하이퍼로컬 식품 배달 서비스 시장 : 시장 규모, 점유율, 성장 및 산업 분석 - 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of hyperlocal food delivery services Market

The global hyperlocal food delivery services market is expanding at a rapid pace as consumers increasingly prioritize convenience, speed, and diverse meal options. According to the latest industry analysis, the market was valued at USD 485.68 billion in 2024, is projected to reach USD 540.04 billion in 2025, and will surge to an impressive USD 1,463.25 billion by 2032, growing at a CAGR of 15.30% from 2025 to 2032. This growth is driven by rising smartphone usage, increasing urbanization, and a shift toward digital-first lifestyles that favor instant and personalized food delivery. North America dominated the market in 2024 with a 41.9% share, supported by strong tech infrastructure and high demand for fast and convenient meals.

Market Overview

Hyperlocal food delivery services involve delivering food within a very narrow geographic radius, usually from local restaurants, cloud kitchens, and home chefs to customers in minutes. With mobile apps offering real-time tracking, digital payments, and personalized menus, consumers benefit from seamless ordering experiences. Market leaders such as DoorDash, Swiggy, Zomato, Deliveroo, Uber Eats, and Grubhub continue to expand their networks and technological capabilities, transforming how consumers access food. Rapid innovation in logistics, route optimization, and last-mile delivery has set new benchmarks for speed and reliability.

Key Market Drivers

1. Rising Demand for Instant, Convenient Meals

The global shift toward fast-paced urban living is significantly increasing the demand for quick and convenient meals. Consumers are cooking less and relying more on ready-to-eat options. Hyperlocal delivery, with its ability to deliver food in minutes, aligns perfectly with this lifestyle. High smartphone penetration also supports growth-according to GSMA, mobile internet penetration reached 58% in 2023, representing 4.7 billion users, and continues to increase globally.

2. Growth of Cloud Kitchens and Aggregator Platforms

Cloud kitchens reduce delivery time and operational costs, allowing restaurants to serve more customers without physical dining spaces. Aggregator apps like Swiggy, Zomato, Uber Eats, and DoorDash connect users to thousands of restaurants, influencing impulse purchases and habitual usage.

Market Restraints

Despite strong demand, hyperlocal cuisine delivery faces significant challenges. High logistics costs, especially for maintaining large delivery fleets, real-time tracking, and handling peak-hour demand, strain profitability. Maintaining food quality during transit and handling temperature-sensitive meals also add to operational complexity. Frequent order cancellations, high fuel costs, and unpredictable traffic patterns further impact margins.

Market Opportunities

Technological innovation presents major opportunities for market expansion. AI and machine learning are increasingly used to optimize delivery routes, forecast demand, and personalize food recommendations. Autonomous vehicles and drones are being piloted across global markets to reduce delivery time and operating costs. Platforms integrating automation will gain competitive advantages as consumer expectations for faster and more reliable delivery rise.

Segment Insights

By Type

The sandwiches & burgers segment dominated the market in 2024, driven by menu variety and health-conscious choices such as protein-rich sandwiches and organic ingredients. The pizza segment follows closely due to its enduring global popularity, with rising demand for plant-based, gluten-free, and high-protein pizza options.

By Delivery Type

Platform-to-consumer delivery led the market in 2024 as apps like Zomato, DoorDash, and Uber Eats connect customers to multiple restaurants through extensive delivery fleets. The restaurant-to-consumer segment is expected to grow fastest as brands like Domino's and Rebel Foods build direct ordering systems to reduce aggregator commissions and strengthen customer loyalty.

By Payment Method

Online payments dominated in 2024, supported by digital wallets, UPI, and seamless in-app transactions. Faster checkout and transparency have boosted consumer trust. Cash-on-delivery continues steady adoption in areas with low digital literacy.

Regional Analysis

North America (2024 Market Size: USD 203.50 billion)

North America remains the largest regional market with strong tech adoption, health-focused meal delivery options, and robust logistics infrastructure. AI-enabled marketing, cloud kitchens, and electric vehicle delivery fleets continue to accelerate growth.

Europe

Growth is steady, driven by demand for balanced diets, vegan options, and stringent food safety standards. Germany, the U.K., and France lead regional adoption.

