DaaS(Device as a Service) 시장 규모, 점유율, 성장률 및 세계 업계 분석 : 유형 및 용도별, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of Device as a Service (DaaS) Market

The global Device as a Service (DaaS) market was valued at USD 43.81 billion in 2025 and is projected to grow to USD 55.75 billion in 2026, reaching a remarkable USD 262.1 billion by 2034, registering a CAGR of 21.3% during the forecast period. North America dominated the global market in 2025 with a share of 31.7%, amounting to USD 14.45 billion, driven primarily by the presence of large enterprises, widespread adoption of IT solutions, and government support for SMEs.

DaaS provides organizations with management services and IT equipment, including laptops, desktops, smartphones, and other mobile devices, via a subscription-based model. This model allows businesses to convert capital expenditures (CapEx) into operating expenses (OpEx), ensuring cost-effective scalability and timely software updates while reducing the IT support burden. The market growth is significantly fueled by increasing digital penetration, remote working, and hybrid workforce models, particularly after the COVID-19 pandemic, which highlighted the need for flexible and remote IT solutions.

Market Trends

One of the key trends driving the DaaS market is the increasing demand for work flexibility. Organizations are adopting hybrid working models that enhance employee productivity, satisfaction, and talent retention. For instance, studies indicate that approximately 52% of employees may prefer fully remote or hybrid workplaces, emphasizing the demand for flexible IT device management. Additionally, growing consumer spending on smartphones and digital devices further supports market expansion.

Growth Factors

The rapid adoption of subscription-based models is a major growth driver. DaaS allows SMEs, mid-sized, and large enterprises to scale device usage according to operational needs, comply with regulatory requirements, and access installation, support, and recycling services. These benefits, combined with rising connectivity needs in IT hardware devices, continue to fuel market demand.

Restraining Factors

Challenges in the market include system integration and compliance issues. Integrating new devices and software into existing IT infrastructure can be complex, while compliance requirements, especially for sensitive data moved to cloud environments, may hinder adoption.

Market Segmentation

By Offering: The market is divided into services and hardware. The services segment, encompassing deployment, integration, maintenance, and repair, is expected to grow at a higher CAGR due to operational flexibility and customization. The hardware segment dominated in 2023 and is projected to account for 52.02% of the market in 2026, driven by the demand for scalable IT hardware, including desktops, laptops, and peripherals.

By Enterprise Type: The market is segmented into large enterprises and SMEs. SMEs are expected to witness higher growth due to cost-effective subscription models, while large enterprises accounted for 53.81% market share in 2026, benefiting from advanced technology adoption and outsourcing device management.

By End-User: Major end-users include IT & telecommunications, BFSI, education, healthcare, government, and others. The IT & telecommunications segment dominated the market in 2023 and is projected to hold 24.58% share in 2026, reflecting the demand for reliable and secure devices essential for operational continuity.

Regional Insights

North America: Market size of USD 14.45 billion in 2025, expected to grow to USD 17.71 billion in 2026. Strong presence of major players, IT adoption, and government initiatives drive growth. The U.S. market alone is projected to reach USD 10.83 billion by 2026.

Europe: Valued at USD 12.36 billion in 2025, reaching USD 15.58 billion in 2026. Growth is driven by GDPR-aligned device management, public-sector digitization, and enterprise compliance needs.

Asia Pacific: Market size of USD 10.64 billion in 2025, projected to reach USD 14.22 billion in 2026, driven by digital transformation, SME adoption, and cloud-based solutions. The China market is expected at USD 5.16 billion, Japan USD 3.48 billion, and India USD 2.48 billion by 2026.

Latin America: USD 2.86 billion in 2025, expected to reach USD 3.68 billion in 2026, with demand focused on cost predictability and remote workforce enablement.

Middle East & Africa: USD 3.49 billion in 2025, projected at USD 4.55 billion in 2026, supported by government digital initiatives and managed security needs.

Key Players

Leading players such as Dell Technologies, Lenovo, HP, Microsoft, CompuCom, Intel, and Accenture are focusing on mergers, acquisitions, partnerships, and product development to strengthen market position. Recent developments include RingCentral's subscription-based hardware model in August 2023, Lenovo's educational DaaS solutions in February 2023, and Jio Financial Services' corporate DaaS model in January 2024.

Conclusion

The Device as a Service market is poised for exponential growth from USD 43.81 billion in 2025 to USD 262.1 billion by 2034, driven by subscription-based models, hybrid work flexibility, SME adoption, and digital transformation across enterprises. North America maintains market leadership, while Asia Pacific emerges as a high-growth region. Despite challenges in integration and compliance, the increasing focus on operational efficiency, cost savings, and workforce flexibility ensures sustained demand for DaaS solutions worldwide.

