tech-Integrated Furnishings to Drive Premiumisation in Compact Homes
• Digital Engagement and Flexible Design Anticipated to Reshape Buying Behaviour and Margins
• CHART 74 Forecast Value Sales 2020-2030
• CHART 75 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Ikano Sustains Lead as Digital-First Challengers Narrow the Gap
• CHART 76 Company Shares 2025
• CHART 77 Brand Shares 2025

Channels

• Homewares and Home Furnishing Stores Sustains Value Leadership through Omnichannel Integration
• Digitally Native Brands and E-Commerce Platforms Drive Channel Transformation
• CHART 78 Retail Channels 2020-2025

Economic Context

• CHART 79 Real Gdp Growth 2020-2030
• CHART 80 Inflation 2020-2030
• CHART 81 Economic Context for Home Furnishings

Consumer Context

• CHART 82 Population 2020-2030
• CHART 83 Consumer Expenditure 2020-2030
• CHART 84 Population by Generation 2025
• CHART 85 Consumer Context for Home Furnishings
• Country Reports Disclaimer