Asia Pacific

Expected to witness the fastest growth, fueled by rising incomes, rapid urbanization, and expanding food delivery networks across India, China, Australia, and Southeast Asia. Teenagers and young adults represent the largest consumer group.

South America & Middle East & Africa

Demand is rising due to urbanization, increasing working professionals, and growing adoption of app-based food services.

Conclusion

With its value increasing from USD 485.68 billion in 2024 to USD 1,463.25 billion by 2032, the hyperlocal food delivery services market is poised for remarkable growth. Advancements in AI, cloud kitchens, drone delivery, and personalization will continue shaping this fast-evolving sector as consumers demand speed, convenience, and diverse food choices.

Segmentation By Type

• Salads
• Soups
• Sandwiches & Burger
• Pizzas
• Desserts
• Lunch & Dinner
• Beverages
• Others

By Delivery Type

• Restaurant to Consumer
• Platform to Consumer

By Payment Method

• Cash-On-Delivery
• Online Payment

By Region

• North America (By Type, Delivery Type, Payment Method, and Country)
  • U.S. (By Delivery Type)
  • Canada (By Delivery Type)
  • Mexico (By Delivery Type)
• Europe (By Type, Delivery Type, Payment Method, and Country/Sub-region)
  • Germany (By Delivery Type)
  • U.K. (By Delivery Type)
  • France (By Delivery Type)
  • Spain (By Delivery Type)
  • Italy (By Delivery Type)
  • Russia (By Delivery Type)
  • Rest of Europe (By Delivery Type)
• Asia Pacific (By Type, Delivery Type, Payment Method, and Country/Sub-region)
  • China (By Delivery Type)
  • Japan (By Delivery Type)
  • India (By Delivery Type)
  • Australia (By Delivery Type)
  • Rest of Asia Pacific (By Delivery Type)
• South America (By Type, Delivery Type, Payment Method, and Country/Sub-region)
  • Brazil (By Delivery Type)
  • Argentina (By Delivery Type)
  • Rest of South America (By Delivery Type)
• Middle East & Africa (By Type, Delivery Type, Payment Method, and Country/Sub-region)
  • South Africa (By Delivery Type)
  • UAE (By Delivery Type)
  • Rest of South America (By Delivery Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Developments
• 4.6. Impact of Tariffs on the Market

5. Global Hyperlocal Food Delivery Services Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Type (Value)
    • 5.2.1.1. Salads
    • 5.2.1.2. Soups
    • 5.2.1.3. Sandwiches & Burger
    • 5.2.1.4. Pizzas
    • 5.2.1.5. Desserts
    • 5.2.1.6. Lunch & Dinner
    • 5.2.1.7. Beverages
    • 5.2.1.8. Others
• 5.3. Market Size Estimates and Forecast
  • 5.3.1. By Delivery Type (Value)
    • 5.3.1.1. Restaurant to Consumer
    • 5.3.1.2. Platform to Consumer
  • 5.3.2. By Payment Method (Value)
    • 5.3.2.1. Cash-On-Delivery
    • 5.3.2.2. Online Payment
  • 5.3.3. By Region (Value)
    • 5.3.3.1. North America
    • 5.3.3.2. Europe
    • 5.3.3.3. Asia Pacific
    • 5.3.3.4. South America
    • 5.3.3.5. Middle East & Africa

6. North America Hyperlocal Food Delivery Services Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Type (Value)
    • 6.2.1.1. Salads
    • 6.2.1.2. Soups
    • 6.2.1.3. Sandwiches & Burger
    • 6.2.1.4. Pizzas
    • 6.2.1.5. Desserts
    • 6.2.1.6. Lunch & Dinner
    • 6.2.1.7. Beverages
    • 6.2.1.8. Others
• 6.3. Market Size Estimates and Forecast
  • 6.3.1. By Delivery Type (Value)
    • 6.3.1.1. Restaurant to Consumer
    • 6.3.1.2. Platform to Consumer
  • 6.3.2. By Payment Method (Value)
    • 6.3.2.1. Cash-On-Delivery
    • 6.3.2.2. Online Payment
  • 6.3.3. By Country (Value)
    • 6.3.3.1. U.S.
      • 6.3.3.1.1. By Delivery Type (Value)
        • 6.3.3.1.1.1. Restaurant to Consumer
        • 6.3.3.1.1.2. Platform to Consumer
    • 6.3.3.2. Canada
      • 6.3.3.2.1. By Delivery Type (Value)
        • 6.3.3.2.1.1. Restaurant to Consumer
        • 6.3.3.2.1.2. Platform to Consumer
    • 6.3.3.3. Mexico
      • 6.3.3.3.1. By Delivery Type (Value)
        • 6.3.3.3.1.1. Restaurant to Consumer
        • 6.3.3.3.1.2. Platform to Consumer