Segmentation By Offering

• Hardware
  • Desktops/PCs
  • Laptops
  • Notebooks and Tablets
  • Others (Smartphones and Peripherals)
• Services

By Enterprise Type

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By End-User

• BFSI
• IT and Telecommunications
• Education
• Healthcare and Life Sciences
• Government and Public
• Others (Manufacturing, Media & Entertainment)

By Region

• North America (By Offering, Enterprise Type, End-User, and Country)
  • U.S. (By End-User)
  • Canada (By End-User)
  • Mexico (By End-User)
• South America (By Offering, Enterprise Type, End-User, and Country)
  • Brazil (By End-User)
  • Argentina (By End-User)
  • Rest of South America
• Europe (By Offering, Enterprise Type, End-User, and Country)
  • U.K. (By End-User)
  • Germany (By End-User)
  • France (By End-User)
  • Italy (By End-User)
  • Spain (By End-User)
  • Rest of Europe
• Middle East & Africa (By Offering, Enterprise Type, End-User, and Country)
  • GCC (By End-User)
  • South Africa (By End-User)
  • Rest of the Middle East & Africa
• Asia Pacific (By Offering, Enterprise Type, End-User, and Country)
  • China (By End-User)
  • Japan (By End-User)
  • India (By End-User)
  • South East Asia (By End-User)
  • Rest of Asia Pacific

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities and Trends

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Device as a Service Key Players Market Share/Ranking, 2025

5. Global Device as a Service Market Size Estimates and Forecasts, By Segments, 2021-2034

• 5.1. Key Findings
• 5.2. By Offering (USD)
  • 5.2.1. Hardware
    • 5.2.1.1. Desktops/PCs
    • 5.2.1.2. Laptops
    • 5.2.1.3. Notebooks and Tablets
    • 5.2.1.4. Others (Smartphones and Peripherals, etc.)
  • 5.2.2. Services
• 5.3. By Enterprise Type (USD)
  • 5.3.1. Large Enterprises
  • 5.3.2. Small & Medium Enterprises (SMEs)
• 5.4. By End-Users (USD)
  • 5.4.1. BFSI
  • 5.4.2. IT and Telecommunications
  • 5.4.3. Education
  • 5.4.4. Healthcare and Life Sciences
  • 5.4.5. Government and Public
  • 5.4.6. Others (Manufacturing, Media and Entertainment, etc.)
• 5.5. By Region (USD)
  • 5.5.1. North America
  • 5.5.2. South America
  • 5.5.3. Europe
  • 5.5.4. Middle East & Africa
  • 5.5.5. Asia Pacific

6. North America Device as a Service Market Size Estimates and Forecasts, By Segments, 2021-2034

• 6.1. Key Findings
• 6.2. By Offering (USD)
  • 6.2.1. Hardware
    • 6.2.1.1. Desktops/PCs
    • 6.2.1.2. Laptops
    • 6.2.1.3. Notebooks and Tablets
    • 6.2.1.4. Others (Smartphones and Peripherals, etc.)
  • 6.2.2. Services
• 6.3. By Enterprise Type (USD)
  • 6.3.1. Large Enterprises
  • 6.3.2. Small & Medium Enterprises (SMEs)
• 6.4. By End-Users (USD)
  • 6.4.1. BFSI
  • 6.4.2. IT and Telecommunications
  • 6.4.3. Education
  • 6.4.4. Healthcare and Life Sciences
  • 6.4.5. Government and Public
  • 6.4.6. Others (Manufacturing, Media and Entertainment, etc.)
• 6.5. By Country (USD)
  • 6.5.1. United States
    • 6.5.1.1. By End-Users
  • 6.5.2. Canada
    • 6.5.2.1. By End-Users
  • 6.5.3. Mexico
    • 6.5.3.1. By End-Users

7. South America Device as a Service Market Size Estimates and Forecasts, By Segments, 2021-2034

• 7.1. Key Findings
• 7.2. By Offering (USD)
  • 7.2.1. Hardware
    • 7.2.1.1. Desktops/PCs
    • 7.2.1.2. Laptops
    • 7.2.1.3. Notebooks and Tablets
    • 7.2.1.4. Others (Smartphones and Peripherals, etc.)
  • 7.2.2. Services
• 7.3. By Enterprise Type (USD)
  • 7.3.1. Large Enterprises
  • 7.3.2. Small & Medium Enterprises (SMEs)
• 7.4. By End-Users (USD)
  • 7.4.1. BFSI
  • 7.4.2. IT and Telecommunications
  • 7.4.3. Education
  • 7.4.4. Healthcare and Life Sciences
  • 7.4.5. Government and Public
  • 7.4.6. Others (Manufacturing, Media and Entertainment, etc.)
• 7.5. By Country (USD)
  • 7.5.1. Brazil
    • 7.5.1.1. By End-Users
  • 7.5.2. Argentina
    • 7.5.2.1. By End-Users
  • 7.5.3. Rest of South America