7. Europe Hyperlocal Food Delivery Services Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Type (Value)
    • 7.2.1.1. Salads
    • 7.2.1.2. Soups
    • 7.2.1.3. Sandwiches & Burger
    • 7.2.1.4. Pizzas
    • 7.2.1.5. Desserts
    • 7.2.1.6. Lunch & Dinner
    • 7.2.1.7. Beverages
    • 7.2.1.8. Others
• 7.3. Market Size Estimates and Forecast
  • 7.3.1. By Delivery Type (Value)
    • 7.3.1.1. Restaurant to Consumer
    • 7.3.1.2. Platform to Consumer
  • 7.3.2. By Payment Method (Value)
    • 7.3.2.1. Cash-On-Delivery
    • 7.3.2.2. Online Payment
  • 7.3.3. By Country (Value)
    • 7.3.3.1. Germany
      • 7.3.3.1.1. By Delivery Type (Value)
        • 7.3.3.1.1.1. Restaurant to Consumer
        • 7.3.3.1.1.2. Platform to Consumer
    • 7.3.3.2. France
      • 7.3.3.2.1. By Delivery Type (Value)
        • 7.3.3.2.1.1. Restaurant to Consumer
        • 7.3.3.2.1.2. Platform to Consumer
    • 7.3.3.3. Italy
      • 7.3.3.3.1. By Delivery Type (Value)
        • 7.3.3.3.1.1. Restaurant to Consumer
        • 7.3.3.3.1.2. Platform to Consumer
    • 7.3.3.4. Spain
      • 7.3.3.4.1. By Delivery Type (Value)
        • 7.3.3.4.1.1. Restaurant to Consumer
        • 7.3.3.4.1.2. Platform to Consumer
    • 7.3.3.5. U.K.
      • 7.3.3.5.1. By Delivery Type (Value)
        • 7.3.3.5.1.1. Restaurant to Consumer
        • 7.3.3.5.1.2. Platform to Consumer
    • 7.3.3.6. Russia
      • 7.3.3.6.1. By Delivery Type (Value)
        • 7.3.3.6.1.1. Restaurant to Consumer
        • 7.3.3.6.1.2. Platform to Consumer
    • 7.3.3.7. Rest of Europe
      • 7.3.3.7.1. By Delivery Type (Value)
        • 7.3.3.7.1.1. Restaurant to Consumer
        • 7.3.3.7.1.2. Platform to Consumer

8. Asia Pacific Hyperlocal Food Delivery Services Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Type (Value)
    • 8.2.1.1. Salads
    • 8.2.1.2. Soups
    • 8.2.1.3. Sandwiches & Burger
    • 8.2.1.4. Pizzas
    • 8.2.1.5. Desserts
    • 8.2.1.6. Lunch & Dinner
    • 8.2.1.7. Beverages
    • 8.2.1.8. Others
• 8.3. Market Size Estimates and Forecast
  • 8.3.1. By Delivery Type (Value)
    • 8.3.1.1. Restaurant to Consumer
    • 8.3.1.2. Platform to Consumer
  • 8.3.2. By Payment Method (Value)
    • 8.3.2.1. Cash-On-Delivery
    • 8.3.2.2. Online Payment
  • 8.3.3. By Country (Value)
    • 8.3.3.1. China
      • 8.3.3.1.1. By Delivery Type (Value)
        • 8.3.3.1.1.1. Restaurant to Consumer
        • 8.3.3.1.1.2. Platform to Consumer
    • 8.3.3.2. India
      • 8.3.3.2.1. By Delivery Type (Value)
        • 8.3.3.2.1.1. Restaurant to Consumer
        • 8.3.3.2.1.2. Platform to Consumer
    • 8.3.3.3. Japan
      • 8.3.3.3.1. By Delivery Type (Value)
        • 8.3.3.3.1.1. Restaurant to Consumer
        • 8.3.3.3.1.2. Platform to Consumer
    • 8.3.3.4. Australia
      • 8.3.3.4.1. By Delivery Type (Value)
        • 8.3.3.4.1.1. Restaurant to Consumer
        • 8.3.3.4.1.2. Platform to Consumer
    • 8.3.3.5. Rest of Asia Pacific
      • 8.3.3.5.1. By Delivery Type (Value)
        • 8.3.3.5.1.1. Restaurant to Consumer
        • 8.3.3.5.1.2. Platform to Consumer

9. South America Hyperlocal Food Delivery Services Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Type (Value)
    • 9.2.1.1. Salads
    • 9.2.1.2. Soups
    • 9.2.1.3. Sandwiches & Burger
    • 9.2.1.4. Pizzas
    • 9.2.1.5. Desserts
    • 9.2.1.6. Lunch & Dinner
    • 9.2.1.7. Beverages
    • 9.2.1.8. Others
• 9.3. Market Size Estimates and Forecast
  • 9.3.1. By Delivery Type (Value)
    • 9.3.1.1. Restaurant to Consumer
    • 9.3.1.2. Platform to Consumer
  • 9.3.2. By Payment Method (Value)
    • 9.3.2.1. Cash-On-Delivery
    • 9.3.2.2. Online Payment
  • 9.3.3. By Country (Value)
    • 9.3.3.1. Brazil
      • 9.3.3.1.1. By Delivery Type (Value)
        • 9.3.3.1.1.1. Restaurant to Consumer
        • 9.3.3.1.1.2. Platform to Consumer
    • 9.3.3.2. Argentina
      • 9.3.3.2.1. By Delivery Type (Value)
        • 9.3.3.2.1.1. Restaurant to Consumer
        • 9.3.3.2.1.2. Platform to Consumer
    • 9.3.3.3. Rest of South America
      • 9.3.3.3.1. By Delivery Type (Value)
        • 9.3.3.3.1.1. Restaurant to Consumer
        • 9.3.3.3.1.2. Platform to Consumer

10. Middle East & Africa Hyperlocal Food Delivery Services Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Type (Value)
    • 10.2.1.1. Salads
    • 10.2.1.2. Soups
    • 10.2.1.3. Sandwiches & Burger
    • 10.2.1.4. Pizzas
    • 10.2.1.5. Desserts
    • 10.2.1.6. Lunch & Dinner
    • 10.2.1.7. Beverages
    • 10.2.1.8. Others
• 10.3. Market Size Estimates and Forecast
  • 10.3.1. By Delivery Type (Value)
    • 10.3.1.1. Restaurant to Consumer
    • 10.3.1.2. Platform to Consumer
  • 10.3.2. By Payment Method (Value)
    • 10.3.2.1. Cash-On-Delivery
    • 10.3.2.2. Online Payment
  • 10.3.3. By Country (Value)
    • 10.3.3.1. South Africa
      • 10.3.3.1.1. By Delivery Type (Value)
        • 10.3.3.1.1.1. Men
        • 10.3.3.1.1.2. Women
    • 10.3.3.2. UAE
      • 10.3.3.2.1. By Delivery Type (Value)
        • 10.3.3.2.1.1. Men
        • 10.3.3.2.1.2. Women
    • 10.3.3.3. Rest of Middle East & Africa
      • 10.3.3.3.1. By Delivery Type (Value)
        • 10.3.3.3.1.1. Men
        • 10.3.3.3.1.2. Women

11. Competitive Matrix

• 11.1. Key Strategies Adopted by Market Players
• 11.2. Global Hyperlocal Food Delivery Services Market Revenue Share/Ranking Analysis, By Manufacturers, 2024

12. Company Profiles

• 12.1. DoorDash (U.S.)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Type Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. Grubhub (U.S.)
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Type Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. Zomato (India)
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Type Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Uber Eats (U.S.)
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Type Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. Swiggy (India)
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Type Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Deliveroo (U.K.)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Type Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. Just Eat Takeaway.com (Netherlands)
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Type Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Postmates (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Type Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Foodpands (Germany)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Type Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. Dunzo (India)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Type Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments

13. Strategic Recommendations/Market Opportunities