8. Europe Device as a Service Market Size Estimates and Forecasts, By Segments, 2021-2034

• 8.1. Key Findings
• 8.2. By Offering (USD)
  • 8.2.1. Hardware
    • 8.2.1.1. Desktops/PCs
    • 8.2.1.2. Laptops
    • 8.2.1.3. Notebooks and Tablets
    • 8.2.1.4. Others (Smartphones and Peripherals, etc.)
  • 8.2.2. Services
• 8.3. By Enterprise Type (USD)
  • 8.3.1. Large Enterprises
  • 8.3.2. Small & Medium Enterprises (SMEs)
• 8.4. By End-Users (USD)
  • 8.4.1. BFSI
  • 8.4.2. IT and Telecommunications
  • 8.4.3. Education
  • 8.4.4. Healthcare and Life Sciences
  • 8.4.5. Government and Public
  • 8.4.6. Others (Manufacturing, Media and Entertainment, etc.)
• 8.5. By Country (USD)
  • 8.5.1. U.K.
    • 8.5.1.1. By End-Users
  • 8.5.2. Germany
    • 8.5.2.1. By End-Users
  • 8.5.3. France
    • 8.5.3.1. By End-Users
  • 8.5.4. Italy
    • 8.5.4.1. By End-Users
  • 8.5.5. Spain
    • 8.5.5.1. By End-Users
  • 8.5.6. Rest of Europe

9. Middle East & Africa Device as a Service Market Size Estimates and Forecasts, By Segments, 2021-2034

• 9.1. Key Findings
• 9.2. By Offering (USD)
  • 9.2.1. Hardware
    • 9.2.1.1. Desktops/PCs
    • 9.2.1.2. Laptops
    • 9.2.1.3. Notebooks and Tablets
    • 9.2.1.4. Others (Smartphones and Peripherals, etc.)
  • 9.2.2. Services
• 9.3. By Enterprise Type (USD)
  • 9.3.1. Large Enterprises
  • 9.3.2. Small & Medium Enterprises (SMEs)
• 9.4. By End-Users (USD)
  • 9.4.1. BFSI
  • 9.4.2. IT and Telecommunications
  • 9.4.3. Education
  • 9.4.4. Healthcare and Life Sciences
  • 9.4.5. Government and Public
  • 9.4.6. Others (Manufacturing, Media and Entertainment, etc.)
• 9.5. By Country (USD)
  • 9.5.1. GCC
    • 9.5.1.1. By End-Users
  • 9.5.2. South Africa
    • 9.5.2.1. By End-Users
  • 9.5.3. Rest of Middle East & Africa

10. Asia Pacific Device as a Service Market Size Estimates and Forecasts, By Segments, 2021-2034

• 10.1. Key Findings
• 10.2. By Offering (USD)
  • 10.2.1. Hardware
    • 10.2.1.1. Desktops/PCs
    • 10.2.1.2. Laptops
    • 10.2.1.3. Notebooks and Tablets
    • 10.2.1.4. Others (Smartphones and Peripherals, etc.)
  • 10.2.2. Services
• 10.3. By Enterprise Type (USD)
  • 10.3.1. Large Enterprises
  • 10.3.2. Small & Medium Enterprises (SMEs)
• 10.4. By End-Users (USD)
  • 10.4.1. BFSI
  • 10.4.2. IT and Telecommunications
  • 10.4.3. Education
  • 10.4.4. Healthcare and Life Sciences
  • 10.4.5. Government and Public
  • 10.4.6. Others (Manufacturing, Media and Entertainment, etc.)
• 10.5. By Country (USD)
  • 10.5.1. China
    • 10.5.1.1. By End-Users
  • 10.5.2. Japan
    • 10.5.2.1. By End-Users
  • 10.5.3. India
    • 10.5.3.1. By End-Users
  • 10.5.4. South East Asia
    • 10.5.4.1. By End-Users
  • 10.5.5. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. Dell Technologies
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. Lenovo
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. HP Development Company, L.P.
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. Microsoft Corporation
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. CompuCom Systems, Inc.
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. Atea Global Services Ltd.
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. Computacenter plc
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. RingCentral, Inc
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
    • 11.8.2.5. Recent Developments
• 11.9. Intel Corporation
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. Accenture
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Developments